• 한국의류학회지
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• 제48권3호
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• pp.433-450
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• 2024

Through the recent pandemic, this study examined the theory of awe, which explains that external crises affect people's value systems and consequential behaviors. During the pandemic, some consumers expressed a growing interest in equity, while others pursued the consumption of materialistic items, such as luxurious fashion goods. According to the theory of awe, both of these phenomena could be coping responses to the crisis. Based on this, we attempted to understand the psychological processes behind the pandemic's effect on these two different consumers value systems thereby influencing sustainable consumption intentions: one through the new ecological paradigm (NEP) that emphasizes consumers' increased consciousness, and the other through materialism that emphasizes consumers' self-centered side. The results obtained from a survey of 382 U.S. consumers revealed that the degree of pandemic experience increased consumers' NEP and materialism, which also increased their economic and ethical CSR expectations. These CSR expectations then enhanced consumers' sustainable consumption intentions. As sustainable consumption and CSR are important agendas for the fashion industry, this study will provide useful insights for researchers and practitioners in the fashion field.

• Human Ecology Research
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• 제61권3호
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• pp.389-399
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• 2023

Sustainable fashion products have different characteristics from typical fashion products. Therefore, this study focuses on shoes while exploring the expansion and development of sustainable fashion consumption as well as consumers' perceptions of the sustainability approaches practiced by shoe companies. In-depth interviews were conducted with 24 consumers, who had purchased sustainable shoes, in order to understand their purchase decision-making process and consumption characteristics, using the seven stages of the EBM model. In the "need recognition" stage, the survey participants' social background and family influences were categorized as macro factors, while their personal background influences were categorized as micro factors. In the "evaluation of alternatives" stage, participants reconfirmed whether or not to make a purchase based on the product's properties, such as price, brand value, and offered services. In the "purchase" stage, participants' purchase channels were determined according to their preferences as well as the selection pattern they followed until the final purchase within the chosen channel. In the "consumption" stage, the start of product ownership coincides with the start of using the products after making a purchase. In the "post-purchase assessment" stage, higher positive experiences led to a higher repurchase intention of sustainable shoes, while negative experiences caused participants to defer consumption and made them experience a sense of guilt for failing to consume sustainably. During the "post-purchase behavior" stage, which focused on the categories that the customers prioritized, many participants spread information about sustainable fashion to specific individuals through active online WOM behavior.

• 패션비즈니스
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• 제26권5호
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• pp.105-121
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• 2022

To improve the discrepancy between consumer attitude and actual consumption behavior despite the expansion of consumer perception of sustainable fashion, this study attempted to identify the factors influencing the purchase intention and behavior of sustainable fashion consumers. The extended theory of planned behavior, which adds prior knowledge and consumer inertia, was used to predict purchase intention and factors affecting purchase behavior for sustainable fashion, and to verify the influence of knowledge and inertia on consumers' attitudes, subjective norms, and perceived behavioral control. The results of this study were derived from SPSS and AMOS statistical analysis based on response data of 323 domestic male and female consumers, 20 years or older with experience in sustainable fashion consumption. The results showed that consumers' prior knowledge and inertia about sustainable fashion have a significant influence on their attitude toward sustainable fashion consumption, subjective norms, and perceived behavioral control. Implications were derived based on this quantitative verification. The higher the level of consumers' knowledge of sustainable fashion, the greater the impact on attitude, subjective norms, and perceived behavioral control, but inertia decreases the impact. Therefore, to grow consumers' knowledge, not only a shopping environment should be established but also inertia should be suppressed as much as possible through sustainable fashion marketing activities.

• 가정과삶의질연구
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• 제19권5호
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• pp.259-277
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• 2001

The purpose of this study was to identify household’s level and standard of consumption and their related variables in order to derive some useful implications for developing sustainable lifestyle. Data were collected from 567 household wives living in Seoul and the five Metropolitan cities in Korea. The results showed that most households owned such goods as central heating system, shower and bath, refrigerator, microwave oven, vacuum cleaner, washer. TV video player, personal computer, mobile phone, and car. They thought that most of the goods were necessary for the desired level of living and has a strong aspiration to buy those goods. This implied a tendency of uniformity in need perceptions and consumption patterns among Korean households. However, level and standard of consumption measured in selected living area differed according to age. education family size, household income, occupation, and the size housing, which showed that different approach was needed for developing sustainable lifestyle according to these variables.

• 복식문화연구
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• 제25권3호
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• pp.253-269
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• 2017

This study identified fashion consumers disposal behavior and analyzed the effects of consumers pursuing values in disposal, environmental awareness, and sustainable fashion consumption attitudes in regards to fashion disposal behavior. A survey questionnaire was developed and data were obtained from 460 consumers in their 20's to 50's in Korea who had experienced fashion disposal behaviors during last 12 months. As a result, there were four different fashion disposal behaviors such as economical, practical, and social disposal as well as hoarding behaviors. Consumers pursuing values in disposal affected fashion disposal behavior. Practical and economical values had positively impacted economical disposal and hoarding behaviors. While hedonic value had a negative impact on economical disposal behavior, it had a positive impact on social disposal behavior. Also, environmental-social values had positively impacted practical and social disposal behaviors. Fashion-related environmental knowledge had positively impacted economical and practical disposal behaviors and PCE affected social disposal behavior, while environmental concerns had a negative impact on economical disposal behavior. Consumers attitude toward used-fashion items, fashion recycling, and fashion innovativeness affected all of fashion disposal behaviors. Although hoarding behavior has been an under researched area, the finding implied that hoarding behavior was affected by consumer's pursuing value in disposal and sustainable consumption attitude. Also, environmental-social values and attitudes toward used-fashion items would induce practical disposal behavior such as reuse by alteration or reform. Consumers economical and hedonic values can promote donations or exchange/resale of unwanted fashion items, which can lead to sustainable consumption.

