• 제목/요약/키워드: Tourism Goods

검색결과 89건 처리시간 0.022초

외래관광객의 패션상품 구매동기의 측정척도 개발에 관한 연구 (Development of the Measured Scales for Purchasing Motivation of Inbound Tourists about Fashion Goods)

  • 조지현;서철현;장경수
    • 한국생활과학회지
    • /
    • 제11권2호
    • /
    • pp.197-209
    • /
    • 2002
  • The purpose of this research was to develop of measured scales for purchasing motivation of inbound tourists about fashion goods. A self-administrated questionnaire survey method was conducted among foreign tourists visited in Dongdaemun market. Data from 615 of inbound tourists were analysed by using factor analysis. As the results of the survey, 6 factors related purchasing motivation were derived; satisfaction, practicality, fashion, memory of tourism, eonomy and impromptu. The adequate indexes were shown from final models, such as RMR=.047, SMSEA =.043, CFI=.935, GFI=.956, AGFI=.937 and NFI=.888. It means that these values are appropriate to the measured scales for purchasing motivation of inbound tourists for fashion goods.

  • PDF

INBOUND TOURISM IN UZBEKISTAN: DEMAND ANALYSIS AND FORECASTING

  • Kim, Pyongil;Shirin, Maxamediva;Nargiza, Juraeva
    • Asia Pacific Journal of Business Review
    • /
    • 제5권1호
    • /
    • pp.1-9
    • /
    • 2020
  • Tourism development stimulates job creation and the development of other sectors of the economy. More than 30 sectors of the economy are connected to tourism. It distributes resources between sectors and stimulates of development of such sectors like transport, communications, services, trade, construction, and the production of consumer goods. All these increase the importance of tourism as well as forecasting it by analyzing the demand. This study is a review on inbound tourism of Uzbekistan. The study will examine regression analysis as an effective tool that plays an important role as well as in the field of tourism demand analysis. In this study, firstly the estimating tourism demand is explained, secondly, the regression analysis is examined as an estimating tool of tourism demand. The paper includes a country study dedicated to the Tourism market of Uzbekistan. Nevertheless, the forecast on the inbound tourism of Uzbekistan was developed by using some statistical data.

문화관광용 주얼리 Set 디자인 개발 연구 (A Study of jewelry Design Development of Tourism and Culture)

  • 김세환;김판채
    • 디자인학연구
    • /
    • 제16권2호
    • /
    • pp.87-98
    • /
    • 2003
  • 주얼리 상품의 디자인을 개발하려고 산학협동하여 수출상품을 개발하였다. 문화상품 전문제조업체인 (주)현대공방과 협약을 체결하여 한국의 특징적, 문화적 이미지를 표현하는 차별화된 디자인으로서 기업에 부가가치이익을 줄 수 있는 경쟁력 있는 상품이 되는데 디자인 방향을 정하였다. 국내의 첨단장비인 주얼 캐드와 R/P 시스템을 활용한 디자인의 고급화와 분업화, 전문성 확보, 아웃소싱의 제도적 정착을 기하고자 하였으며, 이러한 시도를 업계에 확산시킴으로서 경비절감과 협업화, 계열화, 조직화의 목적을 달성하여 수출산업에 기여하고자 하였다.

  • PDF

한류관광객의 관광동기 및 체험성이 관광 이미지에 미치는 영향 (Effect of Toruism Image on Tourism Motivation and Experientiality of Chinese Tourists' on Korean Wave)

  • 이익수
    • 한국콘텐츠학회논문지
    • /
    • 제11권1호
    • /
    • pp.387-395
    • /
    • 2011
  • 본 연구는 관광동기 및 관광상품 체험성이 관광 이미지에 어떠한 영향을 미치는지 알아보고자 하였으며 연구결과는 다음과 같다. 첫째, 한류관광객의 관광동기는 관광 이미지에 영향을 미치는 것으로 나타났다. 둘째, 관광상품 체험성이 관광 이미지에 영향을 미치는 것으로 나타났다. 이를 통해 첫째, 한류관광객의 관광동기 차이에 대한 파악이 필요하다는 것을 알 수 있었다. 둘째, 한류 관광상품 개발에 있어 관광객들에게 체험성을 제공해야 된다는 것을 알 수 있었다. 이를 바탕으로 정부차원에서의 한류관광시장 조사, 기업차원에서의 다양한 콘텐츠를 활용한 한류관광상품 개발, 학술적 차원에서의 이론적 기초자료 정립을 위한 다양한 연구진행 등에 대한 방향을 제시하였다.

