• 한국IT서비스학회지
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• 제14권4호
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• pp.31-44
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• 2015

Local governments in Korea are involved in three types of online shopping sites : 'direct operation', 'outsourced operation', and 'sales agency.' They are different in terms of the site operator and the charging mechanism among a local government, the site operator, and local producers. This study analyzes their differences in site traffic, local producers' participation, promotion, and partnership. The results from the investigation of 72 shopping sites are the following. First, shopping sites of the 'direct operation' type and the 'outsourced operation' type show significantly higher participation of local producers. Second, the 'marketing agency' type has significantly higher number of promotional activities than the 'oursourced type' which has significantly higher number than the 'direct operation' type. Third, the number of partnerships in the 'marketing agency' type is the highest. The 'direct operation' type is the second and significantly higher than the 'outsourced type.' On the basis of the analysis results, this paper suggests an incubation ecosystem model as a better way of involvement by local governments in online shopping sites.

• 한국전자거래학회지
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• 제11권3호
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• pp.35-51
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• 2006

정보의 시각화는 정보의 직관적 이해를 위해 중요한 역할을 하며, 다양한 응용영역에서 해당 환경의 특징에 맞추어 활용되고 있다. 본 논문에서는 전자상거래에서 상품을 효과적으로 검색하여 보여주기 위해서는 기존의 방식이 아닌 상품 정보의 특색에 맞는 검색 방식과 시각화 기법이 필요하다고 판단하여, 기존의 MapNet이나 클러스터맵 등의 기술을 반영한 상품 검색 비주얼라이제이션 기법을 소개한다. 상품 카테고리 검색과 속성 검색의 분리를 통해 검색조건에 명확한 시맨틱 부여를 가능하게 하고, 사용자에게 검색 결과를 평가하고 재검색을 수행할 수 있게 한다. 결과 평가는 원하는 결과를 얻지 못했을 경우 사용자가 질의어를 재작성하여 최적의 결과를 찾을 수 있게 한다.

• Agribusiness and Information Management
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• 제1권1호
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• pp.3-18
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• 2009

This research aims to examine consumers' general types of information search and their unsatisfactory factors in purchasing agricultural products on electronic commerce and analyze consumers' behavioral characteristics. As study subjects, 802 consumers who have visited the home pages of 14 households or companies, whose home pages are actively managed, were sampled. As a research tool, pop-up post and e-mail were used as research tools and questionnaires were asked three times. The date on research result were analyzed using SPSS 13 statistics package in terms of frequency, percentage, descriptive statistics, one-way ANOVA and correlation analysis.

• 디지털융복합연구
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• 제19권10호
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• pp.411-418
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• 2021

본 연구에서는 Statista와 National Retail Federation가 선정한 100대 이커머스 서비스들을 대상으로 실제 사용자에게 제공하고 있는 정보 탐색 방식 및 사용자 인터페이스의 유형을 조사하고, 인터페이스를 구성하는 시각화 요소 및 조작에 대한 상호작용 방식을 분석한 후 각 유형이 가지는 특성을 도출하였다. 연구결과, 첫째, 정보의 수와 위계단계가 많을수록 스프레드 형태를, 적을수록 드롭다운과 메가 메뉴 방식을 사용하는 경우가 많았다. 둘째, 정보 위계에 따른 시각적 구분 방식은 배경색상, 서체의 변화, 선을 가장 많이 사용하며 변화에 대한 인지가 가장 빠른 배경 색상과 영역간 구분을 명확하게 할 수 있도록 돕는 선을 사용하는 경우가 많았다. 셋째, 사용자 조작에 대한 상호작용 방식은 배경 컬러, 텍스트 컬러, 선 등 다양한 요소들을 두 가지 이상 동시에 적용하는 경우가 가장 많았다. 본 연구는 이커머스의 정보 탐색을 위한 인터페이스의 유형과 세부 요소들의 선택 기준이 될 수 있는 항목들의 분석을 통해 유형별 특성을 정의하였다는 점에서 의미가 있다.

• 산업경영시스템학회지
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• 제26권1호
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• pp.30-39
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• 2003

This paper presents the business model and system functionalities of a B2B e-marketplace solution that not only can overcome some problems of the public e-marketplace, but also can be applicable to both public and private types of e-marketplaces. This solution is different from the most of the public e-marketplace solutions that their main sources of revenue are transaction commissions or transaction fees through the third-party intermediation. Instead, this solution provides an ASP (Application Service Provider) functionality for direct, disintermediated purchasing and sales-related transactions between suppliers and buyers. With this functionality, suppliers and buyers electronically commerce with each other without the disclosure of their transactions as well as transaction commissions.

