• Title/Summary/Keyword: Technology maturity

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Effects of firm strategies on customer acquisition of Software as a Service (SaaS) providers: A mediating and moderating role of SaaS technology maturity (SaaS 기업의 차별화 및 가격전략이 고객획득성과에 미치는 영향: SaaS 기술성숙도 수준의 매개효과 및 조절효과를 중심으로)

  • Chae, SeongWook;Park, Sungbum
    • Journal of Intelligence and Information Systems
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    • v.20 no.3
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    • pp.151-171
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    • 2014
  • Firms today have sought management effectiveness and efficiency utilizing information technologies (IT). Numerous firms are outsourcing specific information systems functions to cope with their short of information resources or IT experts, or to reduce their capital cost. Recently, Software-as-a-Service (SaaS) as a new type of information system has become one of the powerful outsourcing alternatives. SaaS is software deployed as a hosted and accessed over the internet. It is regarded as the idea of on-demand, pay-per-use, and utility computing and is now being applied to support the core competencies of clients in areas ranging from the individual productivity area to the vertical industry and e-commerce area. In this study, therefore, we seek to quantify the value that SaaS has on business performance by examining the relationships among firm strategies, SaaS technology maturity, and business performance of SaaS providers. We begin by drawing from prior literature on SaaS, technology maturity and firm strategy. SaaS technology maturity is classified into three different phases such as application service providing (ASP), Web-native application, and Web-service application. Firm strategies are manipulated by the low-cost strategy and differentiation strategy. Finally, we considered customer acquisition as a business performance. In this sense, specific objectives of this study are as follows. First, we examine the relationships between customer acquisition performance and both low-cost strategy and differentiation strategy of SaaS providers. Secondly, we investigate the mediating and moderating effects of SaaS technology maturity on those relationships. For this purpose, study collects data from the SaaS providers, and their line of applications registered in the database in CNK (Commerce net Korea) in Korea using a questionnaire method by the professional research institution. The unit of analysis in this study is the SBUs (strategic business unit) in the software provider. A total of 199 SBUs is used for analyzing and testing our hypotheses. With regards to the measurement of firm strategy, we take three measurement items for differentiation strategy such as the application uniqueness (referring an application aims to differentiate within just one or a small number of target industry), supply channel diversification (regarding whether SaaS vendor had diversified supply chain) as well as the number of specialized expertise and take two items for low cost strategy like subscription fee and initial set-up fee. We employ a hierarchical regression analysis technique for testing moderation effects of SaaS technology maturity and follow the Baron and Kenny's procedure for determining if firm strategies affect customer acquisition through technology maturity. Empirical results revealed that, firstly, when differentiation strategy is applied to attain business performance like customer acquisition, the effects of the strategy is moderated by the technology maturity level of SaaS providers. In other words, securing higher level of SaaS technology maturity is essential for higher business performance. For instance, given that firms implement application uniqueness or a distribution channel diversification as a differentiation strategy, they can acquire more customers when their level of SaaS technology maturity is higher rather than lower. Secondly, results indicate that pursuing differentiation strategy or low cost strategy effectively works for SaaS providers' obtaining customer, which means that continuously differentiating their service from others or making their service fee (subscription fee or initial set-up fee) lower are helpful for their business success in terms of acquiring their customers. Lastly, results show that the level of SaaS technology maturity mediates the relationships between low cost strategy and customer acquisition. That is, based on our research design, customers usually perceive the real value of the low subscription fee or initial set-up fee only through the SaaS service provide by vender and, in turn, this will affect their decision making whether subscribe or not.

A Comparative Study on Maturity Levels of Information Technology (정보기술수준 비교분석 연구)

  • 이상엽;이주현
    • The Journal of Information Technology and Database
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    • v.4 no.1
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    • pp.129-138
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    • 1997
  • In today's competitive environment, Information Technology is a resource of primary importance to most organizations. This paper compares Korea's IT maturity levels with respect to those of other major nations. For this research, we used an empirical approach, based on experts surveys. IT classification framework proposed by ETRI is adopted to organize the responses. The results of this study can be used for strategic IT planning by the government.

