• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.235-245
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• 2008

The interactive advertisement is already on satellite and cable broadcasting hereafter the introduction of this system is concerned on terrestrial programs. This study is to research the effectiveness of interactive TV advertising focusing on factors of involvement and interaction. Study started for the effect measurement of interactive television advertisement. Interactive television advertisement has different concept than existing television advertisement. Thus, the effect also needs to examine in other methods. Study is mainly focusing on the characteristics of interactive and the experiments, which was based on existing data, for measurement of effect. In the experiments, the characteristics were categorized in a search time, a number of searched pages about interactive television advertisement. The research finds that the involvement of the audience increases when the interaction of advertising attitude, brand attitude, and purchase intentions also increases. And so, a successful interactive TV advertisement results in longer searching hours and greater it visits by the audience when the interaction factors are considered and increased. By study of consumer's characteristics and behavior, a new method of the effect measurement for interactive television advertisement is provided. The new method includes not only existing measurement elements of television advertisement which are attitude on advertising and brand, and customers' purpose, but also the features of interactive television advertisement, which are search time, a number of searched pages. Recently added features provides data of the effect on high/low groups and it contributes to the process of interactive television advertisement. Study on interactive television advertisement will be helpful to plan an effective strategy by suggesting the theoretical evidence of its effect.

• Journal of Broadcast Engineering
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• v.18 no.3
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• pp.435-444
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• 2013

ATSC terrestrial DTV system can support high data rates for HDTV(High Definition Television) service, but it suffers from significant performance degradation caused by multipath fading. Thus, it is necessary to analyze multipath fading effects in order to enhance the DTV reception performance. Generally, DTV channel profile can be obtained by auto-correlation between reference pseudo random signal and received DTV signal. However, in the ATSC terrestrial DTV system, the estimation performance of DTV channel profile may be decreased due to the VSB modulation features. In this paper, improved DTV channel profile measurement technique is analyzed and proposed.

• Journal of Broadcast Engineering
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• v.16 no.1
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• pp.64-72
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• 2011

In a Single Frequency Network (SFN) for Advanced Television Systems Committee (ATSC) terrestrial digital television (DTV) system, the interferences induced by the multiple transmitters and/or repeaters using same frequency are unavoidable. To ease the interference handing in the SFN for ATSC DTV system, transmitter identification (TxID) signal is recommended in the ATSC terrestrial DTV system. The TxID signal is embedded in the ATSC DTV signal and transmitted from each transmitter and repeater within the SFN and in ATSC recommended practice (RP) A/111, Kasami sequence is recommended as the TxID signal. In this paper, we propose an additional data transmission scheme using the TxID signal. In the proposed scheme, the Kasami sequence not only acts as the conventional TxID of the SFN for ATSC terrestrial DTV system but also carriers the additional data bits on its polarity and the code phase.

• Journal of Internet Computing and Services
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• v.20 no.2
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• pp.77-91
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• 2019

This paper explores the hyperlink structures of the official websites for the following terrestrial TV networks: ABC(US), BBC(UK), NHK(Japan), and KBS(Korea). These websites were selected and visualized to analyze the hyperlink structure and examine the connection relations among the TV networks. A total of 4378 data was collected through the Voson site and were analyzed with NodeXL. Results shows that NHK's network demonstrates a good network structure at a quite high level, holding more related websites than BBC. We discovered that ABC TV network has the largest effect with the largest number of out-links. Surprisingly, structures of BBC and NHK were quite similar, overcoming geographical and cultural differences. Thus, both TV networks were seen to be progressive and open. On the contrary, ABC and KBS were considered to be relatively conservative. A comprehensive review of the "category points" combination chart revealed that NHK's official website has the widest variety of hyperlinks. The shortest distance of a hyperlink between a website type and a TV network meant that the TV network has a larger number of links to those website types than other TV networks do. The result may provide Internet users to efficiently select TV network web pages according to the types of information they want to find out.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.30 no.1A
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• pp.84-90
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• 2005

In Korea, transition to digital TV broadcasting started at the metropolitan Seoul area and has expanded to the metropolitan area in 2004. However, until 2010 analog NTSC broadcasting will co-exist with digital TV. In this situation, digital TV may have the same channel as an analog NTSC broadcasting. To remove the effect of the analog NTSC intereference, DTV receivers adopt an NTSC rejection filter. In this paper, analysis on properties of the filter, such as a rejection property and noise performance degradation, is presented.

