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Comparative Study of User Reactions in OTT Service Platforms Using Text Mining (텍스트 마이닝을 활용한 OTT 서비스 플랫폼별 사용자 반응 비교 연구)

  • Soonchan Kwon;Jieun Kim;Beakcheol Jang
    • Journal of Internet Computing and Services
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    • v.25 no.3
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    • pp.43-54
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    • 2024
  • This study employs text mining techniques to compare user responses across various Over-The-Top (OTT) service platforms. The primary objective of the research is to understand user satisfaction with OTT service platforms and contribute to the formulation of more effective review strategies. The key questions addressed in this study involve identifying prominent topics and keywords in user reviews of different OTT services and comprehending platform-specific user reactions. TF-IDF is utilized to extract significant words from positive and negative reviews, while BERTopic, an advanced topic modeling technique, is employed for a more nuanced and comprehensive analysis of intricate user reviews. The results from TF-IDF analysis reveal that positive app reviews exhibit a high frequency of content-related words, whereas negative reviews display a high frequency of words associated with potential issues during app usage. Through the utilization of BERTopic, we were able to extract keywords related to content diversity, app performance components, payment, and compatibility, by associating them with content attributes. This enabled us to verify that the distinguishing attributes of the platforms vary among themselves. The findings of this study offer significant insights into user behavior and preferences, which OTT service providers can leverage to improve user experience and satisfaction. We also anticipate that researchers exploring deep learning models will find our study results valuable for conducting analyses on user review text data.

Text Mining and Social Network Analysis-based Patent Analysis Method for Improving Collaboration and Technology Transfer between University and Industry (산학협력 및 기술이전 촉진을 위한 텍스트마이닝과 사회 네트워크 분석 기반의 특허 분석 방법)

  • Lee, Ji Hyoung;Kim, Jong Woo
    • The Journal of Society for e-Business Studies
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    • v.22 no.3
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    • pp.1-28
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    • 2017
  • Today, according to the increased importance of industry-university cooperation in the knowledge-based economy, support and the number of researches involved in industry-university cooperation has also steadily increased. But it is true that profits from the outcome of patents resulting from such cooperation, such as technology transfer and royalty fees, are lower than they are supposed to be, because of excessive patents applications, although some of them have little commercial potential. Therefore, this research aims to suggest a way to analyze and recognize patents, which enable efficient industry-university cooperation and technology transfer. For the analysis, data on 1,061 patents was collected from 4 different universities. With the data, a quality-strategy matrix was arranged targeting the industry-university cooperation foundations', US patents owned by universities, text mining, and social network analysis were carried out, particularly focusing on the patents in the advanced quality technology section of the matrix. Then core key words and IPC codes were obtained and key patents were analyzed by universities. As a result of the analysis, it was found that 4 key patents, 2 key IPC codes were drawn for University H, 4 key patents, 2 key IPC codes for University K, 6 key patents, 1 key IPC code for University Y, 14 key patents, and 2 key IPC codes for University S. This research is expected to have a great significance in contributing to the invigoration of industry-university cooperation based on the analysis result on patents and IPC codes, which enable efficient industry-university cooperation and technology transfer.

A Study of Digitalization Performance of Sinological Resource in Korea (고문헌의 디지털화 성과 연구)

  • Cho Hyung-Jin
    • Journal of the Korean Society for Library and Information Science
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    • v.40 no.3
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    • pp.391-413
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    • 2006
  • This study analyzed the procedures and contents of digitalization of sinological resources owned by major sinological resource institutes in Korea. It investigated the united organizations that use such sinological resources It also assessed governmental policies and future Plans for digitalization of sinological resources. Finally, it proposed steps and conditions necessary for successful digitalization of sinological resources. (1) The level of digitalization of library management, searching, and usage system of national library, university library, and research library that has been applied since 1980s has already been highly advanced. The amount of sinological resources collected is significant and its substance value is very high. The digitalized resources are already distributed on internet partially. However, the level of digitalization of sinological resources still lacks some aspects and requires further effort. (2) The data base for digitalized sinological resources already available can be grouped into bibliographic information, contents and annotation, and full text. and it includes both domestic and foreign resources. The quantities of resources are as described in the body (3) The types of digital sinological resources include antient books. archives, micro, and book blocks. (4) The encoding DB methods of digital sinological resources include text. image, PDF. and etc. (5) The united organizations of sinological resources enable us to avoid duplicated investigation and enhance service efficiency. Here are some factors to consider in order to accomplish ideal digitalization of sinological resources. (1) First of all, it is necessary to organize a control center for digitalization procedures of old materials, and allow it a certain degree of authority to develop and Proceed a comprehensive Plan. (2) Both short- and long-term plans need to be developed in order to analyze various aspects of digitalization process. and their steps need to be taken gradually (3) It is necessary to train experts for old materials and let them construct and manage DB.

