• Title/Summary/Keyword: U- Service

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전자상거래하에서의 하이브리드 마케팅 채널의 믹스 전략에 관한 연구 (Optimal Strategy of Hybrid Marketing Channel in Electronic Commerce)

  • 천세학;김재철
    • Asia pacific journal of information systems
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    • 제17권2호
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    • pp.83-95
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    • 2007
  • We are motivated by how offline and online firms compete. The Internet made many conventional offline firms build a dynamic online business as another sales channel using their advantages such as brand equity, an existing customer base with comprehensive purchasing data, integrated marketing, economies of scale, and longtime experience with the logistics of order fulfillment and customer service. Even though the hybrid selling using both offline and online channel seems to have advantages over a pure online retailer, all the conventional offline firms are not seen to create an online business. Many conventional offline firms began to launch online business since the Internet era, however, just being online business is not likely to guarantee success. According to Bizate.com's report whether the hybrid channel strategy is successful is still under investigation. For example, consider the classic case of Barnes and Noble versus Amazon.com, Barnes and Noble was already the largest chain of bookstores in the U,S., when Amazon.com was established in 1995, BarnesandNoble.com followed suit in 1997, After suffering losses in its initial years, Amazon finally turned profitable in 2003. In 2004, Amazon's net income was $588 million on revenues of $6.92 billion, while Barnes and Noble earned $143 million on revenues of $4.87 billion, which included BarnesandNoble.com's loss of $21 million on revenues of $420 million. While these examples serve to motivate our thinking, it does not explain when offline firms should venture online. It also does not provide an analytical framework that can generalized to other competitive online-offline situations. We attempt to do this in this paper and analyze a hybrid channel model where a conventional offline firm competes against online firms using its own direct online channels. We are particularly interested in an optimal channel strategy when a conventional offline firm sells its products through its own direct online channel to compete with other rival online firms. We consider two situations where its direct online channel and other online firms are symmetric and asymmetric in the brand effect. The analysis of this paper presents several findings. In the symmetric model where a hybrid firm's online channel is not differentiated from a pure online firm, (i) a conventional offline firm will not launch its online business. In the asymmetric model where a hybrid firm's online channel is differentiated from a pure online firm, (ii) a conventional offline firm can launch its online business if its brand effect is greater than a certain threshold. (iii) there is a positive relationship between its brand effect and online customer costs showing that a conventional offline firm needs more brand effect in order to launch online business as online customer costs decrease. (iv) there is a negative relationship between its brand effect and the number of customers with access to the Internet showing that a conventional offline firm tends to launch its online business when customers with access to the Internet increases.

자조그룹에 대한 개념 분석 (Concept Analysis of Self-help Groups)

  • 이은남;엄애용;은영;조경숙;이경숙;송라윤;김종임;신계영;임난영;이명숙;박원숙;오두남;최미경;최희권
    • 근관절건강학회지
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    • 제21권1호
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    • pp.1-10
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    • 2014
  • Purpose: The purpose of the study was to identify the attributes of self-help groups, their antecedents and consequences relating to self-help groups. Methods: We used the Walker and Avant (2010) method using the key word "self-help groups" the Korea Education and Research Information Service (www.riss4u.net), Pubmed, CINAHL and ProQuest for articles on this topic published between January 2000 and March 2013 were searched. Ultimately, 64 domestic and 21 foreign papers were selected for in-depth analysis. Results: The attributes of self-help groups are as follows: 1) members share common experiences and are supportive of each other; 2) members set goals for individual change; 3) groups are self-monitoring; 4) groups learn problem-solving processes through voluntary and active participation; and 5) groups are small and meet regularly. The antecedents of self-help groups are as follows: 1) an intervention by an expert; 2) a diagnosis of their illness; 3) motivation to change individuals' state; and 4) educational desire. The consequences of self-help groups are the relief of symptoms, the improvement of physiological parameters and quality of life, the decrease in depression, stress, and anxiety, the improvement of illness-related knowledge and self-help activity, and a change in beliefs. Conclusion: Self-help groups can be used as an intervention strategy to help people with chronic illness manage their own problems.

