• Korean Journal of Culture and Social Issue
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• v.19 no.4
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• pp.577-597
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• 2013

It has been known that it shows the negative correlation between social comparison and happiness. Nevertheless, the correlation depends on self-concept and motivation of comparison which a person take. Current study examined the effect of cultural self-concept (interdependent self, subjective-objective self) on social comparison and happiness (subjective well-being and psychological well-being), Total 2000 among 30-69 years old respondents participated in this survey. We found that, first, people with high interdependent self feel less happiness as they take more social comparison, but the people with low interdependent self do not show the relational pattern. Second, people with objective self show the negative correlation with happiness and social comparison, but there is no correlation with happiness and social comparison among people with subjective self. The implication for study were discussed.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.703-708
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• 2023

The current study investigates VPA usage (i.e.,continuance intention of use, WOM intention) of by Theory of Planned Behavior (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived value/risk. The results show that (1) attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value positively predicted the continuance intention of VPA use. Regarding WOM of intention, there were positively significant effects of the attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value. The results of this study are expected to provide a variety of practical and theoretical implications in promising artificial intelligence market by the impact of TPB (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived values of VPA.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.471-478
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• 2023

The purpose of this study is to examine the effects of parental abuse and neglect on adolescents' internet addiction, and to verify the mediating effect of subjective happiness in the relationship between parental abuse and neglects and adolescent internet addiction. To this end, dat from the 16th year of the 2021 Korea Welfare Panel(KWPS) conducted by the Korea Institute for Health and Social Affairs were used. In this study, 1st, 2nd and 3rd graders of high school were analyzed, and data from a total of 325 students were analyzed. The analysis utilized SPSS 27.0 and Hayes(2013)'s Macro Process(model 4) to verity correlation analysis and mediating effects between related variables. The results of the analysis are as follows: First, abuse and neglect from parents directly affect adolescents' Internet addiction. Second, it was analyzed that subjective happiness mediated the effect of parental abuse and neglect on adolescents' Internet addiction.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.11-16
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• 2024

Recently, the health-pleasure trend, which means enjoying health care through exercise or diet and certifying it on SNS is spreading to the MZ generation. This study examined the effect of personality traits on SNS upload behavior and subjective well-being related to health care. As a result, 1) parallel comparison and narcissism had a positive effect on the SNS upload attitude and intention, and the downward comparison had a negative effect on both SNS upload variable. Self-esteem had a positive effect only on the attitude of uploading SNS. Next, 2) self-esteem had a positive effect on both subjective well-being, while narcissism had a negative effect on stress, and parallel comparisons had a positive effect on life satisfaction. In other words, it was confirmed that comparisons with similar people had a positive effect on SNS upload behavior and their subjective well-being, while health care for self-show or recognition of others had a negative effect on their subjective well-being. The results of this study should be actively reflected not only for the marketing market but also for a media and cultural environment in which the MZ generation can lead a healthy life.

• Journal of Distribution Science
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• v.19 no.8
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• pp.57-67
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• 2021

Purpose: The purpose of this study was to explain the application of TPB and personal happiness on donation behavior and willingness to donate. Research design, data, and methodology: The population of this research is people in Indonesia who have a tendency in its culture to donate. The sample size used was 245 people with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. Result: The results show that the subjective norm had appositive and significant effect on attitude to donate; subjective norm has appositive and significant effect on the donation behavior. Personal happiness has a positive and significant effect on attitude to donate, and personal happiness also has a positive and significant effect on the donation behavior, and the donation behavior has a positive and significant effect on the attitude to donate. Conclusions: Being a responsible person to other people's conditions, as you see other people needing help, you will feel that you have the power to help them. you are often helping people in need, which concludes you are a compassionate person.

