• Proceedings of the Korean Society for Quality Management Conference
• /
• 2006.04a
• /
• pp.106-113
• /
• 2006

With the rapid development of digital technology, the satellite DMB service is able to provide chance to watch on TV, movie and listen on the Radio to their subscriber with moving. From the mid 2005, Korean people can get the satellite DMB service which includes In many kinds of new telecommunication services such as watching on tv, movie, and listening the music on service charge. The objective of this study is to grasp the factors which affecting the use satellite DMB service on the consumers who pay service charge, and to make an analysis on the structure relationship between such factors with consumer satisfaction and consumer royalty.

• Korean Journal of Human Ecology
• /
• v.23 no.3
• /
• pp.557-569
• /
• 2014

As the number of Chinese students in Korea has significantly increased, the problems of students' life and academic achievement has appeared obviously. Utilizing an analysis on the relationship between the life satisfaction of Chinese students in Korea and the degree of internet addiction, the purposes of this research are to improve the quality of Chinese students' life and to contribute to the growth of Chinese students in Korea. A questionnaire-type survey was conducted on 350 Chinese college students in Daegu. The results of this study are as follows: First, the used time on internet games, chat and on-line TV differs from gender, the duration of internet games and their academic performance. Second, there are significant differences by gender, Korean ability, and academic performance in the life satisfaction of Chinese students in Korea. Third, Chinese college students in Korea are more addicted in the internet than Korean or Chinese college students at their own country. Fourth, the longer playing online game, the longer watching online TV, the less communicating with the Koreans, and the less satisfying with non -study related activities, the more Chinese college students of studying in Korea are addicted in the internet.

• Journal of the Korea Society of Computer and Information
• /
• v.23 no.9
• /
• pp.27-34
• /
• 2018

Personal media centered on blogs, Twitter, and Facebook has opened up a personal broadcasting area while meeting platforms such as YouTube and Africa TV. Due to the many advantages and disadvantages of personal broadcasting, a study on it was necessary and statistical survey was conducted. The study conducted opinion survey of 118 university students on personal broadcasting. As a result, we are getting news using smartphones and mainly watching videos through YouTube, and watching videos type in the order of games, music videos and sports. Satisfaction rate of video was 72.4%, 80.2% of survey did not use paid services, experiences about personal broadcasting was 96.6% and 90.5% of survey the prospect of person broadcasting of the opinion that "it will be expanded". The first thing we want to be improved in personal broadcasting is the prevention of abusive language and hate speech. Second, we were reluctant to sensational content. Third, the survey results are the improvement of excessive advertising.

• Journal of the Korean Home Economics Association
• /
• v.42 no.8
• /
• pp.77-93
• /
• 2004

This study examined the factors affecting allowance management and buying behaviors and their interrelationship. The data were collected from fourth, fifth and sixth grade students of elementary students in Kimhae-city by a self-administered questionnaire. Frequency distributions, Cronbach's Alpha, Pearson's correlation analysis, regression analyses, and path analysis were analyzed by SPSS Windows. According to the regression model for the allowance management behaviors, the significant variables were the child's sex, term of receiving allowances, recognition of the allowance amount before receipt, parents' guidance before using allowances, parent-child communication about consumption, and parents' mediation of mass media. On the other hand, in the regression model for the buying behaviors, the satisfaction of the allowance amount, parents' guidance before using allowances, the amount of watching TV, parent-child communication about consumption, and allowance management behaviors were significant. The path model showed the child's sex, term of receiving allowances, recognition of the allowance amount before receipt, and parents' mediation of mass media indirectly affected the buying behaviors. In addition, the satisfaction of the allowance amount and the amount of watching 1V directly affected the buying behaviors. Moreover, parents' guidance before using allowances and parent-child communication about consumption had a direct effect and an indirect effect through the allowance management behaviors on the buying behaviors. Finally, the allowance management behaviors showed a strong positive effect on the buying behaviors.

• Journal of the Korean Home Economics Association
• /
• v.42 no.12 s.202
• /
• pp.107-122
• /
• 2004

The purposes of this study were to investigate the actual conditions of leisure life of the retired elderly in Korea and to analyze the difference of their leisure activity types by socio-demographic characteristics, the factors which have an effect on their satisfaction of leisure life. This study was secondary analysis of the national data; from The Social Statistics Survey; collected by the Korea National Statistical Office in 2000. The major findings are as follows. 1) The types of leisure activity of the retired elderly included watching television and doing nothing. 2) There were significant differences in the types of leisure activity by sex, age, education degree, having spouse or not, having house or not, and residential area. 3) Results of logistic regression analysis indicated that the most effective factors of the leisure life satisfaction were sex, age, having spouse or not, having house or not, residential area and the types of leisure activity.

