• 한국조리학회지
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• 제17권4호
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• pp.13-24
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• 2011

본 연구의 목적은 라이프스타일에 따른 직장여성의 외식소비행태에 영향을 미치는지를 분석하기위한 연구이다. 연구의 목적을 달성하기 위해 대전지역에 거주하는 직장여성 350명을 상대로 설문조사를 실시하였으며 실증분석을 위하여 배포된 응답자의 설문지를 data coding과정을 거쳐 SPSS 12.0 for Window를 이용하여 분석하였다. 분석방법으로는 빈도분석, 기술 분석, 신뢰성분석, 요인분석, 군집분석을 사용하였다. 라아프스타일에 대한 요인분석결과로 나타난 유행 추구형, 외식 지향형, 건강 지향형, 브랜드 지향형, 여가 지향형, 재태크형 안정 추구형의 7개의 요인별 요인점수를 기준으로 군집분석을 실시하였다. 요인접수를 바탕으로 전체 집단의 수를 분석한 결과 4개의 집단에서 표본의 수가 가장 안정적이고 균형을 이루고 있어 4개의 집단으로 군집을 분류하였으며 분석결과 직장여성의 라이프스타일에 따른 외식소비행태에 차이가 있는 것으로 나타났으며 단, 매장 내에서의 삭사소요시간은 차이가 없는 것으로 나타났다. 연구의 결과를 종합해 볼 때 직장여성들에 대한 라아프스타일이 외식소비행태에 풍요한 변수로 작용한다는 사실로 미루어 직장여성을 중심으로 한 인구통계학적 특성과 외식소비행태에 관련한 마케팅 계획이 절실이 필요하다.

• 농촌계획
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• 제21권1호
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• pp.129-141
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• 2015

This study classifies the types of spatio-functional differentiation in Korean island areas and analyses typical characters and suggests the development directions by each type. Eup/Myeon-level island areas are classified as six types by the factor analysis and the cluster analysis. First type is the traditional rural center. This type puts emphasis on maintaining phase as the central space and has to maximize development potential of the whole of settlement zone. Second type is the specialized region in manufacturing industry and the qualitative mutual growth of regional industries is able to be suggested. Third type is the specialized region in the neighborhood service provision. This type needs to devise the plan for utilizing potential customers actively and developing into the region specialized in tourism industry. Fourth type is the specialized region in tourism-support service functions. This type has to promote differentiated policies for maintaining amenity infra or value of countryside capital and preservation and utilization of resources by regional features. Fifth type is the fishing industry-dominated region. This type has to promote sustainable fishery development through the policy reflecting regional features and condition. Finally, sixth type is the sluggish region dominated with the traditional agriculture and fishery. This type is needed to aim at developing into the new food production base having the advantage of clean environment by strengthening support in specialized agro-fishery products. The existing researches on spatio-functional differentiation were mostly discussed with respect to land development, but this study highlights the difference in deal with the island areas distinguished from the condition of industry.

• 한국항해항만학회지
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• 제43권2호
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• pp.122-133
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• 2019

The maritime industry has emerged as a new growth engine. The municipalities that own the port are trying to add value through the maritime industry. Overseas port cities are also creating maritime industrial clusters to generate profits and strengthen competitiveness. Therefore, it is very important to understand the comparative status of the domestic maritime industry by region. Based on this analysis, it is possible to establish maritime industrial clusters and strategies for integration. This study analyzed the structure of the maritime industry located in Jeollanamdo province, the southwestern part of Korea. Through the analysis of existing literature, the maritime industry was reclassified into 5 major categories, 21 subcategories, and 84 subcategories. Based on the reclassified maritime industry, the analysis of the Jeollanamdo province maritime industry was based on applying the location quotient and the shift-share analysis. As a result of analyzing the geographical location of Jeollanamdo province, other industries showed the highest value of 2.790, followed by fisheries (2.227), shipbuilding industry (1.164) and marine tourism industry (0.554). The growth effect of the maritime industry in Jeollanamdo province was 35,323 people, and net growth effect excluding national growth effect was 11,945 people. In particular, the net growth effect of the shipbuilding industry was the highest at 11,320, followed by shipping logistics (6,371) and marine tourism (1,529). On the other hand, there was no net growth effect in fisheries. The results of this study can be used as basic data for the construction of the maritime industrial cluster for Jellanamdo province in the future.

