• Asia Marketing Journal
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• 제20권1호
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• pp.23-48
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• 2018

SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of "improving itself to give greater happiness to all of its customers" and the symbol mark of "Wings of Happiness" are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups. SK brand management can be analyzed, using the framework of 4 stages - 'infrastructure', 'planning', 'doing', and 'seeing' stages. In order to secure 'infrastructure' of brand management system, SK has invested huge resources to the 'SK BMS' (SK Brand Management System). At the 'planning' stage, the most important task of SK like other Korean business groups is perhaps to adopt a well-organized 'brand identity (BI) system' which may consolidate brand values of individual member companies. In actuality, SK BI consists of Customer Happiness located at the center and 3 other elements of Pride, Professionalism, and Customer-orientation. At the 'doing' stage, the slogan of 'OK! SK' and the logo of 'Wings of Happiness' have been placed at the core of the SK group brand building programs. SK adopts the principle of 'independent yet united', pinpointing that each member company independently works for its business performance but it is, at the same time, encouraged to integrate its capabilities for the SK group brand. In addition, SK has sought 'shared growth' with business partners for happiness for all the members in the society. 'Social Contribution Philosophy' based on SK value of 'creation of greater happiness' is again one of the most important guidelines for CSR (corporate social responsibility) at the doing stage. At the seeing stage, SK regularly evaluates its branding programs. SK has shown some very impressive achievements in brand management: (1) a core identity of 'Customer Happiness' participating member companies may share, (2) harmonious relationships between the group brand management office and brand management divisions of member companies, and (3) consistency-keeping in brand management over time. However, there remain two major challenges: (1) globalization of SK and (2) reinforcing sustainable superiority over not only Korean rivals but also global ones.

• The Research Journal of the Costume Culture
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• 제8권5호
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• pp.681-706
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• 2000

This study is intended to understand an implication system and significance in the current community which a body image symbolizes by correlating it with fashion that is on the rise as a principal issue in various fields. For this study, the symbolism of the body image was contemplated in terms of philosophy and art, and then on the basis of it, the symbolism of the body image shown in modern fashion design was analyzed through fashion works. The research results are as follows, 1. The manifestation of sex can be taken as the symbolism of the body image which is expressed in modern fashion design. Recently sexual chaos and vagueness such as homosexuality and bisexuality are expressed through a dress and its ornaments. Though displaying sexual characteristics of male and female as they are exposing a sign or a diagram, decorating a part of body or representing sex in garments, uncertain sex identity in modern society is manifested in dress and its ornaments. It is to deny absoluteness regarding sex and emphasize diversity indwelt in human beings, and after all it shows to pursue the human essence. 2. Another symbolism of the body image is body expression as the human race and an ethnic group. The discriminating situations and the restoration of their status appeared in modern fashion too. Moreover, their cultures and issues came to alter the aesthetic standard of body made from a view of the Western white supremacist. Hereupon, fashion trends like ethnic fashion, Orientalism and African look etc. appear according to this tendency, which represents race and national identity and in addition, which signifies to present transcendental human conception embracing alienated human conception. 3. The symbolism of the body image expressed in a body, and a dress and its ornaments as nature can be considered in terms of the concern on environmental contamination and the respect of echo system. Getting away from reigning over, developing and stamping down nature at their will, the human beings pursue unity with nature, which is described in fashion. They are stressing that natural materials and objects such as animal, plant and soil etc. should activily be introduced into fashion and humans are a communal fate group and should reframe their status in nature at last. 4. The body image shown in a body, a dress and its ornaments as technology is transformed and recreated by modern scientific techniques and medical science to show post human conception namely, forthcoming future human conception as a cyborg which loses individual identity. This presents a perfect future human conception with high level of preternatural power but after all, leaves us a task to seek the meaning of human existence in alienation caused by the loss of human identity and existence. In this manner, the moderns crave for perceiving the identity of a natural human being in the current thoughts tendency of the modern times such as postmodernism, post structuralism, deconstructionism, feminism and so on, which build discussions affecting the art and fashion worlds. The categories, like sexual characteristics indwelt in a human body, racial classifications, the natural environment surrounding human beings and development of science, bring out the importance of the internal and external meaning in today's fashion which a human body contains, and present sew human conception in the coming future society.

• Journal of Global Scholars of Marketing Science
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• 제10권
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• pp.27-43
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• 2002

The mediating role of job satisfaction and organizational commitment in the relationship between each of five job characteristics and turnover intentions was examined. Using Baron and Kenny(1986)'s approach for examining mediation hypotheses, results: (1) revealed that job satisfaction was a mediator in task significance-turnover intentions and autonomy-turnover intentions; (2) revealed that organizational commitment was a mediator in task identity-turnover intentions, task significance-turnover intentions, and autonomy-turnover intentions. The implications of the present findings were discussed.

• Journal of the Korea Convergence Society
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• 제11권11호
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• pp.147-154
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• 2020

The purpose of this study is to analyze how parents' income, goal, expectancy, and value affect their parents' child supporting behavior, and to understand the behavior of parents supporting their children of elite athletes. For this, the influence relations of parental supporting cost/time according to income, children's achievement level, parents' sports parenting objective, achievement expectancy, and task value were analyzed through simple regression analysis and hierarchical regression analysis. As a result of the study, income and identity objective had an effect on supporting time. Income affected the supporting cost. Achievement expectancy had a moderating effect of income on supporting cost, and usefulness value had a moderating effect on income and relational objective. It is significant that it provided a quantitative basis for understanding parents' child supporting behavior.

