• Title/Summary/Keyword: The potential needs

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A needs analysis for the improvement of a Tourism English curriculum (관광영어 교과과정 개선을 위한 요구분석)

  • Choi, Kyung-Hee
    • English Language & Literature Teaching
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    • v.12 no.3
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    • pp.243-267
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    • 2006
  • The purpose of this paper is to suggest a proposal for the betterment of the English curriculum in the Department of Tourism of a women's college. The paper includes not only the needs analysis of students but also that of personnel officers of tourism related companies and offices. Since the students will have to look for desirable jobs after graduation, the needs and demands of their potential employers or personnel officers are crucial in deciding what and how to teach. Based on these analyses, the paper also examines the current curriculum offered by the department. The needs, wants and necessities of the students, potential personnel officers, and the current curriculum will have to be taken into consideration in designing a more effective future curriculum. The results of the study reveal that more emphasis should be given on the improvement of students' communicative abilities and TOEIC scores.

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An Analysis on the Needs for the Mobile Internet Service (휴대인터넷 서비스에 대한 니즈[Needs]분석)

  • Joo, Young-Jin;Lee, Kwang-Hee
    • Journal of Digital Convergence
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    • v.1 no.1
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    • pp.235-253
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    • 2003
  • In this research, we have developed a model that can explain the potential customer's needs for the potable Internet service, a concept with 'QoS guaranteed lower-price high speed mobile Internet service. Based on the developed model, we have also derived some empirical implications for the business firms interest in the potable Internet market. The developed model is incorporating a survey result, answering of potential customer's attitude for the portable Internet service, from the subscribers to the Internet service, wireless LAN service, and mobile Internet service. As a result, we have found that a very innovative group, such as wireless LAN users and 20's age group using mobile Internet service, could be the most attractive market segment. Moreover, the aspects of the service coverage and the price competitiveness at the service launching stage could be the most critical success factors for the portable Internet service.

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An Analysis of the Planning Characteristics of Elderly Welfare Housing Units and Their Ability to Meet Potential Residents' Needs (노인복지주택 단위주거 평면계획 특성 및 잠재적 거주자 주거요구 분석)

  • Lee, Youn-Jae
    • Journal of the Korean housing association
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    • v.24 no.4
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    • pp.97-107
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    • 2013
  • The purpose of this paper is to investigate the planning characteristics of certain cases of elderly welfare housing (hitherto EWH), and analyze any problems by comparing this against the actual needs of potential residents. To this end, 38 distinct housing plans from twelve EWH built after 2005 were examined, and a survey on housing needs was taken by 198 people between 48 and 62 years of age. The results are as follows: Firstly, the most common size found among the 10 cases was 42-66 $m^2$, however larger sizes are becoming more frequent. The most popular response on the survey was one favoring smaller housing options. Secondly, the most common floor plan examined consisted of 1 bedroom + LDK and 2 bedroom + LDK. Likewise, the survey reflected that 1 or 2 bedroom housing was preferred. Thirdly, a floor plan composed of a smaller bedroom and LDK is commonly found in smaller floor plans of EWH. The survey reflected potential residents preferred this same style of floor plan, with a smaller bedroom and LDK set up. However, lower-income participants preferred a single, larger bedroom which also can serve as a living space, to go along with a kitchen/dining room (DK). Fourthly, 2 bedroom housing typically included a single bathroom, however the survey indicated that participants preferred a second bathroom to go along with a second bedroom. Consequently, the planning of elderly welfare housing is to a large extent meeting the demands of its potential residents, however house size and the planning of bathrooms have yet to meet these demands, especially with potential lower-income residents when it comes to housing size and space composition.

The Development Strategies of the Port of Busan in the Midst of Rapidly Growing Chinese Economy (중국 경제의 급부상에 따른 부산항의 발전전략)

  • 배병태
    • Journal of Korea Port Economic Association
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    • v.18 no.2
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    • pp.109-133
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    • 2002
  • The China entered World Trade Oganization(WTO) last year, thus opening its border to more - and freer - trade. With its foreign trade rapidly expanding and with economic growth continuing at a substantial -rate, China will be the largest container traffic generating country in the world. In the light of this potential trade bonanza, regional ports in North-East Asia strive to gain a competitive-edge. The Port of Busan, the world's third largest container port, wants to capture a significant share of the china's container cargoes. In this circumstance, development strategies of the Port of Busan are suggested as follows. First, to cope with increasing volumes, the New Busan Port on Gaduk island should be constructed without failure. Second, it is necessary to add modernized high-performance gantry cranes and to train crane operators' skill. Third, it needs to apply Dwell Time- Sliding Scale System for transshipment cargoes. Fourth, it needs to develop the EDI network in terminal areas or adjacent hub ports to exchange trustworthy and satisfactory informations Fifth, port authority -needs to enlarge designated Free Trade Zone to facilitate the free flow of cargoes. Sixth, the restoration of rail links between North and South Korea is abundantly clear. Thus it needs to enlarge railroad facilities in advance. Seventh, it needs to establish the Port Authority of Busan immediately. Finally, it needs to strengthen port sales and to open events like 'Marine Week 2001' regularly to attract potential canters or big shippers.