어촌관광에 대한도시민의 선호분석 (An Analysis of Urban Residents' Preference on Blue Tourism)

  • 이승래;조재환;백진이
    • 수산경영론집
    • /
    • 제36권3호
    • /
    • pp.25-35
    • /
    • 2005
  • This paper analyzes urban residents' preference on blue tourism using a survey data. The result show that even thought urban resident are unaware of blue tourism, people who have experienced blue tourism set a high value on it. Urban Resident tend to buy services of lodging, fisheries goods purchase about blue tourism, when they hope to blue tourism. These results indicate that there is a lot of potential demand for blue tourism. The results of this paper could be an important information to develop the blue tourism.

  • PDF

굿즈의 소비가치가 기업브랜드 제품 구매의도에 미치는 영향: 굿즈의 종류에 따른 연구 (The Consumption Value of Goods Effect on Purchase Intention of Corporate Brand Products: Study According to The Type of Goods)

  • 김은영;이상연;채명신
    • 문화기술의 융합
    • /
    • 제7권3호
    • /
    • pp.321-334
    • /
    • 2021
  • 본 연구는 굿즈의 소비가치가 기업브랜드 제품 구매의도에 미치는 영향을 분석하기 위해 굿즈를 구매한 경험이 있는 남, 여 457명에게 설문을 받아 SPSS 21.0과 Smart PLS 3.0을 활용하여 모형을 검정하였다. 굿즈의 소비가 치인 한정적, 기능적, 심미적, 쾌락적, 혁신적, 사회자아적 가치와 굿즈 만족도를 검정한 후 기업브랜드 제품 구매의도에 미치는 영향을 분석하였다. 혁신적 가치를 제외하고 모두 유의한 것으로 나타났으며, 굿즈 만족도는 브랜드 애착과 기업브랜드 제품 구매의도에 유의한 영향을 주었다. 우리는 최근, 시대적 흐름에 맞게 굿즈를 재정의하고, 굿즈의 종류를 휴먼브랜드 굿즈, 브랜드 굿즈, 관광 굿즈, 캐릭터 굿즈 4가지로 처음으로 분류한 것에 학문적 의미를 둔다. 굿즈의 종류에 따라 소비가치와 만족도에 부분적 차이가 있는 것을 확인하였다. 연구를 통해 굿즈에 대한 이해의 폭을 넓히고 타깃에 맞게 기획 및 개발 방향을 제시하여 효과적이고, 유용한 마케팅의 가능성을 시사하고자 한다.

서해안의 낙조 테마 철도 관광산업 개발에 관한 기초 연구 (A Basic Study on Developing the Theme of Railway Tourism Industry Considering the Sunset in the West-Coast)

  • 박은수;탁준우;조홍준;이태식;이동욱
    • 한국철도학회:학술대회논문집
    • /
    • 한국철도학회 2010년도 춘계학술대회 논문집
    • /
    • pp.2345-2352
    • /
    • 2010
  • By Chinese growth, economic development and investment of the West-coast are consisting. Specially, the West-coast area need tourist development and tourism Import for the Incheon and the Pyeongtaekhang of the Gyeonggido Province, China trade through the Chungcheongdo Province area. According to such regional special quality, the railroad tourism industry should be activated. Sunset of tourism infra in the West-coast is high value as representative goods of the West coast. Development of the theme railroad tourism industry that utilize the tide may maximize regional advantage of China and capital region. This research is basis investigation to examine development possibility as sunset theme railroad tourism industry of the West-coast. Scope of this research limited by the sunset theme railroad tourism industry for the Chungchongdo Province area.

