• 한국콘텐츠학회논문지
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• 제16권11호
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• pp.1-10
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• 2016

본 연구는 디지털 매체를 통한 고전문학의 원소스 멀티유즈(One Source Multi Use)의 활성화를 위해 매체품질에 대해 고찰하였다. 한국향토문화전자대전(www.grandculture.net)(향토DB)는 전국 234개 시 군 구의 향토문화 자료와 함께 설화, 민요 등이 구축되어 있어 고전문학의 OSMU가 가능한 매체이다. 이에 IS 성공모형을 적용하여 향토DB의 매체품질이 학습만족을 매개로 지속이용의도에 미치는 영향을 고찰하고자 고전문학수업을 받은 418명의 고등학생을 대상으로 설문조사를 실시하고 구조방정식을 사용해 분석하였다. 그 결과, 향토DB의 콘텐츠품질과 서비스품질은 학습만족을 매개로 지속이용의도에 영향을 미쳤으나 시스템품질의 학습만족에 대한 영향은 나타나지 않았다. 탐색적 다중회귀분석 결과, 시스템품질을 높게 인식하는 집단에서는 시스템품질의 학습만족에 대한 영향이 통계적으로 유의미하였으나 시스템품질을 낮게 인식하는 집단에서는 시스템품질의 학습만족에 대한 영향이 나타나지 않았다. 이러한 결과는 향토DB의 시스템품질이 향상되면 학습만족은 조금 강화되는 반면 콘텐츠품질과 서비스품질이 향상되면 학습만족은 상당히 활성화될 것임을 의미한다.

• 한국IT서비스학회지
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• 제19권5호
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• pp.107-124
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• 2020

Due to spread of covid-19, which began in December 2019, the usage of online distance learning has expanded within colleges. However, because of the lack of readiness for running online distance learning, professors and students had to experience a lot of inconvenience. In the near future, the usage of online distance learnig is expected to more expand, thus, it seems that there should be a strategies for sustainable online learning operations. This study aims to investigate which factors have impact on the continuance intention to usage of online distance learning of airline department students, focused on Post-Acceptance Model. For the empirical analysis, this study utilized a structural equation model after collecting 136 survey data. The results is as follow; First, user interface has positive impact on confirmation and confirmation has positive impact on satisfaction of online distance learning. Seconds, confirmation has positive impact on perceived usefulness, flow and social presence. Third, social presence has positive impact on satisfaction of online distance learning, but perceived usefulness and flow didn't have statistically meaningful impact on satisfaction. Finally, statisfaction of online distance learning has huge positive impact on continuance intention to usage. It is expected that the implications of this study enable colleges effectively to run online distance learning in preparation for the post-covid 19 era.

• Asia pacific journal of information systems
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• 제33권3호
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• pp.624-651
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• 2023

The study makes several contributions to not only the adoption literature by examining the influence of Emotional Intelligence (EI) and Big-Five traits on adoption of Augmented Reality (AR) but also given its utility in both industry and research, it contributes to the interesting inter-disciplinary domain of psychology, information systems, and human behaviour. A quantitative based approach using a sample of 275 respondents was undertaken. It is found that emotional intelligence influence both perceived ease-of-use and perceived usefulness. They in turn influence intention to use. Another important observation is that personality traits (openness and agreeableness) have a significant moderating effect on the relation between attitude and intention to use AR. This research will help academicians and executives working on the adoption of AR in various sectors ranging from retail industry to the education sector. The originality of this study is that it explores the impact of EI on the acceptance of AR and helps in extending the literature in interdisciplinary research.

• 무역학회지
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• 제41권5호
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• pp.41-62
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• 2016

본 연구는 메가 FTA의 중요성이 증가하고 있는 오늘날의 통상환경 하에서 광주·전남지역 중소기업의 기 체결 FTA 활용성과와 FTA 학습지향성이 한·중·일 FTA 활용의지에 미치는 영향을 실증분석 하고 있다. 연구결과는 다음과 같다. 첫째, 기 체결 FTA 활용성과는 한·중·일 FTA 활용의지에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, FTA 학습지향성은 한·중·일 FTA 활용의지에 정(+)의 영향을 미치는 것으로 나타났다. 향후 체결예정인 한·중·일 FTA의 활용의지에 영향을 미칠 수 있는 요인들을 실증분석하고 있다는 점에서 본 연구의 결과들은 향후 한·중·일 FTA 관련 정책 수립 시 의미 있고 유용한 실무적 시사점을 제시할 수 있을 것이다.

• 한국산업정보학회논문지
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• 제25권3호
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• pp.83-97
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• 2020

일관된 온/오프 아이덴티티 관리를 통해 양방향 커뮤니케이션을 강화하고 상호작용을 촉진하는 SNS의 본질과는 다르게 타인의 의견을 일방적으로 수용하는 수동적인 이용행태가 강화되고 있으며 표현의 자유를 즐기기 위해 페이스북을 익명 또는 가명으로 사용하는 사람들이 증가하는 경향을 보인다. 이처럼 변형적으로 나타나는 이용행태를 설명하기 위해 본 연구는 자존감, 실명사용, 의사표현과 같은 심리적·행태적 변인을 포함한 통합모형을 제시하고자 하였다. 연구결과 자존감이 실명사용과 자기노출에 영향을 주는 것으로 나타났으며, 실명사용자가 자신에 대해 더 많은 정보를 노출함에 따라 관계에 대한 만족도와 지속이용의도가 증가하는 결과를 보였다.

