• Title/Summary/Keyword: Telecommunication Company

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A Study on the Displacement of Mobile OTT Video Services on Home TV (모바일 OTT 동영상 서비스 이용이 홈 TV 시청에 미치는 영향에 관한 연구)

  • Kim, Joohyeon
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.434-445
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    • 2018
  • This study examined whether mobile OTT video service substitutes home TV by using 3 screen data of Nielson-KoreanClick. According to the 2SLS estimation results, when the time spent on mobile OTT video service increased by 1% p, the time spent watching home TV decreased by 12.4%. The results also showed that 1%p increase in the time spent using YouTube app and the mobile OTT video services provided by telecommunication company(Oksusu, Alleh TV, VideoPortal) reduced the time spent on watching terrestrial channels on TV by 16.2% and 23.9%, respectively. The displacement of mobile OTT video service on home TV will be accelerated in the near future. In order to resolve the issue of regulatory unfairness with pay TV services and to safeguard viewer's interests, discussions to establish regulation for OTT video services should be taken place more quickly.

A Study on Consumer Preferences for Partnership Model of Smartphone App (스마트폰 앱 광고 제휴모델에 대한 소비자 선호도 연구)

  • Nam, You-Jung;Kim, Myung-Gwan
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.6
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    • pp.223-227
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    • 2012
  • The core parties operating application stores can be categorized into two major groups. One of which is an application store that offers manufacturing and platforms while the other being telecommunication company orientated. Each group has an affiliated partnership. In a larger group, there are three major types of partnership such as "partnership that causes an increase in traffic","partnership through the sales within the application contents" and "partnership through advertisements". In order to find out whether teenagers and potential consumers in their twenties would prefer a "message-type advertising" or an "application-type advertising". Through experiment, we also figured out which type of advertising worked more effectively between the two given types.

A Study on Construction of Domain Ontology in Third-party Logistics (제3자 물류 환경에서 도메인 온톨로지 구축)

  • Gao, Li;Koh, Jin-Gwang;Bae, Si-Yeong;Lee, Hyun-Chang;Choi, Hyun-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.4
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    • pp.235-241
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    • 2011
  • A large number of industry and trade circulation enterprises integrate logistics resource. They give links of product transport to some professional logistics enterprises in order to reduce costs. We call these professional logistics enterprises as the Third-party Logistics. As the development of the computer and internet, the suppliers, buyers and the Third-party Enterprises connect each other with internet. And different company use different management software, so heterogeneous data become a big problem of the information system for Third-party Enterprises. We built the logistics ontology with prot$\'{e}$g$\'{e}$, and translate it in OWL. We also built the rules for Logistics Ontology to improve the limitations of the OWL. Then we design the intelligent system for 3PL Enterprises Distribution Center based on Logistics Ontology and Logistics Rules. At final, we give an example to show the workflow visually.

Performance Analysis of OFDM-DSRC System Using LMMSE Equalization Technique (LMMSE 등화기법을 적용한 OFDM-DSRC 시스템의 성능분석)

  • Sung Tae-Kyung;Kim Soon-Young;Rhee Myung-Soo;Cho Hyung-Rae
    • Journal of Navigation and Port Research
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    • v.29 no.1 s.97
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    • pp.23-28
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    • 2005
  • The signal in wireless multi-path channel is affected by fading and ISI because of high data rate transmission, so the signal has the high error rate. The present modulation and demodulation method of DSRC system can not expect sufficient for providing data service over 1 Mbps, so the channel equalization and advanced modulation and demodulation methods are required. OFDM is generally known as an effective technique for high data rate transmission system, since it can prevent ISI by inserting a guard interval. However, a guard interval longer than channel delay spread has to be used in each OFDM symbol period, thus resulting a considerable loss in the efficiency of channel utilization Therefore the equalizer is necessary to cancel ISI to accommodate advanced ITS service with higher bit rate and longer channel delay spread condition In this paper, the channel equalizer for the OFDM -DSRC system was designed and its performance in a multi-path fading environment was evaluated with computer simulation.

A Study on V.M.D(Visual Merchandising Design) Environment of Mobile Telecommunication Company Store (이동통신 회사 매장의 V.M.D(Visual Merchandising Design) 환경에 관한 연구)

  • Kim, Jong Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1589-1594
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    • 2013
  • V.M.D(Visual Merchandising Design) covers every space, environment, and visually stimulating factor. This includes not only the architectural appearance but interior, graphic sign boards, window display, layout, store appliances, lighting, and even the looks and service attitude that sales employees have and show to customers. V.M.D aims to display merchandise in multiple ways; to heighten brand images; to steadily lure many customers to the store. One of the characteristics that V.M.D has is, that this abandons the previous design concept which solely puts stress on luxurious interior-focused display; that this displays merchandise in a rational and systemic way and induces customers to buy products. In this regard, the objective of this study is to study brand perception and effect of V.M.D displayed in the stores, on customers, and thereby to present the concepts of V.M.D, suitable for display in the stores, which can be used continuously in the future.

Analysis of Security Threats from Increased Usage of Mobile App Services (모바일 앱 서비스 이용 증가로 인한 보안 위협 분석)

  • Choi, Heesik;Cho, Yanghyun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.14 no.1
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    • pp.45-55
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    • 2018
  • Recently, because the arrival of the fourth industrial revolution era, many information and telecommunication services have grown rapidly in the mobile business market. So, companies are based Mobile Apps on user customized services and expanding their services. From the standpoint of the business, to generate revenue, the company needs to maintain the existing current computer environment and develop Mobile Apps to offer convenience in various areas such as finance, admiration, e-commerce and sales support. However, as the number of users increase due to expansion of various Mobile services, security threats that are related to Mobile Apps are increasing and its damage is also increasing. Due to the rapid technological transformation of Mobile devices using the Internet, the level of security threats to Smartphones are rising and getting more advance, so this thesis is structured as follows. In Chapter 2, it will look at the overall trends of Mobile Apps as related research. In Chapter 3, it will discuss various security concerns that related to the latest Mobile Apps and learn about the threatening factors. In Chapter 4, it will compare and analyze the threatening factors. Then it will find and suggest the possible plan. In Chapter 5, it will end with conclusion. Finally, to protect mobile devices from security threats, the environment of operating system which manages the resources and data of Apps needs to be protected. Also, it is important that users to have awareness and check activation FinTech technology security in the process of simple payment with fingerprint or IC card.

