• Title/Summary/Keyword: Timko 고객만족계수

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A Study on the Environmental Service Quality of Department Store by Total CS-coefficient (총체적 고객만족계수를 활용한 백화점의 환경 서비스품질에 관한 연구)

  • Shin, Ah-Reum;Lee, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.79-84
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    • 2006
  • Many Papers of Customer satisfaction are issued. Kana who have proposed 'Quality Dualism' for grasping of Customers' potential needs and Timko who have proposed 'Customer Satisfaction coefficient' that made up for the weak points of Kana' s model. But the model of Timko which have weak points as well that does not consider the indifferent Quality of the Kana's model. In this paper, I propose 'Total Customer Satisfaction coefficient' that made up for the weak points of Timko's Model also Kana's Model. And I have applied my method to the department store.

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Marketing Mix Factors affecting on Purchasing Intention of Cosmetics Users by Using Kano Model (Kano 모델을 이용한 화장품 구매의도에 영향을 미치는 마케팅 믹스요인에 관한 연구)

  • Choi, Young Jin;Chang, Gyoo Soon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.153-161
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    • 2014
  • This study is to contribute to the policy decision of cosmetic industry through analyzing marketing mix factors which affects customers' buying intention. For this study, marketing mix factors that impact on cosmetic customers purchasing intention were collected and chi-square independence analysis of SPSS and qualitative analysis technology of Kano & Timko were used. Analysis reached one conclusion, which factors were maximizing customers satisfaction, shows the price discount policy and recommendation from family and colleague. Product's effectiveness, usefulness and skin compatibility were rated as an one-dimensional quality as those factors were linearly affected when customers needs were satisfied. However product's containers, package design, colors, brand reputation, low and middle price, distribution channel and advertising medias were investigated as an indifferent quality and they were rated as low satisfaction/dissatisfaction coefficient of Timko. Therefore they do not need to invest to those factors too much budget for attaining customers' buying intention.

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A Study on Improvement of Korean Music Performance: Using Kano-Timko Model and Potential Customer Satisfaction Improvement Index (Kano-Timko 모델과 잠재적 고객만족지수를 이용한 국악공연 개선방안에 관한 연구)

  • Kwon, Hyeog In;Lee, Jin Hyung;Lee, Ji Eun
    • Korean Association of Arts Management
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    • no.54
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    • pp.95-132
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    • 2020
  • Many Korean traditional music such as Jongmyo Jeryeak and Pansori are listed as UNESCO World Intangible Cultural Heritage and are recognized for their value. However, compared to other genres, Korean traditional music shows various problems such as low proportion of paying audiences and bias of audience age. Previous studies in the performing arts point out that in order to solve these problems, it is necessary to analyze consumers. Existing previous studies on the Korean traditional music performance remained mainly to grasp the influence of performance quality of service on viewing satisfaction at the one-dimensional level. However, in order to meet consumer expectations, not only the satisfaction factor but also the reasons why performing art consumers do not consume performances. In addition, it is important to identify the factors that can cause service failure before the performance, to prepare countermeasures and to manage them continuously. In this study, the Kano-Timko model was used to classify the quality factors of Korean traditional music performances, and to identify the priority points of service failures of Korean traditional music performances through the potential customer satisfaction index. Through the results of this study, Korean traditional performing organizations and organizations will be able to prepare proactive countermeasures for service failures occurring in Korean traditional music performances and establish effective operational strategies to derive customer satisfaction. In addition, it is important to apply the concept of service failure in order to classify the performance quality of service that was identified only in a one-dimensional manner based on Kano model.

Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (Kano 품질특성 및 Timko 고객만족 계수를 이용한 신제품 개발 프로세스 제안)

  • Park, Roh-Gook;Ree, Sang-Bok
    • Journal of the Korea Safety Management & Science
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    • v.11 no.4
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    • pp.237-246
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (Kano 품질특성 및 Timko 고객만족 계수를 이용한 신제품 개발 프로세스 제안)

  • Park, No-Guk;Lee, Sang-Bok;Jang, Seok-Ju
    • 한국벤처창업학회:학술대회논문집
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    • 2009.10a
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    • pp.31-47
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

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Estimation of Key Risk Management Factors for Construction Projects Based on Kano Model (Kano 모델 기반 건설프로젝트 핵심 리스크관리 요인 도출)

  • Cho, Jin-ho;Kim, Byung-Soo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.42 no.2
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    • pp.239-248
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    • 2022
  • Risks in construction projects are increasing remarkably due to recent changes in the construction environment. Active risk management is required to recognize risks as opportunities. The purpose of this study is to propose a risk management model of the importance determination method through comparative analysis using Kano model, Timko CSC (Customer Satisfaction Coefficient), and ASC (Average Satisfaction Coefficient). Based on previous studies, the validity of risk management factor determination is reviewed through a questionnaire modified Kano model through interviews with working-level workers using the Delphi technique. Through this, a suitable risk management model is presented by selecting key risk management factors recognized by domestic construction project practitioners. As a result of the study, the Kano model developed to verify risk management of construction projects was evaluated to be effective in verifying the risk management of practitioners. It is expected that the Kano model presented in this study will be actively used to verify the importance of risk management for construction projects.

A Study on the activation factor for quality innovation to small and medium enterprises (중소기업의 품질혁신활성화 요인에 관한 연구)

  • Koo, Il-Seob
    • Proceedings of the Safety Management and Science Conference
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    • 2010.04a
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    • pp.329-339
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    • 2010
  • 본 연구에서는 중소기업에서 품질혁신활동을 추진할 때 정부와 모기업차원에서 지원이 가능한 요소들에 대해 Kano가 제시한 방법의 설문을 활용하여 조사하였다. 이 조사 결과를 Kano 분석과 함께 Timko가 제시한 고객만족계수를 활용하여 분석하여 품질혁신활동을 지원하는 정부와 모기업, 그리고 추진의 주체인 기업 등에 작용하는 매력적 요인과 일원적 요인, 당연적 요인 등을 밝히고자 하였다.

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Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (신제품 개발 프로세스 사례 연구 -Kano 품질특성 및 고객만족 계수를 이용-)

  • Park, No-Guk;Lee, Sang-Bok
    • Proceedings of the Safety Management and Science Conference
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    • 2009.11a
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    • pp.83-97
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

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A Study on Development and Application of Modified CS-coefficient using Kano model and CS-coefficient (Kano모델 및 고객만족계수를 활용한 Modified CS-coefficient의 개발 및 적용에 관한 연구)

  • Shin, Ah-Reum;Ree, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.210-215
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    • 2006
  • The environment of the enterprise changes very quickly, and the customers' needs ate becoming to be various. Only the enterprise can be securing a competitive high position if the enterprise knows well with the customer. Therefore, the enterprise must be confronted appropriately which grasps the requirement of he customer. The Kano presents quality dualism, it complemented a different meaning problem point and the Timko presented the customer satisfaction coefficient. But the model of the Timko which committed the error as well that does not consider the indifferent quality of he Kano. Hence, with this research hat proposes the method of analyzes the client demands accurately through Modified CS-coefficient. Then, apply the method on to the multiplex theater.

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Kano모델 및 고객만족 계수를 이용한 신제품 개발

  • Park, No-Guk;Lee, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.358-369
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index factor method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

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