• 통상정보연구
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• 제9권1호
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• pp.235-257
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• 2007

In order to achieve the purpose, the present study reviews first research papers, both domestic and foreign, related to the e-SCM; it, then, sorts out the variables, economic and otherwise, that are believed to be the most important to the adaption factors of the e-SCM on Korean Hospitals. In recent days a growing concensus has been emerging among Korean Hospitals that a e-Supply Chain Management(SCM hereafter), if properly introduced and effectively managed, could secure a competitive edge in their Hospital business. Therefore, there is an urgent heed for an study that will attempt to find out the most significant factors, and most proprice Hospital environment, affecting the implementation of e-SCM in Korean Hospitals. For this study, 101 questionnaires were collected from the employee who is work at Korean Hospitals. We will make the concept by each variable clear through manipulative definition of each variable, also we will compose questions for the characteristics by each variable to be reflected. In relation to the questions required for the data analyses, 5 points Likert scale will use. The main findings are as follows: The relationship between the hospital types, hospital size and employee size and adaption degree of e-SCM was analyzed, respondents who had higher degree of hospital size and employee size showed higher level of adaption of e-SCM Regression analyses were carried out to examine the relative contribution of three set of variables on the adaption degree of e-SCM. This study explains that hospital environment factor, partner factor and IT infra factor are major factors in predicting the adaption degree of e-SCM. This study data has its limitation that collected by internet questionnaires. To present more solid data for the purpose of improving the study of e-SCM, further study which would complement the shortcomings is needed.

• 한국산업경영시스템학회:학술대회논문집
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• 한국산업경영시스템학회 2002년도 춘계학술대회
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• pp.151-161
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• 2002

This paper presents the business model and system functionalities of a B2B e-marketplace solution that not only can overcome some problems of the public e- marketplace, but also can be applicable to both public and private types of e-marketplaces. This solution is different from the most of the public e-marketplace solutions that their main sources of revenue are transaction commissions or transaction fees through the third-party intermediation. Instead, this solution provides an ASP (Application Service Provider) functionality for direct, dis-intermediated purchasing and sales-related transactions between suppliers and buyers. With this functionality, suppliers and buyers electronically commerce with each other without the disclosure of their transactions as well as transaction commissions.

• 디지털융복합연구
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• 제1권1호
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• pp.213-234
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• 2003

"Trust" becomes a focal issue in e-business. Unlike traditional business environment, virtual situation requires new trust-ensuring mechanism other than face-to-face meetings and other related means of confirmation. Many countries are trying to foster trust services industry in order to increase e-business transactions and activities. This paper compares and contrasts these countries' policies on trust services. Conclusions of this comparative research includes: (1) trust services industry will be tightly integrated horizontally and increase their scope vertically towards trust in business sense over and beyond the mere technical level trust, (2) necessity of reciprocal trust authentication exchange is calling for an international standard in a near future, and (3) two different types of policies are under development: government-led and industry-led. Advantages and disadvantages of different approaches are presented with details of legal implications and structures of operations.

• 대한안전경영과학회지
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• 제5권3호
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• pp.107-119
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• 2003

Expectation and interest about e-CRM are rising for more efficient customer management in on-line including electronic commerce. The decision-making tree can be used usefully as the data mining technology for e-CRM. In this paper, the representative decision making techniques, CART, C4.5, CHAID analyzed the differences in personalization point of view with actuality customer data through an experiment. With these analysis data, it is proposed a new decision-making tree system that has big advantage in personalization techniques. Through new system, it can get following advantage. First, it can form superior model more qualitatively in personalization by adding individual's weight value. Second it can supply information personalized more to customer. Third, it can have high position about customer's loyalty than other site of similar types of business. Fourth, it can reduce expense that cost marketing and decision-making. Fifth, it becomes possible that know that customer through smooth communication with customer who use personalized service wants and make from goods or service's quality to more worth thing.

• 경영정보학연구
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• 제9권2호
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• pp.67-83
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• 2007

본 연구는 기존의 정보시스템 연구에서 중요하지만 간과된 주제인 피신뢰자 이슈를 다룬다. 본 연구의 목적은 모바일뱅킹 서비스 환경에서 피신뢰자 유형에 따른 신뢰 유형들과 고객의 정보기술 서비스 채택의도 사이의 관계를 비교 검토하는 것이다. 분석 결과, 고객 자신에 대한 신뢰가 모바일뱅킹 서비스의 고객 채택의도에 있어서 가장 중요한 영향을 미치는 요인으로 나타났으며, 모바일 채널에 대한 신뢰가 그 다음으로 중요한 요인으로 나타났다. 그러나 예상과는 달리 모바일뱅킹 서비스 제공업체에 대한 신뢰는 통계적으로 유의하지 않게 나타났다. 본 연구는 이러한 결과를 토대로 본 연구가 갖는 학문적, 실무적 의의를 논의한다.