Genotyping, Phage Typing, and Antimicrobial Resistance of Salmonella Typhimurium Isolated from Pigs, Cattle, and Humans

  • Ju, Min-Seok;Kang, Zheng-Wu;Jung, Ji-Hun;Cho, Seong-Beom;Kim, Sung-Hun;Lee, Young-Ju;Hong, Chong-Hae;Pak, Son-Il;Hahn, Tae-Wook
    • 한국축산식품학회지
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    • 제31권1호
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    • pp.47-53
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    • 2011
  • Salmonella enterica serovar Typhimurium (ST) is one of the most common serovars isolated from humans and animals. It has been suggested that ST infections in Koreans are largely due to the consumption of contaminated pork and beef. To investigate the genotypes, phage types, and antimicrobial resistance patterns for ST isolates of different origins, a total of 70 ST strains, including 19 isolates from humans, 44 isolates from pigs, and 6 isolates from cattle, were analyzed using pulsedfield gel electrophoresis (PFGE), phage typing, and antimicrobial susceptibility tests. Forty-three distinct PFGE patterns were generated from 70 ST isolates, which were grouped into 14 PFGE groups (from A to N) at the level of 75% similarity. The most prevalent group was the A (A1-A17 subtypes) group, encompassing 54.5% (38/70) of ST isolates. ST isolates from pigs and cattle mostly belong to groups A and L, whereas ST isolates from humans mostly belong to groups F and C. Antimicrobial susceptibility tests using 11 antimicrobial agents showed that resistance to tetracycline (TE) (81.4%) was highly prevalent, followed by streptomycin (S) (64.3%) and nalidixic acid (NA) (31.4%) resistance. A total of seventeen antimicrobial resistance patterns were observed. Only 8.6% of isolates, including a reference strain, were susceptible to all antimicrobial agents tested. The most prevalent resistance pattern was TE-S (37.1%), which was seen in 66.6% of bovine, 40.8% of swine and 21.1% of human isolates. Three ST isolates from humans (15.9%) showed resistance to 7-8 antimicrobials. The most predominant phage type (PT) was U302 (64.3%), followed by DT170 (10.0%). PFGE types did not coincide with antimicrobial resistance patterns and phage types; therefore, the combination of those types allowed for further differentiation between tested ST isolates.

보행자 우선도로 개선 사업으로 인한 교통사고 변화에 대한 연구 (A Study on the Change of Traffic Accidents Around the Pedestrian Priority Zone)

  • 장재민;이영인;김숙희;최회균
    • 대한교통학회지
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    • 제36권2호
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    • pp.112-128
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    • 2018
  • 국내는 온실가스를 줄이고 보행자 중심의 친환경 도시를 지향하고자 일부지역에 보행자 우선지역을 시행하고 있다. 이는 대중교통 중심의 서비스 개선 및 여유로운 보행공간의 확보 측면에서 시민의 만족도가 높았으며, 친환경 교통수단의 도입으로 온실가스의 감축효과에 기여했다. 그러나 보행자 우선지역은 보행환경 개선 측면에는 영향력이 높지만 주변 교통흐름에는 악영향을 주는 만큼 시행에 따른 교통 환경 변화를 예측할 필요가 있다. 본 연구는 수원시 행궁동 생태교통 지역을 중심으로 보행자 우선도로 시행에 따라 행사주변의 효과를 도출하기 위해 사전사후 평가를 활용한 교통사고 특성변화를 분석하였다. 분석결과 보행자 우선도로는 보행자 중심으로 설계되어 운영되는 만큼 보행자 관련 사고는 줄었으나, 차량의 회전교통 제한에 따른 불법유턴 사고 및 속도 저하에 따른 신호위반 사고가 증가한 것으로 나타났다. 각 지역에는 행사를 시행하기 전 운전자에게 각별한 주의가 요구되며, 행사구역 인근에 본 연구 특성이 반영된 안전표지판 및 어플 정보를 제공하여 교통사고에 유념할 필요가 있겠다.

