• Title/Summary/Keyword: Tactic

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An Investigation of Factors Affecting Consumer Intention to Use Branded App : Focused on Technology Acceptance Model(TAM) (브랜드앱(Branded App)의 사용의도에 영향을 미치는 요인에 관한 연구 : 기술수용 모델(TAM)을 중심으로)

  • Jang, Sunghyun;Lee, Jungki
    • Journal of Information Technology Services
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    • v.13 no.3
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    • pp.51-76
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    • 2014
  • As the smart phone devices gain popularity, companies no longer consider mobile application marketing as an auxiliary marketing tactic. The branded mobile application (branded app) becomes an important part of marketing strategies. This study is an attempt to investigate antecedents of the use intention of the branded app from the perspective of TAM (Technology Acceptance Model). This study takes a macro perspective in explaining the adoption process by incorporating a set of new, yet promising additional variables into the TAM model such as flow experience, benefits, innovation inclination, and customization features. Data were collected by using a survey research. A total of 270 responses were collected. Questionnaires from 25 individuals were removed from the data set due to the insincere responses, leaving the final sample size of 245. Findings support all but one hypotheses of the study. Both perceived utilitarian benefits and customization features of the branded app were found to have positive influences on the perceived usefulness of the branded app. Also, the innovation inclination and perceived entertainment of branded app users showed positive influences on the perceived ease of use of branded app. In addition, it was shown that the perceived usefulness about the use of the branded app influenced positively the flow experience and the users' attitudes toward branded app. Also, the ease of use perceived by branded app users had positive influences on the perceived usefulness and the user's attitude toward branded app. However, the ease of use of branded app did not have a significant influence on the flow experience among users. Moreover, the flow experience from the use of branded app users influenced positively the user's attitude toward branded app. Finally, the users' attitudes toward branded app had positive influences on their intention to use the branded app. Implications for practitioners and academicians are provided.

A Study of Flare Operation Method for The Fighter with An External Center Fuel Tank (동체 중앙에 연료탱크를 장착한 전투기의 섬광탄 운용 방안 연구)

  • Kang, Chi-Hang;Jang, Young-Il;Kwon, Ky-Beom;Yoon, Young-In
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.40 no.7
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    • pp.616-622
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    • 2012
  • In this paper, we examined the problems of the flare operation of tactic maneuvering flight of fighter aircraft with 150GL center external fuel tank and proposed the possible solution of it's operation. The damage scope of horizontal fin of fuel tank and flare trajectory when the flare ejected from the maneuvering aircraft were analyzed by the wind tunnel test and the numerical analysis. We investigated the two different option to avoid the damage of fin; i) the adjustment of flare dispenser angle and ii) the change of horizontal fin's shape. For the considering of practical operation of present system, we chose the second option. We estimated the drop safety of external fuel tank with redesigned fin by the wind tunnel experiments.

Amygdalin Modulates Cell Cycle Regulator Genes in Human Chronic Myeloid Leukemia Cells

  • Park, Hae-Jeong;Baik, Haing-Woon;Lee, Seong-Kyu;Yoon, Seo-Hyun;Zheng, Long-Tai;Yim, Sung-Vin;Hong, Seon-Pyo;Chung, Joo-Ho
    • Molecular & Cellular Toxicology
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    • v.2 no.3
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    • pp.159-165
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    • 2006
  • To determine the anticancer effect of D-amygdalin (D-mandelinitrole-${\beta}$-D-gentiobioside) in human chronic myeloid leukemia cells K562, we profiled the gene expression between amygdalin treatment and control groups. Through 3-(4, 5-dimethylthiazol-2-yl)-2, 5-diphenyltetrazolium bromide (MTT) assay, the cytotoxicity of D-amygdalin was $57.79{\pm}1.83%$ at the concentration of 5 mg/mL for 24 h. We performed cDNA microarray analysis and compared the gene expression profiles between D-amygdalin (5 mg/mL, 24 h) treatment and control groups. Among the genes changed by D-amygdalin, we paid attention to cell cycle-related genes, and particularly cell cycle regulator genes; because arrest of cell cycle processing was ideal tactic in remedy for cancer. In our data, expressions of cyclin-dependent kinase inhibitor 1B (p27, Kip1) (CDKN1B), ataxia telangiectasia mutated (includes complementation groups A, C, and D) (ATM), cyclin-dependent kinase inhibitor 1C (p57, Kip2) (CDKN1C), and CHK1 checkpoint homolog (CHEK1, formally known as CHK1) were increased, while expressions of cyclin-dependent kinase 2 (CDK2), cell division cycle 25A (CDC25A), and cyclin E1 (CCNE1) were decreased. The pattern of these gene expressions were confirmed through RT-PCR. Our results showed that D-amygdalin might control cell cycle regulator genes and arrest S phase of cell cycle in K562 cells as the useful anticancer drug.

