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Establish Company's Response Strategy by Revision Product Liability Law through Delphi-SWOT Method

Delphi-SWOT 분석을 이용한 제조물책임법 개정에 따른 기업의 대응전략 수립

  • Seo, JunHyeok (Department of Industrial & Management Engineering, Hanbat National University) ;
  • Bae, SungMin (Department of Industrial & Management Engineering, Hanbat National University)
  • 서준혁 (한밭대학교 산업경영공학과) ;
  • 배성민 (한밭대학교 산업경영공학과)
  • Received : 2018.11.01
  • Accepted : 2018.12.10
  • Published : 2018.12.30

Abstract

Purpose: This study provides an overview of the Product Liability Act which was revised in 2017 and took effect in 2018. It analyzes the effects of the revised Act on corporate management from internal and external perspectives to present coping strategies so that companies can synthetically respond to such effects. Methods: In order to achieve the purpose of this study, experts like companies, academia, governmental institutions, and consultants were invited, and Delphi techniques were applied to derive means, standard deviations, and Content Validity Ratio. Results: In this study, based on two expert questionnaire surveys, strengths and weaknesses of the internal environment of companies and opportunities and threats of the external environment were derived, followed by provision of S/O, W/O, S/T, and W/T strategies. Conclusion: To fundamentally remove the causes of accidents on their products, the relevant companies should strengthen the activities to increase product safety. They shall cooperate with suppliers to arrange the measures to speedily secure safety of consumers.

Keywords

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Figure 1. Research Method

Table 1. Affiliation and Career of Survey Targets

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Table 2. Content Validity Ratio

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Table 3. Influence factors of the company by amendment of product liability law

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Table 4. SWOT Analysis

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Table 5. Company's Response Strategy

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