• 무역학회지
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• 제48권2호
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• pp.111-127
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• 2023

본 연구는 동남아시아의 전자상거래 시장이 성장하고 있는 가운데, 향후 한국 물류기업들의 전략적 진출이 가능한 캄보디아 전자상거래 시장을 대상으로 진출 전략 수립을 위한 요인을 도출하고자 한다. 캄보디아는 높은 청년층 인구 비율, 높은 스마트폰 보급률, 편리한 결제시스템 도입, 정부 차원의 전자상거래 진흥 정책 등을 바탕으로 전자상거래 시장 성장성 및 성장 잠재력이 꾸준히 증가하고 있는 나라이다. 본 연구에서는 한국 물류기업이 캄보디아의 전자상거래 시장 진출에 필요한 요인들을 도출하고 상대적 중요도를 분석하여 세부 추진 전략을 수립하였다. AHP 분석기법으로 진출 전략 상위 요인 3가지를 도출하였으며, 각각 4가지의 하위요인을 제시하였다. 그 결과, '시장성 요인'(0.556), '정책 및 제도적 요인'(0.295), '기업역량 요인'(0.149)순으로 중요도가 나타났다. 하위요인 분석결과, '유통채널의 특징 및 성장가능성'(0.230), '소비자들의 구매력 및 인식 수준'(0.176), '현지 정부의 전자상거래 관련 정책 및 제도적 지원'(0.122), '현지 정부의 물류 인프라 구축 계획'(0.108) 순으로 중요도가 나타났다. 상위요인 및 하위요인 모두 캄보디아 전자상거래 시장의 특징 및 성장 가능성에 대한 내용이 중요하게 나타났으며, 이를 통해 한국 물류기업이 캄보디아 전자상거래 시장에 진출하려면 시장 규모와 성장 잠재력을 중요하게 본다는 것을 알 수 있었다. 본 연구의 결과는 향후 전자상거래 시장의 성장이 기대되는 캄보디아를 대상으로 한국 물류기업이 성공적인 진출을 도울 수 있는 가이드라인으로 활용될 수 있을 것이다.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2008년도 연합학회학술대회
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• pp.321-338
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• 2008

Information and communication industry, which shows rapid growth rate, is now leading the global economic growth, contributing a ripple effect on general business and economic structure. It is said that information and communication industry enables swift economic growth taking a role as a basic industry of information-oriented society. Especially, rapid technical innovation promotes mutual growth of other related industries and it is technology-intensive. The purpose of this research is to analyze the management efficiency of information and communication industry using DEA method, and finally suggest numerical value for inefficient organizations to improve their efficiency. CCR-I, BCC-I efficiency and RTS(Returns to scale) of 29 companies engaged in information and communication industry was evaluated. With the results, I suggested model companies for benchmarking in information and communication industry. To summarize, 7 companies were selected with CCR-I efficiency rate 1, and 12 companies with BCC-I efficiency rate 1. RTS was finalized with 8 IRS companies, 10 DRS companies, and 11 CRS companies.

• 한국엔터테인먼트산업학회논문지
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• 제14권3호
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• pp.1-13
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• 2020

텐센트는 콘텐츠의 확장 및 자사의 제품과 서비스를 사용하는 고객 편의를 위해 인터넷 기반 엔터테인먼트 플랫폼을 운영하고 있는 기업이다. 2000년 이후 텐센트는 엔터테인먼트 콘텐츠 분야에서 괄목할 만한 성장과 혁신을 지속적으로 거두었다. 특히, 선도 제품·서비스를 모방, 개선하는 모방형 혁신과 인수합병을 바탕으로 텐센트는 사업 전반에 걸쳐 시장의 리더로 부각되었다. 본 연구는 이를 감안, 텐센트의 성장 전략에 관한 사례연구를 진행, 학문 및 실무적 시사점을 제안하고자 한다. 텐센트는 꾸준히 선도 기업의 온라인 게임과 SNS 등을 모방하면서 자사의 고유한 서비스를 보완하는 모방형 혁신을 통해 위챗 메신저 플랫폼 등을 기반으로 다른 제품 및 서비스로 사업 영역을 확장하고 있다. 이러한 모방형 혁신 전략은 텐센트가 다른 기업보다 더 빠른 속도로 탁월한 성장을 달성하는데 가장 효과적이었다. 아울러, 텐센트의 인수합병(M&A) 추진력은 텐센트 최고 경영진의 비전과 유연한 조직문화에 의해 강력한 기업 성장의 추동력으로 작용하며 텐센트의 엔터테인먼트 플랫폼, 게임, 금융, 전자상거래 및 글로벌 시장 확대 전반에 걸쳐 중요한 영향력을 발휘하고 있다. 본 연구는 텐센트의 성장을 이해하는데 중요한 시사점을 제안했지만 연구의 한계도 일부 있어 이들 요소는 반드시 후속 연구를 설계할 때 반영, 더 중요한 교훈을 제공해야 할 것이다.

