• 한국산업정보학회:학술대회논문집
• /
• 한국산업정보학회 2000년도 추계공동학술대회논문집
• /
• pp.131-167
• /
• 2000

Top CEO Priorities 1. Increasing Globalization(94%) 2. Improving Knowledge Management(88%) 3. Reducing Cost and Cycle Time(79%) 4. Improving Supply Chains Globally(78%). "Personally, I believe that future leadership companies and future leadership institutions of all kinds will be those that know how to compete and win on the basis of knowledge-learning, adapting and improving this vital asset we know as information."(omitted)

• 한국콘텐츠학회논문지
• /
• 제10권7호
• /
• pp.220-232
• /
• 2010

이제 기업이 상품을 판매하기 위해서는 영업단계에 머무르는 것만으로는 소비자의 마음을 사로잡기가 어려워 졌다. 보다 소비자를 잘 이해하고, 보다 그들의 인식을 체계적으로 관리할 수 있는 마케팅과 브랜드 매니지먼트 전략이 중요하게 대두되고 있다. 패션브랜드 EXR은 런칭 초기부터 체계적 브랜드 매니지먼트 과정을 실행해왔다. '소비자 브랜드 지식'의 총체가 결국 그 기업 브랜드의 힘, '브랜드 자산'을 완성한다는 케빈 케인 켈러의 '고객에 의한 브랜드 자산'에 일거하여 고객에게 '기능성'과 '디자인' 두 가지 영역 모두를 만족시키고자 그 궁극의 브랜드 자산인 캐포츠('Character Sports Casual'의 합성어) 영역을 개척하고, 그들만의 아이덴티티인 'PROGRESSIVE'를 구축하였다. 브랜드 매니지먼트의 성공을 위해서는 명확한 비전과 이를 통한 구체적인 브랜드 아이덴티티 규명이 반드시 뒷받침 되어야 한다. 또한 이러한 것을 조직 내 구성원 전체가 공유할 수 있어야 하며, 이것이 장기적으로 유지, 관리되기 위한 통합적인 관리 전략이 필요하다. 이것을 토대로 EXR은 그들의 브랜드 및 마케팅 전략 실행의 전반을 통합적으로 관리할 수 있었다. 따라서, 본 연구에서는 패션브랜드 'EXR'의 브랜드 구축 과정을 살펴봄으로써 패션 브랜드의 지속 가능한 브랜드 매니지먼트 전략을 모색하고자 한다.

• 한국건설관리학회:학술대회논문집
• /
• 한국건설관리학회 2003년도 학술대회지
• /
• pp.602-605
• /
• 2003

90년대 이후 전 세계적으로 지식경영(Knowledge Management : KM)에 대한 관심이 고조되고 있다. 특히 기업의 시장가치 중 지식자산이 차지하는 비중이 높아짐에 따라 한국의 건설 분야도 90년대 중반부터 대기업을 중심으론 지식경영을 도입하고 있다. 그러나, 중소${\cdot}$전문건설업체의 경우에는 기업의 재무 및 조직적인 이유로 지식경영에 대한 이해와 정보화에 뒤쳐지고 있는 실정이다. 더욱이, 건설 분야에서 중소${\cdot}$전문건설업체가 차지하는 비중이 매우 높게 나타나기 때문에 이들의 기술 수준이 건설공사의 품질과 직결된다고 해도 과언이 아니다. 따라서, 본 논문에서는 회사의 가치와 경쟁력 향상을 위해서 중소${\cdot}$전문건설업체들의 여건에 적합한 지식경영 전략 즉, 지식경영 도입 방안을 제시하고자 한다.

• 국제학술발표논문집
• /
• The 6th International Conference on Construction Engineering and Project Management
• /
• pp.60-62
• /
• 2015

The BIM-based architectural design can be the optimal method to improve all sectors of construction industry and reduce environmental impact through digital technologies. The goals and effects of BIM needs in LH to be newly planned based on the experience of public sectors, which will ultimately contribute to maximization of effectiveness. Referring the excellent case in the UK, the current BIM standards according to maturity level 2 handle the contents related to modeling, collaborative data production, data management and assure BIM data have to be used from building construction to operation and maintenance of buildings. Therefore the strategy for the utilization of BIM for construction projects in LH consisted of three steps; first, the minimization of defects via BIM: second, strengthening the competitiveness of construction and asset management: third, upgrading the system of building production and maintenance control. After this trial, LH can accumulate know-how for building construction to be more costeffective and competitive.

• Journal of applied mathematics & informatics
• /
• 제27권5_6호
• /
• pp.981-1000
• /
• 2009

This paper considers asset liability management problems when their deterministic equivalent formulations are general nonlinear optimization problems. The presented approach uses a nonmonotone trust region strategy for solving a sequence of unconstrained subproblems parameterized by a scalar parameter. The objective function of each unconstrained subproblem is an augmented penalty-barrier function that involves both primal and dual variables. Each subproblem is solved approximately. The algorithm does not restrict a monotonic decrease of the objective function value at each iteration. If a trial step is not accepted, the algorithm performs a non monotone line search to find a new acceptable point instead of resolving the subproblem. We prove that the algorithm globally converges to a point satisfying the second-order necessary optimality conditions.

