• The Journal of the Korea Contents Association
• /
• v.8 no.4
• /
• pp.255-263
• /
• 2008

The purpose of this treatise is to evaluate impact of education and training of travel industry's employees upon their job satisfaction and to seek for improving efficiency of such education and training and measures for personnel management. It is also to evaluate impact of education and training of travel industry's employees upon their job performance. Moreover it is attempted to make suggestions for emphasizing importance of developing potentiality of travel industry's employees and suggestions for enhancing job satisfaction of employees. Review on outcome of education and training of travel industry's employees revealed that improvement of their job satisfaction depends on contents of education and training and motivation for it, desire and ability for achievement. Also it depends on support from their superiors or colleagues and existence of environmental atmosphere. In future it is necessary to develop diverse education and training programs for the employees and not only travel industry but also competent government agencies should make long-term investment and support for fostering excellent employees in future.

• Journal of Applied Tourism Food and Beverage Management and Research
• /
• v.10
• /
• pp.139-158
• /
• 1999

This study is concerned with analysis of user satisfaction for travel behavior. It is aimed at investigating the socioeconomic characteristics, motivation, and use pattern of the visitors at tour. For tourists' perception and preference analysis, multi-dimensional scaling was used. It is left that this type of marketing analysis of tourism and travel offers great potentional for those concerned with the developement and management of tourist vacation areas. First, the study demanstrated clearly that different tourist and portential visitors to a tourist area seek different benefit bundles from their vacation in a particular tourist areas. Second, it demonstrated that a benefit segmentation approach to tourism and travel would be the most effective that the demographic segmentation approach usually pursued in the tourism and travel industry. Form a methodological viewpoint, it has demonstrated an application of multidimensional scaling techniques to marketing in an important industry.

• Asia-Pacific Journal of Business
• /
• v.13 no.1
• /
• pp.317-333
• /
• 2022

Purpose - The purpose of this study is to investigate the interrelationships between visitor motivations, attitude, and behavioral intention toward the Harbin International Ice and Snow Festival, China. It is also to test moderating roles of gender and past travel experience between these factors. Design/methodology/approach - Data was collected from potential Chinese visitors, after which 420 usable surveys were processed. Findings - To investigate our hypotheses, we used descriptive, confirmatory factor analysis, and structural equation modeling. We found that aesthetic attractiveness, purchase of local products, and involvement had positive effects on attitude toward the festival. Attitude toward the festival had a significant effect on behavioral intention to visit. Finally, it was also found that gender and past travel experience significantly moderated the interrelationships between these factors. Research implications or Originality - Theoretical and managerial implications, as well as, suggestions for future research are discussed.

• Journal of the Korean Geographical Society
• /
• v.44 no.3
• /
• pp.260-281
• /
• 2009

This study analyzed people's travels to Mt. Jiri in the Joseon Dynasty; and more specifically, the purpose of such travels and the methods used to do so. Using previous studies dealing with travels to Mt. $K\breve{u}mgang$ and Mt. Chungryang under taken by Joseon people, this study strived to extrapolate the characteristics of the travelers who visited Mt. Jiri, the motivation for their travels, the journey itself, and the style of travel employed. As a result of this exercise, those who traveled to Mt. Jiri were found to exhibit common characteristics in terms of aspects such as their area of residence, personalities, and hobbies. As these were naturally reflected in their travels, the motivation for such trips, as well as the journey to Mt.Jiri itself, tended to differ from those associated with travels to Mt. $K\breve{u}mgang$ and Mt. Chungryang. As far as the style of travel was concerned, the study focused on such aspects as the length of the trip, preparations, nature of the companions, transportation, meals and accommodations, as well as the activities carried out during the travel itself. Here, the comparison with the travelers to Mt. $K\breve{u}mgang$ and Mt. Chungryang revealed no significant differences.

• Journal of the Korean Society of Food Culture
• /
• v.30 no.4
• /
• pp.413-421
• /
• 2015

A travel destination offers a form of novelty to the traveler since it can provide experiences that are not of the everyday variety. Therefore, a search for novelty is important as a motivation factor when planning leisure trips and vacation activities and to identify travel market segments. This study aimed to examine the differences in demographic characteristics, travel style, and preferred food-related activities in accordance with the level of tourists' novelty seeking. This study investigated potential tourists using a self-administered questionnaire survey, which resulted in 300 usable questionnaires. The respondents of this study were classified into two groups according to their level of novelty seeking: Active novelty-seeking group and Passive novelty-seeking group. These two groups were significantly different with respect to demographic characteristics, travel style, and preference of food-related-activity experience. The results show that the Active novelty-seeking group tended to have a higher proportion of females and specialized jobs, a higher level of monthly income and education, more frequent travel, and preference for food-related activity experience than other groups. The result of this study will be helpful for the tourist industry, which needs to develop culinary and food-related experience tour programs and travel market segments.