• Journal of Family Resource Management and Policy Review
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• v.17 no.2
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• pp.19-35
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• 2013

The purpose of this study is to analyze the effective factors that influence subjective cognition, conflict degree of work-family balance, and cognition of family strength according to general characteristic factors, working environmental factors, and home environmental factors, as well as analyze the relationships among subjective cognition, conflict degree, and cognition of family strength. The main data source for analysis in this study is the Second National Survey of Korean Families by the Ministry of Gender Equality and Family in 2010. The survey includes the analysis of 419 respondents who have a dual income and live with their wife. The collected data are analyzed using SPSS 19.0. The results of the study are as follows. First, subjective cognition of work-family balance is influenced by satisfaction of work, division of housework, and care of family. Second, the conflict degree of work-family balance is influenced by age, working week, and satisfaction with work. Third, the relationship between subjective cognition and conflict degree of work-family balance is a negative correlation. The relationship between subjective cognition of work-family balance and cognition of family strength is a positive correlation but the difference between conflict degree of work-family balance and cognition of family strength is not significant. Finally, for the married men, the working environmental factor is a significant factor for the work-family balance. And the higher the satisfaction of work and division of domestic work, the greater is the balance between work and family. This suggests that they also have a higher cognition of family strength.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.5
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• pp.2054-2062
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• 2012

The performance of organizational culture effectiveness has been supported by several researchers. Since Peters & Waterman acclaimed that the excellent companies have their unique culture type, the effectiveness of organization culture have been practically supported. Organization culture is closely related to employees' satisfaction and commitment and contributed to the subjective performance and financial performance in terms of individual and organizational level. Organizational culture is a valuable resources and competitive advantage for the successful growth. Thefore, I have proposed some proposition regarding the type and strength of organization culture and the interaction effect of internal consistency which should be studied for more fundamental study of the effectiveness of organizational culture.

• Korean Journal of Human Ecology
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• v.14 no.4
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• pp.665-671
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• 2005

This study aims to examine the effect of structural properties, subjective textures, sensibilities, and objective handle on the preference for weft knit fabrics, and then to provide useful information in planning and designing knit fabrics through predicting the preference. We made 20 plain knit fabrics, as specimens, with a combination of 5 kinds of wool/rayon fiber contents and 4 kinds of stitch loop length. For the subjective evaluation of textures, sensibilities, and preference, we used the questionnaire that had been developed in the previous study. The data analysis was conducted with Pearson's correlation analysis, ANOVA, Duncann multiple range test and regression analysis. The results are as follows: In relationship of structural properties and preference, we could not recognize any difference in whole ranges of wool/ rayon fiber contents and in 7.5mm and less stitch loop length. On the other hand, we could find the decrease of preference in over 7.5mm stitch loop length. As to subjective textures and sensibilities, a multiple regression analysis of preference indicated a higher determination coefficient by sensibilities than by textures. But there were little correlation between a objective handle and preference of weft knit fabrics.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.297-305
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• 2020

The purpose of this study was to identify the factors associated with subjective age among community-dwelling older adults in South Korea. Cross-sectional analyses were performed on 8,040 older adults aged 65 years and over from the 2017 National Survey of Older Koreans. We used univariable analysis and multivariable analysis by the logistic regression test. The significant factors associated with subjective age in older adults were gender, education level, living arrangements, limitation of instrumental activities of daily living, number of chronic diseases, perceived health status, depression, and current economic activity. Based on the results of this study, nursing intervention will be needed to lower subjective age. This study may contribute to the older adults to have a healthy and successful old age.

• Journal of Korea Game Society
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• v.16 no.4
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• pp.7-14
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• 2016

This study explored how peers influence on adolescents' game over-indulgence. More specifically, it was examined the effects of emotional support, subjective norm of game use, peer stress, and friends' attitude toward gaming on game over-indulgence. Results showed that the higher level of subjective norm of game use and peer stress one received the higher level of game over-indulgence one reported. However, lower emotional support caused higher game over-indulgence. Meanwhile, friends' attitude toward gaming was not significantly related to game over-indulgence. The meaning and the importance of peer in terms of game over-indulgence and limitations of the study were discussed.