• 복식문화연구
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• 제24권2호
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• pp.263-272
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• 2016

Using the extended technology acceptance model (TAM), the study aimed to understand consumers' adoption process for smart fashion products. The research model was designed to examine the impacts of perceived ease of use and usefulness on attitude and behavior intention toward smart fashion products based on the technology innovativeness, enjoyment, and subjective norm variables. An online survey was conducted on consumers by employing a marketing research company. A total of 230 useable responses were obtained. Confirmatory Factor Analysis (CFA) was performed to test the measurement model. The proposed hypotheses were tested by employing the Structural Equation Model (SEM). The results found a positive impact of perceived ease of use on usefulness and a positive influence of usefulness on attitude and behavior intention. Attitude had a positive effect on behavior intention. In addition, technology innovativeness was found to have a positive influence on perceived ease of use and enjoyment had a positive influence on usefulness and attitude. Subjective norm predicted behavior intention. The findings of the study contribute to smart fashion literature and have important implications for smart fashion product developers and marketers, as they offer insights into the important role of technology innovativeness, enjoyment, and subjective norms perceived by consumers in improving attitudes and behavior intentions toward the products. Limitations and future research directions are discussed.

• 보건교육건강증진학회지
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• 제31권4호
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• pp.25-36
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• 2014

Objectives: The self-management of chronic diseases is currently receiving much attention. This study applied an extended technology acceptance model (ETAM) to analyze the factors influencing acceptance of a healthcare smartphone application. Methods: Three hundred people living in Seoul and Gyeonggi who used smartphones were quota sampled. A telephone survey was conducted using a structured questionnaire based on ETAM. A path analysis was carried out using the AMOS 17.0 program, and the model was verified. Results: The analysis revealed significant factors of perceived usefulness (.374, p < .001), enjoyment (.210, p < .001), subjective norms (.168, p < .001), perceived costs (.146, p < .001), and innovativeness (.138, p < .001). Cost directly influenced intention to use health applications; self-efficacy and perceived ease of use indirectly affected intention through innovation and perceived usefulness. Conclusions: This study helped to identify the main factors that influence usage intention of smartphone applications. These findings could contribute to promoting the self-management of chronic disease through future health applications using smartphones.

• 한국멀티미디어학회논문지
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• 제23권9호
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• pp.1219-1228
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• 2020

In this study, the factors affecting the acceptance intention for level 4-5 of autonomous vehicles were investigated by applying TAM(Technology Acceptance Model). To this end, 332 ordinary persons interested in autonomous vehicle and experienced in driving car were analyzed by using SEM(Structural Equation Modeling). The results showed that self-efficacy and personal innovation had a positive effect on perceived usefulness. On the other hand personal innovation has been shown to have a negative effect on perceived usefulness. Perceived ease of use has a positive effect on perceived usefulness, perceived ease of use and perceived usefulness has a positive effect on acceptance intention. Safety and Privacy has been shown to have a positive effect on trust, trust has a positive effect on acceptance intention. Lastly, autonomous vehicles have a higher impact on their 20s and 30s. The result of this study is expected to be a very useful basic research for the development of target autonomous vehicles, the selection of targets, the direction of corporate marketing strategies, and the preparation of government policies.

• Journal of Information Technology Applications and Management
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• 제17권2호
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• pp.175-185
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• 2010

The primary objective of this paper is to examine post acceptance behavior model in UCC services. Based on the relevant literature reviews, this study posits six characteristics, that is, expectation confirmation, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key variables to describe the post acceptance behavior model in UCC services. Then we constructed a research model and hypotheses about relationship between these variables. A total 286 usable survey responses of UCC service users have been employed in the analysis. The empirical results of this study are summarized as follows. Firstly, expectation confirmation has a positive effect on the perceived usefulness, perceived enjoyment, and satisfaction. Secondly, perceived enjoyment has a positive effect on the satisfaction. Lastly, perceived usefulness, perceived enjoyment, and satisfaction have a positive effect on the continuance intention. These results will be helpful for the UCC services sector to further develop service delivery strategies for strengthening the ongoing relationship with customers. Finally, some possible limits of the present research and future directions for such research were discussed.

• 한국의류산업학회지
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• 제13권4호
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• pp.548-559
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• 2011

The purpose of this study is to find out the important factors and efficient strategies concerning fashion mobile marketing. This study contributes to the effect on shopping behavior of m-commerce consumer applying technology acceptance model(TAM) in the mobile fashion merchandise shopping environment. The areas of study interest are mobile commerce interface characteristics, flow, perceived usefulness, ease of use, attitude, purchase intention. To fulfill the study objectives, a total of 406 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that different factors affect acceptance intention of the fashion M-commerce. The result which extended TAM relationship, excepted affects in perceived ease of use by navigation and Flow, perceived usefulness by perceived ease of use and purchase intention by perceived ease of use considers from all relationships the effect put out. On this wise, mobile commerce interface characteristics needs provider of basic contents to fashion mobile commerce technology acceptance and suggested the ability which diffuses a fashion mobile transactions.

