Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Policy Community Model for 'Creative Cultural Contents Tourism' Infrastructure : A Case Study on Seongnam City

'창의적 문화콘텐츠관광' 기반조성을 위한 정책공동체 모형 -성남시 사례를 중심으로-

  • Kim, Hyeong-Soo (Graduate School of Legal Studies And Public Administration, Dankook University)
  • 김형수 (단국대학교 행정법무대학원)
  • Received : 2013.11.01
  • Accepted : 2013.11.20
  • Published : 2013.11.28
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Abstract

Recently, our society is seeing cultural value in a new light, perceiving it as an element that creates new values added. Reflecting this trend, the local governments in various levels focus on reviving the regional economies by enhancing cultural competencies and developing the culture and tourism industries. This research is conducted to perform the policy project 'administrative support plans to make Seongnam a hub of international culture and tourism,' which was proposed as part of the urban renewal strategy of the city. This study proposes the establishment of 'policy communities' to build the infrastructure for 'creative cultural content tourism' as a plan to accomplish the policy goal pursued by Seongnam. The focuses include what the policy communities are, how they work, and what the local government has to do with them for a successful implementation of proposed policies, by theoretically examining the composition variables of policy communities. In particular, the study concentrates on how to reconstruct the infrastructure for the culture content technology (CT) in the IT-based city and to transform itself into a city of "creative cultural content tourism". If the policy communities are formed under the proposed model in this paper, it is expected that they will become the viable alternatives in the field.

최근 들어 우리 사회는 문화적 가치를 새로운 부가가치의 창출 요소를 재인식하고 있다. 이러한 흐름을 반영하여 각급 지방자치단체에서는 문화역량 강화 및 문화관광 산업 육성을 통한 지역경제 활성화에 역점을 두고 있다. 이 글은 성남시의 도시재생 전략의 일환으로 제기된 "성남시 국제문화 관광 거점도시 구축을 위한 행정 지원 방안"이라는 정책 과제를 수행하기 위해서 작성된 논문이다. 본고는 성남시가 추구하는 정책목표 달성을 위한 방안으로 '창의적 문화콘텐츠관광' 기반 조성을 위한 '정책공동체(policy community)' 구축을 제안하고 있다. 논의의 주요 관심은 정책공동체란 무엇이며, 어떠한 방법으로 작동되고, 제기된 정책을 성공적으로 집행하기 위한 지방정부의 역할은 무엇인지에 대한 정책공동체의 구성 변수를 이론적으로 살피고 있다. 특히, IT 기반이 충실히 갖추어진 도시에서 CT기반을 재구성하여 '창의적인 문화콘텐츠관광' 도시로 어떻게 전환할 것인가의 문제가 중심으로 다루어지고 있다. 이글에서 제안된 정책공동체 모형에 준거하여 정책공동체를 구성한다면 현장에서 실용적으로 활용 가능한 대안이 될 것으로 기대한다.

Keywords

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