• 한국환경생태학회지
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• 제30권5호
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• pp.915-921
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• 2016

본 연구는 국립공원 탐방객 개인의 라이프스타일에 따른 만족도 차이가 존재하는지에 대한 파악을 위해 수행되었다. 북한산국립공원 탐방객 대상의 자기기입식 설문조사를 통해 라이프스타일을 분류하고, 집단별 만족도 차이를 검증하였다. 탐방객 라이프스타일은 탐색적 요인분석 결과 5개 요인으로 구분되었으며, 이들 5개 요인을 이용하여 군집분석을 실시하여 4개의 군집이 적합군집으로 분류되었다. 라이프스타일에 따른 군집별 만족도 차이분석 결과, 각 군집별 만족도는 통계적으로 유의한 차이가 있는 것으로 나타났다. 군집유형 중에는 적극적인 성향집단에서 만족도가 가장 높게 나타났으며, 다음으로 사회적 성향집단, 개인적 성향집단, 소극적 성향집단의 순으로 만족도가 높게 나타났다. 이러한 탐방객 사회문화적 변수로서 라이프스타일 유형별 만족도 차이는 국립공원에서의 탐방객 관련 시설 및 프로그램 운영에 있어 전체 탐방객 대상의 통합적 접근 보다는 탐방객 유형별 세분화 접근의 필요성을 시사한다.

• 한국식품조리과학회지
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• 제19권3호
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• pp.308-317
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• 2003

The purpose of this study was to identify combinations of factors, with regard to the use of restaurants by tourists, and to establish the relative importance of these factors in terms of their contribution to the total usage. Of 250 questionnaires, 209 were utilized for analysis in this study. Crosstabs, conjoint analysis, paired-samples t-test, k-means cluster analysis, one-way ANOVA analysis, and the Friedman test were used for the statistical analysis. The findings from this study were as follows: First, the Pearson's R and Kendall's tau statistics show that the model fits the data well. Second, it was found that 209 tourists most preferred restaurants that provided excellent quality traditional food, with a high quality of service, at a cheap price for the suburb. The 81 tourists of the first cluster most preferred restaurant that provided excellent quality fusion food, at a cheap price for the suburb. The 65 tourists of tile second cluster most preferred restaurant that provided average quality national food, at an expensive price for the suburb. The 63 tourists of the third cluster most preferred restaurant that provided excellent quality traditional food, at a reasonable price for the suburb. Third, it wis found that all tourists and the three clusters groups regarded both the type of food and its price to be very important factors. Finally, the results used in this study have provided some insight into the types of marketing strategies and tourism policies that may be successfully used by the operators and policymakers managing a location, the quality, price and type of food, and quality of service required by tourists dining at restaurants.

• 한국의상디자인학회지
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• 제19권2호
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• pp.117-128
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• 2017

This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.

• 자연과학논문집
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• 제13권1호
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• pp.129-146
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• 2003

The purpose of this research were to study TV home-shopping customers' pursuing benefits when purchasing clothing, to segment customer groups by pursuing benefits, and to investigate differences of purchasing behavior and demographic variables among these groups. The subjects for final analysis were 302 females over twenty, living in Seoul, Gyeonggi province, and Daejeon. The statistics used for analysis were factor analysis, cluster analysis, $Cronbach-\alpha$, one way ANOVA, Duncan test and chi-square analysis y the SPSS program.The result of this study were as follows: 1. The factors of pursuing benefits were classified into seven: convenience of purchase, convenience of shopping time, low prices, diversity of item and presenting manners, convenience of physical inaction, pursuing of information, and convenience of return and exchange. 2. The customers were divide into four groups by factors of pursuing benefits: high pursuing group, moderate pursuing group, low pursuing group, and information pursuing group. 3. The purchasing behaviors, like experience and intention of purchase, and occupation were significantly different among these groups.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.327-331
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• 2023

