• 고전문학과교육
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• 제15호
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• pp.501-521
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• 2008

For bringing about a revolution in studying the classic literature the positivism must be overcome and the imaginative power about the history, literature and religion must be exercised. The theme of the monk-mask-play had been interpreted from the both viewpoint; the traditional mask play is the profane drama, but, on the other hand, it is the sacred drama. Judging from the social viewpoint, the sexual union of the old monk and the beauty symbolizes the reconciliation between the governing class and the production class. Judging from the viewpoint of the equalitarianism, that symbolizes the harmony of a masculinity and a femininity. Judging from the viewpoint of the education, that symbolizes the unification of reason and sensitivity. Judging from the viewpoint of the religion, that means the resurrection.

• 한국엔터테인먼트산업학회논문지
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• 제13권6호
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• pp.79-86
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• 2019

희곡문화는 전통적인 생활 방식을 예술화한 무대 연출로 한국과 중국 사이에 좋은 교류 매체의 역할을 하고 있다. 그러나 나라마다 문화 배경이 다르기 때문에 따라서 공연의 형식도 달라진다. 중국과 한국도 마찬가지로 희곡문화 예술의 표현 형식을 서로 다르게 나타내는 것이다. 본 논문은 중국 희곡 <서향기> <삼국지>가 한국에서의 전파와 영향을 연구 대상으로 삼으며, 작품 분석과 텍스트 분석의 방법으로 희곡문화 전파의 변화 발전 역사를 검토하고자 할 예정이다. 나아가 중국 희곡문화가 한국 문화에 영향을 끼쳐 중국문화의 국제적으로 알려지는 데에 도움이 된다고 고려하면서 중국 문화 전파와 대중 반응도 살펴볼 것이다. 본 논문의 탐구를 통해 중한희곡문화의 교류와 향후 발전하는 데에 적극적으로 영향을 미치기를 기대한다.

• 한국의류학회지
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• 제40권1호
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• pp.158-170
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• 2016

This study analyzes historical drama costumes as a domain of popular culture through an examination of the changing process, factors, and design characteristics of historical drama costumes according to trend changes in historical dramas after the 2000s. Public interest in Korean traditional clothing has grown due to the historical drama fever. Research results are as follows. First, historical dramas are divided into: authentic historical dramas, popular dramas, and fusion dramas. Historical drama costumes show characters' status and roles to help viewers become absorbed in dramas and increase understanding the historical periods and knowledge. Second, the characteristics of TV historical drama costumes (according to changes of the historical dramas according to 2000) brought diversification as they are diversified by period, genre, and character and costumes which are suitable for them additionally resurfaced. Third, as for the design characteristics by type in TV historical costume after 2000s, authentic historical dramas' design was done by comparatively in-depth historical research based on historical materials to help public understand the past. Popular historical drama costumes are based on history, but the forms of costumes were emphasized (or exaggerated); in addition, colors, subjects, and patterns were modified to emphasize image beauty, dramas' atmosphere, and characters by reflecting intention. The fusion of historical dramas' costumes attracted the attention of the public about Korean designs that harmonized tradition with modernity to actively reflect current trends in past periods and show new types of creative design.

• 패션비즈니스
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• 제20권3호
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• pp.104-118
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• 2016

As more consumers avoid ads aided by advanced technologies that conveniently block ads, traditional advertising is becoming less effective than ever before. Product placements are increasingly executed to unobtrusively expose products and brands to consumers while they watch media programs. The current study attempts to enhance our understanding of the factors that affect consumer attitude towards the brands placed in TV dramas. In particular, this study examines whether the attractiveness of actors and the congruency between the products placed and the story of the TV drama influence consumer attitudes towards the TV drama and the brand. A total of 211 male consumers in their 20s and 30s were used for data analyses. Structural equation modelling revealed that the product-story congruence had a positive impact on consumer attitude towards the TV drama as well as their attitude towards the brand. Actor attractiveness (in terms of similarity and likability) positively influenced consumer attitude towards the brand. Only the perceived likability dimension of actor attractiveness was found to affect consumer attitude towards the TV drama.