• 기술사
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• 제42권2호
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• pp.41-48
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• 2009

The Government declared 'Low-Carbon Green Growth' as the new national vision for future development to improve economic growth and quality of life through higher energy efficiency, less energy consumption, wider use of renewable energy, etc. Korea can no longer delay participating in international efforts against global warming by reducing carbon dioxide and other greenhouse gas emissions. Thus low-carbon green growth is not a matter of choice, and it becomes indispensible to sustaining the nation's economic development. The Government is determined to take the initiative in speeding up economic recovery by carrying out the large scale investment projects such as the Korean version of a 'Green New Deal. The 49 trillion-won projects include river improvement, eco-friendly transportation networks, advanced information infrastructure, water resources & dam construction, green cars & clean energy development, etc. which will create nearly one million new jobs over the next four years.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2007년도 정기학술발표대회 논문집
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• pp.571-575
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• 2007

국내건설시장의 성장 한계에 따른 경쟁 심화와 해외건설시장의 개방 및 호황에 따른 글로벌 경쟁 속에서 국내건설기업들은 급격하게 변하는 국내외 시장변화 상황에 대응하기 위해서 국내건설시장 수주 전략과 해외건설시장의 진입 확대 및 대규모 프로젝트 창출 등 변신을 위해 기업차원의 방안을 모색하고 있다. 이는 결국 건설기업들이 국내외의 중장기적인 건설시장의 변화를 예측하고 경쟁력을 확보하기 위한 대응방안을 수립하는 것이 기업생존의 중요한 관건임을 의미한다. 본 연구에서는 국내외 시장 및 제도 등 외부 환경의 변화에 따른 건설기업의 대응방안을 모색하고, 시간의 흐름에 따른 전략의 효과를 예측하기 위해 건설기업의 내부적 역량과 전략, 정부 및 국내외 시장 등 외부 환경의 핵심 영향인자를 도출하고, 영향인자 들의 인과지도 작성을 통해 각 인자들의 영향관계와 도출될 수 있는 전략 및 그 효과를 분석할 수 있는 평가모델의 구축방법론을 정립하고자 한다. 본 연구의 결과는 향후 시스템다이내믹스 시뮬레이션을 통한 정량적 분석모델 구축에 있어 기본 프레임워크 자료로 활용될 것이며, 급변하는 건설환경 속에서 건설기업이 수립하는 전략의 향후 효과를 미리 예측해 봄으로써 기업차원에서 효과적인 신규 전략을 수립할 수 있는 기초자료로 활용될 수 있을 것이다.

• Asia Marketing Journal
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• 제15권1호
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• pp.23-42
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• 2013

To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

• KSBB Journal
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• 제26권3호
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• pp.229-236
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• 2011

An efficient screening method was developed for rapid selection of a few overproducers of itaconic acid (IA) among the great many mutants derived from mother strains of Aspergillus terreus. For this purpose, an attempt was made to reveal the relationships of the growth rate and sporulation of each mutant on PDA solid medium with its IA productivity in the final liquid production-culture. As a result, it was possible to classify the mutated strains into 5 groups (from [A] to [E] group) according to theirmorphologies (i.e., growth rate and sporulation extent) on the PDA slants. Notably, most of the high-yielding mutants of IA were observed to belong to [A]group which had the properties of the highest growth rate and sporulation among the 5 groups, whereas the mutant groups of [C], [D] and [E] with the contrasting morphological features showed significant reductions in their IA productivities. From these results, it was concluded that the probability of selecting IA overproducing mutants could be remarkably enhanced when the mutated colonies showing faster growth rates are firstly selected on the PDA plate, and then further screening process is performed on the basis of the sporulation extents of the mutants selected. Consequently, through the application of the strategy developed in this study, costs and time involvedin the labor-intensive task of strain improvement could be reduced to a great extent, because the time-consuming liquid culture processes did not need to performed for the unfavorable mutants belonging to the groups other than group [A].

