• Title/Summary/Keyword: Strategy model

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Development of Creative Economy Innovation and Digital Entrepreneurial Ability for Distribution Strategy by using Design Thinking

  • Siwaporn NAKUDOM;Sor sirichai NAKUDOM;Panita WANNAPIROON
    • Journal of Distribution Science
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    • v.21 no.4
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    • pp.11-20
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    • 2023
  • Purpose: 1) develop a learning model involving design thinking to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) evaluate the impact of design thinking on creative economy innovation 3) evaluate the impact of design thinking on digital entrepreneurial ability. Research design, data and methodology: 1) develop a learning model involving design thinking in order to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) Evaluating creative economy innovation involving design thinking. 3) Assessing the characteristics of digital entrepreneurs based on design concepts. Results: 1) the development of a learning model involving design thinking to develop creative economy innovation and digital entrepreneurial competency 2) The students who studied using the learning model involving a design thinking process had the highest overall scores in terms of creative economy innovation 3) The scores for the assessment of digital entrepreneurial activity for the students who studied by using the design thinking learning model were at a high level. Conclusions: The development of the design thinking learning model can encourage students to be able to develop creative economy innovations and to empower digital entrepreneurs' ability for distribution strategy. Educational institutions that would like to succeed in developing creative economy innovative and digital entrepreneurship characteristics with the support of design thinking.

The Effect of Cross-Model's Product Demonstration and Product Involvement on Attitudes toward the Ad

  • Taemin Kim
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.2
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    • pp.254-260
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    • 2023
  • Recently, the cross-model strategy of using male models in advertisements for women's cosmetics has been increasingly utilized. Academics have begun to discuss and study cross-model advertisements, but most of the studies have focused on the effects of the presence of a cross model. We investigated the effects of a crossmodel's product demonstration as an advertising creative strategy on consumer's attitudes toward the ad. We examined the effects of a male model demonstrating the advertised products for women's cosmetics on female consumers' attitudes toward the ad. As a result, we found that when a male model demonstrated a product in a women's product advertisement, consumers' attitudes toward the ad were more positive the higher their product involvement. Therefore, product involvement was found to be a moderating variable in the effect of cross-model product demonstration on attitudes toward the ad. This study contributes to the line of research on the effect of cross-model and product demonstration advertising, providing practical implications for advertising practitioners.

A Study on the Effect on the New Teaching Strategy Facilitating Reflective Thinking in the Learning of the Particulate Nature of Matter (물질의 입자성 학습에서 반성적 사고를 촉진시키는 새로운 입자모델 교수전략의 효과 - 초등학교 예비교사를 대상으로 -)

  • Kim, Do Wook
    • Journal of the Korean Chemical Society
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    • v.44 no.6
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    • pp.600-610
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    • 2000
  • The purpose of this study was to design the new teaching strategy based on the particulate model facilitating the reflective thinking (RE-PM) in the learning of the particulate nature of matter, and to investigate the effect of the new teaching strategy in compare with the traditional teaching strategy (TS-PM) after treating with new teaching strategy on preliminary teachers of elementary school. The problems of traditional teaching strategy are as follows: 1) Most of students didn't think the particulate model connected with practical material. 2) Most of students have a tendency of the rote memory on learning of the traditional particulate model. 3) The ratio of changing the view of continuous matter into the view of particulate nature of matter was very low, after learning the particulate model using of the traditional teaching strategy. The new teaching strategy facilitating the reflective thinking was more effective on the understanding of particulate nature of matter and the driving of motivation than the traditional teaching strategy in the learning of the particulate nature of matter.

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Novel Topology and Control Strategy of HVDC Grid Connection for Open Winding PMSG based Wind Power Generation System

  • Zeng, Hengli;Nian, Heng
    • Journal of international Conference on Electrical Machines and Systems
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    • v.3 no.2
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    • pp.215-221
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    • 2014
  • To satisfy the high voltage direct current (HVDC) grid connection demand for wind power generation system, a novel topology and control strategy of HVDC grid connection for open-winding permanent magnet synchronous generator (PMSG) based wind power generation system is proposed, in which two generator-side converter and two isolated DC/DC converters are used to transmit the wind energy captured by open winding PMSG to HVDC grid. By deducing the mathematic model of open winding PMSG, the vector control technique, position sensorless operation, and space vector modulation strategy is applied to implement the stable generation operation of PMSG. Finally, the simulation model based on MATLAB is built to validate the availability of the proposed control strategy.

Response Characteristics of Metal Belt CVT Vehicle with Electronic Controlled Line Pressure (라인압력제어 전자화 CVT 차량의 응답 특성)

  • 송한림;김정철;김현수
    • Transactions of the Korean Society of Automotive Engineers
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    • v.6 no.2
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    • pp.191-202
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    • 1998
  • An electronic-hydraulic controlled line pressure system was suggested based on the mechanical controlled CVT base model. As a high level control strategy, a 3-D optimal line pressure map was obtained considering the driver's desire, driving conditions. Also, PID type low level controller was designed. Using the high level control strategy and the dynamic models of the base model CVT with electronic controlled line pressure system, performance simulations were carried out. It is seen from the simulation results that fuel economy of the electronic controlled strategy keeps the line pressure low, which results in the improved efficiency of the hydraulic system.

