• Title/Summary/Keyword: Trend of Preference

검색결과 327건 처리시간 0.026초

우수축산물 브랜드 디자인 유형 분석을 통한 브랜드 이미지 개발 방안에 관한 연구 (The Study of Developing Brand Image through The Analysis of Agriculture Brand Design Type)

  • 선종아;장석주
    • 벤처창업연구
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    • 제4권3호
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    • pp.55-72
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    • 2009
  • 국내시장의 개방화 추세에 의해 해외 농축산물 수입이 급증하고 소비자의 소득이 높아짐에 따라 소비의 형태가 품질우선으로 바뀌고 있다. 개별농가 및 정부 지자체에서는 이에 대한 대응으로 농축산물의 브랜드화를 추진하고 있으나 지속적으로 브랜드 난립, 브랜드화 및 마케팅 전략 부재 등이 주요 문제점으로 지적되어왔다. 이에, 우수축산물 브랜드 디자인이 브랜드 이미지와 고객만족 등에 미치는 영향을 실증 분석하여 브랜드 마케팅 전략수립을 위한 브랜드 네이밍, 브랜드 디자인 등 브랜드 이미지개발에 대한 방안을 모색해보았다.

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브랜드디자인 유형 분석을 통한 이미지 개발방안에 관한 연구 (The Study of Developing Brand Image through The Analysis of Agriculture Brand Design Type)

  • 선종아;장석주;박노국
    • 한국벤처창업학회:학술대회논문집
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    • 한국벤처창업학회 2009년도 추계학술대회
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    • pp.203-220
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    • 2009
  • 국내시장의 개방화 추세에 의해 해외 농축산물 수입이 급증하고 소비자의 소득이 높아짐에 따라 소비의 형태가 품질우선으로 바뀌고 있다. 개별농가 및 정부 지자체에서는 이에 대한 대응으로 농축산물의 브랜드화를 추진하고 있으나 지속적으로 브랜드 난립, 브랜드화 및 마케팅 전략 부재 등이 주요 문제점으로 지적되어왔다. 이에, 우수축산물 브랜드 디자인이 브랜드 이미지와 고객만족 등에 미치는 영향을 실증 분석하여 브랜드 마케팅 전략수립을 위한 브랜드 네이밍, 브랜드 디자인 등 브랜드 이미지개발에 대한 방안을 모색해보았다.

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공동주택 외부공간의 다양화에 관한 연구 - 미술 장식품의 재료를 중심으로 - (A Study on Outdoor Diversity of Housing Community in Korea -Especially in Material of Public Art-)

  • 김순분;안동만
    • 한국조경학회지
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    • 제33권3호
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    • pp.43-55
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    • 2005
  • Since 1990s, increasing number of public arts have been installed in housing projects in Korea. Most of them were made of granite, bronze and stainless steel and were sculptures as well. Then it resulted in monotony. New technology and community need various Dials in material and genre of Public art. The author wonders if people really want granite sculpture, so started the study of public arts in housing projects. Unfortunately most of people related public art wanted granite sculpture. But there were some hope in survey. They wanted the other genre and material like ceramic wall, art fountain and landmark tower. This means that they care about real world like vandalism and Product Liability, but also want more fantastic and beautiful world in the second step. Recently, the facades of apartments are changing rapidly as more diverse materials in their forms, textures, and colors. And landscape designs are changing their clothes in every second as well. According to these flows public arts in apartments needs more diversified trial within genres and materials to avoid monotonous outdoor.

식생활의 전통성 유지 측면에서 1995년과 2001년의 학교급식 식단 비교 분석연구 (Analysis of Menu in School Food Service : Comparing the Use of Traditional Menu between 1995 and 2001)

