• Title/Summary/Keyword: Technology-Service Relationship

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Mediating Effect of Organizational Culture Supporting Work-Life Balance on the Relationship between Work-Life Balance and Quality of Nursing Service in Clinical Nurses (임상간호사의 일과 삶의 균형과 간호서비스 질의 관계에서 일과 삶의 균형 조직문화가 미치는 매개효과)

  • Cho, Jeonghwa
    • Korean Journal of Occupational Health Nursing
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    • v.30 no.3
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    • pp.79-89
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    • 2021
  • Purpose: This study aimed to confirm the mediating effect of work-life balance organizational culture in the relationship between work-life balance and quality of nursing service for clinical nurses. Methods: Participants included 224 nurses from four hospitals located in D city. Data was collected from 3 to 21 August 2020 using a self-report questionnaires. Descriptive statistics, t-test, one-way ANOVA, Scheffé test, and Pearson's correlation coefficient were used for analysis. The mediating effect was assessed by Baron and Kenny's three-step hierarchical regression analysis and bootstrapping methods. Results: There were significant relationships between work-life balance and work-life balance organizational culture (r=.45, p<.001), work-life balance and quality of nursing service (r=.18, p=.005), and work-life balance organizational culture and quality of nursing service (r=.34, p<.001). Also, work-life balance organizational culture (β=.32, p<.001) showed a total mediating effect on the relationship between work-life balance and quality of nursing service. Conclusion: The development and provision of programs that can improve the work-life balance and establish an organizational culture that supports it will help improve the quality of nursing services.

Does Brand Love Precede Brand Loyalty? Empirical Evidence from Saudi Airline Customers in Strategic Alliance Setting

  • SOOMRO, Yasir Ali;BHUTTO, Muhammad Yaseen;ERTZ, Myriam;SHAIKH, Ahsan-ul-Haq;BAESHEN, Yasser;Al BATATI, Bader
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.6
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    • pp.81-93
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    • 2022
  • This research aims to construct a model that combines brand love, brand loyalty, brand image, customer satisfaction, and service quality into a single model, with brand loyalty coming foremost, and test its predictive power in building brand love. Moreover, mediating effect of customer satisfaction and brand image on service quality and brand loyalty affecting brand love was checked. The study adopted an alliance context using an existing SERVQUAL model, a bi-dimensional aspect of brand loyalty and parasocial love relationship theory, to identify brand love as a construct or outcome in the consumer-brand relationship. Using a quantitative approach, survey questionnaires were distributed by unrestricted random sampling among 507 Saudia Airlines customers. Data were analyzed using structural equation modeling with SmartPLS 3.0. The results revealed significant relationships between four variables except for the brand image. It was found that brand image had no mediating effect on the relationship between service quality and customer loyalty. The outcome of this study highlights the importance of airline alliances for service quality, which leads to positive customer satisfaction, brand image, and customer loyalty. A unique contribution of the study is that it revealed that brand loyalty is also an antecedent of brand love.

Consumers' Usage Intentions on Online Product Recommendation Service -Focusing on the Mediating Roles of Trust-commitment- (온라인 상품추천 서비스에 대한 소비자 사용 의도 -신뢰-몰입의 매개역할을 중심으로-)

  • Lee, Ha Kyung;Yoon, Namhee;Jang, Seyoon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.5
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    • pp.871-883
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    • 2018
  • This study tests consumer responses to online product recommendation service offered by a website. A product recommendation service refers to a filtering system that predicts and shows items that consumers would like to purchase based on their searches or pre-purchase information. The survey is conducted on 300 people in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using confirmatory factor analysis and structural equation modeling by AMOS 20.0. The results show that personalization quality does not have a significant effect on trust, but relationship quality and technology quality have a positive effect on trust. Three types of quality of recommendation service also have a positive effect on commitment. Trust and commitment are factors that increase service usage intentions. In addition, this study reveals the moderating effect of light users vs heavy users based on online shopping time. Light users show a negative effect of personalization quality on trust, indicating that they are likely to be uncomfortable to the service using personal information, compared to heavy users. This study also finds that trust vs commitment is an important factor increasing service usage intentions for heavy users vs light users.

