• The Journal of Information Systems
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• v.27 no.4
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• pp.203-227
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• 2018

Purpose The purpose of this study is to investigate which decision factors continue to use the service based on the online simple payment service. In this study, we will examine how to activate the service from the continuing factors through the dual-model theory consisting of personal dedication and constraint dedication which are frequently used in relation marketing. Design/methodology/approach In this study, we investigated the activation of online simple settlement service using factors affecting the preference of the simple payment service based on the dual-model of dedication-based mechanism and constraint-based mechanism. Findings This study confirmed that customer satisfaction and convenience under the dedication -based mechanism were found to be linked to the preference of the simple payment service. Switching cost under the constraint - based mechanism showed that the customer had no binding ability to continue using the service of the current provider. Likewise, preference was found to have a direct effect on the actual frequency of use of the simple payment service, the number of uses compared to the total number of online payments, and willingness to use more.

• Management Science and Financial Engineering
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• v.16 no.2
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• pp.67-80
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• 2010

This study is focused on instant messaging service (IMS) providers' efforts to maintain a steadfast group of consumers who are willing to continuously use one service without switching to another. Various factors, carefully selected to reflect the unique features of instant messaging, were tested to verify their relationship with consumer loyalty. The results suggest that consumer loyalty of IMS users is most significantly affected by trust and perceived reputation a consumer has on the provider of IMS. Network externality, or the size and proximity of relationships formed through an IMS, also proves to have effect on consumer loyalty. Consumer loyalty in IMS users of different age or different internet usage is affected differently by each factor.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.8B
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• pp.738-749
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• 2003

Mobile IP protocol introduced in RFC3344 provides a node of the mobility service through IP tunneling mechanism in the IP networks. In this paper, we describe a method to provide a mobility service for VPN(Virtual Private Network) nodes on the MPLS(Multiprotocol Label Switching) network. The MPLS VPN considered here is based on "BGP/MPLS VPNs" presented in RFC2547. PE(Provider′s Edge) routers, which are able to provide VPN services on the MPLS network, are associated with mobility agents to support Mobile IP This proposed mechanism applies when a VPN node moves to other site of the same VPN, or when it moves to other site of a different VPN, or to the ordinary Internet site. We implemented this mechanism in PE routers and analyzed the performance of the MPLS VPN with mobility support on the testbed.

• Journal of Communications and Networks
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• v.6 no.3
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• pp.269-279
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• 2004

A new online multi-layer integrated routing (MLIR) scheme that combines IP (electrical) layer routing with WDM (optical) layer routing is investigated. It is a highly efficient and cost-effective routing scheme viable for the next generation integrated optical Internet. A new simplified weighted graph model for the integrated optical Internet consisted of optical routers with multi-granularity optical-electrical hybrid switching capability is firstly proposed. Then, based on the proposed graph model, we develop an online integrated routing scheme called differentiated weighted fair algorithm (DWFA) employing adaptive admission control (routing) strategies with the motivation of service/bandwidth differentiation, which can jointly solve multi-layer routing problem by simply applying the minimal weighted path computation algorithm. The major objective of DWFA is fourfold: 1) Quality of service (QoS) routing for traffic requests with various priorities; 2) blocking fairness for traffic requests with various bandwidth granularities; 3) adaptive routing according to the policy parameters from service provider; 4) lower computational complexity. Simulation results show that DWFA performs better than traditional overlay routing schemes such as optical-first-routing (OFR) and electrical-first-routing (EFR), in terms of traffic blocking ratio, traffic blocking fairness, average traffic logical hop counts, and global network resource utilization. It has been proved that the DWFA is a simple, comprehensive, and practical scheme of integrated routing in optical Internet for service providers.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.26 no.12C
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• pp.225-232
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• 2001

In this paper, we describe a mechanism that supports the mobility service for VPN(Virtual Private Network) users on MPLS(Multiprotocol Label Switching) network. The MPLS VPN considered in this study is controlled by CE(Customer Edge) routers. In such a VPN, CE routers have additional functions to support mobile VPN users, i.e., Home Agent function, foreign Agent function, Correspondent Agent function. This mechanism is applied when a VPN node moves to other site of the saute VPN, or when it moves to other site of a different VPN, or to a non-VPN site. We perform a simulation study to compare the performance of CE based MPLS VPN with that of PE(Provider Edge) based MPLS VPN with mobility support.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.10B
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• pp.927-937
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• 2003

Network based VPN(Virtual Private Network) using MPLS(Multiprotocol Label Switching) technology is regarded as a good solution for intranets or extranets because of the low cost and the flexibility of the service provision. In this paper, we describea mechanism that allows the VPN users to move from one site to another site of the VPN network based on the BGP-E MPLS technology. This mechanism is designed for and implemented on PE(Provider Edge) routers of the backbone network. PE routers connected to the VPN sites establish a new MPLS path to the mobile node after they detect movement of the mobile VPN node. The new location may belong to the same VPN or to different VPN. We designed VPN management and control functions of the PE routers in order to interface with the Mobile IP protocol. The pilot implementation and performance measurement were carried out on a testbed.

