• Journal of Agricultural Extension & Community Development
• /
• v.10 no.1
• /
• pp.87-101
• /
• 2003

Recently, rice producers and related institutions have started to brand rice to increase sale. Despite such trend and the significance of rice branding to many parties including policy makers, no previous research has studied the relationship between consumers' psychological and socio-economic factors that underline consumer choice and judgment of branded rice. This paper discusses the variables related to branding through a survey based on 242 convenience consumer samples selected in Seoul metropolitan area in Korea, and presents the results and their implication for future research. The major findings are: 1) Consumers are reasonably well aware of rice-branding practices, and the main source of such information is in-store displays and packages, 2) It appears that consumers in general choose a rice brand based mainly on its taste and nutrition, and 3) the perceived difference among rice brands differs depending on some consumer characteristics. The perceived differences among rice brands in taste and in nutrition are relatively high for brand-loyal consumers and high-income consumers respectively. The perceived difference among rice brands in brand reputation is also relatively high for young, low-income, and brand-loyal consumers.

• Culinary science and hospitality research
• /
• v.24 no.3
• /
• pp.15-24
• /
• 2018

This study produced instant Gochujang(red pepper paste) with enhanced convenience by increasing nutritional value and palatability, and by reducing production period, adding in the red pepper seed in the red pepper paste production in order to increase the use of the red pepper seed that is not used often as a food ingredient even though its nutrition value when producing red pepper paste was proven. Moisture content, pH, L-value, a-value, b-value, sugar contents, and salinity of instant Gochujang tended to increase as the amount of red pepper seed increased, while viscosity manifested the opposite trend. Sensory evaluations were conducted on instant Gochujang to assess differences in characteristics, which demonstrated that as the amount of red pepper seeds powder increased, the intensity of redness for the red pepper paste's external appearance, luster, spicy flavor and taste, and savory taste were evaluated strong. Meanwhile, fermentation value, which is red pepper paste's foremost weakness was evaluated as weak. Moreover, there was no difference in the size of the grain when compared to the contrast group consisting of regular red pepper paste. The results of preference test demonstrated that the RG3 with 30% of red pepper seed is optimal in terms of the external appearance, taste, texture and overall preference.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.2
• /
• pp.174-185
• /
• 2013

This study examines shopping orientation regarding bedclothes and the effect of the segmentation of consumers on the image of Hanji yarn bedclothes derived from mulberry fiber in order to contribute to the development of Hanji bedclothes products and consumer marketing segmentation. Data from 294 questionnaires filled out by female consumers in their 30s to 50s were used for statistical analysis. The shopping orientations for bedclothes are classified into six groups (trend oriented, material oriented, price oriented, convenience oriented, individuality oriented, and assurance oriented). Consumers were subdivided into four consumer segments (show-offish, self-confident, reasonable, and unconcerned case) based on shopping orientations for bedclothes. The images of Hanji bedclothes are categorized into four types (classic, practical, aesthetic, and natural) as related to the shopping orientations of consumers. In terms of consumer segmentation, the 'reasonable' segment is more likely to consider the 'classic' image of Hanji bedclothes as the highest image value; however, the 'show-offish' segment provides the highest value to the 'practical' image as compared to other segments.

• Proceedings of the Korean Society of Organic Agriculture Conference
• /
• 2009.07a
• /
• pp.185-197
• /
• 2009

Eco-friendly agricultural products(EFAPs) are on an increasing trend of supply, but not much enhancing the rate of consumption due to higher price premiums and safety concerns among core consumers. Recently, the overall domestic market is rapidly changing from supplier's into a consumer-oriented one with increasing preferences for well-known branded produce, large retailers, and e-commerce. To cope with marketing shifts and develop eco-friendly farming, marketing strategies should be properly prepared on the basis of consumption trends, purchase patterns, and the specific needs which is interlinked sectors of productions, distributions, and general process of consumption. The key factors for stimulating the demand for EFAPs are outlined as follows : classification of buyers(segmentation of markets), provision of more information and safety assurance, labeling of brands and reference prices, shopping convenience for consumers and more appropriate pricing. In order to motivate consumers to buy more EFAPs, the products' safety should be verified and they should be made to sell at specialty store such as Chorokmaul, It is necessary that government, producers, consumers, and distributors play their respective roles in developing feasible programs for marketing EFAPs. Consequently, the specialty store will greatly contribute to the development of domestic environmentally-friendly farming and to raising their standings and prospects as well.

• Proceedings of the Korea Concrete Institute Conference
• /
• 2004.05a
• /
• pp.280-283
• /
• 2004

Today, the guide line of the SFRC mix design and the construction was not embodied, and the convenience of the practical application on the spot is not good. In this research, hence, the program which is optimized to result the mix proportion by the flexural strength and toughness, was developed to apply with ease SFRC on the practical spot. This program would minimize the number of trial mixes and achieve an economical and appropriate mixture. In addition, the theoretical background on which the program is based, will be the basis of the embodied method to mixing SFRC. New algorithm, in this research, was used to develop the mix proportioning program of SFRC. The new algorithm is the Harmony Search which is the heuristic method mimicking the improvisation of music players. And, beside to single fiber reinforced concrete, it was developed the program about the hybrid fiber reinforced concrete that two kinds of steel fibers, which have the different geometry, was reinforced. This will be able to keep the world trend to study, hence, offers the basis of the next generation research.

