• Journal of Internet Computing and Services
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• v.19 no.1
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• pp.49-66
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• 2018

This research explores a value chain structure of VR-AR media including user's perception, uses, and evaluation. The purpose of this research focused on factor analysis and the relationship among user's VR-AR adoption motivations and utilities. This research explores correlation between personal value and using motivation. This study was to identify the value structure of respondent on VR-AR usages based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. This study is based on the analysis of the value chain structure factors that affect VR and AR use behavior (attributes, functional benefits, psychological benefits, use value), 'Hierarchical Value Map' between users' The purpose of the model is to construct a model. For this, 'means-end chain theory' was applied to measure the causal relationship between personal value and VR related use behavior. In order to solve this research problem, 135 people were analyzed through the structured questionnaire using the AR and VR content fitness measure and the second APT laddering, and the use of VR-AR : 1) Functional benefits; 2) Psychological benefits; 3) Means to reach value, 4) Objective value chain structure was identified. The results show that VR users tried to smooth the social life through the new virtual reality audiovisual element, the newness of experience, fun, and pleasure through the departure of reality, vividness of experience, and leading fashion. The AR fitness was a game and a new program, and the value of interacting with other people and the value of 'periwinkle' played an important role through the vividness and peripheral interaction of AR, It was an important choice. The important basic values of users' VR and AR selection were correlated with psychological attributes of interaction with others, achievement, happiness and favorable values.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.2
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• pp.331-348
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• 2022

This study explores the value structure of experiential rental Hanbok companies using the means-end chain theory. For this, soft laddering was conducted for nine experiential rental Hanbok companies located in Jeonju Hanok Village. Next, the value structure was created. The results are as follows. First, the elicited values are in the following order: "creation of wealth," "promotion of Korean culture," "aesthetic value," "self-actualization," "community development," and "transmission of tradition." Second, most attributes are connected to "creation of wealth." Third, "promotion of Korean culture" and "community development" are similar to Holden's instrumental values. Fourth, some attributes linked to "aesthetic value" express what the experiential rental Hanbok companies consider to be beautiful. Fifth, the companies pursue "company satisfaction" through "consumer satisfaction" and "company differentiation," which leads to "self-actualization" and "aesthetic value." Sixth, it seems that "transmission of tradition" can be achieved through "expertise/expert training," indicating that some companies think expertise is necessary for the transmission of Hanbok and do it. This study is significant because it is a new attempt to understand the core values of experiential rental Hanbok companies and provides insights into their growth.

• International Commerce and Information Review
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• v.19 no.1
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• pp.257-278
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• 2017

The paper examines the ownership structure and the firm value of online firms in the world. Data are gathered by using FACTIVA database for firms in the Dow Jones index for the 2014 fiscal year. The Ordinary Least Squares regressions, the Generalized Linear Model, and the model selection criteria are employed to analyze the relationship between the dependent and the independent variables. The paper tests theories such as the convergence of interest theory, the managerial entrenchment theory, and the eclectic theory. The paper finds that the ownership structure has an influence on the firm value depending on the rank of the large shareholders. While the first large shareholders have a negative association with the firm value, the presence of the second and the third large shareholders have a positive influence on the firm value. The paper also finds that the identity of the largest shareholders whether they are insiders or outsiders have an influence on the firm value. The proportion of shareholding by a large shareholder and her identity are variables which predict a firm value.

• Asia pacific journal of information systems
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• v.22 no.3
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• pp.29-52
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• 2012

As sustainability has grown into a key global issue, more and more information technology (IT) products have adopted these concepts to attract consumers. However, these products potentially require consumers' physical or economic sacrifice at least for a short period of time. Therefore, the reason of consumers' adoption of sustainable IT products cannot be fully explained by the two traditional values: hedonic and utility values. However, expectancy-value theory, which has been used to explain the relationship between value and behavior, still takes hedonic value and utility value into consideration. The purpose of this study is to suggest an amended expectancy-value theory to better explain the adoption of IT products that consider sustainability. For this purpose, two social values-the normative value based on the Schwartz's model of moral norm and the eudemonic value of the Stoic philosophy-were added to the individual values to examine which value particularly influences the adoption of sustainable IT products. In addition, the moderating effect of perceived sustainability between four values and adoption of sustainable IT products was verified.

• Korean journal of communication and information
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• v.71
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• pp.194-223
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• 2015

This study explores a value chain structure of TV program including news, drama, and comedy. The purpose of this research focused on factor analysis and the relationship among viewer's program selection motivations. This research explores correlation between personal value and viewing motivation. This study was to identify the value structure of respondent on TV program(news, drama, comedy) based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. The result shows that on news program the basic function is viewers are want to visual factor and quickly acquire social news and they pursue a value of personal social relationship. Whereas, on drama program, the viewers are reflected by around person, and they selected a program based on closed related person. In addition, the viewers are influenced by program's social nomination, production's brand in drama, and performer's nomination, producer and program prominence on comedy. The program selection is highly correlated on program selection's credibility, vital energetic life, and social relationship. The results shows that there was no significant difference between low involvement group and high involvement group for main category involvement group respondents.

