• Title/Summary/Keyword: Tourism Service Industry

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A Comparative Study on the Tourism Satisfaction Factors between Korean and Chinese in Incheon Chinatown (한·중 관광객의 만족도에 미치는 영향요인 비교분석 -인천 차이나타운을 대상으로-)

  • Liu, Ru-Han;Lee, Ki-Dong
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.221-227
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    • 2014
  • This study is a comparative study of the factors to affect Korean and Chinese tourism satisfaction in Incheon Chinatown. Namely, by showing the tourism satisfaction of Korean and Chinese to examine which factors affecting tourism satisfaction each of both. As a result, first, tourism infrastructure affected the tourism satisfaction of two countries tourists. Second, human service affected Korean tourism satisfaction but not to Chinese. Third, information service affected Chinese tourism satisfaction but not to Korean. so that, we can find the differences between the factors to affect Korean and Chinese tourism satisfaction and expect to provide suggestions to the relevant industry professionals.

A Study on the Status Quo and the Improvements of Blue Tourism Websites in the Context of Electronic Commerce (해양관광 사이트의 전자상거래 지원지능에 대한 실태 및 개선방안)

  • 김진백
    • The Journal of Fisheries Business Administration
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    • v.35 no.1
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    • pp.57-85
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    • 2004
  • To develop an blue tourism website(BTW) for electronic commerce(EC), information requirements of BTW are defined firstly. We defined information requirements of BTW from two aspects, i.e., front office and back office. Information requirements for front office were derived by consumer purchasing decision process. And information requirements for back office were derived by tourism value chain. Total 29 functions are identified as critical EC related functions of BTW. Among them, 25 functions were investigated into BTW. BTWs were searched by search engines - Yahoo and Empas - to Korean websites. There are 12 specialized BTWs, except one cyber museum website. For 12 websites, 25 functions were probed. By the results, in need recognition stage of blue tourism, only weather information was provided in most websites. In information search stage of blue tourism, package recommendation and various contents were provided in most websites. In consumption stage of blue tourism, traffic information were provided in most websites. And in after - sales service stage of blue tourism, bulletin board function was implemented in most websites. The rest of the functions were scarcely implemented. On the whole, it was concluded that most EC related functions of BTW in Korea were not implemented properly. To improve the status quo, it is expected in the dimension of individual website, that marketing planning, customized service, intelligent service, reinforcing purchasing assistance functions, customer relationship management, and escrow service etc. need to be implemented. And it is expected in the dimension of blue tourism industry, that standardizing product catalog, security assistance policy, information sharing by industrial database, finding referral model of BTW, elevating information mind, revising related laws etc. are needed.

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A study on the present condition and development direction of China's Agricultural Tourism - Centered on Takgeuktak County of Inner Mongolia Autonomous Region in Particular - (중국(中國) 관광농업(觀光農業)의 현황(現況) 및 발전(發展) 방향(方向) - 내몽고(內蒙古) 자치구(自治區) 탁극탁현(托克托縣)을 중심(中心)으로 -)

  • Park, Jae-Chul;Xu, Ying-Mei;Jung, Kyoung-Sook
    • Journal of Korean Society of Rural Planning
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    • v.19 no.4
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    • pp.213-226
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    • 2013
  • Agricultural tourism is a new kind of industry, which combined agriculture with tourism. It not only has the productive function, but also has the function of improving the quality of ecological environment and supplying people with sightseeing, leisure, vacation. Agricultural tourism is a new kind of industry from the amalgamation of agriculture and tourism: it is based on farm work, characterized by agricultural management, combines agriculture and tourism, and includes the city as a market-place. It satisfies tourist demand with food, lodging, excursions, shopping and entertainment provided by agricultural places and agricultural products. After combining the substance of this study with the primary sources regarding the development of agricultural tourism, I suggest plans for the development of local agricultural tourism on the basis of sustainable tourism theory in case of the Inner Mongolia region. To conduct research, various data such as literature research and surveys are collected and analyzed. According to the result of the research, the Inner Mongolia region has great-wealthy resources for agricultural tourism. However, they have problems as well such as lack of funds, low infrastructure, low business-mind level, low management-mind, the scarcity of mid-supporting organizations for research and education, low awareness, and low service level of the agricultural tourism. In order to solve these problems, have to strengthen publicity, strengthen the county and city communication, educates continuously profession talented person, establish related laws and regulations, increase the integrity of infrastructure. As a developing industry, agricultural tourism is a new field of study which needs more encouraging research. The agricultural tourism of Inner Mongolia Autonomous Region has only just started development resulting in a limited amount of information available for this study. Future planned work entails a continuous in-depth study of Chinese agricultural tourism, considering Inner Mongolia Autonomous Region in particular.

