• Journal of the Korea Society of Computer and Information
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• v.26 no.9
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• pp.115-123
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• 2021

This study aims to analyze the changes in public perception of abandoned dogs through big data analysis. Data from January 2017 to July 2020 were collected to analyze how the quantitative change in social issues with abandoned dogs as a keyword had an effect on public perception of abandoned dogs, and factors that influence positive/negative perceptions. As a result of the study, it was confirmed that the number of stray dogs and the number of documents related to stray dogs had a positive correlation, and specific time series changes were found through various analysis techniques such as text mining, network analysis, and sentiment analysis. This study will have significance as basic data that can be used for policy establishment or other research on abandoned dogs. we hope it will help to solve problems so as to improve awareness of abandoned dogs and develop a sense of responsibility.

• Journal of Information Technology Services
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• v.23 no.1
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• pp.55-79
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• 2024

Korea, which is expected to enter a super-aged society in 2025, is facing the most worrisome crisis worldwide. Efforts are urgently required to examine problems and countermeasures from various angles and to improve the shortcomings. In this regard, from a new viewpoint, we intend to derive useful implications by applying the recent natural language processing techniques to online articles. More specifically, we derive three research questions: First, what topics are being reported in the online media and what is the public's response to them? Second, what is the relationship between these aging-related topics and individual happiness factors? Third, what are the strategic directions and implications for benchmarking discussed to solve the problem of population aging? To find answers to these, we collect Naver portal articles related to population aging and their classification categories, comments, and number of comments, including other numerical data. From the data, we firstly derive 33 topics with a semi-supervised BERTopic by reflecting article classification information that was not used in previous studies, conducting sentiment analysis of comments on them with a current open-source large language model. We also examine the relationship between the derived topics and personal happiness factors extended to Alderfer's ERG dimension, carrying out additional 3~4-gram keyword frequency analysis, trend analysis, text network analysis based on 3~4-gram keywords, etc. Through this multifaceted approach, we present diverse fresh insights from practical and theoretical perspectives.

• Journal of the Korea Convergence Society
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• v.11 no.5
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• pp.199-207
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• 2020

Recently, big data analysis has drawn attention in various fields as it can generate value from large amounts of data and is also used to run political campaigns or predict results. However, existing research had limitations in compiling information about candidates at a high-level by analyzing only specific SNS data. Therefore, this study analyses news trends, topics extraction, sentiment analysis, keyword analysis, comment analysis for the 2017 presidential election of South Korea. The results show that various topics had been generated, and online opinions are extracted for trending keywords of respective candidates. This study also shows that portal news and comments can serve as useful tools for predicting the public's opinion on social issues. This study will This paper advances a building strategic course of action by providing a method of analyzing public opinion across various fields.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.4
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• pp.131-137
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• 2018

People write reviews of numerous products or services on the Internet, in their blogs or community bulletin boards. These unstructured data contain important emotions and opinions about the author's product or service, which can provide important information for future product design or marketing. However, this text-based information cannot be evaluated quantitatively, and thus they are difficult to apply to mathematical models or optimization problems for product design and improvement. Therefore, this study proposes a method to quantitatively extract user's opinion or preference about a specific product or service by utilizing a lot of text-based information existing on the Internet or online. The extracted unstructured text information is decomposed into basic unit words, and positive rate is evaluated by using existing emotional dictionaries and additional lists proposed in this study. This can be a way to effectively utilize unstructured text data, which is being generated and stored in vast quantities, in product or service design. Finally, to verify the effectiveness of the proposed method, a case study was conducted using movie review data retrieved from a portal website. By comparing the positive rates calculated by the proposed framework with user ratings for movies, a guideline on text mining based evaluation of unstructured data is provided.

• Journal of Intelligence and Information Systems
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• v.22 no.3
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• pp.91-111
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• 2016

It is crucial for the social media based marketing practices to perform sentiment analyze the unstructured data written by the potential consumers of their products and services. In particular, when it comes to the companies which are interested in global business, the companies must collect and analyze the data from the social media of multinational settings (e.g. Youtube, Instagram, etc.). In this case, since the texts are multilingual, they usually translate the sentences into a certain target language before conducting sentiment analysis. However, due to the lack of cultural differences and highly qualified data dictionary, translated sentences suffer from misunderstanding the true meaning. These result in decreasing the quality of sentiment analysis. Hence, this study aims to propose a method to perform a multilingual sentiment analysis, focusing on Korean-Chinese cases, while avoiding language translations. To show the feasibility of the idea proposed in this paper, we compare the performance of the proposed method with those of the legacy methods which adopt language translators. The results suggest that our method outperforms in terms of RMSE, and can be applied by the global business institutions.