  • 문현경
    • 대한영양사협회학술지
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    • 제9권1호
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    • pp.47-56
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    • 2003
  • Currently, dietary life in Korea is rapidly changing. New food from other countries introduced to the diet with changing economic and social environment. The number of meals away from home is increasing. Also, number of students who served by the school food service are increasing. In this paper, the menu in the school food service are compared between 1995 and 2001. Analysis was done to see changes in the use of Korean traditional foods. Between July, 2001 and August, 2001, by mail 103 schools were surveyed to analyzed menu. Menu from 2001 survey are compared with menu from 1995 survey. The results are following; 1) New menus are introduced in 2001 compared with 1995. 2) The number of menu using animal foods are increasing in 2001. 3) Among cooking methods, stir frying, and deep frying, are used more in 2001 than that of 1995. 4) The number of Korean dish served are decreased in 2001. 5) Students favorite dish are changed. Students like dishes cooked with deep frying method and western foods. With these results, menu of school food services become more westernized and using more frying methods because of students' taste preference. These trend are not recommendable for the students health, because it is known that Korean traditional dishes are more healthful. There should be more research and effort to keep Korean tranditional foods in the menu of the school food service for students health.

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20~30대 여성의 니트 웨어 구매행동 분석 (The Analysis of Knit Wear Purchaser's Behavior of the Women in their Twentieth and Thirtieth)

  • 홍병숙;이은진;김계연
    • 한국의류학회지
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    • 제26권7호
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    • pp.1055-1065
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    • 2002
  • The specific objectives of the survey were as follows: 1) to survey the knit wear purchasing behavior of the women in their twentieth and thirtieth, 2) to investigate the popular design, color, pattern and material, 3) to analyze the difference of knit wear purchasing behavior and preference. The data was on the base of the results of 321 pcs survey reports. The analysis methods was Means, Percentage, Frequencies, t-test and One-way ANOVA. The results of this study were as follows: 1) Most women were purchasing knit wear for combination with having other clothes. They were satisfied for design, color, activity and quality, but not for size changing after washing, keeping problems and raising of pilling. They liked simple or classic design, mono or pastel color, and no or simple skip pattern, check pattern. 2) The Single women were more purchasing knit wear by impulse for soft and easy handling, combination with other clothes, meet fashion trend than married women. And the women in their twentieth were get more informations for knit wear from mess media and displayed shop than the women in their thirtieth.

한국적 이미지의 휴식복 개발 연구 (제1보) (Development of Korean Style Loungewear (Part I))

  • 채금석;나유신
    • 한국의류학회지
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    • 제35권8호
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    • pp.946-958
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    • 2011
  • This study develops Korean Style Loungewear as a cultural fashion product. Through the use of surveys, Korean sentiments about Korean traditional clothing and Korean style fashion have been examined. The survey was conducted for 5,000 people in Korea; 3,500 responses of meaningful data were statistically analyzed. The data was processed by a SAS system; frequency and percentage were performed. It was found that Korean people have a high preference for Korean traditional clothing; however, they are not satisfied with its comfort, maintenance, or price. They answered that they would wear Korean style fashion if the design, comfort, and price were improved. They responded positively on the development of Korean Style Loungewear and its effectiveness as a cultural product. Based on the survey and basic geometric structures of Korean traditional costumes, silhouette designs of Loungewear have been developed. The designs are divided into one-piece styles and two-piece styles. The characteristic design details are git (Korean neckline) and goreum (Korean tie ribbon). The results have been shown on the "Han Style Fashion Show" by Jeonju City and exhibited in the "Seoul Living Design Fair" and the "International Art & Craft Trend Fair" in COEX, Seoul.

초고층 건축물 대형기초의 시공 사례 (바레트 말뚝 중심) (A Construction Case of Massive Foundation for High Rise Building (A Case of Barrette Pile))

  • 정경환;정동영;문준배;김동준
    • 한국지반공학회:학술대회논문집
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    • 한국지반공학회 2007년 가을학술발표회
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    • pp.90-104
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    • 2007
  • The trend of current urban redevelopment and new city development project shows that the superstructure of building is getting larger and higher in consequence of a limited plottage condition and the preference of landmark. For this reason, it is definitely required to extend pile diameter and install the pilein deep foundation to support superstructure. The pile method causes construction-related problems such as increasing quantities, difficulty of storage & transportation material and decreasing design load while construct pile in deep foundation. The Bored Pile method has applied to minimize those problems. As above shown, this article will be presented construction case study of Barrette Pile and R.C.D in order to make a counterproposal for the quality control of a large building foundation work.