Learning Characteristics and Tactics of a Scientifically Gifted Student with Economic Difficulty and Physical Disadvantage: A Case Study of 'Haneul' of Saturday Physics Class (경제적, 신체적 어려움이 있는 과학영재의 학습 특성과 전술: 주말 물리교실 하늘이의 사례를 중심으로)

  • Cho, Sung-Min;Jeon, Dong-Ryul
    • Journal of Gifted/Talented Education
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    • v.22 no.3
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    • pp.729-755
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    • 2012
  • As an effort to understand alienated gifted students, we investigated learning characteristics and learning tactics of a scientifically gifted student with economic difficulty and physical disadvantage. The student we studied is attending the Saturday Physics Class which is an after school science activity offered by our university. We adopted techniques of qualitative case study. Participant observation was carried out at the field and the interview was done with the participant, his mother, and his teacher of 5th grade. Field documents and self-reports were used to understand the student synthetically. As a result, learning characteristics of the participant could be summarized as a spontaneous learning which originated from the internal motivation and struggle for learning to overcome the sense of inferiority and isolation from the peers. The participant adopted a strategic method for learning to satisfy his learning desire given the circumstance of socioeconomic and physical disadvantage: the three tactics we found were various learning routes, meta-cognitive ability and fervent response.

Implementation and Performance Analysis of High-availability System for Mission Computer (임무컴퓨터를 위한 고가용 시스템의 구현 및 성능분석)

  • Jeong, Jae-Yeop;Park, Seong-Jong;Lim, Jae-Seok;Lee, Cheol-Hoon
    • The Journal of the Korea Contents Association
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    • v.8 no.8
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    • pp.47-56
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    • 2008
  • MC(Mission Computer) performs important function in avionics system which tactic data processing, image processing and managing navigation system etc. In general, the fault of SPOF(Single Point Of Failure) in unity system can lead to failure of whole system. It can cause a failure of a mission and also can threaten to the life of the pilot. So, in this paper, we design the HA(Hight-availability) system so that dealing with the failure. And we use HA software like Heartbeat, Fake, DRBD and Bonding to manage HA system. Also we analyze the performance of HA system using the FDT(Fault Detection Time) for fast fault detection and MTTR(Mean Time To Repair) for mission continuity.

Seasonal Occurrence of Oriental Tobacco Budworm (Lepidoptera: Noctuidae) Male and Chemical Control at Red Pepper Fields (고추포장에서 담배나방의 성충 발생소장과 약제방제)

  • 양창열;전흥용;조명래;김동순;임명순
    • Korean journal of applied entomology
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    • v.43 no.1
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    • pp.49-54
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    • 2004
  • The oriental tobacco budworm, Helicoverpa assulta (Guenee) is a major pest of red pepper in Korea. Insecticide spray is a prevalent control tactic in most farms, but an effective control is difficult because the larvae are protected inside the fruit. Objective of this study was to investigate the seasonal occurrence of the male moths using pheromone trap and to evaluate the control efficacy of insecticide applications based on the trap catch data at red pepper fields in Suwon. The results of pheromone trap catch during three years showed that the moth flight activity occurred from late May to early October. Peak periods of the adult flight, which are indicators of each generation, occurred in late June, late July-early August, and late August-early September. Trap catches during the overwintering and first adult generation were closely linked with subsequent damage. Although the trap catch during the second generation was higher than the previous generations, damage level caused by this generation larvae was low. Experiment results revealed that fruit damage by H. assulta could be effectively reduced by five sprays of insecticides based on the trap catch data throughout the season.