Study on a Methodology for Developing Shanghanlun Ontology (상한론(傷寒論)온톨로지 구축 방법론 연구)

  • Jung, Tae-Young;Kim, Hee-Yeol;Park, Jong-Hyun
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.25 no.5
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    • pp.765-772
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    • 2011
  • Knowledge which is represented by formal logic are widely used in many domains such like artificial intelligence, information retrieval, e-commerce and so on. And for medical field, medical documentary records retrieval, information systems in hospitals, medical data sharing, remote treatment and expert systems need knowledge representation technology. To retrieve information intellectually and provide advanced information services, systematically controlled mechanism is needed to represent and share knowledge. Importantly, medical expert's knowledge should be represented in a form that is understandable to computers and also to humans to be applied to the medical information system supporting decision making. And it should have a suitable and efficient structure for its own purposes including reasoning, extendability of knowledge, management of data, accuracy of expressions, diversity, and so on. we call it ontology which can be processed with machines. We can use the ontology to represent traditional medicine knowledge in structured and systematic way with visualization, then also it can also be used education materials. Hence, the authors developed an Shanghanlun ontology by way of showing an example, so that we suggested a methodology for ontology development and also a model to structure the traditional medical knowledge. And this result can be used for student to learn Shanghanlun by graphical representation of it's knowledge. We analyzed the text of Shanghanlun to construct relational database including it's original text, symptoms and herb formulars. And then we classified the terms following some criterion, confirmed the structure of the ontology to describe semantic relations between the terms, especially we developed the ontology considering visual representation. The ontology developed in this study provides database showing fomulas, herbs, symptoms, the name of diseases and the text written in Shanghanlun. It's easy to retrieve contents by their semantic relations so that it is convenient to search knowledge of Shanghanlun and to learn it. It can display the related concepts by searching terms and provides expanded information with a simple click. It has some limitations such as standardization problems, short coverage of pattern(證), and error in chinese characters input. But we believe this research can be used for basic foundation to make traditional medicine more structural and systematic, to develop application softwares, and also to applied it in Shanghanlun educations.

A Study on Questionnaire Improvement using Text Mining (텍스트 마이닝 기법을 활용한 설문 문항 개선에 관한 연구)

  • Paek, Yun-Ji;Jung, Chang-Hyun
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.26 no.2
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    • pp.121-128
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    • 2020
  • The Marine Safety Culture Index (MSCI) was developed in the year 2018 for objectively assessing the public safety culture levels and for incorporating it as data to spread knowledge regarding the marine safety culture. The method for calculating the safety culture index should include issues that may affect the safety culture and should consist of appropriate attributes for estimating the current status. In addition, continuous verification and supplementation are required for addressing social and economic changes. In this study, to determine whether the questionnaire designed by marine experts reflects the people's interests and needs, we analyzed 915 marine safety proposals. Text mining was employed for analyzing the unstructured data of the marine safety proposals, and network analysis and topic modeling were subsequently performed. Analysis of the marine safety proposals was centered on attributes such as education, public relations, safety rules, awareness, skilled workers, and systems. Eighteen questions were modified and supplemented for reflecting the marine safety proposals, and reliability of the revised questions was analyzed. Furthermore, compared to the previous year, the questionnaire's internal consistency was improved upon and was rated at a high value of 0.895. It is expected that by employing the derived marine safety culture index and incorporating the improved questionnaire that reflects the requirements of marine experts and the people, the improved questionnaire will contribute to the establishment of policies for spreading knowledge regarding the marine safety culture.

University Students' Perceptions of Class Activities in Business Major English Class and Its Implication for Good Business English Reading ('비즈니스 전공영어' 수업활동에 대한 학생들의 인식 및 시사점)

  • Kim, Bu-Ja
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.35-46
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    • 2017
  • According to domestic and foreign research, one of the common characteristics of good teaching is a variety of class activities. To make 'Business Major English' a good class, the researcher used a variety of class activities such as professor explanation, group activities & presentation, vocabulary quizzes, reading comprehension, homework and test feedback. The participants were 39 junior students who took 'Business Major English' in 2015 and 2016. Data on student perception were gathered from questionnaires. The analysis of the data showed, first, that the class activity the students preferred the most was professor explanation. Second, the class activity which was the most helpful in understanding text content and English sentence structures was professor explanation. Third, there were not many students preferring group activities & presentation and the students found group activities & presentation the least helpful in understanding text content and English sentence structures. Given the results, this study implies that for English class activities, students' preferences and the help they perceive have a relation to the characteristics of a class and students' English proficiency.