Impact of Science and Technology Information Service Quality Satisfaction and Perceived Importance on User Loyalty (과학기술 정보서비스품질에 대한 만족도와 중요도 인식이 이용자 충성도에 미치는 영향)

  • Lee, Seon-Hee;Kim, Wan-Jong
    • Journal of Korean Library and Information Science Society
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    • v.47 no.3
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    • pp.365-382
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    • 2016
  • In this paper, impact of science and technology information service quality satisfaction and perceived importance on the user loyalty was studied to find the way of improvement of information service quality. To analyze the impact among service quality variables, the research questions and hypothesis are set and statistical analysis on 641 survey answers was conducted. The correlation between satisfaction and perceived importance regarding each service quality item was high. Relationship between satisfaction of every item of the service quality and overall satisfaction was verified by multiple regression analysis. As a result, the five out of seven independent variables are statistically significant influence to the dependent variable. Relationship between the perceived importance and loyalty for each item was verified by multiple regression analysis was confirmed that the four out of seven independent variables are statistically significant influence to the dependent variable. The overall satisfaction is having an effect on loyalty verified through simple regression analysis.

A Study on the Evaluating Service Quality in Special Subject Repository: Focused on the 5·18 Archives

  • Lee, Dae-Hong;Hong, Hyun Jin
    • International Journal of Knowledge Content Development & Technology
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    • v.7 no.4
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    • pp.85-106
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    • 2017
  • The purpose of this study is to measure and analyze the quality of service provided to the users by evaluating the service quality of the May 18 Democratic Uprising Archives, which is a representative,special subject repository, using the SERVQUAL model. To do this, revealing the relationship between factors such as service satisfaction of the archive users, overall service quality and intention of the action. Through this, this study developed service evaluation factors by considering the special subject repository.

The Empirical Analysis on the Performance of Inter-firm Network Management in the IT Service Firms (IT서비스 기업에서의 네트워크 경영 관련 성과 요인에 대한 실증 연구)

  • Ahn, Yeon S.
    • Journal of Information Technology Services
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    • v.10 no.1
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    • pp.47-64
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    • 2011
  • In the IT(Information Technology) service, which supply the solutions related to business management and IT, network construction and application trends, the related service business are increasing according to the enlargement of project scope and the diversity of project types as the need of service customers. In this paper, I propose the significant effect factors on the network management of IT service firms. The key findings are from the analysis result about 94 IT service firms as follows. For implementation the high performance of network management in the IT service firms, the strategic elements in the process of network construction are more conceived highly than the basic element in them. Also the perspective of project objectives are considered than the nominal perspectives in the partner selection process. The competency of partner firms', the cooperation process between the partner firms', network relation operation management and network relation structure management are the significant effect factors of network management.

The Effect of Beauty Service Worker's Behavioral Routines on Service Performance and Work Performance: Mediating Effect of Self-Efficacy (뷰티 서비스 종사자의 행동루틴이 서비스수행 및 업무성과에 미치는 영향: 자기효능감의 매개효과)

  • Ji-Eun You;Ji-Young Yoo
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.6
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    • pp.1213-1224
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    • 2023
  • The purpose of this study was to analyze the mediating role of self-efficacy in the relationship between the behavioral routines of beauty service workers on service performance and work performance. The subjects of the study were 311 beauty consumers in Seoul and Gyeonggi, and data were collected and analyzed using a structured questionnaire. For data analysis, descriptive statistics, confirmatory factor analysis(CFA), correlation analysis, structural equation model analysis(SEM), and mediating effect analysis using bootstrapping techniques were conducted. The conclusions drawn through a series of research procedures are as follows. First, the behavioral routines of beauty service workers were found to have a statistically significant positive(+) effect on self-efficacy, service performance, and work performance. Second, the self-efficacy of beauty service workers was found to have a statistically significant positive (+) effect on service performance and work performance. Third, the partial mediating effect of self-efficacy was shown in the relationship between beauty service workers' behavioral routines, service performance, and work performance.

