Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
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Study on moderating effects of trust factor that medical service evaluation of patients

환자의 의료서비스 평가에 대한 신뢰요인의 조절효과 분석

  • Kim, Young-Hoon (Dept. of Healthcare Management, Graduate School of Eulji University) ;
  • Woo, Jung-Sik (Dept. of Healthcare Management, Graduate School of Eulji University) ;
  • Kim, Han-Sung (Dept. of Healthcare Management, Graduate School of Eulji University) ;
  • Kim, Hee-Rae (Plan & Budget Team, Gangnam Severance Hospital) ;
  • Kim, Hyo-Jeoung (Dept. of Healthcare Management, Graduate School of Eulji University)
  • 김영훈 (을지대학교 대학원 의료경영학과) ;
  • 우정식 (을지대학교 대학원 의료경영학과) ;
  • 김한성 (을지대학교 대학원 의료경영학과) ;
  • 김희래 (강남세브란스병원 기획예산팀) ;
  • 김효정 (을지대학교 대학원 의료경영학과)
  • Received : 2011.08.29
  • Accepted : 2011.11.10
  • Published : 2011.12.30
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Abstract

The purpose of this study is to find moderating effects of re-use intention by trust factors between patients satisfaction and hospital images. Survey a general hospital in Seoul was performed, and a total of 202 questionnaires has been analyzed. Result of multiple regression analysis are verified moderating effects by trust factors with hospital image and re-use intention(F=8.223**). And patient satisfaction and re-use intention are verified moderating effects by trust factors(F=4.255*). In addition, classify them into high trust group and low trust group by median split method, even if there are felt the equal level of satisfaction or image that high trust group will be re-visit the hospital better than low trust group. As a result, trust factors must consider different level from satisfaction or image, it is necessary that hospitals will be prepare to improve the trust.

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