• Title/Summary/Keyword: Tourism Policy

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A study on the promotion of Gangwon State barrier-free tourism (강원특별자치도 무장애 관광 활성화 방안 연구: FGI를 중심으로)

  • Ye-jin Kim;Bo-Mi Ban;Yeong-Gug Kim
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.289-304
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    • 2024
  • Purpose - Focusing on the FGI research method, the current status and issues of barrier-free tourism in Gangwon State were identified, and specific activation plans were derived Design/methodology/approach - This study conducted in-depth interviews with 20 experts related to the tourism industry. The issues, current status, and activation plan of barrier-free tourism in Gangwon State recognized by experts in tourism policy, tourism administration, tourism management, and tourism service industry were derived. Findings - First, the tendency of businesses to be promoted based on the non-disabled by not recognizing the weak as the main tourism demand group, second, confusion caused by the unification of terms related to barrier-free tourism, third, lack of finding tourism constraints subdivided according to the type and degree of disability, fourth, tourism information and evaluation indicators provided by prioritizing the convenience of suppliers rather than consumers, and fifth, the nature of the project focused on improving access to physical infrastructure. Subsequently, the results of the analysis of the plan to revitalize the barrier-free tourism industry in Gangwon State were as follows. First, education and programs to improve disability awareness appropriate to local conditions were activated, second, related information was unified and project sustainability was improved by creating a control tower for the barrier-free tourism industry at the provincial level, third, to overcome the employment crisis based on finding locally tailored jobs related to tourism care professionals, and fourth, to continuously secure quantitative and qualitative data and establish utilization plans. Research implications or Originality - First, it presents theoretical implications for related fields by providing issues and activation measures related to barrier-free tourism from the perspective of experts who are still lacking in research in academia. The practical implications are that based on the opinions of experts working in the tourism field, more specific issues of the barrier-free tourism industry in the province were presented, and policy and practical solutions were presented accordingly, suggesting realistic alternatives that can be carried out in the actual field.

A Policy Community Model for 'Creative Cultural Contents Tourism' Infrastructure : A Case Study on Seongnam City ('창의적 문화콘텐츠관광' 기반조성을 위한 정책공동체 모형 -성남시 사례를 중심으로-)

  • Kim, Hyeong-Soo
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.177-190
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    • 2013
  • Recently, our society is seeing cultural value in a new light, perceiving it as an element that creates new values added. Reflecting this trend, the local governments in various levels focus on reviving the regional economies by enhancing cultural competencies and developing the culture and tourism industries. This research is conducted to perform the policy project 'administrative support plans to make Seongnam a hub of international culture and tourism,' which was proposed as part of the urban renewal strategy of the city. This study proposes the establishment of 'policy communities' to build the infrastructure for 'creative cultural content tourism' as a plan to accomplish the policy goal pursued by Seongnam. The focuses include what the policy communities are, how they work, and what the local government has to do with them for a successful implementation of proposed policies, by theoretically examining the composition variables of policy communities. In particular, the study concentrates on how to reconstruct the infrastructure for the culture content technology (CT) in the IT-based city and to transform itself into a city of "creative cultural content tourism". If the policy communities are formed under the proposed model in this paper, it is expected that they will become the viable alternatives in the field.

Busan Tourism Industry applying OECD Tourism Policy and ICT Convergence Platform (OECD 관광정책과 ICT 융합 플랫폼을 적용한 부산관광산업)

  • Lim, Yong-Suk;Jung, Ho-Jin;Lee, Jung-Won
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.12
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    • pp.871-879
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    • 2017
  • The purpose of this study is to propose a Busan tourism industry in which the 2016 OECD Tourism policy and ICT convergence platform are applied. OECD proposed 3 policies to promote the tourism industry: First, to maintain the competitiveness of the tourism industry as well as improve its efficiency and sustainability, second, to establish a seamless traffic system, and third, to build a response to the sharing economy. Centering on the OECD's three policies, we propose the developmental possibilities of tourism in Busan. At the same time, we suggest the necessity to build an ICT convergence platform that will help foster the industry. In building an ICT convergence platform, we especially focus on the necessity of: 1. Sharing and creating experience-based interactive contents on the software side, and 2. Developing high quality user experience (UX) and providing a data analysis-based customized service on the hardware side. In addition, we insist on the establishment of the Tourism Promotion Agency for the continuous performance and management of Busan tourism industry. The study ultimately suggests that the construction of ICT convergence platform based on OECD tourism policy can result in the expected outcomes of high effects with low cost for both consumers and suppliers related to the tourism industry.

