• International Commerce and Information Review
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• v.5 no.1
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• pp.181-202
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• 2003

This study investigates the present status and development of e-marketplace which is the most actively used in the e-trade stages from market research, searching for business partners, negotiations to contract. It also shows the present status and development of e-marketplace as an "e-trading company" designated by government, which gives prospect of profitable model of e-marketplace. Especially focused on EC21 - the best e-marketplace of Korea, this study views present status and development of EC21 and trading companies applied for EC21, government designated e-trading company, to receive electronic trading support services. In addition, we hope that the findings of this study will be a helpful material to government for making policy and framing supporting project toward leading organizations of e-trade such as Ministry of Commerce, Industry and Energy, e-trade promotion committee of Korea International Trade Association and small-ta-medium companies interested in e-trade, to activate e-trade.

• International Commerce and Information Review
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• v.7 no.3
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• pp.195-212
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• 2005

International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990's. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

• International Commerce and Information Review
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• v.5 no.2
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• pp.113-132
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• 2003

The recent advancement of information technology bas impacted immensely on international trade. Particularly, the Internet revolution bas been the driving force behind the expansion of electronic commerce (e-commerce: EC), of which Trade e-Marketplace has been playing very important role in doing international trade. This study analyses its concept, features, types and present state, and also bas an outlook of it in the future based on a precedent and literature study on this subject in order that the trade business and small corporations understand more deeply and use it effectively.

• International Commerce and Information Review
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• v.9 no.1
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• pp.187-209
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• 2007

Since mid-1990, the global trade environments has been rapidly changing in many sectors due to the advancement of information technology. Of which an international trade e-Marketplace is one that has been playing a crucial role. The international trade e-Marketplace has the potential to accelerate existing trends and new ways of conducting trade. Nevertheless, e-Marketplace seems to have not been facilitated because many traders do not fully understand about performance, relevant sites and so on. Therefore, the purpose of this study is to find out a plan for an active use of it by Korean export and import firms and provide a number of policy suggestions that it can make best use of.

• Korea Trade Review
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• v.44 no.5
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• pp.161-174
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• 2019

Recent studies on trade payment methods have suggested various alternatives to replace remittance payments. However, these studies theoretically provided the possibilities and limitations of each alternative. To check recent changes in trade practices, our research analyzed payment methods in international trade e-marketplace. Using company and product information obtained from Alibaba.com, we analyzed payment methods used in this e-marketplace and examined determination factors for new payment methods. According to the results of logistic regression analysis, we found a relationship between new payment method and factors such as market competition and the age of the company. Also, providing Paypal payments showed a correlation with market competition and price level of products as well as e-commerce infrastructure. Though these study results feature limitations in the generalization of results, it contributes to the research on payment method trends in international trade.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.60
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• pp.213-234
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• 2013

e-Trade 3.0 era which means the expansion of seamless e-Trade process into global business has been come. e-Trade is in the evolution stage with the reflection of time changes and IT development. Furthermore e-Trade marketing method of SMEs has been generalized. However, SMEs have not utilized e-Trade marketing very actively even if it has much benefits in exploring overseas marketing. In this regard this paper has cautiously suggested the strategic using plan of e-Marketplace and SNS along with policy improvement in order to promote extensive diffusion of e-Trade marketing. First of all, a comprehensive evaluation system has to be developed for the assessment of overseas marketing program and provide organized guideline including SMEs support system. Also e-Marketplace operation company is necessary to invent management system for supervising and detecting risk factors of participating firms and business model to share information which each e-Marketplace possesses through mutual connection. Finally, the effective supports such as short-term education and acting operation of initial account to use SNS strategically are needed and continuous contents development to adopt SNS is absolute.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.29
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• pp.89-119
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• 2006

The almost studies that is related to an e-Trade and an e-Marketplace only have been focused on the diffusion and acceptance since the innovation was adopted in markets. The existing studies failed to notice the resistance of innovation in the course of accepting innovation. The resistance of innovation, however, is not the contrary concept of acceptance, it is should be understood as a construct which can explain the course of the diffusion and acceptance. This study will be analysed as follows: First, nevertheless the resistance of users is important, it couldn't be presented systematically through acceptance of innovation, accordingly the concept of resistance of innovation will derive concept from review of literature researched on prior researches. Second, the factors which can be affected to the resistance of innovation of the main trade firms which use the e-Marketplace will draw. Third, we identify some of determinants that can affect to resistance of user by empirical study, also we investigate how participation can be affected by using a contingency variable. The independent variables used through researched review are the characteristic factors of trade e-Marketplace which was consisted of relative advantage, suitability and complexity, the characteristic factors of trade firms which was consisted of propensity of innovation and attitude, and the characteristic of service quality which was consisted of reliability and reaction. This research also examines the association between independent variables and the resistance of user(dependent variable) by using a variable on participation of user(moderator variable). The sample surveys for this study have been used 109, this study was analysed by the SPSS 12.0 of statistical tool. According to the proved hypothesis there are three important factors which affected the resistance of user. One factor was the relative advantage and complexity from the point of view on the trade firms characteristics of e-marketplace, another factor was the propensity of innovation from the point of view on the trade firms factors, the third factor was the reliance from the point of view on the service quality factors. The results also provided that relative advantage and suitability among the characteristics of e-Marketplace and the reliability among the service quality characteristics have moderated in the moderated regression which was tested the association independent variables and dependent variables while participation of user was using for contingency variable.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.25
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• pp.211-241
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• 2005

Innovation resistance toward technology products such as e-Marketplace is an important concept in business to business marketing. But most of researches and literatures have not been focused on innovation resistance. Therefore, the objective of this paper is to confirm key factors that effects on the innovation resistance. Additionally this study will be revealed the factors affecting the innovation resistance to information technology of trade according to adopting stage. Based on the past literatures, the innovation resistance of users can be viewed as dependent on two sets of factors came from the study of Innovation Resistance Model(Ram, 1987):perceived innovation(e-Marketplace) characteristics and user(trading company) characteristics. Perceived innovation characteristics consists of relative advantage, compatibility, perceived risk, complexity, inhibitory effect on the adoption of profitable innovation. The user characteristics consist of innovativeness, beliefs and attitude toward existing trade method. And user adoption stage came from the study of Innovation Diffusion(Roger, 1995). To make it simple, this study divides group1(knowledge/persuasion/decision) and group2(implementation/confirmation). In the result of the empirical study, the hypothesis 1, hypothesis 2, hypothesis 4 were supported partially and hypothesis 3 was completely supported.

• International Commerce and Information Review
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• v.9 no.1
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• pp.119-148
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• 2007

The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.

• International Commerce and Information Review
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• v.13 no.1
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• pp.77-96
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• 2011

Recently e-marketplace, one of the e-business models, has gotten the spotlight so many companies have invested in the E-marketplace work or considered doing business in such a fashion. According to these conditions, Internet business chances are expanded and strategic activities are increased in ocean or harbor fields, as well. In addition, these days, port-related-ideas have changed just increasing the carloadings, expanding the harbor facilities so called quantity growth into creating the high valued-added business, namely quality growth. The Shipping Instrument supply business is one of the important high valued-added businesses of the harbor-related field. However, because the Shipping Instrument supply business at Gwangyang Port is very poor and operated on a small scale, the harbor service business has not been activated. Thus this study demonstrates that the e-Marketplace is forming a way to expand the Shipping Instrument supply business in order to develop the harbor service business at Gwangyang Port.