• Title/Summary/Keyword: Swot Analysis

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Metaverse Company Zepeto's Growth Competitiveness Analysis and Development Strategy: SWOT Focuses on TOWS Development Model (메타버스 기업 제페토의 성장경쟁력 분석과 발전전략: SWOT, TOWS 발전모델을 중심으로)

  • Park, Sang-Hyeon;Kim, Chang-Tae;Hong, Guan-Woo
    • Journal of Industrial Convergence
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    • v.20 no.6
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    • pp.7-15
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    • 2022
  • Recently, due to the development of AI and big data technologies following the advent of the era of the 4th Industrial Revolution, the emerging metaverse industry is emerging as a new business, and in particular, from this point of view, this paper analyzes the history of metaverse and the pros and cons of "Geppetto", which is the most popular in the Korean metaverse market, and aims to give an appropriate direction for future development based on this. In order to carry out this study, we first used SWOT analysis techniques as an initial enterprise analysis method to examine the strengths and weaknesses, opportunities and threat requirements, and derive the status of each factor. Based on the factors in each of the subsequent derivatives, we wanted to explore the TOWS development strategy and present significant implications based on this.

A Study on Success Strategy of Youth Entrepreneurship in Music Entertainment Field Using SWOT Analysis (SWOT 분석을 활용한 음악 엔터테인먼트 분야 청년 창업의 성공 전략 연구)

  • Kim, Min Woo;Lee, Minjung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.07a
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    • pp.405-406
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    • 2021
  • 1990년 대 이후 대한민국의 음악 엔터테인먼트 컨텐츠는 동서양을 넘어 각 대륙으로 수출되며 다양한 부가 가치를 창출하고 있다. 이에 따라 엔터테인먼트 산업은 직업과 진로의 선택에 있어 젊은 층의 높은 선호를 받고 있지만 업계의 외형적 성장에 비해 내부의 직업적 환경과 만족도는 열악한 상황으로 90년 대 이전 '도제 방식'이라는 미명 하에 이어져 온 텃세와 관행 등은 업계 종사자와 신규 창업자를 이탈시키고 있다. 산업의 선순환과 지속 가능성 제고를 위하여 다양한 형태의 청년 창업 지원이 이루어지고 있으나 실제 창업현장에서의 효과는 미미한 실정이다. 본 연구는 SWOT 모델을 이용하여 음악 엔터테인먼트 분야 청년 창업의 강점과 약점, 창업 환경에 따른 위기와 기회를 분석한 후 음악 엔터테인먼트 분야 청년 창업의 시사점을 제시하고 성공 전략을 모색하고자 한다.

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SWOT/AHP Analysis Prototype Model for Construction CALS (건설CALS의 SWOT/AHP 분석 프로토타입 모델)

  • Seo, Myung-Bae;Jung, In-Su;Kim, Nam-Gon
    • Annual Conference of KIPS
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    • 2007.11a
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    • pp.505-508
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    • 2007
  • 건설부문의 정보화를 선도한 건설CALS의 긍정적인 효과가 있는 반면 단점이 있다는 전제 하에 본 연구에서는 이를 보완하기 위하여 고려해야 할 요인을 파악하였다. 이를 위해 SWOT분석을 사용하여 건설CALS의 25개의 강점, 약점, 기회와 위협요인을 도출하고 각 요인들의 우선순위를 부여하기 위해 SWOT/AHP분석을 적용하는 프로토타입 시스템을 제시하였다. 프로그램을 사용하여 향후 전략계획을 수립할 때 고려해야 할 요인들의 상대적인 중요도를 용이하게 식별할 수 있었다.

The Study of Installing Platform Screen Doors (PSD) by using SWOT Analysis (SWOT 분석을 통한 스크린도어 설치에 대한 연구 - 수도권 전철을 중심으로 -)

  • Park, Min-Seo;Koh, Sung-Won;Koo, Ja-Kyung;Lee, Tai-Sik
    • Proceedings of the KSR Conference
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    • 2008.06a
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    • pp.1587-1593
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    • 2008
  • After the incendiary fire accident at Daegu subway, discussion of PSD installation started to prevent accident from fall. safety accident and big accident. Following these paradigm, the purpose of the study is to analyze the present condition of current installation of PSD in our country and suggest an improvement scheme for the future PSD operation extension. Using the SWOT analysis and we analyze the inner and outer capability of PSD installation. We try to find a counter plan strategy for PSD installation improvement scheme through the analysis.

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A Study on the Prediction Analysis of Aviation Passenger Demand after Covid-19

  • Jin, Seong Hyun;Jeon, Seung Joon;Kim, Kyoung Eun
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.4
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    • pp.147-153
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    • 2020
  • This study analyzed the outlook for aviation demand for the recovery of the aviation industry, focusing on airlines facing difficulties in management due to the Covid-19 crisis. Although the timing of the recovery in aviation demand is uncertain at the moment, this study is based on prior research related to Covid-19 and forecasts by aviation specialists, and analyzed by SWOT technique to a group of aviation experts to derive and suggest implications for the prospects of aviation demand. Looking at the implications based on the analysis results, first, customer trust to prevent infection should be considered a top priority for recovering aviation demand. Second, promote reasonable air price policy. Finally, it seeks to try various research and analysis techniques to predict long-term aviation demand to overcome Covid-19.

