• Title/Summary/Keyword: TV frequency

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Effects of Anchors' Reputation and Brand Equity Evaluation of TV News Program on the Continuous Watching Intention : Focusing on KBS, JTBC, YTN TV News (TV 뉴스 프로그램의 앵커 평판과 브랜드 자산 평가가 지속적 시청 의도에 미치는 영향 : KBS, JTBC, YTN 뉴스를 중심으로)

  • Ha, Dong-Keun;Ahn, Seo-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.91-101
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    • 2018
  • This research verified the effects of anchors' reputation and brand equity evaluation of news on the continuous watching intention for general news channels such as KBS, JTBC, and YTN. Data collection was conducted on nationwide 539 adults who were watching news for each channel, and Hierarchical regression analysis was conducted to analyze the impact of the anchors' reputation and news brand equity evaluation factors. As a result, first, KBS showed continuous watching intention as viewers are men, their academic background is lower, they are more conservative, viewing frequency is higher, anchor awareness is higher, and news awareness and news preference are higher. Second, JTBC showed continuous watching intention as viewers are more advancing, viewing frequency is higher, anchor confidence, news awareness, and news preference, and evaluation on news quality are higher. Third, YTN showed continuous watching intention as their viewing frequency is higher, anchor confidence and anchor attraction are higher, news preference and evaluation on news quality are higher.

Color Images and Symbolism of Traditional Dress in Korean Films and TV Dramas Set (한국 영화와 TV드라마 전통복식에 나타난 색 이미지와 상징성)

  • Kim, Young-In;Jun, Yuh-Sun
    • Journal of the Korean Society of Costume
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    • v.58 no.2
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    • pp.34-47
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    • 2008
  • Recently, as popular interest in costumes in Korean films and TV dramas has increased, traditional dress in works has re-evaluated with modern perspective of the Western color system. The results of this study can be summarized as follows. First, the traditional dress for women appeared in works after the 2000s has shown features similar in the use of red has appeared high. The high frequency of brown and pink, orange and purple used main colors in Western works. Also, what is the most prominent is the high frequency of use of achromatic colors. Second, the color harmonies of the East and the West have been done through color arrangement. The structure with more than 2-colors has been gradually changing into single or 2-colors, which give simple images to people. Third, in order to portray characters' diverse and psychological situations, Korean works have expressed the symbolisms of colors from the Western perspective. Though red symbolizes theory of Yin-Yang and Five-Elements, passion and authority since 2000 have used red to make main images. Also, pink is used as softness and pure images. Though works before the 2000s showed low frequency of the brown. The achromatic color that it has been applied to various parts. Recently black has been developing into a color symbolizing themes. Given the results from this study, it could be expected in future that the categories of color domains will be gradually extended as it is a trend for the traditional dress to escape from primary colors. On the other hand, achromatic colors that minimal and modern sensibility as well as basic color in fashion, especially the black, will increasingly extend ranges of utility or show a tendency of resolute changes.

Transmission Technology of DTTB (Digital Terrestrial Television Broadcast) (지상파 디지털 TV방송의 전송방식)

  • 박병렬
    • Journal of the Korean Professional Engineers Association
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    • v.34 no.4
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    • pp.30-35
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    • 2001
  • The 8-VSB modulation technology developed by ATSC was adapted for national terrestrial DTV broadcasting. It uses same bandwidth of 6㎒ as the one of NTSC TV broadcasting. The simulcast on the both of analog and digital is mandated for some period, some shortage within the limited frequency resource . ATSC transmission technology is excellent in long distance broadcasting, but it is even poorer than other transmission technology In mobile receiving. The design of transmission system in the ATSC broadcasting is food enough with the provision of wide area service without Interference from adjacent channel. To provide adequate DTV service within the broadcasting area, transmission technology is an important factor

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A Mobile Measurement Technique of Picture Quality Impairing Factor In Mobile Television Reception under Multipath Propagation Environments (다중경로 전파환경에서 텔레비전 이동수신시의 화상품질 열화요인 이동측정법)

  • Deock Ho Ha
    • Journal of the Korean Institute of Telematics and Electronics A
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    • v.30A no.8
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    • pp.27-33
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    • 1993
  • This paper presents a mobile measurement technique of the ghost-flutter caused in mobile television reception. The ghost-flutter is caused by timing variation of the television horizontal synchronizing pulse due to frequency selective fading in a multipath propagation environment. The ghost-flutter can be detected by measuring the dynamic timing variation of horizontal synchronizing pulse. Especially, in this paper, a technique for measuring horizontal synchronizing timing fluctuations which cause the ghost-flutter is developed, using a Rubidium oscillator as a time standard with high stability.

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광섬유를 이용한 컬러TV신호 3채널의 주파수 분할 다중 전송시험

  • Yu, Gang-Hui;Seo, Wan-Seok;Gang, Min-Ho
    • ETRI Journal
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    • v.6 no.4
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    • pp.3-8
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    • 1984
  • Frequency division multiplexed 3ch. Color TV signals have been transmitted via optical fiber by employing $1. 3\mum$ InGaAsP DH-laser diode, graded index optical fiber and Ge-APD as optical components. Overall system margin of 20 dB was realized at weighted SNR of more than 49 dB. With this system margin, measured DG and DP were less than 10% and $5^{\circ}$respectively. Throughout this experiment, it was confirmed that multichannel TV signals could be economically transmitted over optical fiber in short haul networks. This paper describes system outlines and hardware implementation results.