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Maturity and Spawning of Brown Sole, Pleuronectes herzensteini (Jordan et Snyder) in the East Sea of Korea (한국 동해안 참가자미, Pleuronectes herzensteini (Jordan et Snyder)의 성숙과 산란)

  • Cha, Hyung Kee;Park, Kie Young;Lee, Sung Il;Park, Heon Woo;Kwon, Hyeok Chan;Choi, Soo Ha
    • Korean Journal of Ichthyology
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    • v.18 no.4
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    • pp.363-367
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    • 2006
  • The maturity and spawning of brown sole, Pleuronectes herzensteini were investigated using samples randomly collected in the East Sea of Korea from April, 2003 to March, 2004. We analyzed monthly changes in maturity stages, gonadosomatic index (GSI), egg diameter, fecundity (F), total length (TL) at 50% group maturity, and sex ratio. The spawning period was February to May, and the main spawning period was March to April. The fecundity was 38,702 eggs at 22 cm (TL) to 133,085 eggs at 37 cm (TL), and the relationship between TL and F was $F=11.307TL^{2.628}$. The TL at first maturity was 15 cm and at 100% maturity, 21 cm. Thus, TL at 50% group maturity was estimated to be 17.8 cm, which corrensponded to the age of 3 years. The sex ratio was 60.2 for female and 39.8 for male, where the female population was seen to be slightly predominant.

Measures for e-Learning Policy Effectiveness Improvement through Analysis of Maturity of Korean Policy Application (이러닝 지원정책 활용성숙도 분석을 통한 정책 효과성 제고 방안)

  • Noh, Kyoo-Sung;Park, Sanghwi
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.11-19
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    • 2013
  • In this study, we analyze how the difficulties of e-learning firms' management affect to the maturity of the practical use of e-learning research & development (R&D) policies. And we explore the method that can enhance the effectiveness of policy. In the pursuit of this purpose, we use the 2012 South Korea e-learning industry survey data. Using variables of recognition of policy, experience of policy, and intention to use of policy, we find the maturity model of six stages. And we analyze the impact of the difficulties of operation, technology development, marketing to the maturity model. As a result, the more e-learning firms have problems of fund management and technology commercialization, they are located the higher maturity of the use of policy. Based on the results of these studies, we discuss the implication for how can enhance the effectiveness of policies.

National Cultural Dimensions and their Impact on Quality Management Maturity and Project Quality Performance: Focusing on ITER Project (국가의 문화차원이 품질경영 성숙도 수준과 프로젝트 품질에 미치는 영향: ITER 프로젝트를 중심으로)

  • Hyun, Young-Jun;Song, Haegeun;Park, Young-Taek
    • Journal of Korean Society for Quality Management
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    • v.45 no.2
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    • pp.247-260
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    • 2017
  • Purpose: The study is aimed to identify the national cultural dimensions that are affecting the quality management (QM) maturity level and the project quality performance, and analyze their relationships. Methods: This study collected the data of QM Maturity level based on Crosby's QM maturity model and the project quality performance using the Iron Triangle (Quality, Time/Schedule and Cost) from the employees who are participating in the ITER Project across the major 8 countries (China, France, Italy, Japan, Korea, Russia, U.K. and U.S.A.). Three research hypotheses are proposed concerning the national cultural dimensions in this study and Hofstede's five cultural dimensions framework are used for the statistical test. Results: The results are two folds in the study: First, there is a significant positive correlation between the QM maturity level and the project quality performance. Second, three cultural dimensions (Collectivism, Large Power Distance and Strong Uncertainty Avoidance) and five cultural dimensions (Collectivism, Large Power Distance, Strong Uncertainty Avoidance, Feminity and Long Term Orientation) have a positive impact on the QM maturity level and the project quality performance respectively. Conclusion: From the results, the understanding and consideration of the culture difference among the countries participating International Collaboration R&D project are recommended.

Reproduction study of purplish Washington clam, Saxidomus purpuratus in Jinhae bay, Korea : Spawning and shell length at 50% sexual maturity (한국 진해만 해역에 분포하는 개조개, Saxidomus purpuratus의 재생산 연구 : 산란 및 군성숙각장)

  • Lee, Sun Kil;Chang, Dae Soo;Kim, Jong Bin;Park, Mi Ae
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.49 no.4
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    • pp.449-458
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    • 2013
  • This study investigated purplish Washington clam, Saxidomus purpuratus on its gonadal development, reproductive cycle and shell length (age) at 50% female group maturity from January to December 2011 in Jinhae Bay, Korea. This species is dioecious. The gonad index (GI) began to increase in January, reached the maximum value in May and to decrease in June, reached the minimum value in September then to increase slowly in October again. The reproductive cycle of the clams can be divided into five successive stages: the early active stage (Ea, from February to March), the late active stage (La, from January to March and October to December), the ripe stage (R, from January to May), the spawning stage (S, from June to December) and the degenerative and inactive stage (Ia, from January to February and November to December). The spawning periods were from June to December and the main spawning periods were from July to October. The shell length at 50% female group maturity (SL50) was estimated to be 63.6 mm, which can be converted as sexual maturity age of 2.2 year.