• Journal of Satellite, Information and Communications
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• v.7 no.3
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• pp.1-7
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• 2012

In this paper, we was performed the interference analysis to determine an optimal coexisting criteria for the european digital video broadcasting service (DVB-T2) and the IMT-advanced LTE based TV Band Device (TVBD). The TVBD was equipped with the spectrum cognition method. To this end, we set the various transmission parameters, that includes the emission and blocking mask, antenna height and gain, transmission power and bandwidth, channel model etc. Based on this parameters, we were calculated the allowable transmit power, the number of TVBD and the change in probability of interference for the TVBD user operating in the adjacent channels of the DVB-T2 user. Also this paper presents how many TVBD users can sharing with DVB-T2 for spectral cognition performance.

• KDI Journal of Economic Policy
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• v.33 no.4
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• pp.85-118
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• 2011

This paper uses the horizontal regulation system as the base analysis framework. The study clearly defines the regulatory goals of the followings: the horizontal cross-ownership regulations on program provider (PP) and platform provider, the vertical regulation on cross-ownership between PP and platform operator, the regulation on cross-ownership of program provider by terrestrial broadcasting company, and the regulation on cross-ownership between terrestrial broadcasting company and platform provider. Then, by analyzing the conformity between goals and criteria of regulations and the adequacy of the regulation level according to regulatory purposes, this paper examines the justifiability of each regulation and extracts improvement measures that suite regulatory purposes. This analysis finds following appropriate measures: replacing the horizontal cross-ownership regulation on PP with conduct regulations, such as designating major broadcasting programs or replacing the current criterion of cross-ownership regulation from sales to the audience market share; reshaping the horizontal cross-ownership regulation on platform provider so that system operator (SO), satellite broadcaster and Internet protocol television (IPTV) operator would be applied by the same regulation based on the number of subscribers of pay television services; and discontinuing other cross-ownership regulation. In this way, the study shows that with appropriate regulations on cross-ownership of PP, there would be no need for additional regulation on vertical integration between PP and platform operator. On the other hand, given that the regulation on terrestrial broadcasting cross-ownership of PP could be justified only by regulatory purpose of the protection of the diversity of public opinions, it would be desirable to replace the current criteria of the number of PPs with the criteria of the audience market share. Lastly, the study shows that when platform operator is targeted by the cross-ownership regulation based on the number of subscribers of pay television services, the regulation on cross-ownership between terrestrial broadcasting company and platform provider should be replaced with conduct regulations, such as designating must-offer channels and major broadcasting programs.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.9
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• pp.1063-1070
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• 2014

Currently, The terrestrial MMS(Multi Mode Service) is considering to be adapted in the Korea. The objective and subjective video quality test was carried out to verify the current TV channel's video quality degradation by the MMS. In the objective assessment, MMS system showed better PSNR than current system. In the subjective assesment result, It's hard to find the perceive video quality degradation at overall assesment. Even though, The MMS's video quality will be improved at the documentary and entertainment genre. Comparing with the previous research at 2006 and 2008, It's the time to give the benefit of broadcasting technology to the people.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.503-514
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• 2016

The starting point of this study is an examination of the vital role of terrestrial broadcasting in Korean society, where ethnic minorities have increasingly become visible. Korean terrestrial broadcasters' mandate emphasises the broadcaster's responsibility to represent and reflect the range of public opinion and experiences beyond class, age, ethnicity and ideological orientation. The main purpose of this study is to visually examine the means through which terrestrial broadcasting generates discourses of We-ness and Otherness at times of change in the Korean society. The study focuses on prime-time broadcasting news programmes' visual representations of migrants and ethnic minorities.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.06a
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• pp.167-170
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• 2022

2022년은 세계 최초로 지상파 UHD 본방송이 2017년에 시작되고 5년이 경과한 시점이다. 이제는 과거의 추진 경과를 살펴보고 기술의 발전과 미디어 환경 변화에 필요한 정책을 새롭게 추진하는 노력이 필요한 시점이라고 할 수 있다. 2015년에는 "지상파 UHD 방송 도입을 위한 정책 방안"이 마련되고, 2020년에는 "지상파 UHD 방송 활성화 방안"이 수립되어 지상파 UHD 방송 추진의 중심 역할을 수행하였다. 시청자가 원하는 지상파 UHD 방송은 어떤 모습이고, 불편한 점은 무엇인지, 어떤 점을 개선해 주면 좋은지에 대한 질문과 그에 대한 답을 찾는 노력은 아쉬움이 남는다. 시청자들은 UHD 방송 화질에 만족하는지? HDTV를 UHD TV로 교체하기 위한 필요·충분조건은 무엇인지에 대한 질문의 답변을 지속적으로 분석할 필요가 있다. 지상파 방송사와 UHD KOREA는 그동안 조사한 시청자의 지상파 UHD 방송에 대한 통계자료를 분석하고 정리하였다. 이를 토대로 새로운 미디어 환경에 필요하고 UHD 미디어 정책 수립과 추진에 기여할 수 있는 시청자 조사와 분석을 지속적으로 추진하려고 한다.