지질자원 연구개발에 대한 기술개발단계(TRL) 지표 개발 (Technology Readiness Levels (TRLs) Indicator Development for Geoscience and Mineral Resources R&D)

  • 안은영;김성용;이재욱
    • 자원환경지질
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    • 제48권5호
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    • pp.421-429
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    • 2015
  • 지질자원 분야에서 지질도 및 주제도 제작, 조사 및 관측 사업 등은 실용화상용화 목적의 연구개발사업과 달리 장기적이며 계속적인 연구개발의 성격을 가지고 있다. 이러한 장기적, 계속적인 사업의 경우 연구개발의 종료시점을 제시하기 어려워서 사업 평가 시 해당 연구사업의 현재 진행단계를 제시하기 어려운 면이 있다. 이러한 연구개발 분야의 진행 상태를 나타내는 정량 지표를 제시하기 위해, 기존의 실용화 기술에 적용하였던 NASA 기술개발단계(TRL, Technology Readiness Level)를 지질도 및 주제도 제작, 조사 및 관측 사업 등 지질자원 기반 연구개발 분야에 적용할 수 있게 개발하였다. 지질자원 기반 연구개발 분야에서도 적용범위(coverage) 개념을 적용하여 기본원리이해 기획연구(TRL 1)에서 최종 생산물(product)인 특정지역 및 전세계/전국토 정보 구축, 수요자 맞춤형 보급 연구(TRL 9)로 기술개발단계(TRL)를 제시할 수 있다. 그리고 시범적용 등의 실증연구 절차를 가지는 지질환경 등 분야에서도 실용화 성과를 기반으로 기술개발단계(TRL)를 적용할 수 있게 개발하였다. 시범지구 적용 등 실증연구 시작 단계를 TRL 5, 시범지구의 규모 및 적용 개수 확대를 TRL 6, 실제 규모 1/10 수준 시범지구 적용을 TRL 7로 제시할 수 있다.

진동 측정법을 이용한 PC교량 외부텐던의 장력 추정 (Tension Estimation of External Tendons in PC Bridges Using Vibration Measurement Method)

  • 박성우;정하태;정수형
    • 한국구조물진단유지관리공학회 논문집
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    • 제18권3호
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    • pp.84-92
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    • 2014
  • 본 연구에서는 PC교량의 외부텐던의 장력을 평가하기 위하여 신속하고 경제적으로 적용할 수 있는 텐던의 진동을 이용한 고유진동수 측정 방법의 적용성을 검토하였다. 길이별로 다양한 여러 종류의 외부텐던 덕트 표면에 가속도 센서를 부착하고 고유진동수를 측정하였다. 센서의 방향과 위치변경 등 여러 종류의 다양한 진동시험을 실시한 결과 고유진동수의 차이는 1% 이내로서 충분한 정확성을 확보하고 있음을 보였다. 측정된 고유진동수로부터 장력을 추정하기 위해서는 현의공식, 다중모드법, 저차 모드의 실용적 공식을 활용한 방법 (Zui et al., 1996), 양단고정 경계조건에 의한 휨강성을 고려한 현의공식 (Sag$\ddot{u}\grave{e}$s et al., 2006) 등의 장력 추정법을 적용하였고 그 결과값을 비교하였다. 휨강성을 반영하지 못한 현의 공식이나, 다중모드법은 길이가 짧은 텐던에 대해 장력을 과대평가하는 결과가 도출되어 텐던의 장력평가에 적절하지 않음을 알 수 있었다. 텐던의 장력 추정에 적절한 방법은 양단고정 경계조건과 휨강성을 고려한 단단한 현의 공식에 의한 방법임을 알 수 있었으며, 이 방법을 실제 공용중인 PC 교량의 외부텐던에 적용한 결과 방향전환블록에 의한 마찰력으로 긴장단과 고정단에 텐던의 장력 차이가 발생한다는 것을 알 수 있었다.