• 인문언어
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• 제6권
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• pp.295-320
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• 2004

$\ulcorner$Xixiangji[West chamber]$\lrcorner$ is one of the most popular Chinese dramas which was first translated into Korean by Chung-hee Kim in 1811. $\ulcorner$Dongsanggi[East chamber]$\lrcorner$is a Korean drama which was written in Chinese by Ok Lee in 1791. It adopted the form of Chinese traditional drama, $\ulcorner$xixianji$\lrcorner$. 1 think theses are very interesting examples which show how we accepted Chinese dramas through translation or modification and created our own dramas in the past. 1 quoted their names in the title because it is thought that they can represent the direction of the stream of cultural exchange between two countries in the past. The direction has recently changed. Han stream[Korean cultural effect] has become very powerful in whole Asia in last 10 years. Cultural exchange between Korea and China has been very steady and popular over 2000 years before the 20th century We used to have cultural identity by using Chinese character and accept many of the cultural aspects from China. Now, we are trying to reestablish the relationship which has been cut off for about 50years. In this paper I tried to retrospect the results of cultural exchange in the past and argue about the problems we are now facing by examining interchange or acceptance of the Chinese drama including translations and theatrical performances. 1 also tried to suggest the diverse ways of mutual exchange to uplift the cultural level of two countries.

• 패션비즈니스
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• 제13권4호
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• pp.60-76
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• 2009

Expression of woman characters in fusion traditional dramas plays a role of making the progress of dramas not bigoted and new. Especially, woman characters have a high weight as a heroine by an increase in their image in fusion traditional dramas. Expression of characters harmonizing modern with tradition has also given a help in reflecting a trend of the present times. Hair style and face makeup of woman characters in fusion traditional dramas are in the process of fusionization getting an effect from postmodernism. They are expressing the hair style of symbolization modern elements of hair style to traditional hair styles. They also expressed a neutral image with faded hair styles in the shaggy cut style and dye of neoplaticism. Neo-hippie style was changed into the style of naturalism and nationalism and the hair style braided in various branches as the one of Indians was changed into a primitive and national feature. It is producing a new style by permitting even a long-hair permanent wave hair style. Expression of straight hair style, a long-hair shaggy & bulging wave style and a hair style of neoplaticism, was distinguished. In the side of face makeup, they expressed its luxurious and splendid style by attaching great importance to its luster and are exposing images of characters by a smoky makeup emphasizing eye lines. Their face makeup was almost never separated from present dramas as using pearl shadow in a glossy lips makeup and color, which made it possible to express it more dramatically in fusion traditional dramas than in present dramas. In the event of the makeup element of fusion traditional dramas permitting diversity, the character makeup of fusion traditional dramas made a foundation to show people diverse elements of makeup by mix & match a present elements and past elements of historical research, which made it possible to express a unique makeup or a special makeup. Diverse makeup expressions were limited by reflection of illumination even in the existing videos. Therefore, 'Fusion' made it possible to express it more freely in fusion traditional dramas than in present dramas.

• 비교문화연구
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• 제21권
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• pp.189-211
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• 2010

The purpose of this paper is to 1)examine the current state of cultural studies in Korea with a focus on recent discourses about its 'crisis' and 2)attempt to find some ways out of these dilemmas in drama/theatre/performance studies. As Raymond Williams redefined 'culture' as 'a whole way of life,' performance studies has expanded the boundary of 'performance' from traditional performing arts onto almost everything that can be studied and analyzed 'as' performance. Performance is not only the final product on display but a whole process that includes training, workshop, and rehearsal of culture. According to Richard Schechner, workshop and rehearsal are the most critical and creative 'liminal' phases that allow traditional knowledge and alternative challenges to coexist in conflict and intentionally delay the final decision by putting itself in a perpetual process. From this view, this essay attempts to find an-no matter how limited and temporary-answer to or a possible exit from political and theoretical aporias of cultural studies.