• Journal of Information Technology Applications and Management
• /
• 제23권3호
• /
• pp.1-12
• /
• 2016

Visual representations for concepts in business management are quite challenging, especially those abstract concepts in Accountancy discipline. For example, there might not be a consensus on what to use to represent such abstraction as an asset, liability, or owner equity. This is because asset can be property, estate, resources, equipment, or any tangible or non-tangible valuables. Cognitive science concepts and behavior engagement have been used to develop visual representations for financial data. The concepts include spatial processing, big picture thinking, and metaphor. Review of past studies together with a brief research plan to test the usability for learning of four new augmented reality 0visuals are provided in the present paper.

• 한국경영과학회지
• /
• 제29권2호
• /
• pp.45-57
• /
• 2004

The purpose of this paper is studying the valuation of option prices in Incomplete markets. A market is said to be incomplete if the given traded assets are insufficient to hedge a contingent claim. This situation occurs, for example, when the underlying stock process follows jump-diffusion processes. Due to the jump part, it is impossible to construct a hedging portfolio with stocks and riskless assets. Contrary to the case of a complete market in which only one equivalent martingale measure exists, there are infinite numbers of equivalent martingale measures in an incomplete market. Our research here is focusing on risk minimizing hedging strategy and its associated minimal martingale measure under the jump-diffusion processes. Based on this risk minimizing hedging strategy, we characterize the dynamics of a risky asset and derive the valuation formula for an option price. The main contribution of this paper is to obtain an analytical formula for a European option price under the jump-diffusion processes using the minimal martingale measure.

• 아태비즈니스연구
• /
• 제13권4호
• /
• pp.45-59
• /
• 2022

Purpose - This study investigates the performance of investment strategies incorporating estimated stock market cycle based on a lead-lag relationship between business cycle and stock market cycle, thereby deriving empirical implications on risk management. Design/methodology/approach - The data period ranges from June 1953 to September 2022 and de-trended short rate, term spread, credit spread, stock market volatility are considered as major input variables to estimate business cycle and stock market cycle by applying probit model. Based on the estimated stock market cycle, two types of strategies are constructed and their performance relative to the benchmark is empirically examined. Findings Two types of strategies based on stock market cycle are considered: The first strategy is to long(short) on stocks when stock market stage is expected to be an expansion(a recession), and the second one is to long on stocks(bonds) when expecting an expansion(a recession). The empirical results show that the strategies based on stock market cycle outperforms a simple buy and hold strategy in both in-sample and out-of-sample investigation. Also the out-of-sample evidence suggests that the second strategy which is in line with asset allocation is more profitable than the first one. Research implications or Originality The strategies considered in this study are based on the estimated stock market cycle which only depends on a few easily available financial variables, thereby making easier to establish such a strategy. It implies that investors enhance investment performance by constructing a relatively simple trading strategies if they set their position on stocks or choose which asset class to buy conditioning on stock market cycle.

• 디지털융복합연구
• /
• 제7권2호
• /
• pp.63-70
• /
• 2009

It is well known that in the knowledge-based economy a firm's intellectual property including patent is crucial for its competitive advantage. In industrial economy, tangible assets such as land and equipment have been of critical importance for a firm's competitiveness. However, as the paradigm shift to the knowledge-base economy is being accelerated, intangible assets such as intellectual property are considered to be more influential for a firm to be competitive. The valuation of intangible asset is as necessary as that of tangible asset. In particular, reasonably accurate valuation of patent which represents a firm's technological competitiveness seems to be of great importance since (1) it is essential for a firm's patent strategy development, (2) it can activate the technology market, and (3) it is necessary to evaluate a patent's technological contribution when multiple patents are used to develop and commercialize an innovative product. Unlike that of tangible asset, the valuation of intangible asset is very difficult. In order to figure out a value of patent it is necessary to use a number of appropriate valuation factors. In this paper, we surveyed various valuation factors presented by previous researches and several technology valuation organizations to find a set of common valuation factors considered to be of more importance.

• 정보관리연구
• /
• 제34권2호
• /
• pp.89-105
• /
• 2003

세계적인 경쟁심화에 따른 기업의 경영환경 변화와 인터넷의 대중화로 표현되는 정보기술의 발전은 기업경영뿐만 아니라 기업내 정보센터의 업무환경에도 많은 변화를 요구하고 있다. 이러한 환경변화로 인하여 기업정보센터는 그 어느 때 보다도 조직내에서 존재가치를 입증해야 하는 어려움에 직면하게 되었다. 이에 따라 본 고에서는 기업정보센터를 둘러싸고 있는 기업의 경쟁환경이 어떤 것인지를 알아보고, 이러한 경쟁환경하에서 효율적인 기업정보센터의 운영방안이 무엇인지를 살펴보았다. 또한 국내외의 기업정보센터 중 기업내에서 그 가시성을 인정받고 활발한 정보활동을 수행하고 있는 정보센터의 사례분석을 실시하였다.