• 동아시아식생활학회:학술대회논문집
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• 동아시아식생활학회 2008년도 추계학술대회
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• pp.31-36
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• 2008

The paper is an attempt to explore various aspects of Thai traditional cake culture in order to understand the characteristics of Thai tradition cakes and their significance in Thai cultural life. The study will focus on cake culture in both folk culture and court culture as well as observe the changes of this culture in the present time of globalization. In the text book on Thai Khanom, Kobkhaew Natpinit sums up the characteristic of Thai traditional 'Khanom' as follows: 1. Thai traditional (cake) Khanom are mostly made from rice, sugar and coconut. 2. The tastes of Thai Khanom are sweet and rich in coconut cream with a little bit of salty taste to enhance the flavour of coconut. 3. The colour and scents of Thai Khanom are naturally fragrant. Fresh fragrant flowers are used to add pleasing fragrance and colour to Thai Khanom.

• 비교문화연구
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• 제35권
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• pp.293-314
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• 2014

This paper aims to contrast phonology of Korean and Thai in terms of language universality. Considering consonants, both languages having 21 typologically most plausible consonants display high universality in the number of consonants. However, Thai shows higher universality in regards to their substance, i.e. it differs from Korean when it comes to the structure of plosives and fricatives. Both Korean and Thai show similarities regarding the plosives due to the fact that both languages possess three contrastive consonants. However, the Thai plosives consist of plain voiced, plain voiceless and aspirated voiceless sounds that have higher universality than the Korean plosives which are plain voiced, plain voiceless and aspirated voiceless. In case of vowels, both Korean with its 10 vowels and Thai with its 9 vowels show lower universality when it comes to the total number of vowels. However, all of those vowels belong to the list of most plausible vowels which makes their universality higher in substance. In respect of syllable structure, Korean with its CVC type shows a moderately complex structure while Thai with its CCVC type has a complex structure. The coda may consist of only one consonant in each language but onset is composed of one consonant in Korean, and two consonants in Thai. The contrastive study of similarities and differences between Korean and Thai in terms of phonology will help not only understand the two languages but also provide useful information for increasing the efficacy of Korean language education for Thai learners of Korean whose number is rapidly increasing.

• The Journal of Asian Finance, Economics and Business
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• 제9권7호
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• pp.173-183
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• 2022

With over 15,000 Thai restaurants worldwide and 5,342 in the USA alone, Thai cuisine has been repeatedly internationally acclaimed for its taste, flavors, smell, and nutritional values. The Thai Ministry of Commerce has also established a global objective to find and award the best Thai food restaurants using Thai Select Premium (TSP), Thai Select Unique (TSU), and Thai Select brand labels. Therefore, using systematic random sampling, 620 diners were selected from certified Thai Select restaurants (TSR) in either Los Angeles, New York, Miami, or Chicago to ask for their opinions concerning factors important to each restaurant's service loyalty (SL). The four constructs, 18 observed variables, and six hypotheses were analyzed using LISREL 9.1. Results revealed a significant positive effect (88% R²) on the causal factor interrelationships on TSRs' SL. Additionally, the three factors affecting SL the most were service tangibility, taste perceptions, and brand image, with total effect values of 0.94, 0.43, and 0.31, respectively. Finally, when each US diner was asked why they chose to eat Thai food, respondents overwhelmingly indicated that taste (49.50%) and healthiness (32.90%) were most important. The study also adds to the literature by highlighting the importance of Thai cuisine contributing to healthier lifestyles.

• Journal of Information Technology Applications and Management
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• 제17권3호
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• pp.43-56
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• 2010

Completely Automated Public Turing test to tell Computers and Humans Apart or CAPTCHA has received remarkable attention. Deciphering distorted texts is still a human task. The current CAPTCHA mainly requires users to read English alphabets. As such, Thai CAPTCHA may be the choice for Thai online practitioners. However, no published work has examined how Thai online practitioners perceive CAPTCHA. This study thus attempts to fill this void. Based on the 112 number of usable online questionnaire submission, Thai online practitioners are all aware of CAPTCHA. Also, nine out of ten samples identified correctly the prime benefits of CAPTCHA. Using exploratory factor analysis, their attitude towards CAPTCHA was classified into two dimensions. They perceived (1) drawback of general CAPTCHA and (2) feasibility of Thai CAPTCHA. In addition to extending our insight into application of CAPTCHA, policy-makers responsible for electronic commerce in Thailand could initiate plans in response to Thai online practitioners' perception.

• 수완나부미
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• 제1권1호
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• pp.75-89
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• 2009

This paper aims at scrutinizing how the women's image in the Thai film 'Nang-Nak' has been represented, affecting the Thai people intensely and achieving its great success in spite of having the background of 19th century and being a remaker. To fulfill the purpose and analyze the argument, the ideas of Lee(1989), Joan(1973) and Joo(1996) are used as theoretical concepts for this study. As a result, two images of Thai women seem to be revealed in the movie. The first image, drawn from 'Maen' and 'Mian', is conventional, somewhat ideal type for Thai women, so being a common aspect. What makes the movie a big deal, however, is another image which the heroine 'Nak' has shown, attracting the audience to be moved to tears. It may be apparently an idiosyncratic or extraordinary one from the traditional point of view in Thailand, but in other sense is a new, fresh image for which the contemporary Thai women want to seek. That is why the movie became one of the most popular in Thailand.