A Study on the Importance and Satisfaction of Consumers in Selecting a Side Dish at a Coffee Shop (커피전문점 소비자의 사이드메뉴 선택 시 중요도와 만족도 연구)

  • Kim, Ae-Young;Lee, Su Jeong;Ko, Seong Hee
    • Korean journal of food and cookery science
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    • v.29 no.2
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    • pp.169-175
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    • 2013
  • The purpose of this study was to provide the basic information necessary to efficiently run a coffee shop. It comparatively analyzes the relative importance and satisfaction of side menu selection characteristics through analyses on customer importance-satisfaction when selecting a side menu as well as their usage behavior of the side menu at coffee shops. According to reason price the analysis result on the differences in the coffee shop side menu importance and satisfaction, there was a difference because the importance of selecting a side menu was higher for the attributes of taste, health, packing & appearance, economics and personnel service compared to satisfaction among which the price of a side menu was found to be the top priority for improvement. The significance of coffee shop side menu for the respondents prior to usage as well as their satisfaction after usage was evaluated in order to comparatively analyze the relative importance and achievement of each characteristic through the IPA. The result indicated that the variables positioned in the Concentrate Here area (II) were related to economic feasibility such as reasonable price, appropriate price of set menu, telecommunication company affiliated service and coupon usage and point accumulation. As for the Keep up the Good Work area (I), there were many variables regarding personnel service including taste of side menu, blending with coffee, clean packing, clean packaging, staff's side menu knowledge, staff's quick response, staff's politeness and staff's sincere response. As for the variables in the Low Priority area (III), health variables on health such as nutritional value, eco-friendly food materials and calories were observed.

Magnetic Signals Analysis for Vehicle Detection Sensor and Magnetic Field Shape (자기신호분석을 통한 차량의 감지센서와 자기형상에 관한 연구)

  • Choi, Hak-Yun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.2
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    • pp.349-354
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    • 2015
  • This paper is about utilizing magnetic sensor to measure magnetic signal and analyze the form of magnetic signal for vehicle detection. For magnetic sensor, MR sensor from Honeywell company was used, and Helmholtz coil of which 3 axis' length is 1.2 m was manufactured to check the capability of the sensor and estimate its ability to detect the magnetic field. Vehicle detection was performed in following steps: installing sensor in road lane and non-road lane; estimating magnetic field when the vehicle is run by the driver; and estimating magnetic field of 7 different vehicles with different sizes. Also, sensor was installed at SUV and small-sized vehicle's park and non-park area to analyze the form of magnetic field. Lastly, the form of magnetic field made by different parts of the vehicle was analyzed. Based on the analysis, the form of magnetic field's magnetic peak value was bigger for road lane than non-road lane, complicated form was useful to distinguish the road lane above the installed sensor and the location of the running car, and the types of vehicle could be sorted because the variance of the magnetic field was bigger for bigger size of the vehicle. Also, it was confirmed that the forms of vehicle in parts-by-parts estimates.

Analyzing consumer preferences by major attributes of in-vehicle infotainment systems (차량용 인포테인먼트 시스템의 주요 속성에 대한 이용자 선호 분석)

  • Kim, Junghwan;Kim, Min Sung
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.617-626
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    • 2022
  • With the advent of the autonomous driving era, automobiles are being discussed as an extension of the media. The growth of the in-vehicle infotainment(IVI) system can provide various benefits and values to the driver and passengers. Although the development and research of related technologies is being carried out, there has been no research that specifically identified users' valuation on the main attributes of IVI systems. This study uses conjoint analysis to investigate key attributes and users' preferences. The results indicate that the most important attribute for IVI system is provider, followed by system operation type, main service and content type. For each attribute, consumers prefer a detachable infotainment system provided by a telecommunication company, and prefer to use information-oriented services and content that they have previously consumed. This paper provides practical implications, especially in terms of convergence, that operators can refer to in IVI development.

A Study on the Impact of Business Continuity Management System (BCMS) on Disaster Management Performance and Disaster Site Response (사업연속성경영시스템(BCMS)이 재난관리 성과와 재난현장 대응에 미치는 영향에 관한 연구)

  • Jae-Sung Shin;Chong-Soo Cheung
    • Journal of the Society of Disaster Information
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    • v.20 no.2
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    • pp.430-439
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    • 2024
  • Purpose: The purpose of this study is to analyze the impact of seven sub-components of the business continuity management system(BCM) on disaster management performance and disaster site response. Method: After establishing a hypothesis through prior research and conducting a survey of employees of telecommunication business organizations, a total of 327 pieces of data were gathered and the hypothesis was verified through statistical analysis. Result: First, the leadership, planning, support, operation, and performance evaluation of the business continuity management system were found to have a positive (+) impact on disaster management performance. Second, leadership, planning, support, operation, performance evaluation and improvement were found to have a positive (+) impact on disaster scene response. Conclusion: The business continuity management system was confirmed to have an overall significant impact on disaster management performance and disaster site response. In order to improve a company's disaster management performance and ability to respond to disaster scenes, it is necessary to establish and operate a business continuity management system.