• 농촌계획
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• 제22권1호
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• pp.81-91
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• 2016

This study identified the impact of the service quality of local food stores on customer satisfaction and revisiting intention of the customers as the interest into local foods is increasing. The main outcomes are as follows: First, many of the respondents said that they use the local food stores based on the trust in the origin of the products and good quality. Second, reliability and validity were suitable for factor analysis and the correlation had a positive (+) directivity. Third, reliability, assurance, empathy and tangibles were analyzed to have a positive (+) impact among the 5 aspects of service quality except for responsiveness. Fourth, customer satisfaction had a positive (+) impact on the intention to revisit the local food stores, and reliability, assurance and empathy had a positive (+) impact on revisiting intention at the statistical significance level except for responsiveness and tangibles among the 5 service quality aspects. Therefore, it is thought to be required to keep having interests into service quality to gain a competitive edge as a sustainable management system since the service quality of local food stores has impacts on customer satisfaction and intention to revisit.

• 산경연구논집
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• 제14권4호
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• pp.11-21
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• 2023

Purpose: The purpose of this study is to explore how to apply marketing and foster public policy for better establishment of the sharing economy in a society. In particular, this study investigates the following: i) how citizens understand definition and scope of the sharing economy; ii) how citizens actually use and perceive sustainability of the sharing accommodation? iii) how factors such as policy preparation for marketing to the public, policy preparation for regulations, and perceived sustainable growth affect overall attitude to accommodation sharing?; iv) how does overall attitude affect satisfaction and intention to use? Research design, data and methodology: This study conducted an online survey with the assistance of a well-known research firm and applied secondary data. This study applied t-test, factor, ANOVA, and regression analysis for analysis. Results: The results found that policy preparation for marketing to the public, policy preparation for regulation, and perceived sustainable growth of the accommodation sharing significantly affect overall attitude toward accommodation sharing. Conclusions: The results provide managerial and policy implications. The sharing economy will be established in a society with better understanding of the meanings and scopes by citizens. Better policies should be prepared and promoted to the public to increase awareness for sustainable growth of accommodation sharing.

• The Journal of Asian Finance, Economics and Business
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• 제10권2호
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• pp.281-300
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• 2023

Recently, the call for better accountability and social responsibility from corporations has been regularly voiced, both in the academic literature and in public discussions. This poses a challenge to the existing literature in understanding consumption behaviors to direct them toward sustainable development. This study investigates the purchase intention of Gen Z consumers in Vietnam with green packaging products. Data were collected from 914 respondents by online questionnaire and then analyzed using OLS. The results suggest the significant influence of customers' income and packaging in driving customers' intention to use environmentally-friendly products. Specifically, consumers in a higher income class participate more actively in green purchases. However, problems associated with inadequate packaging are also illustrated, resulting in the poor perception of green messages and poor practice of ecological actions. Besides, subjective norms and green trust are found to be adversely related to green consumer intention. In addition, gender disparity in green behavior is reported, where female consumers show a higher tendency to ecological consumption than their male counterparts. Other demographic factors are also included in the model as control variables, which are age, education, price, environmental literacy, environmental concern, and psychological awareness, but they do not have a significant impact on green purchase intention.

• 지식경영연구
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• 제15권2호
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• pp.165-182
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• 2014

Social commerce is regarded as a kind of e-commerce that utilizes social media. Considering increasing complaints around social commerce market, it is important to see customers' satisfaction level and intentions to repurchase. In this study, we examine antecedents that affect customers' satisfaction and relationship between satisfaction and intention to repurchase in social commerce market. We also use social media characteristics as moderators between antecedents and customers' satisfaction. The main results are as follows. First, except site design, most of the intrinsic factors of service quality, such as information, transaction, communication and perceived security had positive effects on customers' satisfaction. Second, all the extrinsic factors of service quality, such as discount rate, constraints, and discrimination had significant impacts on customers' satisfaction. Third, the social media characteristics could not moderate the relationship between service qualities and customers' satisfaction. Fourth, customers' satisfaction had positive effect on the intention to spread through social media. Fifth, customers' satisfaction had positive effect on the intention to repurchase. Social commerce companies need to set up strategies considering the antecedents of customers' satisfaction using these research results. They also need to secure customers that have sustainable purchasing intentions.

• International Journal of Contents
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• 제18권2호
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• pp.32-46
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• 2022

In recent years, large-scale and high-density use of LED on facades has exposed some disadvantages, such as light pollution, high energy consumption, unsustainability, and poor interactivity. Because of the development of smartphones and augmented reality (AR), AR has emerged as a new technology available to users to interact with the media façade. As an augmented reality app for public space, the AR map app can superimpose virtual images on the surface of a building to form an AR media façade, which can be applied in the fields of navigation, advertising, interactive public art, smart retail, etc. This study establishes the variables influencing usage intention and the consequent outcomes of Huawei AR map app and uses the technology acceptance model (TAM) to discuss their relationship. Results show that consumer innovativeness, information quality, and design quality have a strong influence on perceived ease of use. Information quality has a positive impact on perceived usefulness, but design quality has a weak influence. Also, the design quality of Huawei AR map app and consumer innovativeness have a higher effect on perceived enjoyment than information quality. Users' usage attitude and perceived usefulness when using Huawei AR map app are key factors determining their usage intention. This study inspires city planners, architects, developers, and designers of AR apps that augmented reality can partly replace media façade, and that investment in augmented reality will achieve significant sustainable economic and social benefits.