• The Journal of the Korea Contents Association
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• 제12권2호
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• pp.322-330
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• 2012

The purpose of this study is to examine the effect of the volunteer's job characteristics in university student on their volunteering satisfaction and continuance will. Based on Hackman and Oldham's theory of core job characteristics, this study analyzed 261 university students in Gangwon-do by survey. The results of this study are summarized as follows: The volunteering participation ratio of university student is 71.6%. volunteer's job characteristics, volunteering satisfaction and continuance will is showed lower level. And skill variety, task identity and feedback among Hackman and Oldham's 5 core job characteristics show positive influence on volunteering satisfaction, and skill variety, task indentity, task significance and feedback show positive influence on continuance will. As a result, volunteer's satisfaction and continuance will depended on the job characteristics. Therefore, to assure volunteer's satisfaction and continuance will, redesign for volunteer's job characteristics.

• The Korean Journal of Applied Statistics
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• 제12권2호
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• pp.705-709
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• 1999

We discuss the paper by Cho, Shin, Lee, and Han on the "information-relate" undergraduate statistics major program from the following perspectives: Recently, Korean universities are under re-structuring turmoil. To effectively confront the situation, we need both the vision and the strategy for statistics and statistics departments. For undergraduate statistics major program, our visions are 1) it should not be preliminary education program targeted for the graduate degrees, 2) it should be responsive to future social demand, and 3) it should incorporate the progressive identity of statistics as information and data science. As strategies, we propose 1) the effective integration and due balance among data collection, management and analysis, 2) the harmony and role development of computers and mathematics as statistical tools, 3) the statistics education through task-oriented problem solving, and 4) the emphasis of team work and communication skills.on skills.

• Proceedings of the Technology Innovation Conference
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• 기술경영경제학회 1997년도 제12회 동계학술발표회 논문집
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• pp.70-88
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• 1997

Recently, the interdisciplinary linkage between engineering and social science has received an increasing attention as an emerging education discipline. Due to intrinsic complexity of innovation process and heterogeneity of disciplinary nature, however there exists little, if not no, effort to draw a common framework in terms of educational scope and contents of the new subject. This paper presents a number of criteria and guidelines for building up new educational framework by integrating engineering subject and social science subject. Specifically, three neo-disciplines, technology policy, technology management, and economics of technology are considered since it is postulated that the forementioned disciplines have established academic identity and fundamental structure By nature, this paper is an exploratory and seminal one. It is not the purpose of this paper to provide a concrete table of contents of educational material. Instead, it merely brings up a discussion topic for the wide audience of academic arena, leaving the gradual consensus and convergence as future task.

• Journal of Korea Multimedia Society
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• 제23권5호
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• pp.658-666
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• 2020

PGP is an encryption software designed to provide information protection, security and authentication services for online communication systems. The characteristic of behavior done on the Internet is that you don't know the other person. It is very important to protect information from someone you cannot trust. So identification of the other person is an important task. PGP uses an digital signature algorithm to verify the identity of the other party. However, it is not accurate to check the other party's credibility. PGP increases trust as other users sign more on public keys of user. In other words, credibility is not perfect. In this paper, PGP certification system that key management in Ethereum blockchain, one of the blockchain platforms, is proposed. Key management in blockchain ensures data integrity, transparency and reliability.

• Korean Journal of Child Studies
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• 제8권1호
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• pp.15-29
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• 1987

The purpose of the present research was to investigate (I) the acquisition of character constancy of self and others as a function of age; (2) the pattern of acquisition of character constancy, and (3) the relationships between character constancy and conservation of number and mass. The subjects of this study were 160 children, 20 boys and 20 girls at each grade level, kindergarter through grade 3. The Character Constancy Tasks devised bi Rotenberg (1982) and conservation task of number and mass were administered to each child. Chi square, Guttman Scale analysis and Pearson's Correlation were used for the statistical analysis of data. The findings showed that there was increase with age in character constancy of others and of sell in that there was increase with age in children's belief that the characteristics of another person are stable across time and consistent despite changes in a person's appearance. Character constancy of others and of self were acquired in the developmental stages of identity, stability, and consistency. Character constancy of others and self correlated with the conservation of number and mass.

• Journal of The Korean Association For Science Education
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• 제10권2호
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• pp.25-37
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• 1990

Development of science education curriculum and instructional materials have been considered as the matt essential task for the establishment of scince education as an independent discipline, and for the intrenchment of status and identity of colles of Education The aim of this study was to identify the necessity and types for the development of science education curriculum and instructional materials. The nature and structure of science education were discussed in connection with school science subjects, science of education, and the structure of science education system. Also essential theory and practice of modular approach for development of curriculum were investigated in order to organize a guideline for the development of scince education modules. The guideline includes development procedures, major contents. and structure of science education modules which is organized by integration of the nature of scince education and concepts of modular approach for curriculum development.