• 제목/요약/키워드: The technology development strategy

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From Tradition to National Trend: A New Strategy for Creating Brand Image of Night Market from the Perspective of Regional Culture -Take night markets in Changzhou, China as an example

  • Pu, Xi
    • International Journal of Advanced Culture Technology
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    • 제11권4호
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    • pp.210-215
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    • 2023
  • As a public space providing night commercial services, night market represents the regional culture of a region or city to a certain extent. With the development of material economy and the continuous improvement of spiritual civilization, the modern night market has also begun to show some new changes. is an important strategy for the development and transformation of modern night market to build the brand image of night market and turn the traditional night market into a new "national tide" night market". Based on the regional cultural perspective, this paper takes many night markets in Changzhou, China as the object of study, and aims to summarize the effective ways to construct a new night market image. We are designed the following conclusions. The first is to deploy rational and unique features. The second is to enrich the business style and to perfect matching. The third is to regulate management and promote multiple effects. Therefore, it is expected that a new strategy will be proposed to create a night market brand image from a local cultural perspective.

기업의 빅데이터 활용 수준 진단지표 개발 연구 (A Study on the Development of Indicator for the Level Diagnosis of Big Data-Utilizing companies)

  • 추동균;한창희
    • Journal of Information Technology Applications and Management
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    • 제21권1호
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    • pp.53-67
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    • 2014
  • In recent years, more data is being generated for the activation of the SNS, the spread of Smartphones and the development of IT technology. Therefore, it is to collect large amounts of data, analyze and ensure meaningful information has become important. The use of these data are formed on the global trend. Big data so-called, has attracted attention as a source of new business. Big Data can then give us the opportunity to be able to create a new customer and diversify the business. So, many companies have investment and effort for big data utilization. However, technology, infrastructure, human resources is different for each of the companies. Therefore, it is necessary to diagnose the level of big data utilization companies. In this study, through a literature review of existing, we derived the success factors for the big data utilization. And developed a diagnostic indicator that allows success factors derived, can be used to determine levels of big data utilization of the company. In addition, as a development of diagnostic indicators, were carried out case studies to diagnose company. Through this study, it will be an opportunity to be able to be reflected in the strategy of big data utilization company.

Impact of Digital Technology on the Art Museum Industry's Business Model

  • Zou, Anna;Xu, Jingyi;Choi, Myeongcheol;Chen, Lingyun;Kim, Hannearl
    • International Journal of Advanced Culture Technology
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    • 제10권2호
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    • pp.116-121
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    • 2022
  • Digital technology has now pervaded and become an inseparable part of our daily life. The art museum sector is evolving into a business model that adapts to the new digital format due to the requirement for survival and development. This study examines the development state of China's art museum industry and investigates the current business model innovation trend in the art museum industry from three perspectives: reorganization and development of the art museum industry's business model theory; reconstruction of the art museum industry's display and marketing logic; and innovation of the art museum industry's operation mechanism, based on a systematic assessment of domestic and international research. This research can provide reference value for digital technology to drive the innovation of business model in art museum industry. Moreover, the study has important reference significance for the development strategy of art museum industry.

특허 분석을 통한 해양공간 정책 시뮬레이터 기술개발 동향 연구 (A Study on the Development Trend of Marine Spatial Policy Simulator Technology through Patent Analysis)

  • 이준희;이정은;김대선;정민의
    • 해양환경안전학회지
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    • 제30권1호
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    • pp.32-42
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    • 2024
  • 본 연구에서는 해양공간 통합관리 수단의 지원책으로 활용되는 해양공간 정책 시뮬레이터 기술에 대한 한국, 중국, 일본, 미국, 유럽 등 주요 5개국에 대한 정량분석을 위한 유효특허 1,474건을 도출하고, 연도별, 국가별 특허출원 동향 및 워드 클라우드 분석을 통해 국내 기술 경쟁력 및 국내·외 기술 트렌드를 파악하였다. 분석 결과 해양공간 정책 시뮬레이터 기술의 경우 중국(1,254건, 85.1%) 주도의 특허출원이 활발하게 이루어지고 있으며, 세부 기술별로는 어업환경 변화예측 및 활용 시뮬레이터(AC)가 392건(26.6%)으로 가장 높은 것으로 나타난다. 핵심 키워드 변화를 통해 최근에는 다중 데이터의 수집과 데이터의 탐지, 예측, 평가 등으로 기술 트렌드가 이루어지고 있음을 확인하였으며, 중국 주도의 시장 독과점 및 선점에 대비하기 위해 주변 기술에 대한 특허출원 고려 및 표준화 선점 등의 연계 전략을 통한 대비와 정부 차원의 해양공간 정책 시뮬레이터 기술 연구개발에 대한 적극적인 정책적 지원이 필요함을 진단하였다.

무기탑재 전투차량의 임무부하분석을 위한 OMS/MP 방법론과 적용 연구 (A Study on OMS/MP of a Combat Vehicle Mounted with Weapon Systems for Power and Energy Control Strategy Development and its Application)

  • 유삼현;이종우;이민형;이승민;장명언
    • 한국군사과학기술학회지
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    • 제16권1호
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    • pp.48-55
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    • 2013
  • To obtain the requirements of capability and analyze mission loads for weapon systems which are in process of development, Operational Mode Summary/Mission Profile(OMS/MP) should be documented in advance. In this paper, we have proposed a systematic and practical OMS/MP model processes of a weapon mounted combat vehicle for analyzing power and energy strategy. The wartime and peacetime OMS/MP of a hybrid wheeled combat vehicle which is mounted with an anti-tank guided weapon(ATGW) is also presented as its application.