• International Journal of Computer Science & Network Security
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• v.21 no.11
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• pp.23-30
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• 2021

Sentiment Analysis has become very important field of research because posting of reviews is becoming a trend. Supervised, unsupervised and semi supervised machine learning methods done lot of work to mine this data. Feature engineering is complex and technical part of machine learning. Deep learning is a new trend, where this laborious work can be done automatically. Many researchers have done many works on Deep learning Convolutional Neural Network (CNN) and Long Shor Term Memory (LSTM) Neural Network. These requires high processing speed and memory. Here author suggested two models simple & bidirectional deep leaning, which can work on text data with normal processing speed. At end both models are compared and found bidirectional model is best, because simple model achieve 50% accuracy and bidirectional deep learning model achieve 99% accuracy on trained data while 78% accuracy on test data. But this is based on 10-epochs and 40-batch size. This accuracy can also be increased by making different attempts on epochs and batch size.

• Journal of Korea Multimedia Society
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• v.25 no.2
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• pp.269-279
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• 2022

Though easy payment service is the most well accepted one among various fin-tech services, the users still face difficulties and feel embarrassed when they use it. Over the past few years, many studies have been done on the users' experiences of easy payment service but there are little studies directly exploring the users' inquiries on the web. In this paper, we analyzed users' questions on Kakao Pay, Naver Pay, and Samsung Pay in Naver Jisik-iN, the biggest inquiry service in Korea from 2019 to 2020. We used keyword analysis, association analysis, and sentiment analysis. We found out that each payment service has distinct inquiries from the users according to its platform which it is based on.

• International conference on construction engineering and project management
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• 2024.07a
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• pp.689-697
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• 2024

According to the South Korean Ministry of Land, Infrastructure, and Transport, instances of defect dispute resolutions, primarily between construction contractors and apartment occupants, have been occurring at an annual average of over 4,000 cases since 2014 to the present day. To address the persistent issue of disputes between contractors and occupants regarding construction defects, it is crucial to use customer sentiment analysis to improve customer rights and guide construction companies in their efforts. This study presents a methodology for effectively managing customer complaints and enhancing feedback analysis in the context of defect repair services. The study begins with collecting and preprocessing customer feedback data. Semantic network analysis is used to understand the causes of discomfort in customer feedback, revealing insights into the emotional sentiments expressed by customers and identifying causal relationships between emotions and themes. This research combines text mining, and semantic network analysis to analyze customer feedback for decision-making. By doing so, defect repair service providers can improve service quality, address customer concerns promptly, and understand the factors behind emotional responses in customer feedback. Through data-driven decision-making, these providers can enhance customer rights and identify areas for construction companies to improve service quality.

• Knowledge Management Research
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• v.25 no.1
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• pp.43-66
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• 2024

In an era where digital technology reshapes brand-consumer interactions, this study examines the influence of Nike's Run Club and Adidas' Runtastic apps on loyalty and advocacy. Analyzing 3,715 English reviews from January 2020 to October 2023 through text mining, and conducting a focused sentiment analysis on 155 'recommend' mentions, we explore the nuances of 'hot loyalty'. The findings reveal Nike as a 'companion' with an emphasis on emotional engagement, versus Runtastic's 'tool' focus on reliability. This underscores the varied consumer perceptions across similar platforms, highlighting the necessity for brands to integrate user preferences and address technical flaws to foster loyalty. Demonstrating how customized technology adaptations impact loyalty, this research offers crucial insights for digital brand strategy, suggesting a proactive approach in app development and management for brand loyalty enhancement

• The Transactions of the Korea Information Processing Society
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• v.13 no.5
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• pp.209-216
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• 2024

Real estate market prices are determined by various factors, including macroeconomic variables, as well as the influence of a variety of unstructured text data such as news articles and social media. News articles are a crucial factor in predicting real estate transaction prices as they reflect the economic sentiment of the public. This study utilizes sentiment analysis on news articles to generate a News Sentiment Index score, which is then seamlessly integrated into a real estate price prediction model. To calculate the sentiment index, the content of the articles is first summarized. Then, using AI, the summaries are categorized into positive, negative, and neutral sentiments, and a total score is calculated. This score is then applied to the real estate price prediction model. The models used for real estate price prediction include the Multi-head attention LSTM model and the Vector Auto Regression model. The LSTM prediction model, without applying the News Sentiment Index (NSI), showed Root Mean Square Error (RMSE) values of 0.60, 0.872, and 1.117 for the 1-month, 2-month, and 3-month forecasts, respectively. With the NSI applied, the RMSE values were reduced to 0.40, 0.724, and 1.03 for the same forecast periods. Similarly, the VAR prediction model without the NSI showed RMSE values of 1.6484, 0.6254, and 0.9220 for the 1-month, 2-month, and 3-month forecasts, respectively, while applying the NSI led to RMSE values of 1.1315, 0.3413, and 1.6227 for these periods. These results demonstrate the effectiveness of the proposed model in predicting apartment transaction price index and its ability to forecast real estate market price fluctuations that reflect socio-economic trends.