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Longitudinal Analysis of Young Adolescents' Game Motivation Needs and Loneliness applied Latent Growth Cause-and-Effect Models (잠재성장곡선간 인과모델을 적용한 초기 청소년의 게임 이용 동기 욕구와 고독감에 관한 종단 연구)

  • Lee, Hye Rim
    • Journal of Korea Multimedia Society
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    • v.19 no.8
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    • pp.1626-1635
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    • 2016
  • This study examines whether online game motivation, with social and expedition needs, are associated with the degree of loneliness among young adolescents. Using data from a survey of 2014 elementary-, middle- and high-school students in South Korea, a three-wave online survey was conducted to collect data from online players. Two latent growth cause-and-effect models were developed to test whether online game motivation influences degree of loneliness. Results showed that both social and expedition needs are positively associated with loneliness. This study contributes to the knowledge of the underlying needs for a player with loneliness and also highlights the social and expedition needs as potential therapeutic factors.

The Development of Logistics Service Evaluation Model Considering Potential Customer Demand Improvement Index (잠재적고객요구개선지수와 기대손실을 고려한 물류서비스 평가모형 개발)

  • Chang, Yong-Hyuk;Cho, Yu-Jin;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.21 no.1
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    • pp.9-16
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    • 2019
  • Logistics companies are worrying about securing of differential competitiveness so as to be competitive companies in keen logistics market. The ground is how users are satisfied by sell-established service system to respond not only economic feasibility of logistics costs but also diversity and advancement of logistics needs. The competitiveness of logistics companies is also caused by customer satisfaction of service and only companies finding and satisfying customer needs continuously may be more competitive. For the competitiveness, it's the most important to analyze demands of current and potential customers and their pursuing value properly. Therefore, this researcher grasped PSL for online logistics service users with 5-point Likert-scale and quality-level decision method that consider the weighted value based on Kano model, measured customer's potential Demand for service through PCDI, and suggested methodology for deciding the priority of the improvement with loss function of Taguchi.

An Explorative Study on the Features of Activity Trackers as IoT based Wearable Devices (사물인터넷 기반 웨어러블 디바이스인 활동량측정기의 특성에 대한 탐색연구)

  • Hong, Suk-Ki
    • Journal of Internet Computing and Services
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    • v.16 no.5
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    • pp.93-98
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    • 2015
  • IoT (Internet of Things) is recently burgeoning as business applications as well as ICT itself. Among the business applications of IoT, wearable devices are recognized as a leading area of customer devices. This research first identifies customer needs of activity trackers (fitness trackers), as one of representative wearable devices, and mapping the identified needs with the well-known marketing model of marketing mix (4 P's: Product, Price, Promotion, and Place). Survey was applied to university students for identifying current and potential needs for activity trackers. The needs were classified by 4 P's, and according to the results, different from other IT devices, activity trackers has more potential needs. Moreover, reliable distribution channels, offline and company owned shops were preferred, rather than online shopping mall by third parties. The results would provide some valuable implications to not only designers of activity trackers but also business management.

Linking Consumer Needs and Engagement Dimensions with Social Media Brand Pages to Brand Attachment Formation Process

  • Hong, Kyung-Wan;Kim, Hyeon-Cheol
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.30-39
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    • 2022
  • This study investigates the influence of consumer needs pertaining to brand social media pages on the consumer brand attachment formation process. We collected 278 valid responses from females who have experienced the food brands' social media pages. Following the data analysis, we developed the results as follows. First, we examined the significant influence of attachment to brand social media page needs and socialization needs on consumer content consumption engagement and content contribution engagement on brand social media pages. Then we determined that consumer engagement significantly influenced consumer brand attachment. Finally, we found consumer consumption engagement exerted a significant mediation effect on the relationship between consumer needs and brand attachment. Based on the results, we outlined the potential theoretical and marketing strategy implications of this research.

The Needs Analysis of Software Safety Education Program for Common Competency Area

  • Kang, Ji-Woon;Do, Sung-Ryong
    • Journal of Information Processing Systems
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    • v.17 no.5
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    • pp.960-971
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    • 2021
  • As the era of the 4th Industrial Revolution enters, the importance of software safety is increasing, but related systematic educational curriculum and trained professional engineers are insufficient. The purpose of this research is to propose the high priority elements for the software safety education program through needs analysis. For this purpose, 74 candidate elements of software safety education program were derived through contents analysis of literature and nominal group technique (NGT) process with five software safety professionals from various industries in South Korea. Targeting potential education participants including industrial workers and students, an on-line survey was conducted to measure the current and required level of each element. Using descriptive statistics, t-test, Borich needs assessment and Locus for focus model, 16 high priority elements were derived for software safety education program. Based on the results, suggestions were made to develop a more effective education program for software safety education.