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A Guideline for Motion-Image-Quality Improvement of LCD-TVs

  • Kurita, Taiichiro
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.1164-1167
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    • 2009
  • Motion-image-quality of LCD-TVs is discussed by dynamic spatial frequency response. Smaller temporal aperture or higher frame rate can improve dynamic response, but an increase of motion velocity easily cancels the improvement. A guideline for deciding the desirable temporal aperture and frame rate of LCD-TVs is described, under the condition that camera and display have the same parameters. Two candidates of the desirable parameter sets will be (240 or 300 Hz, 50 to 100% aperture) and (120Hz, 25 to 50% aperture), from the viewpoint of "limit of acceptance" on motion-imagequality-deterioration for critical picture materials.

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Mathematical Modeling of VSB-Based Digital Television Systems

  • Kim, Hyoung-Nam;Lee, Yong-Tae;Kim, Seung-Won
    • ETRI Journal
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    • v.25 no.1
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    • pp.9-18
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    • 2003
  • We mathematically analyze the passband vestigial sideband (VSB) system for the Advanced Television Systems Committee (ATSC) digital television standard and present a baseband-equivalent VSB model. The obtained baseband VSB model is represented by convolution of the transmission signal (before modulation) and the baseband equivalent of the complex VSB channel. Due to the operation of the physical channel as an RF passband and the asymmetrical property of VSB modulation, it is necessary to use a complex model. However, the passband channel may be reduced to an equivalent baseband. We show how to apply standard channel model information such as delay, gain, and phase for multiple signal paths to compute both the channel frequency response with a given carrier frequency and the resulting demodulated impulse response. Simulation results illustrate that the baseband VSB model is equivalent to the passband VSB model.

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The Effect of Star Marketing on Clothing Purchase Behavior of Adolescents (스타마케팅이 청소년 의복구매행동에 미치는 영향)

  • Park, Jeong-Mi;Park, Kwang-Hee
    • Fashion & Textile Research Journal
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    • v.10 no.2
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    • pp.173-180
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    • 2008
  • The purposes of this study are to investigate what star marketing is and to examine whether star marketing influences clothing purchase behavior of adolescents or not. The concept and the instances of star marketing were reviewed and the characteristics and clothing behavior of adolescence were analyzed. The data were obtained from questionnaires completed by 341 middle and high school students and analyzed by frequency, t-test, chi-square test, cluster analysis, ANOVA, and Scheffe test. The Cronbach's alphas were calculated for the internal consistency. The results of the study are as follows. The sample was classified into three groups(high interest/high awareness group, high interest/low awareness group, and low interest/low awareness group) by the interest of TV watching and TV stars, the identification with TV stars, and the awareness and the interest of star marketing. There were significant differences in clothing purchase motives, the use of information sources, clothing buying places, clothing purchase frequency, and clothing expenditure among three groups.

Development of TV-IF SAW Filter II-Compensation Methods of Diffraction Effect (TV용 탄성표면파 필터의 개발 II-회절 영향 보상방법)

  • Kim, Jin-Ha;Nam, Jeong-Hyeon;Park, Song-Bae
    • Journal of the Korean Institute of Telematics and Electronics
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    • v.21 no.5
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    • pp.27-32
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    • 1984
  • In SAW filters with a small aperture, diffraction effect is not negligible and degrades the frequency response near the trap. A computer simulation program for diffraction analysis is developed, and an effective diffraction compensation method is proposed to compensate the diffraction effect. A TV-lF SAW filter was designed with the diffraction taken account by the proposed method, which satisfies given frequency specifications.

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Vibrational Modes of Pyeongeong (편경의 진동모드 분석)

  • Yoo June-Hee
    • The Journal of the Acoustical Society of Korea
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    • v.25 no.3
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    • pp.121-128
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    • 2006
  • Korean pyeongyeong, a set of sixteen L-shape chime stones covering one and one third octaves, is a standard instrument in the Korean traditional court music. We analyze the vibrational mode frequencies in a pyeongyeong replica which is played at the National Center for Korean Traditional Performance Arts and pyeongyeong remains which are exhibited at King Sejong Memorial Museum. The modal shapes on the Whangjong, the 1st stone and Cheonghyurjong, the 16th stone mapped by scanning accelerometer, TV holography and STAR system. The nominal frequencies in pyeongyeong replica at the National Center for Korean Traditional Performance Arts increase linearly with the thickness of the stones and the tones are tuned in line with the musical scale of Sambunsonik. The sexagenary cycles on the pyeongyeong remains at King Sejong Memorial. which show the Year of product indirectly, are different each other and the tones are not tuned in scale. The relative frequency ratios of each modes on stones differ more than just-noticeable differences from those on the pyeongyeong replica. Modal shapes are same for the two stones regardless of the thickness.