• Asian Pacific Journal of Cancer Prevention
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• 제13권2호
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• pp.427-436
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• 2012

Targeted therapy has been a very promising strategy of drug development research. Many molecular mechanims of diseases have been known to be regulated by abundance of proteins, such as receptors and hormones. Chemoprevention for treatment and prevention of diseases are continuously developed. Pre-clinical and clinical studies in chemoprevention field yielded many valuable data in preventing the onset of disease and suppressing the progress of their growth, making chemoprevention a challenging and a very rational strategy in future researches. Natural products being rich of flavonoids are those fruits belong to the genus citrus. Ethanolic extract of Citrus reticulata and Citrus aurantiifolia peels showed anticarcinogenic, antiproliferative, co-chemotherapeutic and estrogenic effects. Several examples of citrus flavonoids that are potential as chemotherapeutic agents are tangeretin, nobiletin, hesperetin, hesperidin, naringenin, and naringin. Those flavonoids have been shown to possess inhibition activity on certain cancer cells' growth through various mechanisms. Moreover, citrus flavonoids also perform promising effect in combination with several chemotherapeutic agents against the growth of cancer cells. Some mechanisms involved in those activities are through cell cycle modulation, antiangiogenic effect, and apoptosis induction.Previous studies showed that tangeretin suppressed the growth of T47D breast cancer cells by inhibiting ERK phosphorylation. While in combination with tamoxifen, doxorubicin, and 5-FU, respectively, it was proven to be synergist on several cancer cells. Hesperidin and naringenin increased cytotoxicitity of doxorubicin on MCF-7 cells and HeLa cells. Besides, citrus flavonoids also performed estrogenic effect in vivo. One example is hesperidin having the ability to decrease the concentration of serum and hepatic lipid and reduce osteoporosis of ovariectomized rats. Those studies showed the great potential of citrus fruits as natural product to be developed as not only the source of co-chemotherapeutic agents, but also phyto-estrogens. Therefore, further study needs to be conducted to explore the potential of citrus fruits in overcoming cancer.

• 한국환경생태학회지
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• 제29권2호
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• pp.279-291
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• 2015

This study analyzed the growth characteristics of multi-layer planted trees through their growth analysis and attempted to present a management strategy. The subject of research is the Citizen's Forest Area of Seoul Forest Park located in Seoul City. Field surveys were conducted three times over eight years from 2005 when the Seoul Forest Park was created through 2013. Labels were attached to all trees in the target area, and their species, height and DBH were investigated. To identify the growth differences by trees in each area, a detailed tree location map was drawn up for use in the analysis. To check soil health, soil organic matter, soil pH and soil microbial activities were analyzed. It turned out that the growth of the multi-layer planted trees in the target area of research was higher than that of the trees in existing urban parks, and that it was similar to that of trees in natural forests. Through a field survey in the area with a remarkably low growth, high-density planting problem, soil was found to have excess-moisture and there was the problem of Pueraria lobata covering. As a result of the analysis of the soil, it was found that its organic content in the soil was lower; soil pH was higher; and microbial activities in the soil were lower when compared to that of natural forests.

• 한국중재학회지:중재연구
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• 제15권3호
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• pp.207-232
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• 2005

This study is for an example of arbitration of a dining out franchise company in Korea and franchise system currently is expanding and developing to international trade. The main reason for that is franchising has some benefits compared to the existing trades. Korean dining-out industry has largely developed for the past 20 years, but there are little world-class company of the industry, because dining-out industry should go for qualitative as well as quantitative growth at the same time. Korean dining-out industry has adopted licensing and joint-venture among growth strategies, but the franchise system among them seems to have taken its place as a representative strategy for management to develop dining-out industry. The history of Korean dining-out franchise industry is very short and it is true that we have no a management philosophy of accompanying growth with franchise due to a short experiences and recognition of top management or managers and short-term strategy for branch expansion. For a brilliant growth of dining-out franchise industry, to settle disputes through arbitration, in case of disputes taking place, is very important, because the franchise industry is a frequent-trading sector, requires expert-level knowledge, favors a closed examination and also needs a fast solution. As the franchise industry has been sharply growing around the world, there is more possibility of disputes, and various and complicated laws of the industry are related to disputes as well, so much more expert-level knowledge is required to solve disputes. Therefore, affiliated headquarters hope a disclosed settlement of their disputes and their any disputes should be fast settled for the benefits of affiliated members.