This paper proposes a tourist destination recommendation application that combines a chatbot and a recommendation system. The data to be entered into the chatbot was through big data on social media. Through TEXTOM, a total of 22,701 data were collected over a one-year period from January 2022 to January 2023. Non-terms that interfere with analysis were removed through the data purification process. Using refined data, network visualization and CONCOR analysis were used to identify the information users want to obtain about travel to Jeju Island, and categories for each cluster were organized. The content was intuitively organized so that even those who approached it for the first time could easily use it, reducing the difficulty of operating the application. In this paper, users can select their own preferences and receive information. In addition, a tool called a chatbot allows users to focus more on the process of acquiring information by gaining a sense of reality while operating the application. This suggests an application that can reach the purpose of the curator by affecting the user's desire to visit tourist attractions.

• 지역연구
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• 제32권3호
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• pp.29-43
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• 2016

본 연구에서는 농촌개발에 관한 지난 30년간의 연구사를 분석함으로써 선행연구에서 간과되었던 연구 과제를 도출, 향후 농촌개발의 연구방향을 모색하는데 기여하고자 하였다. 사회연결망분석을 통해 정책시기별 주요 연구주제어의 변화와 주제어들 간의 연결 구조를 분석하였다. 1986년부터 2000년까지 참여정부 이전에는 연구 분야 간 융합이 활발하지 않으며, 주제어 연결구조에서는 '인구이동, IMF, 녹색관광'의 주제어를 매개로 주제어 간 연계가 일어나고 있지만 그 형태는 복잡하지 않다. 참여정부 시기에는 '노인, 농촌관광, 농촌개발정책' 등의 핵심어를 중심으로 통합된 형태의 복잡한 클러스터가 형성되어 있다. 2008년 이후 현재까지 농촌개발연구의 주제어 네트워크는 클러스터의 결집이 조밀하고 단일형태로 구성되었으며, '공동체, 주민참여, 사회적자본'과 같은 주제어가 본격적으로 연구되기 시작하였다.

• 한국의류학회지
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• 제25권2호
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• pp.303-314
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• 2001

The purposes of this study were 1) to identify different sub-segments of tourism market in Cheju island based on fashion image of clothing souvenir and 2) to provide manufactures with useful information for developing cultural fashion goods related to Cheju island. The data were collected via a self-administered questionnaire from 192 female tourist(20-59 years old) in Cheju and analyzed by factor analysis, cluster analysis, one-way ANOVA and $\chi$$^2$-test. Six factors of fashion image were found image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju, ecology, natural image. Four factors of benefit sought were also identified: Practicality/economic-value, fashionability/preference of design, reputation and souvenir-value. Three groups were identified based on fashion image sought: Image of primitive nature(G1: 37.7%), image of nature in the city(G2: 20.1%), sexy/feminine image(G3: 42.2%). There were significant differences among sub-groups in age, fashion innovation, benefit sought and intention of buying Gal-ot. Younger females(20-30 ages) were included more in group 1 than group 2 while older females(40-50 ages) were included more in group 2. Group 1 had a higher score of fashion innovation comparing group 3. Group 1 had the highest scores on practicality/economic-value and souvenir-value. However, group 2 placed the highest importance on reputation as well as practicality/economic-value and group 3 had the lowest scores on all types of benefit. Group 1 and group 2 had intention of buying Gal-ot more than group 1. Based on the results of this study, manufactures may implement target marketing strategies on group 1 which sought the image of primitive nature and group 2 which sought the image of nature in the city.