Relationship among level of Performance of Tourism, Perception of Effects, and Level of Importance of Tourism industry (공무원의 관광영향 지각, 관광정책만족도가 관광산업 중요성 인식에 미치는 영향)

  • Jee, Bong-Gu;Kim, Tae-Gu;Lee, Gye-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.8
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    • pp.3777-3784
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    • 2011
  • This paper examines into the influence of the public servants' perception of tourism industry on their understanding of importance of the tourism industry. For a study, the positive analysis was carried out which the public servants' perception of tourism industry was different in accordance with the satisfaction of tourism policy. The result of the analysis showed that the benevolent influence of the public servants' perception of tourism industry had a significant effect on the satisfaction of tourism policy and the cost of tourist influence had no significance of itself. It has been shown that both the influence of the public servants' perception of tourism effect on their understanding of importance of the tourism industry and that of the benevolence of the tourist influence on the understanding for the importance of tourism industry showed had plus(+) effects. Especially, it has been shown that the influence of the cost of tourist effect on the understanding for the importance of tourism industry had a minus(-) effect.

A Study on the Strategies for Stimulating Medical Tourism in Oriental Medicine Blue Ocean of the 21st Century (21세기 블루오션, 한의학의료관광활성화를 위한 탐색적 연구)

  • Kim, Hyoung-Soon;Joo, Jong-Cheon
    • Journal of Sasang Constitutional Medicine
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    • v.21 no.2
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    • pp.137-143
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    • 2009
  • 1. Objective : This study aims to evaluate the medical tourism structures in countries with prosperous medical tourism industry such as Thailand, Malaysia, Singapore and India in order ro propose optimal strategies that can promote the medical tourism in Korea. 2. Methods : All pertinent literature concerning medical tourism directly and indirectly were assessed, and reviews of medical tourism strategies found in various countries were evaluated. 3. Results : Evaluation of related literature reveals that medical tourism is a recent burgeoning industry that has grown In market size considerably in the last five to ten years. Also, it shows that oriental medicine is a highly likely candidate amidst the various medical fields for attraction foreign patients. 4. Conclusion : The Korean government should support and install appropriate legal and administrative bodies in order to attract medical tourists; Korea-specific medical tourism programs (ie. traditional Korean medicine package tours) should be developed in order to attract medical tourists from the western world and the middle-east. In addition, low-price policy of medical tourism is not a proper strategies for the competition against advanced medical tourism destinations such as Thailand, Malaysia, Singapore and India. Differentiated medical tourism package such as oriental medical tourism program rather than provision of low-price policy seems to be more effective strategy for the medical tourism in Korea. Future studies on strategies for promoting medical tourism should focus on how foreigners recognize traditional Korean medicine, what diagnostic approach might be appealing to them and how the legal system concerning the medical procedures may be altered and modified.

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Policy Achievements and Tasks for Using Big-Data in Regional Tourism -The Case of Jeju Special Self-Governing Province- (지역관광 빅데이터 정책성과와 과제 -제주특별자치도를 사례로-)

  • Koh, Sun-Young;JEONG, GEUNOH
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.579-586
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    • 2021
  • This study examines the application of big data and tasks of tourism based on the case of Jeju Special Self-Governing Province, which used big data for regional tourism policy. Through the use of big data, it is possible to understand rapidly changing tourism trends and trends in the tourism industry in a timely and detailed manner. and also could be used to elaborate existing tourism statistics. In addition, beyond the level of big data analysis to understand tourism phenomena, its scope has expanded to provide a platform for providing real-time customized services. This was made possible by the cooperative governance of industry, government, and academia for data building, analysis, infrastructure, and utilization. As a task, the limitation of budget dependence and institutional problems such as the infrastructure for building personal-level data for personalized services, which are the ultimate goal of smart tourism, and the Personal Information Protection Act remain. In addition, expertise and technical limitations for data analysis and data linkage remain.

