• Journal of the Korea Society of Computer and Information
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• v.21 no.3
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• pp.113-121
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• 2016

In this study, the basic concept of service profit chain was introduced based on the existing studies related to service quality of airline ground crew to find out how are customer satisfaction influenced by factors related to employees who provide service quality to the customers, such as internal service quality and job satisfaction. The data of this study was collected by questionnaire and based on airline ground crews and Gimpo international airport users. A total of 190 of airline ground crew and 273 of passengers validity sample was analyzed a frequency analysis, reliability analysis, exploratory factor analysis and correlation coefficient analysis from SPSS 21, a hypothesis through out confirmatory factor analysis and structural equation modeling from AMOS 7.0. As a result of the analyses, it was found that the models was appropriate in proving the hypotheses on interrelationships among internal service quality, job satisfaction and customer satisfaction. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for airline industry marketers.

• Journal of the Korean Data and Information Science Society
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• v.19 no.4
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• pp.1123-1131
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• 2008

A considerable amount of research has focused on the dimensionality of service failure and recovery construct. This paper is focused on service failure and recovery in the Korean native cattle and imported beef restaurant industry in the Korea. So, this paper has adapted Kau and Loh's Service recovery measurement scale so that restaurant managers can use it to determine how customers perceive the service quality in Korean native cattle beef restaurant and imported beef restaurant. The purpose of this research is to test the difference in pre-purchase expectation and post-purchase actual performance of 4 dimensions between the restaurants that sell the beef of Korean native cattle and imported cattle. The paired t -test is used to test difference of pre-purchase expectation and post-purchase actual performance for service recovery measurement scale's 4 dimensions of the 2 restaurant types. But, there is significant difference between pre-purchase expectation and post-purchase actual performance in the 2 restaurant types.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.303-308
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• 2022

A chatbot is a responsive chatting program that can communicate with people through text or voice. 'Siri' and 'Bixby' installed in smartphones are also representative artificial intelligences that use the chatbot system. With the rapid development of chatbots, users in various fields have also begun to pay attention to the food service industry. As machine learning technology developed, it became possible to use more flexible conversations, and it soon expanded to the realm of education. Userㄴs interact through conversations with chatbots, and active interactions stimulate users' desires and at the same time have a positive effect on learning motivation. Recommendation system programs using chatbots not only recommend products according to users' preferences, but also provide various additional information. This study planned a program that combined the chatbot system and tourism service. The chatbot curator will develop into a form of inducing interest and curiosity to users through learning, and then facilitating the desire for tourism. The purpose of this study is to lay the foundation for a chatbot curator based on previous studies.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.843-848
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• 2022

A chatbot is a responsive chatting program that can communicate with people through text or voice. 'Siri' and 'Bixby' installed in smartphones are also representative artificial intelligences that use the chatbot system. With the rapid development of chatbots, users in various fields have also begun to pay attention to the food service industry. As machine learning technology developed, it became possible to use more flexible conversations, and it soon expanded to the realm of education. Userㄴs interact through conversations with chatbots, and active interactions stimulate users' desires and at the same time have a positive effect on learning motivation. Recommendation system programs using chatbots not only recommend products according to users' preferences, but also provide various additional information. This study planned a program that combined the chatbot system and tourism service. The chatbot curator will develop into a form of inducing interest and curiosity to users through learning, and then facilitating the desire for tourism. The purpose of this study is to lay the foundation for a chatbot curator based on previous studies.

