• Journal of Distribution Science
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• v.19 no.9
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• pp.91-100
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• 2021

Purpose: This study investigates the use intention of artificial intelligence (AI) food service stores for senior customers, which are becoming a trend in the service industry. Research design, data and methodology: For the study, the extended technology acceptance model (TAM) and motivated consumer innovativeness (MCI) variables, proven by existing researchers, were used. In addition to the effect of motivated consumer innovativeness on customer value, we investigated the effect of customer value on trust and use intention. For the study, 520 questionnaires were distributed online by an expert survey agency. Data was verified through validity and reliability. Results: The analysis results of the research hypothesis verified that functionally motivated consumer innovativeness (fMCI), hedonically motivated consumer innovativeness (hMCI), and socially motivated consumer innovativeness (sMCI) all had positive effects on usefulness and enjoyment. Furthermore, usefulness had a statistically significant positive effect on trust, but perceived enjoyment did not; trust was found to positively affect the intention to use. Conclusions: We compared the moderating effects of seniors' gender and age (at 60) between groups. Although there was no moderating effect of age, it was verified that regarding the effect of usefulness on trust, the male group showed a greater influence than the female group.

• Knowledge Management Research
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• v.23 no.4
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• pp.91-112
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• 2022

In order to improve the quality of consumption in senior generation, it is necessary to build trust in the digital consumption environment. However, there are limitations from previous researches on consumption in the digital environment that has mainly focused on Millennial and Z generations. Therefore, this study aims to examine the antecedents of digital consumption trust and to explore the market segments of senior generation created by the dynamics of these antecedents. In addition, in order to provide practical implications, we investigate the difference in the level of perceived digital consumption trust using segmentation. This study, therefore, used 2021 Korea's consumer life index data conducted by the Korea Consumer Agency for general consumers, and only consumer data of 60s and older are extracted for the analysis. As a result, we confirm from the main results that the three antecedents, consumer competency, perceived corporate responsibility, and local community's problem-solving environment, are significant in building the digital consumption trust in the senior generation. It is academically significant in this aspect to look at approaches to improve senior customers' trust in digital consumption circumstances by dividing generations because generations exhibit varying levels of understanding of online consumption or digital consumption conditions. It is academically significant in this aspect to look at approaches to improve senior customers' trust in digital consumption circumstances by dividing generations because generations exhibit varying levels of understanding of online consumption or digital consumption conditions. Additionally, it is proposed as a practical implication that it should be managed so that significant improvements of customers, businesses, and regional public institutions are developed in order to allow the senior consumers to prepare trusted digital consumption circumstances.

• Journal of the Korea Society of Computer and Information
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• v.19 no.9
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• pp.169-176
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• 2014

This study is to suggest the theoretical and policy implications by analysing the moderating effects of trust for senior in the causal relationships among the research variables. For this study, 273 of the local public servants were sampled and surveyed. The results of this study showed that local public servants' performance oriented values affect job attitude through their acceptance for performance management system. And this study showed that trust in the leader moderates the relationships among individual orientation, performance orientation and job attitude. This study suggested some theoretical and practical implications on the base of the results.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.467-475
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• 2016

This study examined the impact of departmental trust on departmental development and academic performance in the department affiliated with physical eduction. Furthermore, it investigated the differences of departmental development and departmental trust by gender and school year of the students. Data were analyzed from 313 students in the department affiliated with Physical Education from 6 institutions of a 4-year university located in Seoul, Gyeonggi-do, Incheon, and ChungChong-do. For the research questions, simple linear regression model and two-way multivariate analysis of variance were analyzed. Results indicated that departmental trust had a positive effect on departmental development. But, departmental trust statistically had no effect on academic performance. Sophomore and junior in departmental development were higher than senior. Junior in departmental trust was higher than senior. There was no statistically difference in departmental development and departmental trust by gender.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.4
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• pp.353-360
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• 2019

This study verified the relationships between trust of simulation golf lesson programs, golf passion, and psychological happiness of active seniors. The subjects of study were adults from Seoul, Gyeonggi-do. For data processing, this study conducted frequency, reliability, confirmatory factor, correlation, and structure equation modeling. The results were as follows: First, trust of simulation golf lesson programs had no influence on golf passion (p>.05). Second, trust of simulation golf lesson program had no influence on psychological happiness (p>.05). Third, golf passion (harmonious passion) had a positive influence on psychological happiness (p<.05). However, golf passion (obsessive passion) had no influence on psychological happiness (p>.05).