• 복식
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• 제57권7호
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• pp.122-136
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• 2007

All costumes used for dramatic effect delivers the character's individual data such as sex, age, social position, job, personality, and sense of values in the scene and leads the progress of drama as a media that describes psychological condition and image of the drama etc. symbolically. Therefore, it has a meaning of finding out the importance of film costume, recognizing the traditional culture through the expression and creativity limited to the age in expression, finding out the unique Korean beauty and succeeding it to the future generation. The film is the first costume drama in Korea, which is remake work of Lt;Les Liasions dangereuses, 1782> in the age of the King Jeongjo in Joseon Dynasty. And is comic costume drama that the story goes as a man of the noblest birth debuts as a filthy novel writer. Both films have remarkable grace, elegance and magnificence as having Joseon Dynasty on the background, and treats irregularities and dissipation hidden in the noble society that looks elegance on the surface. There are three aesthetic symbolism in films, naturalism neat beauty, traditionality expressed.

• 한국콘텐츠학회논문지
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• 제21권11호
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• pp.268-280
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• 2021

본 연구는 TV 드라마 <마인>을 대상으로 이 드라마가 최근의 여성주의적 요구를 수용하고 실현해 나가기 위해 어떤 서사 전략을 사용하는지 분석하였다. 그 결과 가부장제가 견고한 재벌가를 배경으로 부계 혈통인 아들이 아닌 두 며느리를 서사의 주체로 호명하고, 이들이 가부장제 질서에 도전, 사건 해결의 주체가 되어 가는 과정을 그리며 기존 가부장제 드라마의 클리셰를 파기하는 것으로 나타났다. 이 과정에서 남성들의 권력이 거세되고 대리인 역할을 해왔던 여성들이 희화화됨으로써 젠더 권력이 전도되었다. 또한 기존의 친모-양모, 동서 간 등 여성 간 갈등 구조의 인물관계를 파기하고, 이들 간의 끈끈한 연대를 통해 부계 혈통주의를 상징하는 남성을 단죄하고 진정한 '나의 것'을 찾아가는 결말을 통해 가부장제 질서를 전복하며 두 가지 성취를 일궈낸다. 하나는 가부장제의 원형인 부계 혈통의 아버지가 아닌 양모와 친모가 아이의 공동양육을 하게 됨으로써 비혈연 모계가족의 가능성을 제시한 점이다. 다른 하나는 부계 혈통으로 승계되던 재벌가의 후계 자리가 장자나 부도덕한 아들이 아닌 레즈비언 며느리에게 승계됨으로써 가부장제가 고수해온 이성애 중심의 '정상가족' 이데올로기를 전복했다는 점이다.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.593-604
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• 2020

본 연구는 드라마 「SKY 캐슬」에 등장하는 두 가족을 대상으로 3차원 문지기 행동(통제-격려-비난)과 문지기 유형을 분석하였다. 이론상으로 가능한 8개의 문지기 유형 중 드라마 「SKY 캐슬」에서 가장 많이 묘사된 전통적 차단자 유형 이다. 드라마의 한서지과 같은 전통적 차단자 유형의 어머니는 자녀양육에 참여하려는 아버지에게 힘든 상황을 만들기도 하지만, 참여에 관심이 없는 강준상과 같은 아버지는 이를 환영할 수 있다. 또한 아버지 차민혁의 강압적이고 독재적 양육에 대항하여 어머니 노승혜는 자녀를 보호하기 위하여 차단 전략을 사용하면서 이혼까지 감행하고자 하였다. 한편 드라마 「SKY 캐슬」의 결말에서는 가족의 갈등이 해결되어가는 과정으로서 촉진적 개방자 문지기유형을 제시하였다. 즉 한서진과 노승혜는 아버지의 참여를 제지하기 보다 격려하고 지지하면서 통제를 효과적으로 사용함으로써 부부가 서로를 모니터링하면서 양육에 함께 참여하는 촉진적 개방자로 변화된 것이다.