• Proceedings of the IEEK Conference
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• 1998.10a
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• pp.621-624
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• 1998

This paper presents a new configuration of dielectric bandpass filter using the comb-line filter design theory. This filter is composed of a homogeneous dielectric monoblock $(\varepsilonr=35.5)$ with two metal post and a dielectric sheet $(\varepsilonr=9.8).$ In this structure, the RF leakage is suppressed without other shield housing. For the fabricated filter, insertion loss value in the passband region was 0.9dB(Max.) and return loss value was 19dB(Min). Also, this filter has a attenuation pole in the stopband.

• Journal of the Korean Institute of Rural Architecture
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• v.13 no.2
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• pp.63-70
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• 2011

Despite the high historical and topological values, closed schools are rarely reutilized. The reason can be likely explained by integrity of the building structure and unawareness of the operation and maintenance for closed schools. The purpose of this study is finding a possibility of reusing closed schools by deploying SI (Skeleton and Infill) theory. SI theory is separating the "skeleton" like structure from "infill" such as interior furnishings to extend building life without complete demolishing of the building. It will allow satisfying various local community demands by alternating infill without demolishing of historical and topological value of the building. The experimental test was undertaken with closed school for this study. The local community's demands or opinions were reflected to develop a strategy for deploying infill system especially movable storage furniture to closed school. The study finds possibilities that SI theory can assist local community to 1) construct potential demand for utilizing closed school and 2) suggest strategy for operating and maintaining closed school.

• Lingua Humanitatis
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• v.1 no.1
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• pp.195-217
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• 2001

According to John Crowe Ransom, "the poem is a loose logical structure with an irrelevant local texture." As is implied in the opposition between "structure" and "texture," Ransom′s is a dualistic, that is, non-organic, theory of poetry, in which the poem′s sound does not have any expressive function while its figurative language always goes beyond the realm of abstract meaning and celebrates the ontological density of the world. His theory relies heavily upon a series of oppositions-poetry and prose, art and science, concrete and universal, artistic and utilitarian, to name only a few-in order to uphold the humanistic value of poetry ("poetry as knowledge"). There is, however, a sense that his theoretical consistency derives from a determined refusal to see the blurry borderline between the oppositions. It is more or less easy to point out where Ransom′s theory falters, but more critical efforts should be made to probe into the personal and cultural significance of his persistent dualistic viewpoint. For Ransom the southerner, life demands the precarious balance between the oppositions as the very precondition for its existence and his dualism represents a way to understand man′s fallen state at the realistic level.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.3
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• pp.92-104
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• 2007

This paper aims to discussion the characteristics of location and spatial organization on Hongneung and Yureung(royal tomb) in Namyangju through the interpretation of traditional oriental philosophy including Feng-Shui theory. To do this, we studied in two ways; analysis of the present conditions and photographing research materials about the form of physical structure and review of historical document. The result of analysis in sight of the location and spatial structure was good matched. Main finding of this paper are as follows: The location and landscape structure was characterized by the harmony with natural following traditional thinking and the Korean view of nature, while maintaining the dignity of the King. The spatial organization were placed in a straight line following the hierarchy of metaphysics by order of Neungchim(Tombs Vicinity) - Changmyungdeung(Stone Lantern) - Chungjakak(Pavilion) - Hongsalmun(Gate for Heavenly Gods) and was based on the Confucianism value, the natural contour and inner value. Through this study, we find the principles made it possibles to re-evaluate nature in modem society and provided us with new ways to conserve nature with the help of environmental theory.

• Journal of Navigation and Port Research
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• v.43 no.4
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• pp.264-272
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• 2019

In this study, the rate of return on investment used as a proxy variable for the entity's value and financial structure (liability ratio) is related to positive balance. This is consistent with the Static Tradeoff Theory (STT) that the entity's value and financial structure are related to a positive balance because the capital expense of a debt (tax-saving effects) that is less than its equity cost before it is in financial difficulty. Also, operating profitability (EBITDA/Sales), investment safety, total asset growth, net working capital and depreciation expenses are related to negative (-) with financial structure (liability ratio). This is the result of an analysis consistent with the Pecking Order Theory (POT). Fuel costs, borrowing, total asset turnover, financial costs, and tangible asset ratios have a significant positive relationship with the debt ratio. This is consistent with the agency theory and confirms that excessive chartering expenses, such as the bankrupt H company, are the main factors that pressure the financial structure of Korean ocean carriers.