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.412-421
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• 2012

The aim of this paper is to improve employee job satisfaction through the influence of superiors' leadership related to trust and job satisfaction of hotel employees who strive to provide better service for guest. We analyzed the correlation between superior's leadership and the trust and job satisfaction of the employees. The result of this analysis indicates that the influence of the superiors' leadership on the trust and job satisfaction of employees favourable, and worthy of individual consideration and conditional compensation. Job satisfaction for employees has a direct correlation with each situation and reward of state of affairs. Further, the influence on job satisfaction is shown as statistically significant in relation to the senior's trust.

• SUVANNABHUMI
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• v.5 no.2
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• pp.1-28
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• 2013

This paper is attempted to clarify the controversial event King Thibaw ascending the throne. Moreover it was presented with the purpose of how important "Trust Building" is in politic. After ascending the throne, King Thibaw faced external threat as well as internal weakness. The Hluttaw ministers and counselors did not support effectively and King Thibaw lost trust his ministers and counselors. Therefore mass killing of royal prince took place after the ascending the throne and it made discredit to King Thibaw. Senior minister like Kinwun Mingyi and Hsinphyumashin secretly contact with Prince Nyaung Yan whom was staying under the protection of British. On the other hand Prince Myingun took refuge under protection of the French and was trying to seize the power with the supporters from lower Myanmar as well as taking the financial help from Hsinphyu Mashin. They were external strength for the British and French. In this way King Thibaw's administration became deteriorated and finally the British anxious about Franco-Myanmar treaty so they exaggerated the Bombay-Burma Teak company's problem. In this way King Thibaw was taken away by the British due to the internal weakness and external strength.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.163-172
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• 2021

This study aims to establish a research model to analyze the structural relationship between the working environment of the elderly medical welfare facility workers, the trust of the manager, and the quality of service. As a result, first, it was found that there was a significant causal relationship among service quality in the working environment of the elderly medical welfare facility workers. Second, it was found that there was a significant causal relationship between the working environment and the trust of managers of the elderly medical welfare facility workers. Therefore, in order to achieve the goal of the elderly medical welfare facility and improve the quality of service, it is necessary to create a working environment and establish a trust relationship among members. In addition, in order to cultivate competency and provide high-quality services for the elderly medical welfare facility workers, managers need to understand the individual characteristics of members, and to assign duties according to roles, accurate division of duties and personnel management are required.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.30 no.4
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• pp.135-156
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• 2019

The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users.

• Korean Journal of Occupational Health Nursing
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• v.22 no.1
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• pp.35-46
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• 2013

Purpose: The study aimed to identify influencing factors associated with the organizational commitment (OC) among hospital nurses. Methods: A descriptive correlational design was utilized. The subjects of this study were 447 female nurses working for over 6 months in Seoul. The study was based on the data from a self-reported survey using structured questionnaires. The data were collected from September 10 to 30, 2009 and analyzed using Pearson's correlation coefficients and stepwise multiple regression analysis. Results: The mean score of the OC was 2.45, slightly higher than the intermediate level. The mean score of the three-dimensional domain among the OC, affective commitment (AC) was 2.50, continuance commitment (CC) was 2.59, and normative commitment (NC) was 2.29. The influencing factors of nurses' AC were perceived organizational support (POS) (${\beta}$=.31, p<.001), supervisory trust, job burnout, nursing professionalism, and age, which accounted for 49.7%. The influencing factors of the CC were supervisory trust (${\beta}$=.20, p<.001), POS, and job burnout whereas the influencing factors of the NC were POS (${\beta}$=.40, p<.001), supervisory trust, nursing professionalism, and job burnout. Conclusion: It is necessary to develop supportive strategies that increase OC, which also improve the POS, nursing professionalism, and supervisory trust, and alleviate job burnout in hospital nurses.