• Journal of Information Processing Systems
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• 제13권4호
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• pp.805-817
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• 2017

Cross-lingual query expansion is usually based on the relationship among monolingual words. Bilingual comparable corpus contains relationships among bilingual words. Therefore, this paper proposes a method based on these relationships to conduct query expansion. First, the word vectors which characterize the bilingual words are trained using Chinese and Thai bilingual comparable corpus. Then, the correlation between Chinese query words and Thai words are computed based on these word vectors, followed with selecting the Thai candidate expansion terms via the correlative value. Then, multi-group Thai query expansion sentences are built by the Thai candidate expansion words based on Chinese query sentence. Finally, we can get the optimal sentence using the Chinese and Thai query expansion method, and perform the Thai query expansion. Experiment results show that the cross-lingual query expansion method we proposed can effectively improve the accuracy of Chinese and Thai cross-language information retrieval.

• 한국식품조리과학회지
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• 제22권2호
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• pp.122-130
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• 2006

This study was conducted to investigate the consumer perceptions of Koreans and foreigners towards Korean and Thai foods and restaurants. Self-administered questionnaires were collected from 129 foreign residents and 291 Koreans who have been members or the Thai travel association in the seoul area. statistical data analysis was performed using the SPSS v 10.0 program. From the evaluation of Korean and Thai foods and restaurants by foreigners, Thai foods/restaurants showed significantly higher ratings in the attributes of 'Food appearance', 'Food smell', 'Overall food taste', and 'Exotic food taste' In the attributes of 'Use of various food seasonings', 'Variety of food ingredients', 'Variety of menu', 'Food sanitation', and 'Fast restaurant service', Thai food/restaurants showed higher ratings than Koreanfood/restaurants. Korean foods were considered more salty than Thai foods. However, overall satisfaction of Thai and Korean foods/restaurants was similar at about '3.7' points on the 5-point Likert scale. From the evaluation by Koreans, there were no significant differences in the attributes of 'Food appearance', 'Food smell', and 'overall food taste'. however. the rating or 'Exotic food taste' was significantly higher in Thai foods. In the attributes of 'Use of various food seasonings', 'Variety of food ingredients', and 'Variety of menu', Thai food/restaurants showed higher ratings than Korean food/restaurants. Interestingly, the evaluation of sanitation of restaurants was opposite to that of foreigners.

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.200-207
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• 2011

This study aims to understand the unique housing culture and decoration style in traditional Thai houses. Literature review and site visit were applied for the research method. A steep gable roof, a lifted floor structure on the pillars, a semi-enclosed central flatform(charn) and a outdoor staircase are important plastic elements of exterior decoration in Thai traditional houses. 'Panlom(windbreak on gable)' and 'fa loog fak(wall panel)' are the most unique elements which determine Thai traditional style. In Thai traditional style decoration, the beautifully carved wooden panels and decorations are also the most important factors. The decorations can be analyzed in the aspect of following perspectives. ; The characteristics of Thai traditional house decorations have been developed and evolved as result of influences from regional climate and local material. And also the social-cultural factors such as religion, social and family relationship and life style controlled the forms and culture of traditional housing form and culture. As a result, this study summarises and defines the outstanding and unique meaning and definition of the decoration in Thai traditional houses focused on central region in Thailand.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2011년도 춘계학술발표대회 논문집
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• pp.103-108
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• 2011

This study aims to understand the unique housing culture and decoration style in traditional Thai houses. Literature review and site visit were applied for the research method. A steep gable roof, a lifted floor structure on the pillars, a semi-enclosed central flatform(charn) and a outdoor staircase are important plastic elements of exterior decoration in Thai traditional houses. 'Panlom(windbreak on gable)' and 'fa loog fak(wall panel)' are the most unique elements which determine Thai traditional style. In Thai traditional style decoration, the beautifully carved wooden panels and decorations are also the most important factors. The decorations can be analyzed in the aspect of following perspectives. ; The characteristics of Thai traditional house decorations have been developed and evolved as result of influences from regional climate and local material. And also the social-cultural factors such as religion, social and family relationship and life style controlled the forms and culture of traditional housing form and culture. As a result, this study summarises and defines the outstanding and unique meaning and definition of the decoration in Thai traditional houses focused on central region in Thailand.

• Journal of Information Science Theory and Practice
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• 제9권1호
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• pp.68-78
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• 2021

Political weblogs are as diverse as political viewpoints are. In the period of Prime Minister Yingluck Shinawatra, several political crises occurred, such as opposition to the Amnesty Act, the constitutional amendment, and the anti-government protests. Remarkably, during this time, social media were used as a platform for political expressions. This study employed a content analysis method to explore twenty-nine Thai political weblogs established during the period of Prime Minister Yingluck Shinawatra's administration. At the time, the most prominent Thai political weblogger was Nidhi Eawsriwong. Not surprisingly, the Pheu Thai Party and the Democrat Party were the most frequently appearing political parties in these weblog's posts. Most contents in these posts were related to government protesters by the People's Democratic Reform Committee (PDRC) and the coup d'état. The purposes of writing such weblogs were to express feelings and thoughts about Thai politics and to provide political information to the general public. The findings from this investigation revealed two significant uses of Thai political weblogs: the communication media for political expressions and viewpoints (a safe online space for political engagement and participation), and vital sources for Thai political information and news (social narratives).