• 제목/요약/키워드: Type of Information Source

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스포츠 캐주얼웨어 소비자의 패션 라이프 스타일과 정보원과의 관계 (A Relationship with Sports Casualwear Consumer′s Fashion life Style and information source)

  • 박경연;유태순
    • 복식
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    • 제50권4호
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    • pp.103-115
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    • 2000
  • The purpose of this study is to provide consumers with practical information for reasonable purchasing by analyzing apparel purchasing behavior. information source use, demographic differences in terms of life style patterns, moreover, to support apparel manufacturers in producing goods and making a plan by developing more effective advertisements and efficient marketing strategy, such as media strategy. This study targeted 832 men and women wearing sports casual wear. Information source is used to analyze the data and MANOVA, ANOVA. Scheffe is employed for post-inspection and demographic bases are based on the frequency of each type. The followings are the conclusions of this study : 1. In case of print media, TV, PC factor, fashion advocates and individuality advocates most frequently used information source. In case of purchasing experience factor, individuality advocates skewed higher frequency than conformity type. and then, in case of observation information use factor, individuality advocates were ranked as the highest and conformity type as the lowest. In case of human information use factor, fashion advocates and individuality advocates showed higher frequency than practical type and conformity type. 2 In case of female, Individuality advocates was ranked as the highest. In case of male, practical type and conformity type were rank as the highest. Fashion advocates ranked as the lowest in any case. 3. Individuality advocates were ranked as the highest among people aged 14 to 16, practical type among 17 to 19, conformity type among 20 to 23, conformity type among over 20. 4. Middle school students tended to be the individuality advocates, high school students the practical type, university students the practical type and the conformity type, and company workers conformity type.

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남녀대학생의 패션소비유형과 관련변인의 관계연구 (A study on the relationship between fashion consumption style and the related variables of male and female consumers)

  • 하종경
    • 한국생활과학회지
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    • 제17권3호
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    • pp.485-492
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    • 2008
  • The study is to provide the types of fashion consumption of male and female university students and to analyze fashion involvement to the types and students' source of fashion information. Then the correlations were examined between fashion involvement and source of fashion information. The data were analyzed by a factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results are as follows: 1. The awareness about fashion consumption is classified into five factors: "hedonic consumption", "impulsive consumption", "brand loyal consumption", "prudent consumption", and "independent consumption". The fashion involvement to the types is categorized into four factors; "pleasure", "trend", "image", and "risk awareness". The source of fashion information is categorized into "mass media", "product information", and "personal information". 2. The fashion consumption is classified into three types: "an independent consumer type", "a brand loyal/ prudent consumer type", and "an impulsive consumer type". 3. In the fashion involvement to the types and the source of fashion information, there is a high correlation between the factors of "mass media" and "trend", "product information" and "pleasure" and "personal information" and "trend".

A NOVEL UNSUPERVISED DECONVOLUTION NETWORK:EFFICIENT FOR A SPARSE SOURCE

  • Choi, Seung-Jin
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 1998년도 가을 학술발표논문집 Vol.25 No.2 (2)
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    • pp.336-338
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    • 1998
  • This paper presents a novel neural network structure to the blind deconvolution task where the input (source) to a system is not available and the source has any type of distribution including sparse distribution. We employ multiple sensors so that spatial information plays a important role. The resulting learning algorithm is linear so that it works for both sub-and super-Gaussian source. Moreover, we can successfully deconvolve the mixture of a sparse source, while most existing algorithms [5] have difficulties in this task. Computer simulations confirm the validity and high performance of the proposed algorithm.

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소형 전원용 스위칭 파워 모듈 (Switching Power Module for a Small-Sized Electric Power Source)

  • 김병철
    • 한국정보통신학회논문지
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    • 제8권5호
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    • pp.1068-1073
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    • 2004
  • 전원장치의 소형화 핵심기술인 반도체 스위칭 기술을 이용하여 5 V/500 mA급 트랜스리스형 파워모듈(transless type power module)을 설계하였다. 파워 모들은 강압형 chopper 방식을 이용하였으며, 스위칭회로, 제어회로, 전압검출회로, 그리고 정전압 회로 등으로 구성되어 었다. 본 연구에서 설계한 스위칭 파워모듈은 0.2 V의 load regulation, 0.1 V의 line regulation, 85 mVp-p의 output ripple 전압, 64.7 kHz의 스위칭 주파수, 최대 58% 정도의 효율을 나타내었으며, 신뢰성 및 EMC 평가항목을 만족하였다.

라이프스타일 집단유형화에 따른 패션 광고매체 선호도 (The Preference on Fashion Advertisement Media by Lifestyle Group Types)

  • 김선숙
    • 대한가정학회지
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    • 제49권8호
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    • pp.97-111
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    • 2011
  • This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

정보원 특성, 판매촉진유형, 충동구매성향이 패션 라이브커머스 구매의도에 미치는 영향 (Effect of Information Source, Sales Promotion Type, and Impulse Buying Tendency Characteristics on Fashion Live Commerce Purchase Intention)

  • 최현;황선진
    • 패션비즈니스
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    • 제26권4호
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    • pp.52-63
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    • 2022
  • As live commerce, mobile sales platforms based on real-time content and text are drawing attention as a new marketing channel. In particular, the fashion industry also using live commerce as a new fashion distribution channel, requiring marketing strategies to utilize it efficiently. This study attempted to verify the effect of information source, sales promotion, and impulse buying tendency characteristics on fashion live commerce purchase intention. The experimental design of this study was 2(characteristics of information source: expertise vs attractiveness) × 2(sales promotion type: value-added vs price discount) × 2(impulse buying tendency: high vs low) three-way mixed analysis of variance(ANOVA). A convenience sampling of 264 women in their 20s and 50s living in Seoul and the Gyeonggi area who had purchased products through Live Commerce was conducted. For the final analysis, 240 questionnaires were used. Data were analyzed by the SPSS 26 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study follow. First, there were statistically significant differences in purchase intention according to consumers' impulse buying tendencies and sales promotions. Second, information source and sales promotion showed statistically significant interaction effects on purchase intention. Lastly, information source, sales promotion, and impulse buying tendency showed significant three-way interaction effects on fashion live commerce purchase intention. Therefore, conducting appropriate marketing analysis can result in positive attitudes regarding live commerce products and substantive increases in sales.