  • PDF

Features of the Architecture of Tourism and Tourist Complexes

  • Нnat, Galyna;Ivanochko, Ulyana;Solovii, Liubov;Petrenko, Yurii;Borutska, Yuliia
    • International Journal of Computer Science & Network Security
    • /
    • 제22권9호
    • /
    • pp.117-122
    • /
    • 2022
  • One of the promising sectors of the economy today is tourism in all forms and types. The multiplier effect of tourism is huge: the income received from one tourist exceeds the amount of money spent by him at the location on the purchase of services and goods in the range from 1.5 to 4 times. Countries known as world centers of tourism have made it a state policy, taking on the functions of forecasting, coordinating and controlling. The architectural monuments of the city historical structure are a pretty resource for tourism. Cultural tourism as a type of sociocultural human activity is one of the popular and mass types of tourism. The number of people wishing to get acquainted with historical and cultural sights is growing every year. In the cultural aspect, tourism has an impact on the spiritual and material spheres of human life, his way of life, value system, social behavior.Thus, the main task of the study is to analyze the features of the architecture of tourism and tourist complexes. As a result of the study, current trends and prerequisites for the architecture of tourism and tourist complexes were investigated.

The Effects of Social Media on Music-induced Tourism: A Case of Korean Pop Music and Inbound Tourism to Korea

  • Oh, Sehwan;Ahn, JoongHo;Baek, Hyunmi
    • Asia pacific journal of information systems
    • /
    • 제25권1호
    • /
    • pp.119-141
    • /
    • 2015
  • With the rapid spread of social media, video-sharing social media like YouTube has emerged as a consumption and distribution channel for entertainment goods such as music videos and movie trailers. In tourism research, there has been a lot of research of how the visual media such as movies and soap operas induced tourism. However, no studies have attempted to examine the role of social media as a music consumption channel and its impact on tourism. Expanding a body of media-induced tourism, we analysed the impact of video-sharing social media on music-induced tourism with a case of Korean pop music and inbound tourism to Korea. Developing a Web-crawler, we collected YouTube users' comments data on 166 Korean pop music video clips which were released from 2009 to 2012 with over 1 million view counts. Controlling many of the determinants of tourism and analysing country-by-country impact of YouTube comments with the panel data, we found that engagement of Korean pop music video clips on YouTube is a significant predictor for the flow of inbound tourists to Korea.

탈출-추구이론을 중심으로 본 관광쇼핑행동에 대한 비교문화연구 - 한국, 중국, 일본 소비자의 패션쇼핑을 중심으로 - (Cross-Cultural Study of Tourism Shopping Behavior Based on Escaping-Seeking Theory - Focused on Korean, Chinese, and Japanese fashion consumers -)

  • 허희진
    • 한국의류산업학회지
    • /
    • 제24권6호
    • /
    • pp.744-755
    • /
    • 2022
  • This study sought to verify the shopping values that tourists pursue by purchasing at travel destinations based on tourists' motivation and identify the effects of these values on the types of fashion items preferred by tourists. Furthermore, this study verified the tourist shopping behavior of three Asian countries-Korea, China, and Japan-from a cross-cultural perspective. To obtain a sample that represents tourist shoppers in each country, a survey was conducted on adult men and women in their 20s to 60s, and 986 subjects were collected: 300 Koreans, 385 Chinese, and 301 Japanese. Factor analysis, structural equation modeling, and multigroup SEM were performed on the collected data using SPSS Statistics and AMOS. Based on escaping-seeking theory, tourist intentions were divided into escaping and seeking motivations, and tourist shopping values were divided into functional, emotional, and social. The shopping items were divided into materials and experiential goods to understand the difference between the types preferred by tourists according to the perceived value. In addition, differences in tourist shopping behaviors according to the three nationalities were identified. The findings illustrate that the escaping motive affects emotional and social values, whereas the seeking motive affects all three. Moreover, it was confirmed that functional and emotional values affect preference for material and experiential goods, but social value only affects preference for material goods. For the cross-cultural study, differences in tourist shopping behavior according to nationality were identified.