Government Support and Marketing for Medical Tourism: Brand Marketing Strategy utilizing Service Mix (외국인 환자 유치를 위한 지원 및 마케팅 방안: 서비스믹스를 활용한 브랜드 마케팅)

  • Jin, Ki Nam;Han, Dongwoo;Park, Kyoung Seo;Han, Whiejong
    • Korea Journal of Hospital Management
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    • v.20 no.3
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    • pp.64-73
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    • 2015
  • Medical tourism in Korea has been rapidly grown for last couple of years, based on exclusive support from Korean government. About 60,000 foreign patients received medial services in 2009, an initial stage of entering medical tourism business, and the number of foreign patients received medical services in Korea hiked to more than 266 thousands in 2014, which is showing 34.7% of annual average increase between 2009 and 2014. Diversification of target markets and service areas contributed on this remarkable growth. This paper describes current status of medical tourism in Korea as well as various supports from government for the growth of medical tourism. In addition, the paper presents approaches for brand marketing, by utilizing 7Ps, the marketing mix (a.k.a. service mix), in order to increase awareness and competitiveness of medical services of Korea in global market.

Proposed a consulting chatbot service for restaurant start-ups using social media big data

  • Jong-Hyun Park;Yang-Ja Bae;Jun-Ho Park;Ki-Hwan Ryu
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.3
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    • pp.1-7
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    • 2023
  • Since the first outbreak of COVID-19 in 2019, it has caused a huge blow to the restaurant industry. However, as social distancing was lifted as of April 2022, the restaurant industry gradually recovered, and as a result, interest in restaurant start-ups increased. Therefore, in this paper, big data analysis was conducted by selecting "restaurant start-up" as a key keyword through social media big data analysis using Textom and then conducting word frequency and CONCOR analysis. The collection period of keywords was selected from May 1, 2022 to May 23, 2023, after the lifting of social distancing due to COVID-19, and based on the analysis, the development of a restaurant start-up consulting chatbot service is proposed.

Study on Proactive Approach against a New Large-Scale Crisis of the Aviation and Tourism Industry such as COVID-19

  • Park, Yun-mi;Jeon, Aeeun
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.4
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    • pp.176-181
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    • 2020
  • In the face of the unprecedented crisis of coronavirus disease (COVID-19), the aviation and tourism industry fell without help. The bigger problem is that a crisis like COVID-19 can always come back. A new variant of the virus that is more powerful than COVID-19 may emerge, and another crisis such as a massive war may come. In addition, there may be an unexpected large-scale crisis that could shake the survival of the aviation and tourism industry in place. At that time, the aviation and tourism industry should not be pushed into a survival crisis defenselessly. Taking the experience of the crisis caused by COVID-19 as a crucial lesson, sufficient protection measures should be prepared in advance, and within the protection measures, the overall capabilities of the aviation and tourism industry should be preserved, and preparation should be made for the aftermath of the crisis. There is a need to establish a support system in which financial resources that can be used in crisis situation can be secured in advance, and various support measures can be implemented as effectively as possible by using the secured financial resources. Regarding the preparation for financial resources, various fundraising, insurance, and compensation for losses by the state or local government may be considered as a priority, and in addition, there is a need to continuously consider ways to prepare additional financial resources. On the other hand, in terms of system construction, establishment of the system inside the aviation and tourism industry may need to be considered first, but the improvement of related laws and systems needs to be more actively discussed and related legislation needs to be actively promoted.

