Journal of the Korean Applied Science and Technology (한국응용과학기술학회지)

The Korean Society of Applied Science and Technology (한국응용과학기술학회)
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The Effect of Beauty Service Worker's Behavioral Routines on Service Performance and Work Performance: Mediating Effect of Self-Efficacy

뷰티 서비스 종사자의 행동루틴이 서비스수행 및 업무성과에 미치는 영향: 자기효능감의 매개효과

  • Received : 2023.09.01
  • Accepted : 2023.12.21
  • Published : 2023.12.30
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Abstract

The purpose of this study was to analyze the mediating role of self-efficacy in the relationship between the behavioral routines of beauty service workers on service performance and work performance. The subjects of the study were 311 beauty consumers in Seoul and Gyeonggi, and data were collected and analyzed using a structured questionnaire. For data analysis, descriptive statistics, confirmatory factor analysis(CFA), correlation analysis, structural equation model analysis(SEM), and mediating effect analysis using bootstrapping techniques were conducted. The conclusions drawn through a series of research procedures are as follows. First, the behavioral routines of beauty service workers were found to have a statistically significant positive(+) effect on self-efficacy, service performance, and work performance. Second, the self-efficacy of beauty service workers was found to have a statistically significant positive (+) effect on service performance and work performance. Third, the partial mediating effect of self-efficacy was shown in the relationship between beauty service workers' behavioral routines, service performance, and work performance.

본 연구의 목적은 뷰티 서비스 종사자들의 행동 루틴이 서비스수행 및 업무성과에 미치는 영향 관계에서 자기효능감의 매개역할을 분석하고자 하였다. 연구대상자는 서울·경기 소재 뷰티 소비자 311명이며, 구조화된 설문지를 이용하여 자료를 수집하고 분석되었다. 자료 분석은 기술통계, 확인적 요인분석, 상관관계분석, 구조방정식모델 및 bootstrapping 기법을 이용한 매개효과 분석을 실시하였다. 일련의 연구절차를 통하여 도출된 결론은 다음과 같다. 첫째, 뷰티 서비스 종사자의 행동 루틴은 자기효능감, 서비스수행, 업무성과에 모두 통계적 유의한 정적(+) 영향을 미치는 것으로 나타났다. 둘째, 뷰티 서비스 종사자의 자기효능감은 서비스수행 및 업무성과에 통계적 유의한 정적(+) 영향을 미치는 것으로 나타났다. 셋째, 뷰티 서비스 종사자의 행동 루틴과 서비스수행 및 직무성과와의 관계에서 자기효능감의 부분 매개효과를 나타내었다.

Keywords

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