• Journal of Digital Convergence
• /
• v.14 no.2
• /
• pp.389-396
• /
• 2016

This study analyzes factors that influence use diversity or usage of mobile video services. This study conducts multiple regression analysis to draw the major factors that affect use diversity or usage of mobile video services. The major findings of this study are as follows. First, IPTV membership status, DMB watching status, and TV contents broadcasting status affect the use diversity of mobile video services. Second, TV contents broadcasting status and video streaming quality affect the usage of mobile video services. This study provides some implications that TV contents broadcasting is a core element in mobile video services. The future research is discussed.

• Journal of Family Resource Management and Policy Review
• /
• v.9 no.4
• /
• pp.1-19
• /
• 2005

This study has attempted to investigate the time use of the elementary school students and their satisfaction levels by their general characteristics for the educational guidance. The sample of this study consisted of 387 elementary school students on Jeju Island who are in the fifth or sixth year. The data were analysed by frequency, percentage, mean, t-test, ANOVA and Duncan's test. The major results of this study were as follows; The results of this study showed that the students spent much time for studying including extra programs as like their ages. Also, their leisure time focused on watching TV or doing computer. The levels of satisfaction according to the time use were slightly high although their time allocation was not various. The time use of the students and their satisfaction levels were significantly affected by the general family situation related to parents as well as their own characteristics. The variables such as the student's sex, parent's educational level, whether the mother is employed or not, and monthly allowance were important to result in the differences of the time use and satisfaction levels among the students. The leisure time was strongly related with the satisfaction levels.

• Journal of the Korean Home Economics Association
• /
• v.40 no.4
• /
• pp.85-103
• /
• 2002

The purpose of this study is to examine determinant to purchase decisions by consumers using the home shopping of cable TV. For the purpose accomplishment, this researcher surveyed demographic characteristics of cable TV users to determine what differences in types of goods purchased by the users were made in accordance with the characteristics. Findings from the study may be reflected in bisiness policies seeking the fulfillment of consumer needs, and be used as a basic information for the establishment of consumer policies pursuing increased qualities of consumption life by providing information on goods shown through the of home shopping on cable TV. The result of the study can be summarized as follow. First, purchased goods were greatly different in their types depending on demographic characteristics of consumers such as gender, marital status, age, educational backgrounds, income and jobs. Second, experiential characteristics of cable TV users including holding or non-holding credit cards, main channels used, the main time of watching cable TV and purchase frequency per year contributed to differences in types of purchased goods. Third, factors influencing purchase decisions were somewhat different according to types of goods. However, previous purchase experiences were most influential irrespective of the types. The result as described so far suggests that previous purchase experiences by consumers raised their chances of repurchase by removing possible risks perceived by consumers. Based on the result as above, the researcher would make the following conclusion. First. companies operating the of home shopping on cable TV should increase satisfaction by consumers by providing reliable goods and information to them. In this sense, those companies need to establish marketing strategies that vary according to demographic characteristics of consumers and at the same time provide product information necessary for fulfilling consumers' requirements. Second, consumers should be moderate in the use of credit cards to avoid unplanned purchases via home shopping on cable TV and have some knowledge to solve problems related to goods and to the use of credit cards.

• Journal of the Korean Home Economics Association
• /
• v.33 no.5
• /
• pp.129-142
• /
• 1995

The purpose of his research was to identify the time use of the middle aged apartment-residents in Seoul as a part of collaborative study of family life issues of them. The data were collected from 307 fulltime housewives with at least one child in a middle or high school. Data were analysed by means of the statistics of mean, frequency, Pearson's correlation, ANOVA and Multiple Regression, using a SPSS/PC+ program. The major findings of this research were as follows : Husbands and middle or high school children do much work or study, while housewives do housework about 6 hours a weekday. Much housewives don't manage their time use. Housewives have much leisure time and the in main Leisure activity is TV watching. Much of them don't satisfied with their leisure life. Satisfaction with time use of housewives are related to life satisfaction, and effected by time management and active leisure participation. Most of housewives don't satisfied with their time use.

• Journal of the Korean Home Economics Association
• /
• v.39 no.10
• /
• pp.125-140
• /
• 2001

The purpose of this study was to examine the children's money managment behaviors and to find out the factors affecting them. The data were collected from 507 elementary school students in Kimhae-city. Frequency distributions, Cronbach's Alpha, Pearson's correlation and regression analyses were used by SPSS Windows. The major findings from this study were as follows; (1) many children were provided with allowances by their mothers, knew their amount of allowances before they received them, and used allowance for taking snacks, (2) the factors affecting allowance planning were the source of allowances, parents' guidance before using allowances, satisfaction of the amount of allowances, the amount of watching TV, and parent-child communications about consumption, and (3) the source of allowances, recognition of the amount of allowances before children received them, parents' guidance before using allowances, parents' check after using allowances, and satisfaction of the amount of allowances had influence on the record of a cashbook and evaluation.