• Journal of the Economic Geographical Society of Korea
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• v.8 no.2
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• pp.301-314
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• 2005

The purpose of this study is to inquiry specialized development strategies to revive the declining regional tourism in Japan, through the general characteristics of tourists and the evaluation of various tourism resources. Reaching its period of maturity after the bubble economy collapse, domestic tourism in Japan requires a change in quality of the regional tourism industry. The Kakeyu spa region, which has long history and abundant cultural resources, is specializing through rehabilitation strengthening theme of 'health seeking and recuperation'. The rate of the elderly women visitors is high in the Kakeyu spa, and the visitors use public transport and make a relatively long stay, because they want to recuperate their health or to cure their disease. In the evaluation of tourism resources, the visitors showed an increasing interest in the solemn temple scenery and the tranquil stroll road which are near by their lodgings. To reflect such demand characteristics, the Kakeyu community is actively developing the business such as rehabilitation, health-food development, voluntary service, and barrier free based on spa, culture, and nature.

• The Korean Journal of Franchise Management
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• v.12 no.1
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• pp.45-55
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• 2021

Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

• Journal of Korean Society for Quality Management
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• v.28 no.4
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• pp.75-98
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• 2000

The purpose of this study is to empirically examine the customers' perceived service quality and response in the field of hotel industry. The subjects of survey for this empirical analyses are limited to the customers of deluxe hotels in Korea; data are collected from the 16 deluxe hotels amongst 27 of its kind in the Seoul, Pusan, Cheju and Kyongju area. SAS package is used for Simple Regression, Multiple Regression and the results are as follows: First, the perceived service quality shows significantly positive effect upon the customers' satisfaction; Second, the customers' perceived service quality shows significantly positive with respect to the customers' response; Third, the customers' satisfaction shows significantly positive regarding the customers' response, and the customers' satisfaction have greater influence upon the customers' response than the customers' perceived service quality; On the basis of the above empirical analyses, I propose the management implication as follows: First, the hotel management staffs should have a close relation with their customers through the customers' positive, and eventually be concemed about improving service quality and customers' satisfaction to maximize the enterprise's performance; Second, the hotel management staffs, to induce and build up the positive customers' response, should have interest in serving high-quality products and service and enforcing the proper price policy.

• Asia-Pacific Journal of Business
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• v.7 no.1
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• pp.71-82
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• 2016

Korean popular cultural content, "Hallyu", is prevalent in China, and those have changed some life styles of the Chinese people, who are crazy with it. Korean popular cultural content is more than a cultural phenomenon, it has enhanced the national image of the country and the tourism department, especially those popular products which are closely related to our daily life. From this point of views, the current study is to identify the relationship between Korean popular cultural contents, Korean image, and visiting intention to Korea. The questionnaire takes a volunteering method, and analyzed the general characteristics through SPSS21.0. Factor analysis and reliability analysis are provided in order to test the reliability and validity. As the result of the study, Korean popular cultural contents can enhance economic and culture image of Korea, and those are the main factor for the potential customers from China to visit Korea. This study can provide information for maintaining popular cultural contents and gives an implication for enhancing the Korean tourism policy.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.11a
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• pp.121-122
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• 2019

This study analyzes the operating conditions of domestic marinas in response to changes in coastal and marine leisure trends and demand for recreational boats, and suggests ways to improve services according to the types and functions of marinas. In order to popularize marine leisure and to foster coastal and marine tourism industry, the 'Act on the Development, Management, etc. of Marinas' was enacted in 2009 and 'The 1st Marina Basic Plan' was established, and more than 34 marinas are operated nationwide. In order for domestic marinas to be used as an infrastructure for marine leisure activities, measures for enhancing service functions should be prepared in accordance with the size and characteristics of marinas.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.507-509
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• 2017

Medical tourism is a newly-prevailing industry accompanied by the change of lifestyle to a health-seeking life in the 21st century, which not only attracts foreigners using high-end medical technologies and equipments but also linking recuperation and leisure and cultural activities to the tour. many chinese tourists enter seeking both medical and tourism purposes. However, since the system for medical tourism is not well supported and there is no medical insurance for Chinese people, it is necessary to link safe hospitals and guides for these Chinese people and to develop systems that will provide proper information to Chinese people. This paper will introduce and propose a medical tour service system which effectively links hospitals, chinese tourists and brokers.