• 제목/요약/키워드: Strategy model

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Research on the Impact of the Network Marketing Strategy on Enterprise Performance of Artistic Products - Centered on Consumers' Impulsive and Repeated Purchasing Behaviors

  • Du, Mingzhe
    • 한국컴퓨터정보학회논문지
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    • 제24권8호
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    • pp.159-166
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    • 2019
  • In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.

An Efficient Two-Step Paging Strategy Using Base Station Paging Agents in Mobile Communication Networks

  • Baek, Jang-Hyun;Ryu, Byung-Han
    • ETRI Journal
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    • 제26권5호
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    • pp.493-496
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    • 2004
  • An effective paging strategy is essential for improving the utility of radio channels. This paper proposes a two-step paging strategy which involves using base station paging agents to page a single cell at each paging. An analytical model is used to evaluate the performance of the proposed strategy. The proposed strategy is compared with the traditional simultaneous paging strategy and a recent proposal using the base station paging agents. The numerical results showed that the proposed strategy proficiently reduces paging cost on radio channels compared with other paging strategies.

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지역 중소기업의 환경, 역량, 전략이 수출성과에 미치는 영향 (Environment, Competence, and Strategy Effects on the Export Performance of Regional SMEs)

  • 김승호;허무열
    • 유통과학연구
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    • 제13권3호
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    • pp.61-67
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    • 2015
  • Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.

사진기록의 디지털화 사례분석과 전략모델 제안에 관한 연구 (A Study on Establishing a Strategy Model Through Analyzing Cases of Digitization of Photographs)

  • 김장환;박주석
    • 한국기록관리학회지
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    • 제9권1호
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    • pp.121-150
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    • 2009
  • 본 연구는 시각문화 패러다임의 등장을 염두에 두고 사진기록의 의미를 재조명함으로써, 사진기록을 디지털화하는 데 필요한 디지털화 전략모델을 수립하고자 하였다. 디지털화 전략모델은 사진기록을 디지털화할 때 필수적으로 고려해야 할 이슈를 고려하여 프로젝트 라이프 사이클과 디지털화 사슬(digitization chain) 모형을 적용함으로써 일반적인 참조모델로서의 프로세스를 제시하는 방향으로 설계되었다. 크게 Pre-project 단계, Production 단계, Post-project 단계의 세 단계로 나뉘고, 세부적으로 (1) 프로젝트 전체 계획 수립 및 관리, (2) 디지털화 대상 사진기록 선별, (3) 디지털 변환 및 품질 관리, (4) 보존 및 접근 이용의 네 단계로 구분된다. 실질적인 사진기록의 디지털화 전략은 디지털화 객체의 생애 주기에 근거한 연속적인 디지털화 사슬 모형을 기반으로, 생성된 디지털화 객체의 품질을 보장할 수 있도록 설계하였다. 각 단계는 기본적인 프로세스와 그에 대한 세부 내용 및 체크 리스트로 구성되어 있다.

공업계 고등학교 실기 교육에서 동료지도법을 적용한 협동학습 수업 전략 (Instructional Strategy of Cooperative Learning Applied Peer Tutoring in the Practical Class of Technical High School)

  • 손주민;김판욱
    • 대한공업교육학회지
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    • 제31권1호
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    • pp.23-45
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    • 2006
  • 이 연구의 목적은 공업계 고등학교 실기교육에서 적용할 수 있는 협동학습 수업 모형을 개발하는 것이다. 이 목적을 달성하기 위해서 관련 문헌을 검토하였고, 실기교육 내용의 재구성과 모형개발을 위해서 전문가와 면담을 하였다. 연구 결과 15단계로 구성된 협동학습 수업 전략 모형이 개발되었다. 이 모형은 전통적인 4단계 모형에 그 기반을 두고 있고, 이미 그 효과가 검증된 Jigsaw 모형과 STAD 모형, 그리고 LT 모형의 장점을 수용하였다. 개발된 모형의 특징은 학생들이 협동학습 과제를 완성하기 위해서 모든 팀 구성원들이 모듈로 구성되어 있는 학습안내서를 가지고 수업목표를 달성해야 하며, 자신들의 동료들을 가르쳐서 구성원 모두가 완전학습에 도달하도록 해야 한다. 이 수업전략 모형은 모듈식 학습안내서, 동료지도법, 그리고 협동학습이 유기적으로 연결되어 있어서 공업계 고등학교 학생들의 인지적 영역과 정의적 영역은 물론이고 기능적 영역의 수업목표를 효과적으로 달성할 수 있을 것으로 기대된다.

Adaptive-scale damage detection strategy for plate structures based on wavelet finite element model

  • He, Wen-Yu;Zhu, Songye
    • Structural Engineering and Mechanics
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    • 제54권2호
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    • pp.239-256
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    • 2015
  • An adaptive-scale damage detection strategy based on a wavelet finite element model (WFEM) for thin plate structures is established in this study. Equations of motion and corresponding lifting schemes for thin plate structures are derived with the tensor products of cubic Hermite multi-wavelets as the elemental interpolation functions. Sub-element damages are localized by using of the change ratio of modal strain energy. Subsequently, such damages are adaptively quantified by a damage quantification equation deduced from differential equations of plate structure motion. WFEM scales vary spatially and change dynamically according to actual needs. Numerical examples clearly demonstrate that the proposed strategy can progressively locate and quantify plate damages. The strategy can operate efficiently in terms of the degrees-of-freedom in WFEM and sensors in the vibration test.

