• Knowledge Management Research
• /
• v.23 no.1
• /
• pp.133-148
• /
• 2022

In an ever-changing tourism environment, we need to think about how to successfully attract tourists and provide them with memorable experiences. Smart tourism content is considered as a useful tourism resource for converting into an attractive tourist destination by providing new values in various tourist destinations as well as the changed tourism patterns due to COVID-19. However, there are still few successful cases of smart tourism contents that have secured economic sustainability. Accordingly, this study applied the Contingent Valuation Method (CVM) to estimate the economic value perceived by tourists for smart tourism contents based on augmented reality to develop a smart tourism content development plan that can secure economic sustainability. As a results, it was confirmed that the lower the offered amount, the higher the awareness of the new value, the higher the likelihood of willingness to pay. Based on these research results, this study presented academic and practical implications for the development of smart tourism content that secured economic sustainability.

• Proceedings of the Korean Society of Community Living Science Conference
• /
• 2005.10a
• /
• pp.89-102
• /
• 2005

• Archives of design research
• /
• v.18 no.1 s.59
• /
• pp.205-214
• /
• 2005

A development proposal that maximizes the trend of travel souvenir and articles toward tourism and natural resources through utilization of the Limited Production method was the focus of the present research. First, the flaws of travel souvenir and articles, currently produced in Inje, Kangwon-Do, were identified, as were the regional uniqueness of the area. The comparative advantages of developmental conditions of the above-specified region to various other Si/Kun regions were demonstrated to ascertain the optimal production method of travel souvenir and articles. The results are as follows. Superior supply of,7aw materials necessary for production of wood-worked travel souvenir and articles are abundantly available and the dose proximity of 17 existing workshops self-contain the production capacity to sustain the Limited Production method. Furthermore, the regional governing council conveyed positive attitudes towards the prospect of creating a regional production complex of wood-worked travel souvenir and articles. The results demonstrate that the optimal method of maximizing the trend of travel souvenir and articles toward tourism and natural resources is achieved through systematic collaboration of industry, education, and tourism that promote development, production, and merchandising of Inje's regional travel souvenir and articles.

• Korean journal of food and cookery science
• /
• v.31 no.2
• /
• pp.193-199
• /
• 2015

According to the definition of 'native local food', Jeju has combined its regional specialty products with its own cooking method. It has almost four-hundred kinds, which reflects regional specialty and diversity, yet it is not very well-known. Thus, this present study provides basic research information through the investigation of tourist awareness, intention to consume, drawbacks, development necessity and direction of development of Jeju local foods. The survey was conducted with 295 domestic tourists who had visited Jeju in the last 10 years. In response to a question asked about the consciousness of Jeju local foods, 67.8% of respondents chose average, indicating a relatively high cause for concern. Intention to consume averaged 3.26, which was higher than tourist awareness, having an average of 2.60. Furthermore, local food interest and demographic characteristics of respondents were found to have an influence on tourist awareness and intention to consume. 87.8% of respondents answered above average with respect to the drawbacks of Jeju's local foods and development necessity and direction, with the main drawbacks being lack of PR (43.1%) and high price (39.0%). The priority of most respondents was the quality and taste of the food (50.8%). Based on the results of this study, if tourist awareness can be effectively increased, an escalation in intent to consume will follow, naturally promoting the consumption of Jeju's local foods. Consequentially, for tourism commercialization, the quality and taste of the foods have to be improved in addition to the gain in popularity through efficient PR methods.

• Journal of Korean Society of Rural Planning
• /
• v.24 no.3
• /
• pp.105-115
• /
• 2018

This study is conducted to propose urban park utilization and master plan in rural areas. Urban parks designed for the rural areas can be divided into three types: a themed type for rural tourism, a community type for hub regenerations and a waterfront type for using agricultural reservoirs. To use the themes and characteristics of ruralness, these types are required a multi-layered spatial structure. And ecological, cultural and economic networks of local tourism resources have to be integrated by utilizing agricultural reservoirs. Therefore, urban parks in rural areas can be defined as a part of the public benefit project aiming to revitalize the local economy. Also, urban parks are necessary to use attractions and amenities in rural areas. Based on theoretical backgrounds, this study proposed two sustainable master plans as the tourism resource development project for Baelyeonje, Gulye-gun. For ecological and cultural sustainability, this study proposed the environment restoration plan which reinforces the scenic resource of Nogodan in Mt. Jiri by developing the underdevelopment plan with consideration of the local landscape characteristics and resources. For economic sustainability, building the Mt. Jiri tourism complex and economic communities are needed to promote investments for securing mutual economic benefits. To achieve the sustainability, further studies related to the social equity and investment of private capital in rural areas are needed.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.1
• /
• pp.272-283
• /
• 2021