• Korean Journal of Artificial Intelligence
• /
• v.5 no.2
• /
• pp.43-53
• /
• 2017

In this paper, the pattern of extracting the same expression is proposed by using the Android intelligent device to identify the facial expression. The understanding and expression of expression are very important to human computer interaction, and the technology to identify human expressions is very popular. Instead of searching for the emoticons that users often use, you can identify facial expressions with acamera, which is a useful technique that can be used now. This thesis puts forward the technology of the third data is available on the website of the set, use the content to improve the infrastructure of the facial expression recognition accuracy, in order to improve the synthesis of neural network algorithm, making the facial expression recognition model, the user's facial expressions and similar e xpressions, reached 66%.It doesn't need to search for emoticons. If you use the camera to recognize the expression, itwill appear emoticons immediately. So this service is the emoticons used when people send messages to others, and it can feel a lot of convenience. In countless emoticons, there is no need to find emoticons, which is an increasing trend in deep learning. So we need to use more suitable algorithm for expression recognition, and then improve accuracy.

• Journal of the Korean housing association
• /
• v.5 no.2
• /
• pp.29-40
• /
• 1994

The purpose of this study is to survey the transition of the type of openings in korean traditional archiectures. To do this, various types of openings at the backside of Daechung of 23 Hyang-Gyo Myung-Ryun-Dangs were investigated. After the classification in some groups according to their types and their periods of constuction, the tasnsition of the type of openings was analysed. Results are as follows. (1) The openings constructed form 16th to 17th century, the earliest form, is a ledged and battened panel window(or framed and ledged panel window) whose mullion is built on the frame of window. It is presumed that these types were widely used before 17th century. (2) The next type is ledged and battened panel window(door) (or framed and ledged panel window) which lacks a mullion. These types were thought to be customed after 18th century. (3) The lastest type, which is appeared from 19th to 20th century, is an characteristic backside opening(ledged and battened panel window or framed and ledged panel window) that among 3 column spacings the central one is enlarged in comparison with the right and left ones. Through this transition pattern of the openings, can be menifested that the trend of 20th century is to enlarge convenience of usage by constuctiong door and eliminating some windows.

• Journal of Distribution Science
• /
• v.17 no.7
• /
• pp.15-25
• /
• 2019

Purpose - e-Commerce is now one of the alternatives in shopping. Ease of Use and convenience aspects are the main supporting reasons that e-commerce is a trend for most people today. This study examines the relationship between the theory of technology to consumer behavior in using e-commerce applications. Research design, data, and methodology - The number of samples in this study was 600 samples from four major e-commerce made in Indonesia. The research method of this study Structural Equation Model (SEM) with AMOS and SPSS applications as analysis tools. Results - The results of this study state that most hypotheses support prior research and grand theory. On the other hand, the components of technology acceptance theory are mostly able to moderate variable consumer behavior in the digital era. Conclusions - The combination of essential elements of technology theory are oriented to the fundamental aspects of human beings as social beings. The most important thing for the development of the e-commerce industry to develop and be sustainable is the obligation to increase consumer confidence. The combination of components of technology theory and CCT can be a comprehensive marketing strategy and innovation to competitive advantage in the future.

• Korean Journal of Artificial Intelligence
• /
• v.4 no.1
• /
• pp.8-10
• /
• 2016

These days, citizens have a lot of ways to get access to IT. In the past, they tended to neglect IT that was thought to be difficult. But, currently, everyone can manufacture and get access not only software but also hardware when he has an idea. Arduino is used. Rinnai had recently released new product named Smart Sensor Range. Safe consumer who gave priority to the safety made new trend gave attention to fire prevention and smart sensor range. The ones who buy gas range prefer safety to economic advantage and/or fire power. The safety system does not always prevent fire accident. This study makes design and produces alarm that perceives temperature of pot when boiling. Not only temperature sensor but also alarm sensor was used to make alarm of boiling water and to give convenient living life. The arduino can be used at practical life to make products for various kinds of people. The invention can give convenience to housewives at kitchen, children and many persons making use of gas range. Another function can be added to develop. This arduino can develop a lot of products by using the study and other designs.

• Journal of Satellite, Information and Communications
• /
• v.10 no.1
• /
• pp.29-32
• /
• 2015

It has been a big trend of the convergence technologies about communication systems and vehicular industry to improve safety and convenience. To achieve a number of infotainment vehicular applications, vehicles should transmit information with high reliability. A robust and accurate channel estimation scheme is of great importance to achieve the goal. In this paper, we present a novel enhanced decision-directed channel estimation scheme called FADP (Frequency Averaging Data Pilot) for dynamic time-varying vehicular channels in IEEE 802.11p. We use linear averaging filtering in frequency domain, and utilize the correlation characteristic of the channels between the adjacent two data symbols, update the CR in time domain to get more accuracy. Finally, analysis and simulation results reveal that compared with exist schemes, the proposed scheme has a good performance in mean square error (MSE) and bit error rate (BER).