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Market Oriented Export Strategy for Advanced Pilot Trainer (T-50) (고등훈련기(T-50)의 시장지향적 수출 전략에 관한 연구)

  • Jeon, Ji-hyun;Suh, Young-jin;Jung, Da-eun;Cho, Hyun-jin;Lee, Sanghak
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.1
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    • pp.90-105
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    • 2020
  • This research investigates the export strategy for pioneering a new market of Advanced Pilot Trainer T-50, a business unit of KAI company, and increasing its market share. The export strategy is proposed based on the Corporate Marketing Model along with the market oriented concept. Specific sales strategies are extracted in consideration of product analysis, market analysis, and integration of product and target market. Therefore, six countries in Africa are selected as the primary target markets on account of their market potentials. In addition, T-50 is repositioned to 'T-50Af' as 'high price competitive and multi-role trainer.' The business implications include the expansion of the market in Africa and the pursuit of the consistent development and growth of T-50.

One-Cycle Control Strategy with Active Damping for AC-DC Matrix Converter

  • Liu, Xiao;Zhang, Qingfan;Hou, Dianli
    • Journal of Power Electronics
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    • v.14 no.4
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    • pp.778-787
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    • 2014
  • This study presents an input filter resonance mitigation method for an AC-DC matrix converter. This method combines the advantages of the one-cycle control strategy and the active damping technique. Unnecessary sensors are removed, and system cost is reduced by employing the grid-side input currents as feedback to damp out LC resonance. A model that includes the proposed method and the input filter is established with consideration of the delay caused by the actual controller. A zero-pole map is employed to analyze model stability and to investigate virtual resistor parameter design principles. Based on a double closed-loop control scheme, the one-cycle control strategy does not require any complex modulation index control. Thus, this strategy can be more easily implemented than traditional space vector-based methods. Experimental results demonstrate the veracity of theoretical analysis and the feasibility of the proposed approach.

Optimum pole shape design of linear synchronous motor by Evolution Strategy (Evolution Strategy를 이용한 선형 동기 전동기의 최적 형상 설계)

  • Jeon, Dae-Yeong;Kim, Dong-Soo;Cha, Guee-Soo;Hahn, Song-Yop
    • Proceedings of the KIEE Conference
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    • 1993.07b
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    • pp.932-934
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    • 1993
  • Optimum pole shape is designed to increase the levitation and propulsion force of magnetic levitation systems. Evolution Strategy is introduced as optimization method. Evolution Strategy is random based non-deterministic method, developed by combining Genetic Algorithm with Simulated Annealing. Trasnsrapid-06, which was developed in Germany, is referenced model to be analyze. Design variables are nodes which determine fields pole shape of a linear synchronous motor, and the model analyzed by F.E.M.

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A Study on Conflict Management Model for IS Integration: Focusing on Banking Industry under M&A (조직간 정보시스템 통합을 위한 갈등관리모형: 은행업종의 인수.합병을 중심으로)

  • Kim, Sang-Hoon;Choi, Jeom-Ki
    • Journal of Information Technology Services
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    • v.5 no.1
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    • pp.83-95
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    • 2006
  • The main objectives of this study are (1) to identify the conflict types in IS integration process with respect to M&A, (2) to propose the ways to manage the origin of conflict to be expected, and (3) to develop the conflict management model which establishes the relationship among the M&A strategy, the IS integration strategy and change management process that influence the source of conflict. In order to achieve these research objectives, this study focuses on banking industry under M&A with the viewpoint of change management instead of existing technology-oriented IS integration strategy. The findings of this study are thought not only to be useful as a practical guideline in carrying out IS integration project under M&A but also to provide significant basis for constructing the theoretical framework of effective IS integration strategy.

A study related to interoperability development strategy between BIM and GIS (BIM과 GIS간 공간정보 상호운용성 개발 전략에 관한 연구)

  • Kang, Tae Wook;Youn, Junhee;Lee, Woo Sik;Choi, Hyun Sang
    • Journal of KIBIM
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    • v.3 no.1
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    • pp.21-27
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    • 2013
  • The purpose of the present study is to suggest the strategy for interoperability between BIM and GIS. For this, we analyzed the interoperability issue including the neutral information model such as CityGML, LandXML, IFC and identified the structure differences as the viewpoint of use-case, object, geometry, property by using UML(Unified Modeling Langauge) and reverse engineering. To solve the interoperability problem between BIM and GIS model which is the neutral GIS format, We proposed the consideration including converter, information mapping filter based on ontology dictionary, automation by using API.