• International Journal of Contents
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• 제5권1호
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• pp.56-61
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• 2009

The main purpose of this study is to examine the effect of ethical management on job performance. For the study, CEO's will, ethical management system and external ethical activity are selected as subordinate variables of ethical management. Therefore, the concrete purpose of this study are four issues: (1) to examine the effects of CEO's will on organizational trust,. (2) to examine the effect of ethical management system on organizational trust, (3) to examine the effects of external ethical activity on organizational trust, (4) to examine the effects of organizational trust on organizational performance. The sample for this empirical study is collected from 334 employees of 5 different companies executing ethical management. The results of analysis are as follows. First, there is a positive effect of CEO's will on organizational trust. Second, there is no effect of ethical management system on organizational trust. Third, there is a positive effect of external ethical activity on organizational trust. Last, there is a positive effect of organizational trust on organizational performance. Based on the results of this study, we suggested implications for business strategies and effective alternatives for ethical management.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권5호
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• pp.2396-2413
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• 2018

Trust management is one of the most challenging issues for the highly heterogeneous Internet of Things (IoT). In the context of the IoT, it is difficult to evaluate the node's trustworthiness in the same trust model when a node provides different services. Guaranteeing the availability of the trust management service is another significant challenge because of the dynamic nature of IoT environments. With these issues in mind, this paper propose a robust and adaptive trust management system for the IoT that is able to measure the trustworthiness of nodes based on feedbacks collected from participants in a specific context and ensure the availability of trust management services. The main contributions of our system are: 1) Proposing a partly decentralized trust management framework, which improves the resiliency of the trust mechanism; 2) Proposing an adaptive trust evaluation scheme and a three-dimensional context representation makes trust evaluation more accurate and specific; 3) Enhancing the adaptive trust evaluation scheme by incorporating a bad behavior factor in trust estimation, which efficiently distinguishes misleading feedbacks from On-Off attacks. Simulation results show the good performance of the proposed system and especially show effectiveness against On-Off attacks compared to other trust mechanisms.

• 경영과학
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• 제33권2호
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• pp.49-64
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• 2016

A literature has demonstrated that the three dimensions of corporate sustainable management activities (economic, social, and environmental responsibility) affect corporate performance via reciprocity and trust (expertize-based trust and benevolence-based trust) perception. However, previous studies show some inconsistent results for the effects of reciprocity and trust perception on the relationship between corporate sustainable management activities and corporate performance. Thus, this paper re-analyzes the relationships between the constructs based on various industries and customers. The empirical results can be summarized as follows. Expertise-based trust is affected not by social responsibility and environmental responsibility but economic responsibility.

• 한국병원경영학회지
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• 제16권4호
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• pp.111-130
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• 2011

The purpose of this study is to find moderating effects of re-use intention by trust factors between patients satisfaction and hospital images. Survey a general hospital in Seoul was performed, and a total of 202 questionnaires has been analyzed. Result of multiple regression analysis are verified moderating effects by trust factors with hospital image and re-use intention(F=8.223**). And patient satisfaction and re-use intention are verified moderating effects by trust factors(F=4.255*). In addition, classify them into high trust group and low trust group by median split method, even if there are felt the equal level of satisfaction or image that high trust group will be re-visit the hospital better than low trust group. As a result, trust factors must consider different level from satisfaction or image, it is necessary that hospitals will be prepare to improve the trust.

• 대한공간정보학회지
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• 제16권1호
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• pp.75-81
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• 2008

본 연구의 목적은 공단지역의 환경개선과 폐수위탁관리체계의 투명성을 확보하기 위해 GIS를 활용한 공장폐수 위탁관리 시스템의 구축방안에 대하여 연구하는데 있다. 공장폐수 위탁 및 수탁처리 전산관리 시스템은 공장폐수 위탁 및 수탁관련 정보 입력과 위탁확인서 출력을 위한 위탁 및 수탁 관리 시스템, 관리자가 기간별, 업종별, 폐수종류별, 업체별 위탁량을 통계분석 할 수 있는 통계분석 시스템, 위탁 업체 및 수탁업체의 공간정보와 공장폐수 위탁량 및 수탁량 분포도를 시민들에게 제공하는 WebGIS 시스템으로 구성하였다. 구축된 공장폐수 위탁관리시스템은 폐수의 발생 시점에서부터 완전 처리까지의 전 과정에서의 정확하고 확실하게 파악할 수 있을 것으로 판단된다. 업무의 전산화로 업무처리 시 발생되는 시간적, 경제적 손실을 저감할 수 있을 것으로 판단된다. 또한 공장폐수에 대한 정확한 발생량을 관리함으로써 인천지역에서 발생되는 수질오염사고를 사전에 예방하고 오염사고 발생 시 신속한 대처방안을 도출 할 수 있을 것으로 판단된다. WebGIS를 이용`한 공장폐수의 위탁량 및 수탁량 분포를 관리함으로써 시민들의 환경오염에 대한 생각을 고취시키고 지속적인 관리가 가능 할 것으로 판단된다.