Trend Analysis in Maker Movement Using Text Mining (텍스트 마이닝을 이용한 메이커 운동의 트렌드 분석)

  • Park, Chanhyuk;Kim, Ja-Hee
    • The Journal of the Korea Contents Association
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    • v.18 no.12
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    • pp.468-488
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    • 2018
  • The maker movement is a phenomenon of society and culture where people who make necessary things come together and share knowledge and experience through creativity. However, as the maker movement has grown rapidly over the past decade, there is still a lack of consensus for how far they will be viewed as a maker movement. We need to look at how the maker movement has changed so far in order to find the direction of development of the maker movement. This study analyzes the media articles using text-based big data analysis methodology to understand how the issue of the maker movement has changed in general media. In particular, we apply Keyword Network Analysis and DTM(Dynamic Topic Model) to analyze changes of interest according to time. The Keyword Network Analysis derives major keywords at the word level in order to analyze the evolution of the maker movement, and DTM helps to identify changes in interest in different areas of the maker movement at three levels: word, topic, and document. As a result, we identified major topics such as start-ups, makerspaces, and maker education, and the major keywords have changed from 3D printer and enterprise to education.

A Study on Improving Performance of the Deep Neural Network Model for Relational Reasoning (관계 추론 심층 신경망 모델의 성능개선 연구)

  • Lee, Hyun-Ok;Lim, Heui-Seok
    • KIPS Transactions on Software and Data Engineering
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    • v.7 no.12
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    • pp.485-496
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    • 2018
  • So far, the deep learning, a field of artificial intelligence, has achieved remarkable results in solving problems from unstructured data. However, it is difficult to comprehensively judge situations like humans, and did not reach the level of intelligence that deduced their relations and predicted the next situation. Recently, deep neural networks show that artificial intelligence can possess powerful relational reasoning that is core intellectual ability of human being. In this paper, to analyze and observe the performance of Relation Networks (RN) among the neural networks for relational reasoning, two types of RN-based deep neural network models were constructed and compared with the baseline model. One is a visual question answering RN model using Sort-of-CLEVR and the other is a text-based question answering RN model using bAbI task. In order to maximize the performance of the RN-based model, various performance improvement experiments such as hyper parameters tuning have been proposed and performed. The effectiveness of the proposed performance improvement methods has been verified by applying to the visual QA RN model and the text-based QA RN model, and the new domain model using the dialogue-based LL dataset. As a result of the various experiments, it is found that the initial learning rate is a key factor in determining the performance of the model in both types of RN models. We have observed that the optimal initial learning rate setting found by the proposed random search method can improve the performance of the model up to 99.8%.

A Study on Consumer perception changes of online education before and after COVID-19 using text mining (텍스트 마이닝을 활용한 온라인 교육에 대한 소비자 인식 변화 분석: COVID-19 전후를 중심으로)

  • Sohn, Minsung;Im, Meeja;Park, Kyunghwan
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.29-43
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    • 2021
  • Coinciding with the advent of COVID-19, online education is on the rise both domestically and globally, and has become an absolutely necessary and irreplaceable form of education. It is a very curious question what the perception of people about the suddenly growing form of education is, and how it has changed. This study investigated changes in consumers' perception of online education using big data. To this end, we divided the time into four stages: before COVID-19 (November to December 2019), after the triggering of COVID-19 (January to February 2020), right after the online classes started (March to April 2020), after experiencing some online education (May to June 2020). Then we conducted text mining, namely, keyword frequency analysis, network analysis, word cloud analysis, and sentiment analysis were performed. The implications derived as a result of the analysis can help education policy makers and educators working in the field to improve online education quality and establish its future directions.

Sentiment Analysis and Issue Mining on All-Solid-State Battery Using Social Media Data (소셜미디어 분석을 통한 전고체 배터리 감성분석과 이슈 탐색)

  • Lee, Ji Yeon;Lee, Byeong-Hee
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.11-21
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    • 2022
  • All-solid-state batteries are one of the promising candidates for next-generation batteries and are drawing attention as a key component that will lead the future electric vehicle industry. This study analyzes 10,280 comments on Reddit, which is a global social media, in order to identify policy issues and public interest related to all-solid-state batteries from 2016 to 2021. Text mining such as frequency analysis, association rule analysis, and topic modeling, and sentiment analysis are applied to the collected global data to grasp global trends, compare them with the South Korean government's all-solid-state battery development strategy, and suggest policy directions for its national research and development. As a result, the overall sentiment toward all-solid-state battery issues was positive with 50.5% positive and 39.5% negative comments. In addition, as a result of analyzing detailed emotions, it was found that the public had trust and expectation for all-solid-state batteries. However, feelings of concern about unresolved problems coexisted. This study has an academic and practical contribution in that it presented a text mining analysis method for deriving key issues related to all-solid-state batteries, and a more comprehensive trend analysis by employing both a top-down approach based on government policy analysis and a bottom-up approach that analyzes public perception.