• Archives of design research
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• v.13 no.2
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• pp.33-44
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• 2000

Typography is the field be needed the most emotional and potential originality in the visual designers works. The design process introduced by aesthetic results is depended on a designers sensibility and originality. Accordingly this study includes more detail suggestions for mental switchover and developing whole area of sense and its education which make more sincere and easy communication of sentences in typographic and messages, removing fixed ideas, that are, prejudice and preconception, is one of big problems in making originality through the educational programs for experimental typography approaching with a new vision. Today, the change of typographic environment carried the substance and effectiveness of traditional typography be suspected and new ways are growing fast to escape from these traditional value. This study introduces some education programs such as Typortrait, Typeface, Typographic Essay, Kinetic Typography to realize the experimental typography to meet a new stream and social needs under the situation of exoplosive change and harmony fairly with proposition of coexisting of inspiration and technology, and finally expected to develop and promote typography experiment newly and to make educational section understand and confirm them.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.9-21
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• 2004

Among the factors of consumer preference, aesthetics has been importantly considered in competitive market environment. Generally, consumers' purchasing standard is influenced as their awareness increases relative to variations in their lifestyles and due to these changes in consumers' wishes, design techniques and methods are focused towards adapting to these changes. Thus, in order to satisfy consumers' needs, and markets characterized with the short durability cycle of products, a distinctive design should be developed with respect to the form of products. The proposed design should also support form as an important factor to attract consumers preference. This study attempts to understand typology based on a categorization theory, and the conceptual structure of aesthetics. Both are importantly considered simultaneously. In addition, the study proposes a new design process by extracting Rhythm affecting aesthetic. In conclusion, the result of this study aims at developing more consumer preferring design beyond the scope of the ordinary designer's idea and generation.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.203-214
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• 2015

Before the digital age, the main tools used for printing out letters were pen and brush. Therefore, forms and styles of the languages modelled out during the age also revolved around the pen and brush. However, new tools and techniques introduced in the digital age to express typography put this limit in the shade. In other words, the user can make expressive and experimental typography and typefaces quickly and easily, by learning and utilizing new tools efficiently. As such, this study is to explore those cases, to understand characters and meanings of expressive and experimental typography within the context of typography history, to introduce a new tool, 'Scriptographer' developed by means of the open-source scripting plug-in for Adobe Illustrator, and to discuss the advantages, disadvantages and applicability of this tool. Further on, through case analysis of successful preceding projects, the researcher arranges a practical foundation, and estimates the practicality of this research through experimental typography series, Rush Type and Celestial Type, created by using Scriptographer.

• Archives of design research
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• v.21
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• pp.149-158
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• 1997

Since Macintosh computer was introduced in 1984, important technological evolution has not only changed the computer graphics field but had a significant effect in the graphic design field for its judgement of aesthetic value. In Korea, the development of digital typeface and electronic pre-press business became active due to computer design system since Macintosh computer was introduced in 1987. Currently there are many digital type foundries in Korea and they have produced over 500 typefaces of the Korean alphabet. However, a few technological limitations and aesthetic problems still exist in the development of the Korean typeface. In this study, I have examined the role and function of computer technology in typography. Also I analyzed the aesthetic elements which are found in computer technology and compared them to traditional typography to try to find some opportunity and possibility for new method of development.

• Journal of Communication Design
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• v.62
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• pp.302-311
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• 2018

Fonts are digitized into a file and recognized as a intellectual property by the revision of the design protection act in 2005. Fonts are passed on to the users and are developed into design products. In this study, we have developed a model of font usage system as a design product based on Ahn Se Yoon's brand value system model. Based on the usage system model of the typeface, the lifecycle as a design product of the typeface was defined and analyzed as four different phases (introduction, growth, maturity, and decline.) In this study, To investigate the lifecycle of fonts, we selected the Gulim-chae which is most widely used as digital font files in Korea and are now in decline phase. Through this study, We hope that it will be useful for developing fonts, licensing system, and establishing brand strategies.

• Journal of the Korea Society of Computer and Information
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• v.28 no.8
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• pp.77-86
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• 2023

The background of this study lies in the increasing economic value of Korean fonts and the necessity for font development focused on small character design suitable for the mobile environment. The objective of this study is to analyze and propose strategies to improve readability on mobile screens. The research was conducted by applying eight attributes that could enhance readability according to Tim Ahrens to the design process of a Korean mobile font, adjusting Google's Noto Sans Korean for print/publishing and for small sizes. The results of the study indicate that 1. type width should be increased, 2. open counter (interior space) should be increased, 3. closed counter should be decreased, 4. font weight should be increased, 5. stroke contrast should be decreased, 6. spacing between characters should be increased. Therefore, distinct font families should be provided, differentiating between print/publishing and mobile use, as well as varying font weights and sizes, applying readability and legibility enhancement techniques for Korean fonts.

• Journal of Korea Multimedia Society
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• v.20 no.3
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• pp.571-580
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• 2017

Recently, there are many communication softwares based on text on various smart devices. Unlike traditional print publishing, mobile publishing and SNS tools tends to utilize more decorative or more emotional fonts so that users can pass some feelings from contents. So font providers have released new fonts which deal with the requirements of the market. Nevertheless being released lots of new fonts, general users have not used them because they searched only by font name or font provider's name. It means that there is no way for users to know and find new things. In this study, we suggest font shape classification rules for font registration system based on font design features. We proved the validity of classification standard study through some experiments with 50 commercial fonts. Also the result of this study was provided for Korea Telecommunication Technology Association and adopted by the Korea industrial standard.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.380-384
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• 2000

Effectiveness of information conveyance in reading is affected by several factors such as line length, letter size, line spacing arrangement as well as typeface itself. This study examined relative importance of these factors by asking people to read the texts that was constituted with non-square form letter and rank the preference of texts through conjoint analysis. In the case of reading time, justification was the most important factor, followed by leading, line spacing, letter width, line length, font size, font type in their order of importance. And in the case of preference decision, letter width was the most important factor, followed by font size, justification, line spacing, leading, line length, font type. The result will be useful in understanding how to consider human preference in the hangul typography.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.409-410
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• 2015

In the design of any picture book, graphic artists employ the use of color, typeface and illustration to produce attractive book covers. This study is an analysis of selected book covers in the 'Africana Children's Book Awards' (Young Readers category) between 2009 and 2014. The book covers are mainly illustrations originally done in media such as acrylics and oil paintings on canvas. In the article, the author analyses the front covers in terms of hue, Saturation and brightness using a colour map. This work also discusses why certain colours have been used in the design of the covers thus; providing information on color scheme trends for picture books in the Children's Africana Awards Category.

• The Research Journal of the Costume Culture
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• v.14 no.2
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• pp.177-191
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• 2006

The purpose of this study was to analyze the signification system between logo and brand concept systematically in sportswear brands. For this purpose, 37 apparel brands focused on sportswear brand were selected and the results of the study were following : First, the sportswear brands that symbolize a specific sports used a related supplies such as a golf ball or tennis ball, etc to express sports or concept that pursuit each brand. Second, the sportswear brands used the brand logo that represent or symbolize a specific animal, plant and natural world to express a strong spirit of sports and active energy. Third, the sportswear brands used the word mark or symbol that design a brand name in dynamic or speedy typeface to represent a speed and progressive spirit of sports. Fourth, the sportswear brands used the symbols that represent a concrete object, person such as a mast, shield, etc to emphasize the brand concept. Fifth, the sportswear brands used the symbols of a graphic or geometric style to represent the special quality of brand in type.