• Journal of the Korean Institute of Telematics and Electronics S
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• v.36S no.8
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• pp.30-38
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• 1999

On providing MPEG-2 video service through the ATM network, it is necessary for network provider to have the ATM QoS objectives in order to guarantee quality of service required by end users at the application layer. In this paper, the degradation of QoS caused by cell losses at application layer is assessed quantitatively by GIQ model considering AAL layer and is evaluated qualitatively by MOS from the viewpoint of the end users in order to analyze the relation between CLR and QoS of MPEG-2 video. From the simulation and empirical results, we know that CLR and $GIQ_{mean}$ for guaranteeing QoS of MOS grade 5(Excellent) are $CLR{\le}4{\times}10^7$ & $GIQ_{mean}{\ge}99.4%$ and those for guaranteeing QoS of MOS grade 4(Good) are $CLR{\le}2{\times}10^6$ & $GIQ_{mean}{\ge}99.705%$.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.8B
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• pp.553-562
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• 2007

Consumer needs becomes various in a mature mobile telecommunication market, while service differentiation is hard to achieve. Because of the introduction of number portability, switching barrier becomes lower and the competition among telecommunication service providers is getting fierce in order to maintain and obtain customers. Moreover, HSDPA, which is a new telecommunication service, caused the intense marketing activity for the move to the next generation customers. Under these circumstances, brand equity can be a key to a long-term competitive edge for mobile phone service providers. However, there were few researches reporting the mobile telecommunication brand equity, and none of them analyzed if customer equity which particularly is developed at the CDMA market has an effect on HSDPA service. In this study, we identified the determinants of mobile telecommunication brand equity, which is focused on brand image, customer benefit, price, service quality, and marketing activity, and its influence on the HSDPA service subscription behavior. Finally, we suggested the strategic implication of brand management strategies for mobile phone service providers.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.26 no.12C
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• pp.280-291
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• 2001

LL (Leased Line service) is a facility-based service as a traditional business data service, but new competition services, such as FR (Frame Relay), VPN (Virtual Private Network), and ATM (Asynchronous Transfer Mode), are value-added services. Because of different service classifications, it is hard to gather necessary data for the service providers to plan their market strategies and regulations and policies are also applied asymmetrically to each service provider. Therefore an appropriate market classification is required for the business data services. After various methods of market classification are reviewed, the Hendry model is selected in this paper to analyze substitution-degree among brands or among services. Since the structure of virtual competitions is required for the Hendry model to be applied to data service market, the market is analyzed first by the well-known Porter's model. By the analysis of Porter's model, two virtual competition structures are set up - one is for the competitions among leased line service providers, and the other is for the competitions among business data services such as LL, FR, VPN and ATM. After the Hendry model is applied to each competition structure, it is confirmed that 7 LL service providers do not compete directly, but 2 sub-markets exist for the LL service provisions. However, it is shown that 4 business data services compete directly. Using the Switching Probability Matrix from Hendry model, future market shares of LL service providers and market shares of business data services are forecasted. These empirical results are helpful for service providers to set competitive strategies with the minimization of cannibalization effect and they can easily and efficiently predict their market demands.

• Journal of Information Technology Services
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• v.15 no.3
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• pp.247-263
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• 2016

The purpose of the study is to derive success factors of B2C reverse auction business model, a business model contributes to the recent innovative practices in e-commerce and service sector. Electronic reverse auction has been traditionally used to ensure the procurement convenience and purchasing efficiency in B2B or B2G settings, however, e-RA is now expanding its basis toward B2C commerce industry along the huge success of an online e-RA travel service provider Priceline.com. Recently, B2C e-RA business model is getting the spotlight in the Korean venture industry with a variety of startups in diverse areas. However, e-RA does not work perfect in all kinds of trade settings. Therefore, we conducted a multiple case study to find out the success factors of B2C business model as follows : First, large supplier basis is an important factor that constructs a quasi-perfect competition environment. Second, the high online and mobile accessibility or e-readiness of Korean consumers was also a critical aspect of the success of e-RA. Lastly, e-RA performs best when the supplier switching cost is low and the trading occurs infrequently.