• 국제초고층학회논문집
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• 제1권4호
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• pp.301-310
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• 2012

Buildings, energy and the environment are key issues that the building professions and energy policy makers have to address, especially in the context of sustainable development. With more tall buildings constructed in China, the impact on energy consumption and carbon emission would be great from buildings (2% increase of carbon dioxide annually between 1971 and 2004). The imperative was to investigate the building energy performance of high-rise in different climate zones and identify the key design parameters that impose significantly influence on energy performance in sustainable building design. Design implications on glazing performance, sizing of the ventilation fans, renewable energy application on high-rise building design are addressed. Combination of effective sustainable building design strategies (e.g., building envelope improvement, daylight harvesting, advanced lighting design, displacement ventilation, chilled ceiling etc.) could contribute more than 25% of the total building energy consumption compared to the international building energy code.

• 교육녹색환경연구
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• 제12권2호
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• pp.61-70
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• 2013

As the existing school building power consumption is expressed by total power consumption, in the view of energy saving is disadvantage. The the power consumption of school building is divided as cooling, heating, lighting and others. The cooling power consumption, heating power consumption, lighting power consumption can be calculated using real total power consumption that gained from Korea Electric Power Corporation(KEPCO). The power consumption for cooling and heating can be calculated using heat transmittance, wall area and floor area, and for lighting is calculated by artificial lighting calculation. but this calculation methods is difficult for laymen. This study was carried out in order to establish the regression equation for cooling power consumption, heating power consumption, lighting power consumption and other power consumption in school building. In order to verify the validity of the regression equation, it is compared regression equation results and calculation results based on real power consumption. As the results, difference between regression result and calculation results for cooling and heating power consumption showed 0.6% and 3.6%.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.977-986
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• 2020

This paper investigates factors impacting on sustainable fashion buying intention of consumers by reviewing studies about the topic and conducting a survey with consumers in Ho Chi Minh City. In detail, firstly, an interview with 15 respondents was conducted to check the understanding of concepts and questions and, secondly, the study used the convenient sampling method, with 172 samples collected and analyzed, of which young respondents accounted for the majority of the sample. The respondents tend to go shopping many times in a year, with the number of people buying fashion products from every week to every two months accounting for 65.2% totally. The findings suggest that the firms should prioritize strategies that can improve customer attitude toward sustainable fashion, making them feel good, pleasant, satisfied and favorable when engaging in sustainable fashion consumption. This study concludes that consumers need more information to enable them to make better ethical decisions. This study proposes that the major channels that consumers use to seek sustainable product information include public education, peer influence, and corporate marketing information about the products. This study concludes that public education and corporate marketing information on green consumption education is effective for improving consumer sustainable buying intention.

• 복식문화연구
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• 제29권4호
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• pp.538-553
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• 2021

As interest in the sustainable fashion industry continues to increase along with climate issues, it is necessary to identify research trends in sustainable fashion and seek new development directions. Therefore, this study aims to analyze research trends on sustainable fashion. For this purpose, related papers were collected from the KCI (Korean Citation Index) and Scopus, and 340 articles were used for the study. The collected data went through data transformation, data preprocessing, topic modeling analysis, core topic derivation, and visualization through a Python algorithm. A total of eight topics were obtained from the comprehensive analysis: consumer clothing consumption behavior and environment, upcycle product development, product types by environmental approach, ESG business activities, materials and material development, process-based approach, lifestyle and consumer experience, and brand strategy. Topics were related to consumption, production, and education of sustainable fashion, respectively. KCI analysis results and Scopus analysis results derived eight topics but showed differences from the comprehensive analysis results. This study provides primary data for exploring various themes of sustainable fashion. It is significant in that the data were analyzed based on probability using a research method that excluded the subjective value of the researcher. It is recommended that follow-up studies be conducted to examine social trends.

• 교육녹색환경연구
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• 제11권2호
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• pp.19-27
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• 2012

This study was carried out in order to establish the estimation equation for school power consumption using regression analysis based on collected power consumption for two years of weather data and schools are located in Central Changwon and Masan district in Changwon city. (1) The power consumption estimation equation for Heating and cooling is calculated using power consumption per unit volume, the difference between actual power consumption and results of estimation equations is 4.1%. (2) The power consumption estimation equation for heating load is showed 2.6% difference compared to actual power consumption in Central Changwon and is expressed 2.9% difference compared to that in Masan district. Therefore, the power consumption prediction for each school using the power consumption estimation equation is possible. (3) The power consumption estimation equation for cooling load is showed 8.0% difference compared to actual power consumption in Central Changwon and is expressed 2.9% compared to that in Masan district. As the power consumption estimation equation for cooling load is expressed difference compared to heating load, it needs to investigate influence for cooling load.