• 한국전자거래학회지
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• 제19권2호
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• pp.53-74
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• 2014

유비쿼터스 도시(이하 U-City)는 ICT 기술을 활용하여 도심화의 문제를 해결하는 새로운 패러다임으로 각광받고 있다. 하지만 수익 창출 저하 및 시민체감형 서비스의 부족 등의 문제로 인해 U-City 서비스의 인식은 부정적인 수준에 머무르고 있다. 따라서 사용자 중심의 수익창출형 서비스 개발을 위한 연구가 필요하다. 본 연구는 U-City 서비스 개발을 위한 기반연구로서 U-City에 생활하는 시민들은 어떠한 요인에 의해 U-City 서비스를 수용하는지에 대해 도출해 보고자 한다. 연구의 기본모델로는 새로운 기술수용 연구에 일반적으로 사용되는 기술수용모델을 활용하였다. 기술수용모델의 변수들은 U-City의 특성을 반영하여 사용자, 기술, 서비스 관점으로 나눠 설계하였다. 실제 U-City 선정 지역 중 7개 도시의 600명 시민을 대상으로 설문조사를 실시하였으며, 가설을 검증하기 위해 구조방정식 모델을 사용하였다. 연구결과의 주요 내용들을 이론적인 측면과 실용적인 측면으로 나눠 시사점을 제시하였으며, 향후 U-City 서비스 설계시 기반 연구로써 활용될 수 있을 것으로 사료된다.

• 디지털융복합연구
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• 제11권11호
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• pp.373-380
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• 2013

최근 정보의 근접성을 높이기 위한 하나의 정보기술인 증강현실시스템(Augmented Reality System)이 향후 관광 안내의 차세대 시스템으로서의 가능성을 갖고 있다. 본 연구는 관광지(Tourism destination)에 GPS 기반 증강현실시스템의 기술 수용(Technology acceptance)에 대한 영향 요인을 탐색하는데 목적으로 하고 있으며, 그 연구 목적을 위하여 로짓회귀모형(Logit regression model)을 적용하여 그 영향 여부를 분석하였다. 본 연구는 최종 224명을 대상으로 분석을 실시하여, 최종 분석의 결과 이동성이 편리한 기기(Device)로서 스마트 폰 등을 활용하여 쉽게 접근하고, 신뢰성만 확보할 수 있다면 본 시스템의 수용성이 높다는 것을 보여주었다. 본 연구의 결과는 증강현실시스템 사용자의 니즈(needs)에 부합되는 서비스를 개시(launching)하고자 하는 시스템 개발자 입장 및 서비스 제공자 입장에서 기초적 자료로서 활용될 수 있다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.521-526
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• 2007

This study proposed an expanded technology acceptance model (TAM) incorporating perceived fee (PFE) and perceived enjoyment into the original TAM We examined that the extended TAM provides supplementary information about behavior intentions (BI) toward mobile data services (MDS). This study also investigated some significant differences in the relative influence of the determinants of BI toward MDS depending on experience. The extended TAM was empirically evaluated by using survey data collected from 149 inexperienced users and 393 experienced users. The findings indicated that PFE is the strongest determinant of BI toward MDS, and the antecedents leading to users' BI vary over time. The results may provide further insights into MDS practitioners and marketing managers.

• 한국항공운항학회지
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• 제29권4호
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• pp.96-104
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• 2021

Technological advances have recently led to the development of Urban Air Mobility (UAM) which is a small airplane being able to take off and land vertically. It is emerging as an alternative to transportation services in the city in the future because of the advantage of providing speed and congestion problem in cities like taxis. This research aim to study the user's acceptance of UAM. Based on the survey conducted abroad, the analysis was carried out based on th Technology Acceptance Model (TAM), by Davis et al. (1989). According to the data analysis results of 292 people, Technology, Reliability and Price effect perceived usefulness, which in turn effects Behavioral intention. UAM cannot be operated independently by a single company. It consists of partnerships with vehicles, transport platforms, batteries and other related company. To improve acceptance of UAM, it is required that collaboration between companies and support from government. And while UAM is being developed, research on acceptance from user's point of view should continue.

• 경영정보학연구
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• 제21권3호
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• pp.27-47
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• 2019

본 연구의 목적은 방한 외국인을 위한 블록체인 기반 결제시스템에 대한 소비자 수용의도를 규명하여 거래 편의성을 높이는 결제플랫폼 개발의 방향성을 제시하는 것이다. 이를 위해 블록체인의 특성으로 보안성, 신뢰성, 기능성을 도출 했다. 도출된 특성을 토대로 제안된 모델의 구조적 검증을 통해 소비자들의 측면에서 블록체인 기술수용에 영향을 미치는 요인을 확인하였다. 통합기술수용이론을 적용하여 성과기대, 노력기대, 사회적 영향, 촉진 조건, 인지된 혜택과 수용의도 간의 인과관계, 개인의 혁신성과 블록체인 인지수준에 따른 조절효과를 검증하였다. 개인의 혁신성과 블록체인 기술 인지수준에 따른 수용의도 차이에서도 혁신성향이 강하고 전반적인 기술에 대한 인지상태가 높은 집단이 블록체인 시스템을 기반으로 제시된 블록체인 수용의도에 더 많은 인과관계를 보여주었다. 또한, 블록체인 수용의도에 직접적인 영향을 미치는 요인은 기대되는 편익(성과기대), 이 서비스를 사용하기 위해 필요한 기술적 기반구조(촉진조건), 소비자 입장에서의 인지된 혜택(보안 및 신뢰, 기능성) 등 4가지 기제이다. 새로운 기술의 용이성(노력기대)과 기술을 도입할 때 주변 환경의 영향(사회적 영향)은 수용의도에 유의미한 영향을 미치지 못했다.