Maturity and spawning of the pointhead flounder, Hippoglossoides pinetorum in the coastal waters off Gangwon-do, East Sea (동해 강원도 연안 용가자미, Hippoglossoides pinetorum의 성숙과 산란)

  • YANG, Jae-Hyeong;CHO, Jung-Hyun;KIM, Jong-Bin;PARK, Jeong-Ho;LEE, Soo-Jeong;YOON, Byoung-Sun
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.54 no.4
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    • pp.296-305
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    • 2018
  • Maturity and spawning of the pointhead flounder, Hippoglossoides pinetorum were investigated on the basis of samples collected in the coastal waters off Gangwon-do, East Sea from January 2012 to December 2013. The average total length of H. pinetorum was 25.0 cm and 21.9 cm for females and males, respectively. The spawning period was from May to July according to monthly changes gonadosomatic index (GSI) and maturity stages. The spawning period in Gangwon-do was delayed relatively to that in Gyeongbuk-do. The mature egg diameter ranged between $300-700{\mu}m$. The relationship between TL and fecundity (F) was F = 63.574 TL - 1471.3 ($R^2=0.7603$), that is, the larger total length, the more fecundity H. pinetorum had. We estimated that the TLs at 50% group maturity were 25.6 cm for females and 19.9 cm for males. The spawning ecology by sea area should be considered efficient resource management for H. pinetorum. Furthermore, it is necessary to study more on the relationships among growth, maturity and water temperature variations in the East Sea.

The Relationship between the Professionalism of Nail Technicians and Job Performance: Centered on the Mediating Effect of Customer Orientation. (네일리스트의 전문성과 업무성과 간 관계: 고객지향성의 매개효과를 중심으로)

  • Su-Jeong Kim
    • Journal of Advanced Technology Convergence
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    • v.2 no.3
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    • pp.43-47
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    • 2023
  • The purpose of this paper was to empirically verify the effect of nail list maturity on work performance and customer orientation, and analyzed 300 adult female nail beauty workers (nailists) working at nail salons across the country. As a result of investigating the research hypothesis, it was found that the maturity of the nail list had a significant effect on work performance, and the maturity of the nail list had a significant effect on customer orientation. Given the increasing number of novice nail artists, it is inferred that the maturity of a nail artist can directly manifest in procedural outcomes and revenue aspects. Consequently, strategies to enhance the maturity of nail artists are expected to profoundly influence customer orientation and job performance. There was a scarcity of prior research discussing maturity from the perspective of nail beauty or other beauty fields (skin, hair, etc.), which posed challenges in our discourse. We anticipate in-depmore th follow-up research in the future.

A Study on Readiness Assessment for The Acquisition of High Quality Weapon System (고품질 무기체계 획득을 위한 성숙도평가 방안 소개)

  • Kim, Hyun Woo;Woo, Soon;Jang, Bong Ki
    • Journal of Korean Society for Quality Management
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    • v.41 no.3
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    • pp.395-404
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    • 2013
  • Purpose: Technology readiness assessment(TRA) used as a standard readiness assessment tool in the acquisition program of weapon system has some limitations in the comprehensive understanding of the complex system. Therefore, this research is intended to suggest a holistic maturity assessment method for the acquisition of high quality weapon system. Methods: Technology readiness level(TRL), manufacturing readiness level(MRL), integration readiness level(IRL) and system readiness level(SRL) developed to assess system maturities in the various aspects are compared and analyzed to draw an improvement avenue for the current readiness assessment method. Results: TRL, MRL, IRL and SRL have large differences in their maturity targets during the acquisition life cycle: technological performance, manufacturing capability, interface between components and total system, respectively. They complement one another's shortcomings Conclusion: To achieve a successful acquisition of high quality weapon system, multi-dimensional readiness assessment is required. Therefore, comprehensive readiness assessment using TRL, MRL, IRL and SRL will contribute to the acquisition of high quality weapon system through the accurate maturity information of overall system.

An Empirical Study on Influencing Factors of Enterprise Architecture Maturity Level : Focusing on the Public Agencies (정보기술아키텍처 성숙도에 영향을 미치는 요인에 관한 실증적 연구 : 공공기관을 중심으로)

  • Park, Hyun-Woo;Park, Il-Kyu;Kim, Sang-Hoon
    • Journal of Information Technology Services
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    • v.8 no.4
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    • pp.57-73
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    • 2009
  • The rapid development of IT and the large-scale investment of IT motivate the public agencies to find the ways of effective IT management. Even though the public agencies adopt Enterprise Architecture (EA) as the new alternative for effective IT management, EA practices are still insufficient in the area of utilization and management after the adoption. Therefore, this research aims to identify the influencing factors for improving EA maturity level in terms of the long-term business activities such as establishment, management and utilization. Also, this research empirically identifies the influencing factors on the adoption and operation of EA in the public agencies, and clarifies how such factors impact on EA maturity level.