Understanding TOT and Divestiture PPP Project in China's Water Market: Centered on SWOT Matrix (중국 TOT와 자산매입 수처리 민관합동투자사업의 이해 : SWOT 분석을 중심으로)

  • Choi, Jae-Ho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.31 no.4D
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    • pp.585-594
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    • 2011
  • A variety of PPP (Public-Private Partnerships) schemes including BOT, TOT (Transfer-Operate-Transfer), and divestiture has been employed in the Chinese water sector. Although the two latter emerging models have been implemented in their full applications lately, there has been no follow-up for identification of opportunities and challenges inherent in those schemes in relation to the market participation of foreign investor. This study undertakes in-depth analysis on the TOT and divestiture projects in the SWOT (Strengths, Weaknesses, Opportunities, and Threats) matrix and measures the level of agreement on each SWOT through a survey among the Chinese water market experts. The findings can be used to support foreign investors in managing the weaknesses and threats that, unless properly managed, can be evolved into potential project risks, while fully benefiting from the strengths and opportunities of the two schemes.

A Study on the Utilization Strategy of Footwear-only Complex for the Kaesong Industrial Complex: Using SWOT-AHP Analysis Method (개성공단 신발전용단지 활용 전략에 관한 연구: SWOT-AHP 방법으로)

  • Jang, Dogyu;Chun, Dongphil
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.184-200
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    • 2021
  • This study proposes to secure the necessity and possibility of creating a footwear-only district utilizing the Kaesong Industrial Complex, a special economic zone in the North Korea. This is a policy proposal to explore strategic values for revitalizing the Korean footwear industry through a win-win cooperation model between the South and North Korea. With SWOT-AHP analysis method, we are planning to establish a strategy to utilize the footwear-only complex in Kaesong Industrial Complex for sustainability of the footwear industry. It presents a direction to overcome the industrial structural problems that the domestic footwear industry is facing with the aspect of the possibility of inter-Korea cooperation. As a result of the analysis, the 'SO strategy' is a proposal to establish inter-Korea cooperation K-shoe belt through footwear clusters in the two Koreas. The 'WO strategy' is an internationalization strategy of the Kaesong footwear-only complex. The 'ST strategy' is the use of flexible governance in the creation of a footwear-only complex for the relief of sanctions against North Korea. The 'WT strategy' is a paradigm shift in the perception of the peace economy in the footwear industry of inter-Korea for the re-opening of the Kaesong Industrial Complex.

A Study on the Optimal Acquisition Site of STM Information Resources in KISTI (국내외 과학기술정보 수집규모의 최적화 연구 - 한국과학기술정보연구원을 대상으로 -)

  • 윤희윤
    • Journal of Korean Library and Information Science Society
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    • v.34 no.2
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    • pp.95-117
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    • 2003
  • In the context of the emerging knowledged-based economy, innovations and capacity of the national information system to collect disseminate, and preserve the most important information resources are becoming increasingly fundamental determinants of national prosperity and survival. It is essential that the scholarly or scientific communication system provides cost-effectiveness access to information in support of research and development in Korea. The KISTI is the first instance and last resort for access and preservation of scientific and technical information in Korea. The primary purpose of this study is to optimize an acquisition size of STM information resources for the KISTI, based on its SWOT analysis.

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Establish Company's Response Strategy by Revision Product Liability Law through Delphi-SWOT Method (Delphi-SWOT 분석을 이용한 제조물책임법 개정에 따른 기업의 대응전략 수립)

  • Seo, JunHyeok;Bae, SungMin
    • Journal of Korean Society for Quality Management
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    • v.46 no.4
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    • pp.911-922
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    • 2018
  • Purpose: This study provides an overview of the Product Liability Act which was revised in 2017 and took effect in 2018. It analyzes the effects of the revised Act on corporate management from internal and external perspectives to present coping strategies so that companies can synthetically respond to such effects. Methods: In order to achieve the purpose of this study, experts like companies, academia, governmental institutions, and consultants were invited, and Delphi techniques were applied to derive means, standard deviations, and Content Validity Ratio. Results: In this study, based on two expert questionnaire surveys, strengths and weaknesses of the internal environment of companies and opportunities and threats of the external environment were derived, followed by provision of S/O, W/O, S/T, and W/T strategies. Conclusion: To fundamentally remove the causes of accidents on their products, the relevant companies should strengthen the activities to increase product safety. They shall cooperate with suppliers to arrange the measures to speedily secure safety of consumers.

A Case Study on the Marketing Strategy for a Take-Out Specialty Store through Analysis of Customer Informations (소비자 정보 분석을 통한 Take-out 전문점의 마케팅 전략 사례연구)

  • Lee, So-Jung;Shin, Seo-Young;Yang, Il-Sun;Lee, Myung-Kang
    • Journal of the Korean Society of Food Culture
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    • v.21 no.2
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    • pp.131-141
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    • 2006
  • The purpose of this research is to develop the management strategy for a take-out specialty sore on the basis of SWOT analysis which requires analysis of internal and external environmental informations. The survey was performed in order to gather the internal and external customer informations for a take-out specialty store. The questionnaires developed were distributed to customers (N=188) and employees (N=23) at 5 take-out specialty store branches from April 25, 2002 to April 29, 2002. The statistical data analysis was completed by SPSS WIN 10.0 for descriptive analysis, factor nalaysis, and Pearson's correlation. IPA(Importance-Performance Analysis) was applied in order to identify the critical management issues which would be explained with the organization's weakness or strength. SWOT analysis was performed through identifying the organizational strength and weakness as internal environment factors and external environmental opportunity and threat as uncontrollable external factors.