Examining the Impacts of Work-Life-Balance (WLB) on Quality of Life (QOL): Focusing on Employees in Service Industry (워라밸(Work-Life-Balance)과 삶의 질(Quality of Life) 영향 관계 분석: 서비스업 종사자를 대상으로)

  • Woo, Eun-Ju;Jeon, Ye-Jin;Kim, Yeong-Gug
    • Asia-Pacific Journal of Business
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    • v.12 no.2
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    • pp.131-143
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    • 2021
  • Purpose - The main purpose of this study is to investigate service industry employee' perceptions of Work-Life-Balance (WLB) and the influences of these perceptions on their overall Quality of Life (QOL). The study hypothesizes that employees' overall Quality of Life is influenced by Work-Life-Balance. Design/methodology/approach - The target population for this research consisted of service industry employees. The data was collected using the online-survey method and 449 usable responses were analyzed using AMOS program. Findings - The results indicated that psychological environment and family environment positively affected overall quality of life each, and work environment negatively influenced on overall quality of life. Research implications or Originality - Despite the importance of Work-Life-Balance (WLB), most of previous studies have investigated WLB from company perspective while limited research has examined employees' WLB perceptions. The findings of this study enrich knowledge of WLB from employee perspective especially in service industry.

A Study on the Tourism Related Department Students on OJT (관광관련부문 산학협동 현장실습 문제점과 개선방향에 관한 연구 - 2년제 대학을 중심으로 -)

  • 위상배;장양례
    • Culinary science and hospitality research
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    • v.6 no.2
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    • pp.291-314
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    • 2000
  • At present, the students majoring in tourism apprach theoretically and practically target human resource development which is blanceded between creativity and specialty. And yet, the initial step of on-the-job tranning has not been worked and the area of tourism and experience in this field are know as a beginning stage. This, this study is focusing on the on-the-job tranning in the area of tourism major in technical college. The issues and alternative solutions are as follows First, many student hope sutible training cost require. Second, An amount of subsidy for trainee is too low, and a trainee is used as substitution for regularem ployee's vacation during summer season and for beginning and end of year during winter season. Third, There is no clear linkage between job training and employment. Forth, many students enter a technical college due to learn professional technique and service, however, many other students go to a technical college as means of transfer to university, Since a tourism bussiness is predicted as a potential industry for the twenty-first century, besides a positive national economy and tourism business, the continuing and active supports and needed as follows First, An active support on tranning provided by tourism companies is required. Second, A continuos driving force and thorough management of job training by technical college and relevant major department are needed. Third, sutible traninging cost would be required. Forth, In order to achive a objectives and practical and effect ive job tranning, students majoring in tourism should enhance a service mind and manner.

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Economic Impacts of Regional Festivities : A Case of Seosan Migratory Bird Festival (지역축제의 경제적 파급효과 : 2006 서산천수만 세계철새 기행전의 경우)

  • Kim, Sang-Ho
    • 열린충남
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    • s.39
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    • pp.126-143
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    • 2007
  • This study evaluates the economic impacts of regional festivals and cultural events by utilizing regional input-output models of Seosan and Chungnam, which are derived by using a location-quotient approach. Tourism industry has modest forward and backward linkages with other industries, but its impacts on regional income and employment are much larger than other industries including manufacturing industry. Strong impacts on income and employment seem to provide rational for promoting tourism industry in Seosan and Chungnam. The Seosan Migratory Bird Festival increased city outputs approximately by 3929 million Won, increased employment by 56 people, and increased total income of the province by 774 million Won. All of the economic impacts were mostly concentrated in service related industries,

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Exploring the Satisfaction with COVID-19 Prevention Measures and Awareness of the Tourism Crisis for Residents' Tourism Attitude

  • PARK, So-Young;PARK, Joo-Young;KIM, Ji-Won;Chang, Mona;KIM, Mincheol
    • The Journal of Industrial Distribution & Business
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    • v.12 no.7
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    • pp.27-39
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    • 2021
  • Purpose: The researchers reviewed the previous studies on the psychological anxiety and economic damage during the recent COVID-19 pandemic to understand the satisfaction, awareness and attitude of the residents in Jeju, Korea. Research design, data and methodology: 215 samples based on self-reported survey were collected for path analysis focused on controlling variables in demographic characteristics in PLS-SEM using Smart PLS 3.0. Results: The researchers found the Satisfaction with COVID-19 Prevention Measures and the Awareness of Tourism Crisis affect Attitude toward Tourism of the residents with the explanatory power (R2 = 0.209). Age was found to be the only significant controlling variable in this model for the Awareness of Tourism Crisis to Attitude toward Tourism. Conclusions: The attitude toward tourism is influenced by the level of satisfaction of the prevention service for COVID-19 as well as the awareness of the crisis. Residents have different level of the tourism crisis awareness by the status of their economic activities while there is no differences in all age groups for satisfaction in the quarantine service. The study suggests that the importance of the public health service should be preferentially concerned for residents to have stable economic activities where the tourism is the major industry.