The purpose of research is to suggest the direction of rural tourism and food products by looking at the relevance of the intrinsic motivation and food preference. Through the analysis, factors of 'leisure oriented', 'family oriented', 'relationship oriented', 'health oriented', and food preference 'cooking health', 'material function', 'local resource' and 'consume experience' were extracted. Through the correlation analysis, 'leisure and health oriented' was found to be significant with cooking health, 'relationship and health oriented' was significant with material function, 'leisure, family and relationship oriented' was significant with local resource and 'relationship oriented' was significant with consume experience. Therefore, tourists who want rest, healing and health need to provide healthy dishes, tourists who want family and leisure provide local or special dishes, and tourists who want to have a relationship with people need to provide functional foods or herbal medicine dishes. Food products that meet the needs of tourists will induce revisit by increasing tourist satisfaction and bring economic revitalization of the region through the expansion of rural tourism.

• Journal of the Korean association of regional geographers
• /
• v.11 no.3
• /
• pp.395-409
• /
• 2005

Nowadays, it is required that GIS(Geography Information System) should be introduced into tourism field. Therefore, this study suggests several directions as to how well GIS can be used and applied into tourism area. Several directions were made based on the previous literature review and the analyses of TGIS(Tourism Geography Information System) including domestic and foreign case studies. Overall, the research found that it were necessary for five main points to make a development of TGIS. First, TGIS database should be closely connected with Tourism Resources Information System database. Second, as one of an institutional devices, systems for supporting were needed to be prepared for businessmen and integrated information function. Third, as an administrative countermeasure, a mediation committee between the department and bureaus, Tourism Geography Information Circulation Management and Local Tourism Information Center should be established and operated Fourth, the methods for financial resource, which amplify the investment funds, should be established. Finally, universities must introduce a large number of specialists of TGIS by setting up the department of tourism geography information newly.

• Journal of the Korean Society of Marine Environment & Safety
• /
• v.18 no.2
• /
• pp.131-138
• /
• 2012

The tourism industry is considered as the world largest industry and it is assessed as the most effective way to create employment. In particular, the marine tourism industry such as marine leisure sports, cruise can create high added value so that its significance has been more emphasized. Korea has natural tourist attractions such as more than 3,000 islands, about 12,000km lengths coastline, wide wetlands and beautiful seascape. In addition, the establishment of the five-day workweek and the development of means of transportation make the policy demand of the public for marine tourism increase continuously. However, Korea currently lacks policy and system for revitalizing marine tourism industry as the new growth engine and has not made good use of its retained tourist resource. Accordingly, this study explores the current situation and challenges of Korean marine tourism industry and further analyses the limits of the national legal systems for marine tourism. Lastly, it suggests policy recommendation for promoting marine tourism industry.

• Spatial Information Research
• /
• v.9 no.2
• /
• pp.277-290
• /
• 2001

In 21st century, tourism can's be formed without tourism information systems. Like other cities Kwangju Met. City has managed tourist information system though internet, but it provide tourist only with poor information as text datum and image datum. Therefore tourist can's get the effective and proper tourism information about Kwangju from that system. The purpose of this paper is to develop tourism information system on the basis of geographic information system for providing tourist with effective geographic tourism information. In the first place, spatial database on tourism information about Kwangju was built by 3 stage of areal scope: national scale, provincial scale and city scale. Next, by analyzing existing tourist information system, 4 major system function is developed: viewing tourism map, guiding tourism information, searching tourism information and printing tourism map. By complement of multimedia datum, this system shall be a major tourism resource of Kwangju.

• The Journal of Asian Finance, Economics and Business
• /
• v.6 no.4
• /
• pp.179-187
• /
• 2019

This study aims to investigate the effects of market commonality and resource similarity on price competition and the recursive consequences in the Korean lodging market. Price comparison among hotels in the same geographic market has been facilitated through the development of information technology, rendering little search cost of consumers. While the literature implies the heterogeneous price attack and response among hotels, a limited number of empirical researches focus on the asymmetric and recursive pattern in the competitive dynamics. This study empirically examines the price interactions in the Korean lodging market based on the theoretical framework of competitive price interactions and countervailing power. Demonstrating superiority to the spatial lag model and the ordinary least squares in the estimation, the results from spatial error model suggest that the hotels with longer operational history pose an asymmetric impact on the price of the newer hotels. The asymmetry is also found in chain hotels over the independent, further implying the possibility of predatory pricing. The findings of this study provide the evidence of a hierarchical structure in the price competition, with different countervailing power by the resources of the hotels. Theoretical and managerial implications are discussed, with suggestions for future study.