Paleoclimatic Reconstruction in the Central Great Plains Using Environmental Magnetism and Stable Isotope (자성과 동위원소를 이용한 중부대평원의 고기후 복원)

  • Kyeong Park
    • Journal of the Korean Geographical Society
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    • v.33 no.3
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    • pp.377-394
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    • 1998
  • The magnetic record of loess deposits may be one of the most detailed and useful records of Quatermary climate change on the continents. Stratigraphic variations of magnetic parameters define alternating zones of high and low concentrations of magnetic minerals. All the concentration-sensitive magnetic parameters show an increase within the interstadial Gilman Canyon Formation and interglacial Brady soil and a systematic decrease within the Wisconsinan Peoria loess. The influence of climate change on magnetic records is confirmed by a high correlation between the magnetic parameters and biological proxies. Rock magnetic data appear to be better correlated with temperature-sensitive biological proxies than does a precipitation-sensitive index such as the aridity index derived from opal phytoliths. Simultaneous, higher resolution sampling of magnetic and biological proxies proved to be a better sampling tactic, and enhanced the feasibility of rock magnetic parameters as independent climate proxies.

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Current Status Regarding Online Contents Service of Army Records and Development Plan: Based on the US Army's Archives Case (군 기록의 온라인 콘텐츠 서비스 현황과 발전방안 - 미 육군의 아카이브즈 사례를 중심으로 -)

  • Kim, Yong-Chan
    • Journal of Korean Society of Archives and Records Management
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    • v.18 no.3
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    • pp.1-24
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    • 2018
  • International conditions surrounding the Korean Peninsula have been recently undergoing a sudden change. The South-North relations have been defined by severe tensions for many years; however, since the PyeongChang Winter Olympics, relations between the two nations began to thaw, and expectations of unification have been rising. Nevertheless, some still warn that the Democratic People's Republic of Korea is utilizing a "carrot and stick" tactic. With this, recent research revealed that there is a low sense of national security among college students and teenagers in Korea, which magnified the importance of establishing a strong sense of national security and having a national viewpoint. A way to achieve this is for the army, a core institution of national security, to release army records as online contents. This paper takes an in-depth look into the US Army's online contents service, a leading national records management system, and seeks to provide development plans for the Republic of Korea Army's online contents service.

The Effect of Chitosan Addition on Soybean Leaf Kimchi fermentation (키토산 첨가에 따른 콩잎 김치의 저장성 향상)

  • 이숙희;최동진;김종국
    • Food Science and Preservation
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    • v.10 no.4
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    • pp.517-521
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    • 2003
  • This study was conducted to investigate the presevative effect of chitosan on soybean leaf kimchi. Three different kinds of chitosan, molecular weihts(M.W) of 2,000, 30,000 and 300,000, were used. Kimchi, prepared by adding chitosan in 0.5% solution or control, was examined for evaluation of pH, acidity, vitamin C and number of Lactic acid bacteria during fermentation at 10$^{\circ}C$ for 20 days. As a result, the pH decreased and acidity increased with increasing fermentation periods. Kimchi with chitosan of M.W 30,000 showed Bower pH, higher acidity, more consitutional vitamin C content, and lower number of tactic acid bacteria than any other treatment. This results suggest that chitosan of M.W 30,000 could be more effective material in presenation of soybean leaf kimchi.

The Propagation and Construction of China's National Image in $21^{st}$ Century (21세기 중국 국가이미지의 형성과 전파)

  • Wang, Weimint;Cui, Yan
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.47-58
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    • 2011
  • As China's international status is more and more uplifted, the active shaping and effective propagation of China's national image has been regarded as an important means to demonstrate China's soft power, demolish the so-called "China Threat Theory", and compete for China's share in international discourse power. This article first makes a discussion on the fundamental concepts and related theories of national image, and then explores the precise positioning of China's image as "a responsible power" and the connotation that should be contained in this image. Finally, this article presents a tactic of "complex propagation" for the shaping of China's national image, which includes the propagation by new media and advertisement, the marketing of international sport games and other international events, public diplomacy and public relations tactics.