A Study on the Reproduction Strategy through the Planning Process of Baby Shark

  • Cho, Hyung Kyung
    • International Journal of Advanced Culture Technology
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    • 제8권3호
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    • pp.101-105
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    • 2020
  • In this study, the aim is to understand the strategy of video content production with the case of the baby shark development process of Pink Fong Company, the content is described about the successful planning and strategy of baby shark which has become a global content, and the main point describes the planning of the production process and marketing strategies for each country. The findings of the conclusions resulted in the application of the standards of globalization and the local understanding of culture as the main factors for content success. If the Pink Pong Company's method is applied through this, it is possible to apply what is the main issue of creative content production Reproduction in the future.

A Study on The Marketing Strategy of IoT (Internet of Things)-based Smart Home Service Companies Focusing on The Case of Xiaomi

  • Liang, Jinle;Kang, Min Jung
    • International Journal of Internet, Broadcasting and Communication
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    • 제13권1호
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    • pp.20-25
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    • 2021
  • In the background of the rapid development of the IoT, smart home work is becoming more and more important to each science and technology company. Smart home provides a safe, comfortable, high-quality, high-performance smart home living space compared to general homes, and at the same time It is responding to the low-carbon, eco-friendly global trend. Growth drivers driving the smart home market are increasing the number of Internet users, increasing disposable income in developing countries, increasing the importance of remote home monitoring, and increasing the need for energy saving and low carbon. In 2013-2014, Xiaomi launched a series of smart routers and smart home hardware devices. In 2015, it announced the latest product of the Xiaomi Ecological Chain, the "Smart Home Package," and in 2016 launched the MIJIA brand to invest in various smart product companies. In 2017, Xiaomi announced a plan to build an open smart hardware MIOT platform. We investigated the management strategy of Xiaomi home smart service based on IOT. The management strategy was divided into cost lead strategy, differentiation strategy of Xiaomi home service, and AIOT strategy of Xiaomi smart home.

사물인터넷 서비스의 중점 표준화 항목 도출 및 전략에 관한 연구 (Study on key standardization Work Item derivation and strategies for IoT services)

  • 김정숙
    • 디지털산업정보학회논문지
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    • 제12권1호
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    • pp.13-26
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    • 2016
  • Service and technology for the future hyper-connected society, which is every information receive through the mobile internet, will be an Internet of Things. Thus, it is mandatory to derive key standardization work item and establish strategy for the global business with the standardization of device and service platform by the application service. In this study, by analyzing the domestic and international market trends, state of technical development, and standardization of technology, we identified the open platform is the stepping stone for achieving the goal which is establishing the virtuous circulation of IoT ecosystem. Also, we defined emphasized key standardization work item for achieving the open platform are network, server, access authentication, billing system, and software platform. After that, we proposed future strategy direction of standardization. This research could be contribute to the IoT service diffusion by realizing IP communication among low power wireless terminals and implementing light-weight standard internet protocol.

Testing the Andrews Framework of Strategy Formulation and Implementation: Case Study of the University of Cape Coast Digital Library in Ghana

  • Adzobu, Nesba Yaa Anima
    • International Journal of Knowledge Content Development & Technology
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    • 제4권2호
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    • pp.49-65
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    • 2014
  • This paper investigates how strategy formulation and implementation processes used by the University of Cape Coast (UCC) in building its digital collections compare with the Andrew's strategic formulation and implementation theoretical framework. Theory-testing case study methodology was used. The data collection instruments were the key informant interview technique and document reviews. During the formulation phase, two aspects (resources and aspirations of senior management) were emergent. During the implementation phase, five aspects (achieving results, processes and behaviour, standards, motivation, personal) were emergent. All other elements of building the UCC digital collections were planned during both the formulation and implementation phases. Although the emphasis on students and learning is laudable and apt, there seems to be lack of focus on research support beyond digital collection building, despite the fact that research excellence is one of the UCC's key priorities. Opportunities exist for improving feedback mechanisms between the users, digital library staff and the university management; and inclusion of social media tools in the digital library project. Since only the experience of a single institution of higher learning is considered, it cannot be definitively stated that strategy formulation and implementation will be similar in every institutional context. However, the results provide a basis for academic digital libraries to draw lessons from this case. In African public universities, there is little earlier research on strategy formulation and implementation in digital library management. Strategy formulation and implementation is a critical issue for higher education academic libraries especially in developing countries like Ghana, due to limited financial resources and the rapid change in the information environment during the last several decades.

Application of a Robust Fuzzy Sliding Mode Controller Synthesis on a Buck-Boost DC-DC Converter Power Supply for an Electric Vehicle Propulsion System

  • Allaoua, Boumediene;Laoufi, Abdellah
    • Journal of Electrical Engineering and Technology
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    • 제6권1호
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    • pp.67-75
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    • 2011
  • The development of electric vehicle power electronics system control, composed of DC-AC inverters and DC-DC converters, attract much research interest in the modern industry. A DC-AC inverter supplies the high-power motor torques of the propulsion system and utility loads of electric vehicles, whereas a DC-DC converter supplies the conventional low-power and low-voltage loads. However, the need for high-power bidirectional DC-DC converters in future electric vehicles has led to the development of many new topologies of DC-DC converters. The nonlinear control of power converters is an active research area in the field of power electronics. This paper focuses on the use of the fuzzy sliding mode strategy as a control strategy for buck-boost DC-DC converter power supplies in electric vehicles. The proposed fuzzy controller specifies changes in control signals based on the surface and knowledge on surface changes to satisfy the sliding mode stability and attraction conditions. The performance of the proposed fuzzy sliding controller is compared to that of the classical sliding mode controller. The satisfactory simulation results show the efficiency of the proposed control law, which reduces the chattering phenomenon. Moreover, the obtained results prove the robustness of the proposed control law against variations in load resistance and input voltage in the studied converter.