제약회사의 판촉전략이 의약품 처방에 미치는 영향 (The Effects of Promotion Activities of Pharmaceutical Companies on Physicians' Prescription)

  • 박상준
    • 경영과학
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    • 제28권2호
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    • pp.93-103
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    • 2011
  • This paper has aimed to identify marketing variables which affect physicians' prescription of drug. Based on a literature review this paper derives the three factors (indirect commercial source, direct commercial source, academic information source) of information sources that physicians rely on for medicines, the three factors (research supporting activity, marketing supporting activity, medicine information supporting activity) of promotion activities physicians prefer, and the four factors (indirect quality of medicine, direct quality of medicine, experience of using medicine, price and design of medicine) of prescription criteria physicians use. Then it investigates using canonical correlation analysis whether or not physicians' prescriptions are affected by the information sources, the promotion activities, and the type of physicians. From the canonical correlation analysis this paper derives the meaningful three canonical functions of prescription for drugs. The first function explains the prescription which is insensitive to marketing activities, the second function does the prescription which is sensitive to them, and the final function does the prescription which is not affected by them.

교회 방송음원의 종류에 따른 음향출력 설비 구성 배치에 관한 연구 (A Study on Arrangement and Configuration of Acoustic Output Equipment according to Type of Church Broadcast Sources)

  • 박은진;이선희
    • 한국위성정보통신학회논문지
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    • 제11권3호
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    • pp.80-85
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    • 2016
  • 본 연구는 선음원과 점음원의 이론에 근거하여 개발된 혼타입 스피커와 라인어레이 타입 스피커에 대해 비교분석하여 실제에서 이론대로 적용되는지에 대해 연구하였다. 이론적으로 점음원은 거리가 2배 됨에 따라 6dB 감쇄하며, 선음원은 거리가 2배 됨에 따라 3dB 감쇄한다. 선음원 이론에 근거하여 개발된 라인어레이 스피커 시스템이 선음원의 이론대로 작은 음압감쇄가 일어나는지에 대하여 분석하여 사용 목적과 환경에 따른 올바른 스피커의 배열 구성이 선택되도록 하는 것이 본 연구의 목적이다. 이를 위해 점음원과 선음원의 이론을 분석하였으며, 이론을 바탕으로 설계된 혼타입 스피커와 라인어레이 스피커를 시뮬레이션으로 파라메터 값들을 분석하였다.

의료소비자들의 의료기관 종별 정보탐색 행태에 관한 연구 (Information Searching Behavior of Health Care Consumers by Types of Medical Institutions)

  • 이선희;조우현;채유미
    • 한국병원경영학회지
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    • 제8권1호
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    • pp.95-111
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    • 2003
  • The purpose of this study was to evaluate the information searching behavior of consumer by type of medical institution. A questionnaire survey was conducted of 1,507 persons who were selected through a multi-stage stratified area cluster sampling in nationwide level, excluding Jeju-Do. Personal survey was conducted through door-to door survey from 27 July to 10 August 1999. The main results of this research was as following; 1. The proportion of information searching of respondents ranged from 91.5-95.2%. Even though the proportion of user in university hospital was slightly high, there was not significant statistically by type of medical institution. In terms of information source, personal informer was most common information source in all type of medical institution. Public informers were more frequently used in university hospital visitors and professional informer in general and university hospital visitors. 2. Comparing to searching intensity, user informer and professional informer's influences were more powerful, but not statistically significant. In analysis of unit influence for information source, written informer or public informer was more powerful in clinic visitor, professional informer and written informer in university hospital visitor. 3. Information which consumer want to know mostly were about on special potential and career of physician. The clinic visitor wanted to know about institutional location and kindness of medical personnel. The university hospital visitor also wanted to know about facilities and convenience of process. Comparing to institution selection criteria of consumers at 1991, quality related criteria were recognized more importantly in outpatient and dental services. But in case of inpatient services, convenience factor was recognized more importantly. In conclusion, the effort for specific marketing plan by type of medical institution should be needed. And more concern on information searching behavior of consumer will be needed.

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Mach-Zehnder 변조기를 이용한 Loop-back System (Loop-back System Using Mach-Zehnder Modulator)

  • 김희주;강동성;전금수;반재경
    • 대한전자공학회논문지SD
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    • 제38권7호
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    • pp.479-485
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    • 2001
  • 본 논문에서는 광원이 불필요하며 단일 광섬유를 통하여 양방향 전송이 가능한 BS(base station)용 광송 수신기 모듈을 제안한다. 본 논문에서 제안하는 방식에서는 BS의 송신단에서 Ring type으로 구성된 Mach-Zehnder 변조기의 양방향 변조를 이용하여 CO(central office)에서 제공된 광원을 변조하여 다시 CO로 전송한다. Ring 타입으로 구성된 변조기의 등가모델을 도출하였으며, 등가모델과 측정결과가 매우 잘 일치함을 확인할 수 있었다. 또한 Ring type에서 Mach-Zehnder 변조기의 광학적인 대칭이 RF 신호 전송 특성에 중요한 영향을 미침을 확인할 수 있었다.

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