How Should Service Innovation Strategy be Aligned with Business Strategy? : Focused on the Moderating Effect of IT Capability (서비스혁신 전략과 비즈니스 전략 간 연계와 정보기술 역량의 조절효과에 관한 연구)

  • Ryu, Hyun-Sun;Lee, Jae-Nam
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.195-229
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    • 2015
  • Service innovation is considered a new way to gain competitive advantage and enhance firm performance. However, service innovation does not always guarantee the desired outcome. The effective organization and management of well-planned service innovation practices, which are consistent with the firm's business environment, become a critical challenge for service innovation success. In addition, an increasing number of studies have focused on the role of information technology (IT) capability in service innovations. Most studies on service innovation have focused on the influences of the strategic alignment and IT capability separately. In contrast, the current study combines them by investigating the positive moderating effect of IT capability on the alignment between business strategy and service innovation strategy. Based on data collected from 183 service firms in Korea, we first explore the effect of service innovation strategies when coupled with different business strategies on better firm performance. We then investigate the moderating effect of IT capability on the relationship between strategic alignments and firm performance. Empirical evidence indicates that a synergistic effect between alignment and IT capability on firm performance exists. Firms that have aligned service innovation strategy with business strategy should consider improving their organizational IT capability to ensure substantial leverage.

The Effect of Technology Readiness and Customer Participation on Service Quality, Customer Satisfaction and Service Repurchase Intention - Focused on Family Restaurants (기술준비도와 고객참여가 서비스품질, 고객만족, 서비스 재구매의도에 미치는 영향 - 패밀리레스토랑을 중심으로)

  • Kim, Hyo-Jin;Han, Sang-Lin
    • Journal of Digital Convergence
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    • v.11 no.9
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    • pp.67-78
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    • 2013
  • The purpose of this research is to draw family restaurant's strategic operation plan by seeking factors in diverse angles that can affect consumer's evaluation on the service of family restaurant that executes SST(Self Service Technology). For this purpose the research investigated the relationship among technology readiness, customer participation, service quality, customer satisfaction and service repurchase intention. As a result, First optimism and innovation in technology readiness positively affected service quality. Second, emotional participation and physical participation in customer participation positively affected service quality, but informational participation did not positively affect service quality. Third, service quality positively affected customer satisfaction, and customer satisfaction positively affected service repurchase intention. Therefore, this research confirmed marketing effectiveness of technology readiness and customer participation and proved the possibility of service quality, customer satisfaction and service repurchase intention as antecedent variables.

Internet Personal Broadcasting Service Quality Impact on Continuous Use Intention : Focused on YouTube (1인 미디어 서비스품질이 사용자 만족과 지속사용의도에 미치는 영향 : YouTube를 중심으로)

  • Lee, Youn Sun;Suh, Chang Juck;Lee, Hay Jung
    • Journal of Information Technology Services
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    • v.18 no.5
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    • pp.99-117
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    • 2019
  • In recent years, the one-person media has increasingly gained popularity. The purpose of this study is to investigate the relationship among the service quality, satisfaction and intention of continuous use of one-person media service and to further examine the mediating effect of satisfaction operating on the relationship between the service quality and intention of continuous use. Based on the literature review, hypotheses were developed and the research model was built for testing. The sample of 358 users was selected to achieve these objectives. From the analysis of PLS(Partial Lease Square Path Analysis), key research findings are summarized as follows. First, relationships among the service quality, satisfaction, and intention of continuous use were all positively correlated each other. Second, the effect of service quality on intention of continuous use was mediated by satisfaction. Third, the content quality of one-person media has the higher effectiveness than platform quality to satisfaction and intention of continuous use. Results of this paper are expected not only to emphasize the importance of satisfaction based on the service quality, but also to provide multifaceted implications and directions for the management of one-person media service effectively.