The Effect of Destination Image and Attitude toward Medical Tourism on the Mongolian's Intention to Use Korean Medical Tourism Service (목적지 이미지와 의료관광 태도가 몽골인의 한국 의료관광 이용의도에 미치는 영향)

  • Lee, Eun Joo;Shin, Taeksoo;Jin, Ki Nam
    • Health Policy and Management
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    • v.24 no.4
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    • pp.367-379
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    • 2014
  • Background: Over the last decade, medical tourism industry has grown in Korea. Especially the number of Mongolian medical tourists has increased rapidly. Therefore, the Mongolia is one of the targets for Korea medical tourism. The purpose of this study is to investigate the effects of destination image and expected attributes of medical services on Mongolian's intention to use Korean medical tourism service. Methods: This study empirically collected survey data from Mongolian lived in Mongolia. The study analyzed the data using a PLS model. Results: Our results are as follows. First, the country image didn't significantly have causal effects on expected medical service quality and perceived risk. Second, tourism image (e.g., entertainment, economic feasibility, and local convenience) has significantly causal effects on expected medical service quality and perceived risk. However, tourist site as tourism image didn't significantly have causal effects on expected medical service quality and perceived risk. Third, medical image made a statistically significant effect on expected medical service quality and perceived risk. Fourth, the expected medical service quality showed a significant effect on intention to use Korean medical tourism service. Fifth, the perceived risk of medical tourism showed a significant effect on the reliability of medical tourism, but didn't show a significant effect on the intention to use Korean medical tourism service. Finally, the reliability has a significant effect on the intention to use Korean medical tourism service. Conclusion: From our empirical results, this study concluded that as a strategy attracting Mongolian patients, it is more effective to strengthen Korean hospital image and tourism image than Korean country image.

Trend Analysis of Domestic Tourism Transport Research and Direction of Complementary Research (국내 관광교통 연구 경향 분석과 보완연구 방향)

  • Choi, Chang-Ho
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.19 no.3
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    • pp.75-89
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    • 2020
  • This study was conducted to investigate researches related to tourism transport conducted in Korea and to discover new complementary research projects based on this. Forty cases were reflected in the study, including 28 academic papers and 12 policy studies. Based on the characteristics of tourism transport and cases of prior research, this study divided the field of tourism transport research into three ranges: traffic mode choice for tourism, information for tourist traffic and support policy for tourist traffic etc. In particular, mode choice for tourist traffic was divided into four sub-ranges, reflecting the importance of tourist traffic and the weight of research cases. As a result of the study, it was found that there were not many cases of research on tourism transport, and the research cases were concentrated on the mode choice for tourist traffic. To complement this, this study proposed 10 new research projects in 3 ranges. This is a result of reflecting changes in tourist demand and tourism trends. In addition, a new research field was proposed to seek the connection between transport facilities supply and tourist demand.

A Study on the Influence Factor Relationship of the Railway Tourism Policy for Job Satisfaction (철도관광정책 직무만족도 영향요인 연계성 분석)

  • Kim, Jung-Phyung
    • Journal of the Korean Society for Railway
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    • v.18 no.4
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    • pp.391-400
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    • 2015
  • This research used a survey of 350 staff members working at Korail with the purpose of analyzing influence factors for the railway tourism policy for job satisfaction; results were presented for the proposed factor. First, we selected the influence factor through precedent research related to the railway tourism policy. Second, the selected influence factor and the extent of satisfaction were used to determine whether or not any kind of difference existed according to individual attributes of the railway employees. Finally, we analyzed what the influence factor was between the category factor and the sub-category factor. In conclusion, it was found that government subsidy had a meaningful correlation with infrastructure expansion and the improvement of the railway business as it is connected to tourism efficiency. Human resources have a meaningful correlation with the needs of educational institutions and the retaining of talent. Railway tourism production has a meaningful correlation with railway tour production as it is conducted to satisfy tourists and the consortium. The shift of viewpoint has a meaningful correlation with the escape from the peace-at-any price principle and demand forecasting.

Convergence Approach of the Marine Tourism Policy (해양관광 정책의 융복합적 접근에 관한 연구)

  • Lee, Jung-Chul
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.233-238
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    • 2017
  • The purpose of this study is to investigate the necessity of policy approach in terms of complex combination of tourists and fishing villages. In order to achieve the purpose of this study, the policies related to the marine tourism industry were investigated and the laws related to the development of the coastal area and fishing port area were investigated. As a convergence approach to marine tourism policy, First, the development of marine tourism resources should be based on the increase of hydrophilic activities and the characteristics of the four seasons. In particular, the need to dig through support of projects such as the successful model that made aquarium associations etc. that are currently in progress, such as "fishing village experience".