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한국 근.현대 주택작품에서 나타나는 전통성 해석의 시대적 경향 (Tendency of Traditional Character in Korean Modern House Architecture as an Art Work)

  • 전남일
    • 한국실내디자인학회논문집
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    • 제19권1호
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    • pp.169-179
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    • 2010
  • Since modernization period thru Japanese colonial era the modern architect began to play a important role for Korean housing architecture. So called 'House as an Art Work', detached houses by prominent architects, belong to a meaningful sector in Korean modern housing architecture. The harmony with tradition was always big issue for such works. This study aims to understand how paradigms for tradition were interpreted with the changes of the time. The analysis showed various tryout by architects, that concretize traditional characteristics in their work. For example, traditional lifestyle were clearly reflected in the floorplan during 30's and 40's. In the 70's building mass and formative roof design were emphasized to present traditional image. As well as it represented primitive esthetic and vernacular decoration. In addition, expressive tendency, that demonstrates korean sentiment through material and its texture, got a preference. Since latter half of 80's some traditional architectural elements were modernized and space characteristics were newly created from acculturation. Furthermore the philosophy of "Subdivision of building wings and Emptiness" follows this trend. This type made a courtyard and connected articulated building masses each other. "Sympathy with Nature" were most essential for a traditional houses in contrast with western architecture. Many architects today make various method to bring nature into interior space and to contemplate nature In the house. Such kinds of adaptation to tradition could be understood as a unique process to manifest identity of Korean modern houses.

한국 전통조각보 및 토시를 응용한 텍스타일 디자인 제안 및 디지털 프린트 직물 개발에 관한 연구 (A Study on Textile Design Applied a Korean Traditiomal Jogakbo and a Tosi and Development Digital Printed Fabrics)

  • 이연순;최효선
    • 한국의상디자인학회지
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    • 제13권3호
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    • pp.165-175
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    • 2011
  • In this study, document research on Jogakbo and Tosi were carried out and textile designs were developed by applying Jogakbo and Tosi together for motives. The purposes of this study were to develop a unique textile design, and then to enhance the competitiveness of Korean textile industry in the world market and pass down a Korean traditional fiber art cultural legacy. The results are as follows; First, the title of textile design was decided to "innocence of childhood" and the concepts are "sim ple heart ed, pure heart, sweet", in order to develop textile design for the young generation Second, Motives were chosen Jogakbo and Tosi to reflect Korean traditionality and identity and textile designs were expressed on ground fashion trends for modernity. Third, developed textile designs were printed with digital printing method for eco-friendly and productivity, and various articles clothing, nectie, shoes, bag, bedings were producted with developed fabrics for multipurpose. Forth, the developed textile designs were evaluated highly in point of Korean traditionality and identity, felling of simplehearted, pure hear and sweet, modernity and fashion trend, and preference by a sensory test of developed test design.

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Development of highly sensible wool mixed fabric with conjugated texturing and yarn dyeing technologies

  • Park, Joon-Soo;Seo, Mal-Yong
    • 한국염색가공학회:학술대회논문집
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    • 한국염색가공학회 2009년도 학술발표대회
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    • pp.229-230
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    • 2009
  • Recently the demand for wool has been gradually decreasing due to global warming, oil depletion, Coolbiz campaign to reduce CO2 emission, and preference for business casual wear, while the price for wool materials has been constantly increasing. Wool, characterized by the natural touch and unique sensibility, is considered as one of the best natural materials, including silk. For wool, currently Korea almost depends on import from foreign countries. Therefore, 100% wool products cannot be competitive in terms of pricing and current trend. To secure sustaining competitiveness in the fiber market, it is required not only to develop new wool materials that enable expression of new sensibility that cannot be expressed by conventional wool fibers, but also to pursue differentiation of fundamental sensibility and functionality by highlighting advantages for wool as a natural fiber but by reducing its disadvantages through dominant conjugation with synthetic fibers. This study attempted to improve the technology of differentiating wool-like synthetic fibers such as polyester and combine technology with sensibility through mixing with wool materials. It also aimed to develop wool-like stretch materials and pre-treating and yarn dyeing technologies that enable fabrics to main natural wool-like touch and stretch, and ultimately to develop wool mixed fabrics that have new sensibility and functionality.

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