간호활동의 유형과 요통 발생에 관한 일 조사연구 (A Survey on Back Pain of Nurses)

  • 한윤복
    • 대한간호학회지
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    • 제7권1호
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    • pp.39-46
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    • 1977
  • Despite the fact that it is not a fatal symptom. the lower back pain of human species is considered a health problem of modern society: 80% of world population experience it and the distress and dysfunction caused by interferes daily life as well as the general productivity. This study was performed to investigate the general tendency of lower back Pain on nurses: influence of nursing activities, working condition and the physical characteristics of nurses on the pain in order to provide data for prevention and treatment. 386 nurses working at 16 general hospitals throughout the country were sampled. Questionaries developed by the researcher was used for data gathering. Results are as follows : 1. Lower back pain was experienced by most(72.3%) of the nurses: the highest rate of -Pain experience was revealed to be the a9e group of 35-39 (80.8%) followed by 25-29 group (74.2%). 2. In almost all instances (91.4%), the first pain attack occurred before the age of 29, and in 73.1%. the attack occurred between the age of 15-24. 3. In 10.1%, the pain was almost persistent or occurred every other day frequency. In 9%, the pain was relieved by the administration of analgesics or "unable to move". 4. More than 6 days′sick leave due to the pain revealed to be in 2.2%. No significant difference was revealed between specialities of service. 5. Pain experience and the over or under weight revealed not to have significant relations. (X$^2$=0.55224, p〉0.7587) 6. The length of working hour of I. C. U. and O. R, revealed to be longer than that of nurses general ward, however. no significant difference on the rate of pain occurrence apparent. (X$^2$=0.4952, p〉0.8239) No significant difference on the rate of pain occurrence between nurses working over 46 hours/week and under 45 hours/week. (X$^2$=3.86241, p〉0.078318) 7. The most frequent Pain related movement revealed to be "lifting patient or heavy object" (24. 7%, N=68) followed by "the sameness of position, either standing or sitting"(16.8%) 8. Regular physical exercise revealed to have no significant influence on the rate of Pain occurrence. 9. Higher raft of pain experience was revealed in the group of nurses wearing eye glasses. Uncomfortable shoes revealed to have influenced the pain. 10. The most frequent pain relieving treatment revealed to be "rest" (54.2%, N= 151) followed by "analgesics" (12.6%, N=35) and "hot compress/fomentation"(10.5%, N=29). In 13.7% (N=38) no special care was given.

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완전 연결된 네트워크에서 MDST와 MST 목적을 갖는 오버레이 멀티캐스트 트리구현 알고리즘 (Overlay Multicast Tree Building Algorithm for MDST and MST in Complete Network)

  • 조명래
    • 한국벤처창업학회:학술대회논문집
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    • 한국벤처창업학회 2010년도 통합학술대회
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    • pp.71-89
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    • 2010
  • 인터넷 기반 멀티캐스트는 일대다 또는 다대다 통신을 위한 차세대 중요한 서비스로 주목받고 있다. 멀티캐스트는 네트워크 또는 애플리케이션 레벨에서 서비스할 수 있다. IP 멀티캐스트는 소스노드에서 라우터로 데이터그램을 보내면 라우터가 이를 복제하여 수신노드들에게 전달해 주는 네트워크레벨 서비스로 네트워크 자원을 효율적 사용할 수 있다. 그러나 네트워크에 IP 멀티캐스트 라우터가 설치되어야 하는 등 여러 문제로 인해 널리 사용되지 못하고 있다. 따라서 대안으로 애플리케이션 레벨에서의 오버레이 멀티캐스트가 주목 받고 있다. 오버레이 멀티캐스트는 종단 호스트가 라우터 처럼 동작하는 것으로 비록 IP 멀티캐스트에 비해서 링크 사용율과 지연값이 높아질 수 있지만, IP 멀티캐스트의 현실적인 적용의 어려움을 해결할 수 있는 장점을 가지고 있다. 본 연구는 완전 연결된 네트워크에서 탐욕 알고리즘을 이용하여 MDST(소스 노드에서 다른 모든 각각의 노드까지 최단 경로를 갖는 신장트리)와 MST(네트워크 상의 모든 링크에 주어진 가중치의 합이 최소가 되는 신장트리)를 목적으로 하는 오베레이 멀티캐스트 트리를 구현하는 알고리즘을 제시하고, 실험에 의해 MDST 와 MST 를 비교 분석 하고자 한다.

