Proceedings of the Korean Society for Quality Management Conference (한국품질경영학회:학술대회논문집)
- 2006.04a
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- Pages.106-113
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- 2006
The Effects of DMB Service Quality on Consumer Satisfaction
소비자 만족에 영향을 미치는 위성 DMB 서비스 품질에 관한 연구
- Lee, Tae-Heun (Dept. of Industrial Engineering Kyung Hee University) ;
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Cho, Jai-Rip
(Dept. of Industrial Engineering Kyung Hee University)
- Published : 2006.04.08
Abstract
With the rapid development of digital technology, the satellite DMB service is able to provide chance to watch on TV, movie and listen on the Radio to their subscriber with moving. From the mid 2005, Korean people can get the satellite DMB service which includes In many kinds of new telecommunication services such as watching on tv, movie, and listening the music on service charge. The objective of this study is to grasp the factors which affecting the use satellite DMB service on the consumers who pay service charge, and to make an analysis on the structure relationship between such factors with consumer satisfaction and consumer royalty.
Keywords