• 한국병원경영학회지
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• 제28권3호
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• pp.27-38
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• 2023

Objectives: This study explores the impact of age groups on social presence and trust among users of medical artificial intelligence chatbots. Furthermore, we investigate the existence of gender differences within these relationships. Method: We collected data through a survey from people who had interacted with general hospital chatbot services, either by making reservations or seeking consultations. Multiple linear regression analysis was conducted to examine the relationship between general characteristics of study population and social presence and trust of artificial intelligence chatbots. Additionally, we conducted stratified analysis to confirm the presence of gender differences within these relationship. Results: Among 300 participants, those aged 50 and older had higher social presence of artificial intelligence chatbots and greater trust of artificial intelligence chatbots (social presence, 𝛽=0.543, p=0.003; trust, 𝛽=0.787, p=0.000). In stratified by sex, women aged 50 and older had higher social presence and trust of artificial intelligence chatbots compared to those in their 30s age group (social presence, 𝛽 = 0.925, p=0.002; trust, 𝛽=0.645, p=:0.007). However, there was no statistically significant relationship between age and chatbot social presence and trust in men. Conclusion: This study demonstrates that advanced age plays a significant roles in users' social presence and trust in medical artificial intelligence chatbots. Futhermore, our findings reveal gender differences with women aged 50 and older showing the most substantial levels of social presence and trust. Therefore, it is expected that this finding can serve as valuable evidence to enhance the satisfaction of medical institution service users, offering crucial insights into the effective utilization of chatbot services.

• 한국병원경영학회지
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• 제19권2호
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• pp.89-98
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• 2014

The research was to investigate the effect of trust in supervisor, organizational trust and perception on the shared value on innovative behavior. The data were collected from 334 nurses from University hospital of G city. Data were analyzed with frequency, t-test, ANOVA, Scheffe-test, Pearson's correlation coefficient and hierarchical regression, equipped with SPSS 21.0. The results showed that there was correlation among trust in supervisor, organizational trust and perception, and innovative behavior. Therefore, it is considered that the study is the basis to improve innovative behavior of nurses by providing alternatives for achieving trust in supervisor, organizational trust and perception, for sake of efficient management of human resource of nurse of University hospital. This study was supported by research funds from Chosun Nursing College 2013.

• 경영과학
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• 제31권4호
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• pp.117-134
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• 2014

Today the concept of corporate social responsibility has become an essential element for coexistence of corporations and the society. In this study the impact of four responsibilities of business organizations proposed by Archie Carroll (economic, legal, ethical, and discretionary) on customer loyalty through the mediating effect of trust and company-consumer identification is analyzed. A questionnaire survey was conducted for four well-known Korean companies (Dong Suh Food, LG Household and Health Care, Samsung Electronics, and Hyundai Motor). After factor analysis, legal and ethical responsibilities were grouped as the same factor, thus three social responsibilities were finally used for hypotheses testing. Major findings were as follows: First, economic responsibilities had positive impact on honesty trust, professionalism trust, favorableness trust, and company-consumer identification, Second, legal/ethical responsibilities were found to have significant effects on honesty trust, favorableness trust, and company-consumer identification. Third, in the case of discretionary responsibilities, professionalism trust, favorableness trust, and company-consumer identification were revealed to have a significant positive relationship. Fourth, only two trust variables (honesty and professionalism) and company-consumer identification had positive influence on the loyalty of customers. These findings are expected to help decision makers to set up corporate objectives and choose action items for corporate social responsibility. At the last part, implications of the study and future research directions were discussed.

• 보건의료산업학회지
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• 제7권2호
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• pp.113-124
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• 2013

The purpose of this study is to investigate of determinants of hospital organization trust affecting to hospital worker's trust in organization. This study was measured levels of trust in organization of hospital workers and 5 determinants of organization trust, organizational fairness, consideration, morality, competence and responsibility toward a society. Levels of trust in organization of hospital workers and determinants of organization trust were assessed using a sample of 190 employees who work at 2 hospitals in Seoul, Kyunggi. Data were collected by self-administered questionnaires from november 22 to 29 in 2012 and analyzed SPSS 18 by using t-test, ANOVA and regression analysis. The results of this study indicate that organizational fairness, consideration and responsibility toward a society among 5 determinants were positively related to levels of trust in organization of hospital workers. Based on these findings, it can be defined that 5 determinants of hospital organization trust influences levels of trust in organization of hospital workers. The implications of this study are discussed and areas for future research are presented.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.561-573
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• 2021

Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of empirical studies that have explored the factors that influence consumer trust, none of them considers the relative importance of different antecedents and how they interact to influence consumer trust. Therefore, based on the integrated Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) approaches, we establish a hierarchical structural model, which not only demonstrates the intensity of the relationships but also identifies the interdependence among the drivers of consumer trust in E-commerce. The findings confirm that propensity to trust is the most important determinant of consumer trust. The brand-related factors and platform-related factors are prominent in the process of building trust as they influence consumer trust indirectly through propensity to trust. Geographic location, demographic variables, and high security are identified as the root causes that affect consumer trust through other trust antecedents. Furthermore, the findings of this study offer valuable insights into an important element of e-commerce and provide a useful platform for future research. More represented samples and factors are encouraged for further research to ensure research fairness and minimize consumer distrust and uncertainty.