• The Journal of the Korea Contents Association
• /
• v.21 no.2
• /
• pp.462-473
• /
• 2021

With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

• Asia-Pacific Journal of Business
• /
• v.6 no.2
• /
• pp.81-95
• /
• 2015

This study is an investigative study into the effects that the 'travel motivations' of participants on walking tourism has on their 'degree of satisfaction' by identifying tourist motivations for selecting walking tour among many types of tourism and their effects on hikers' degree of satisfaction. This study was conducted with hikers affiliated with 'walking on beautiful roads '-one of Busan's preliminary social enterprises- with a total of 176 copies used for a final effective sample. Data collected was analyzed using SPSS WIN 18.0 to conduct a frequency analysis of the sample. Along with exploratory factor analysis, Cronbach's ${\alpha}$ coefficient was used as an estimate of the validity and reliability of each factor. Multiple regression analysis was done for an analysis of travel motivations and their effects on satisfaction. The scale rates items in the questionnaire in the following categories: 'Motivations' for walking tours consist of 5 factors- vacation, soul-searching, social get-togethers, nature tour, community experience-with a total of 20 items. 'The degree of satisfaction' is made up of a factor with a total of 4 items. The results of the study are as follows: with respect to the hypothesis that motivations for walking tour would have a positive effect on the degree of satisfaction, test results show that 'motivations' have significant partial effects on the 'degree of satisfaction'. Motivations affect the degree of satisfaction in the order of nature tour and soul-searching except for experience and social get-togethers- an indication that participants on walking tours tend to travel for the attractiveness of nature, wanting time for reflection and meditation. As the first investigative study into participants in walking tours products offered by travel agencies, the study has the following implications for marketers: First, travel agencies selling walking tour products and government institutions concerned about the development of hiking trails need to discuss ways to make the most of natural resources as they are- rather than using development-oriented approaches. The study has its own limitation: it is that with the lack of domestic and international studies on walking tours, the study has not gained access to precedent studies on the subject so it has not established a systemic approach to the emerging type of tourism. Hopefully, this study will make a small contribution to its development.

• Journal of Korean Society of Forest Science
• /
• v.100 no.3
• /
• pp.382-391
• /
• 2011

The purpose of this study was to understand Jirisan-round Trail trekkers' socioeconomic and travel characteristics, travel motivations, and travel attitudes. On-site and email surveys were carried out from July to November of 2008 and a total of 1,026 individuals' data were analyzed. Survey results showed that the percentages of middle age users, highly educated, and professionals/managers were relatively higher among trekkers of Jirisan-round Trail. And they traveled with a small group, collected destination-related information before traveling, and showed a high level of satisfaction. Especially they had not only strong motivations for admiring, understanding, and experiencing the nature but also positive travel attitudes. Based on the results of a cluster analysis, the trekkers of Jirisan-round Trail were divided into two groups, ecotourists and nature tourists. The ecotourists group showed relatively enthusiastic participation, more nature-oriented and culturally sensitive travel attitudes, and a higher satisfaction. The results would be used for establishing effective management strategies for building environmentally and socially responsible trekking culture.

• The Journal of the Korea Contents Association
• /
• v.19 no.9
• /
• pp.47-56
• /
• 2019

In line with the increasing demand for domestic travel, Reality Travel Programs(hereinafter referred to as RTP) in which actors don't have the script in program are increasing. We explored the impact of RTP "Viewing Satisfaction" and "Revisit Intentions". Firstly, factors of "entertainment", "sympathy", "aesthetic", "information", "interaction" and "Indirect Experience" were confirmed. Secondly, common factors that have a positive impact on Dependent variables in RPT were "esthetics" and "IE". By empathizing with the beauty of the environment and actor's emotions, the RTP had a positive influence to "VS" and wanting to visit the area. Provided a theoretical basis by verifying that viewing motives for RTP have a positive impact on VS and RI.

• Journal of Distribution Science
• /
• v.14 no.5
• /
• pp.39-50
• /
• 2016

Purpose - The purpose of this study was to substantiate the relationship between on-the-job training (OJT) characteristic factors and OJT outcomes and the moderating effect of the tie strength between a trainer and a trainee on the relationship. OJT characteristic factors were composed of a unit of work to be learned, trainee's motivation, trainer's ability, OJT design, and OJT support. OJT outcomes included job satisfaction and organizational commitment in the research. The tie strength means a sense of intimacy with a trainer. All of the OJT characteristic factors, OJT outcomes, and the tie strength were defined operationally as the perceived ones by a trainee. Research design, data, and methodology - This study analyzed the data of 302 employees in a domestic travel agency as early career for seven years or less. The main methods for the analysis were multiple linear regression analysis and moderating effect analysis. The whole process of the data analysis was conducted using the SPSS 21.0 for windows. Results - The results of the study are as follows: First, every five element of OJT, including unit of work to be learned, trainee's motivation, trainer's ability, OJT design, and OJT support, showed positive influence on OJT outcomes - job satisfaction and organizational commitment. Second, the tie strength between a trainer and a trainee was positively related with OJT outcomes. Finally, the strength of ties between the trainer and the trainee was found positively to moderate the relationship of a unit of work to be learned, OJT design, or OJT support, with OJT outcomes. However, the moderating effect of the tie strength was not significant statistically between the trainee's motivation or the trainer's ability, and OJT outcomes. Conclusion - In the study, it was demonstrated that every OJT characteristic factors have a positive contribution to job satisfaction and organizational commitment for early career employees. In addition, the study showed the need to pay attention to improve the quality of relationships between trainers and trainees, in order to increase the impact of a unit of work to be learned, OJT design, and OJT support. These findings suggest the implications in the three factors as external factors that constitute OJT. The three factors are made by HRD practitioners who are involved in design and operation of the program as well as their interventions to improve the quality of the relationship between trainers and trainees. On the other hand, it was demonstrated in the research that trainee's motivation and trainer's ability, regardless of their tie strength, have a direct impact on OJT outcomes by itself. Moreover, the trainee's motivation and trainer's ability are intrinsic characteristics, rather than external factors that constitute OJT. Therefore, they are unlikely to be changed by HRD practitioners' interventions. In conclusion, it was argued in the research that the trainee's motivation and trainer's ability should be a consideration in selecting and matching partners in OJT participants before starting OJT.