Replacement model under warranty with age-dependent minimal repair

  • Park, Minjae
    • International Journal of Reliability and Applications
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    • 제18권1호
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    • pp.9-20
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    • 2017
  • In this paper, we consider a renewable repair-replacement warranty strategy with age-dependent minimal repair service and propose an optimal maintenance model during post-warranty period. Such model implements the repair time limit under warranty and follows with a certain form of system maintenance strategy when the warranty expires. The expected cost rate is investigated per unit time during the life period of the system as for the standard for optimality. Based on the cost design defined for each failure of the system, the expected cost rate is derived during the life period of the system, considering that a renewable minimal repair-replacement warranty strategy with the repair time limit is provided to the customer under warranty. When the warranty is finished, the maintenance of the system is the customer's responsibility. The life period of the system is defined and the expected cost rate is developed from the viewpoint of the customer's perspective. We obtain the optimal maintenance strategy during the maintenance period by minimizing such a cost rate after a warranty expires. Numerical examples using field data are shown to exemplify the application of the methodologies proposed in this paper.

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Communication Resource Allocation Strategy of Internet of Vehicles Based on MEC

  • Ma, Zhiqiang
    • Journal of Information Processing Systems
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    • 제18권3호
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    • pp.389-401
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    • 2022
  • The business of Internet of Vehicles (IoV) is growing rapidly, and the large amount of data exchange has caused problems of large mobile network communication delay and large energy loss. A strategy for resource allocation of IoV communication based on mobile edge computing (MEC) is thus proposed. First, a model of the cloud-side collaborative cache and resource allocation system for the IoV is designed. Vehicles can offload tasks to MEC servers or neighboring vehicles for communication. Then, the communication model and the calculation model of IoV system are comprehensively analyzed. The optimization objective of minimizing delay and energy consumption is constructed. Finally, the on-board computing task is coded, and the optimization problem is transformed into a knapsack problem. The optimal resource allocation strategy is obtained through genetic algorithm. The simulation results based on the MATLAB platform show that: The proposed strategy offloads tasks to the MEC server or neighboring vehicles, making full use of system resources. In different situations, the energy consumption does not exceed 300 J and 180 J, with an average delay of 210 ms, effectively reducing system overhead and improving response speed.

과학영재의 과학문제발견력 관련변인에 대한 구조방정식모형 분석: 과학관련태도와 동기 및 자기조절 학습전략을 중심으로 (An Analysis of Structural Equation Model on the Scientific Problem Finding Ability of the Scientifically Gifted Based on Science Related Attitude, Motivation, and Self-regulation Learning Strategy)

  • 김명숙;한기순
    • 영재교육연구
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    • 제18권1호
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    • pp.23-52
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    • 2008
  • 본 연구는 수도권 대학부설 과학영재교육원에 재학중인 153명의 과학영재를 대상으로 과학문제발견력을 구성하는 학습자요인으로서 과학관련태도와 동기 및 자기조절적 학습전략 변인을 중심으로 가설적 구조모형을 상정하여 구조방정식모형분석을 통해 구조모형을 검증하여 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, 변인들간의 상관분석 결과, 과학관련태도가 긍정적일수록 자아효능감이나 내재적 가치를 나타내는 동기가 유의미하게 높게 나타났으며, 인지전략의 사용이나 자기조절을 나타내는 자기조절적 학습전략이 높다는 것을 알 수 있었다 과학관련태도 중 과학적 태도가 긍정적일수록 과학문제발견력중 창의성관련 범주인 정교성이 높았다. 그러나, 과학관련태도의 다른 하위범주와 과학문제해결력의 다른 하위범주간에는 유의미한 상관을 보이지 않았다. 또한 자기조절적 학습전략은 자기조절적 학습전략이 높을수록 정교성이 높았으며 과학의 탐구동기와 탐구수준과도 정적 관계를 갖고 있음이 확인되었다. 둘째, 과학문제발전력의 구조모형을 검증한 결과, 과학탐구관련 과학문제발견력 구조모형 1과 창의성 관련 과학문제발견력 구조모형 2의 분석결과가 모두 학습자의 정의적 요인인 과학관련태도가 직접적으로 과학문제발견력에 영향을 미치는 것이 아니라 자아효능감과 학습에 대한 내재적 가치의 인식을 갖는 동기요인과 자기조절적 학습전략의 사용을 매개로 하여 과학문제발견력에 영향을 미친다는 것이 확인되었다.

메타인지 전략에 기반한 코스웨어 설계 (A Courseware Design using Metacognitive Strategy)

  • 이재무
    • 정보교육학회논문지
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    • 제20권1호
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    • pp.101-108
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    • 2016
  • 현재 개발된 대부분의 코스웨어들은 학습 효과를 높이기 위한 교수 전략 부족으로 질적인 면에서 부정적인 평가를 받고 있다. 그리고 코스웨어 설계는 시간이 많이 걸리며 어려운 작업이다. 따라서 코스웨어 개발을 체계적으로 하고 학습 효과를 높이기 위한 개발 방법들이 요구된다. 본 연구는 메타인지 전략을 활용하여 코스웨어 설계 방향 및 관리를 용이하도록 하였다. 또한 교수 모형 구체화 틀을 메타인지 도구로 활용하여 설계를 쉽게하고 학습 효과를 높인 코스웨어의 질 향상도 추구하였다. 그리고 이 방법을 교육대학의 코스웨어 설계론 수강자들에게 적용하였다. 적용 후 분석 결과 메타인지 전략으로 코스웨어 설계가 쉽고, 설계 과정 중 자신의 설계 방향을 모니터링 할 수 있었다. 교수 모형 구체화 틀을 메타인지 전략으로 활용함으로 체계적인 설계를 할 수 있었고 구체적 교수 전략을 구현 할 수 있었다. 그러나 설계자들이 교수모형 구체화 틀을 만드는 데 어려움이 있었고, 교수모형 구체화 틀의 공유가 필요하였다.