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서운산 일대의 관속식물상 (Floristic Study of Mt. Seounsan in Korea)

  • 장현도;오아미;심선희;임효선;한세희;양선규;오병운
    • 한국자원식물학회지
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    • 제30권4호
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    • pp.435-449
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    • 2017
  • 행정구역상 경기도 안성시 서운면와 충청북도 진천군 백곡면에 걸쳐있는 서운산 일대의 관속식물상을 2014년도 4월부터 2015년 10월까지 총 9회에 걸쳐 조사하였다. 증거표본을 바탕으로 작성한 소산 관속식물은 97과 306속 439종 5아종 51변종 6품종의 총 501분류군으로 확인되었다. 이 중 기존의 조사에서는 발견되지 않았으나 본 조사에서 최초로 밝혀진 분류군은 185분류군이었다. 한반도 특산식물은 광릉골무꽃, 금오족도리풀, 병꽃나무 등 8분류군이 조사되었고, 산림청지정 희귀식물은 솔붓꽃, 들떡쑥, 뻐꾹나리 등 5분류군이 관찰되었다. 식물구계학적 특정식물종은 III~V등급에 해당하는 11분류군이 확인되었다. 귀화식물은 총 68분류군으로 조사되었고, 생태계교란종은 단풍잎돼지풀, 미국쑥부쟁이 2분류군이 확인되었다.

간호학생 실습이 지역주민의 보건지식 및 태도에 미치는 영향 -연세대학교 간호대학 보건간호학 실습을 중심으로- (A Survey of the Effect of Nursing Students on Community Health Knowledge)

  • 조원정;김의숙;이정숙
    • 대한간호학회지
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    • 제3권2호
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    • pp.111-119
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    • 1973
  • The purpose of this study was to determine whether or not the delivery of health services effects the health knowledge of the recipients of that service. 10 was hypothesized that the practical application of theory, though health services rendered by public health nursing students during their field experiences. would have a positive relationship with the quantity and quality of health knowledge of the female population of a given community. In April 1970, ninety five women(between an age 15-49) from Koyang-Gun were interviewed regarding their knowledge and attitudes in four areas of health: maternal health, child health. family planning and tuberculosis prevention. After 11 years(Nov. l971), during which time the women received home visits by student nurses, the women were again interviewed using the original questionnaire. Additionally, they were asked where they had received information about each question. During the 1$\frac{1}{2}$ year period the visits were made by a total of 112 students. They visited the community twice a week. The result were as follows: Maternal health There was marked improvement in the knowledge of specific aspects of maternal health such as the proper instruments needed for cutting the cord and nutritional precaution of pregnancy (p<0.05). In each case 42.0 percent of more of this knowledge was attributed to information gained from the nursing students. However even after the nursing students'visits, the knowledge of other general areas of maternal remained poor. Child health There were increases in the knowledge of the respondents for the time to supplement breast feeding and for time to wean infants (p<0.05). In each case 35.0 percent or more of this information was attributed to the student. The increase in knowledge regarding types of immunization was more often attributed to the clinic nurse than to the nursing students. Knowledge of the necessity of booster immunization was poor both before and after the visits by the nursing students. Family planing There were significant increases in correct information regarding the time of I.U.D. insertion (P<0.05) and method of taking the oral pill (P<0.05). More than 42.0 percent of the increase was attributed to the nursing students'visits. However there was a slight decrease in correct information about concept of family planning. Tuberculosis There was a general lack of improvement in all areas concerned with tuberculosis. Two thirds of the respondents felt tuberculosis was hereditary and did not know what B.C.G. was. From this study, it could be concluded that in specific area the health knowledge of the female population studied was positively effected by the visits of the nursing students. The study also, suggests, however, that there was a marked unevenness in the overall increase in health knowledge. This raises serious questions which require further research. Suggested areas for further research are (1) Adequacy of the course content preparing nurses for the field experience. (2) A public health nursing manual for student reference. (3) Where and when specific aspects of health can be taught most effectively.

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