• 환경영향평가
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• 제19권6호
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• pp.633-645
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• 2010

As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

• 한국통신학회논문지
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• 제40권1호
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• pp.115-123
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• 2015

스마트폰과 LTE 서비스가 국내 이동통신시장의 주류적 단말과 서비스로 자리 잡으면서, 데이터 서비스의 가치와 중요도는 더욱 높아지고 있다. 이미 이동통신 사업자들은 데이터 서비스를 시장의 핵심 니즈로 인식하고, 전송속도, 데이터 제공량, 무제한 요금 등 다양한 데이터 서비스 품질요소로 소비자에게 소구하고 있다. 따라서 성숙기에 진입한 스마트폰 시장에서 과연 소비자가 어떠한 기준으로 데이터 서비스를 선택 하는가?는 매우 중요한 문제로 인식된다. 이러한 배경에서, 본 연구는 이동통신 이용자의 데이터 서비스 선택 결정요인과 세분화된 이용집단내에서의 서비스선택 속성의 상대적 중요도에 대해 다루고 있다. 본 연구는 데이터서비스 중심 시대의 다양화된 이용자특성의 이해를 확장하며, 관련 통신정책 및 사업전략의 방향 설정에 시사점을 제공한다.

• 패션비즈니스
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• 제27권2호
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• pp.70-87
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• 2023

Today, VR, AR, and MR technologies that travel between real world and virtual world are rapidly developing. These technologies are adopted in luxury fashion brands for virtual fashion shows and runways, virtual retail shops and virtual fitting services. Despite its growth potential and social importance, virtual fashion space has been studies insufficiently. Therefore, this study aimed to examine the consumer experience on the virtual fashion space types, components of virtual fashion space, perceived value, and continuous usage intention. Prada, one of the most active luxury fashion brands in the VR field, was selected as the stimulus for an in-depth interview. Participants experienced virtual fashion show space through VR device (Oculus Quest 2 from Meta) before responding to the questions about their experience. Results showed that material space was more like virtual whereas perceptual space felt like reality. Participants could imagine about more virtual image from material space and more real image from perceptual space elements. Moreover, perceptual space enhanced the immersion, presence, and interactivity compared to material space. Most participants perceived that the virtual fashion show was useful and playful, leading to the continuous usage intention. It implies that improvements for some technical limitation from VR device and virtual contents can provide quality consumer experience in the future. Based on results of this study, fashion companies can establish useful marketing strategies for consumers' immersive and playful experiences when introducing virtual fashion space.

• 복식문화연구
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• 제31권5호
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• pp.651-668
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• 2023

This study aims to help companies with efficient investment and marketing strategies by empirically verifying the impact on satisfaction and purchase intention for artificial intelligence-based digital technology supported shopping assistants introduced in e-commerce. Frequency, factor, SEM, and multiple group analysises were conducted using SPSS 26.0 and Amos 26.0. As a result, first, motivated consumer innovativeness elements of AI shopping assistant were derived into a total of four categories: functional, hedonic, rational, and reliable. Second, in the order of hedonic and rational, satisfaction with the AI shopping assistant was significantly affected, and in the order of rational and functional, purchase intention was significantly affected. The satisfaction with the AI shopping assistant did not affect the purchase intention. Third, in the case of hedonic, the AI-preferred group had a more significant effect on satisfaction than the human-preferred group, and in the case of rational, there was no difference by group in purchase intention. Thus, it was found that consumers prefer AI shopping helpers for e-commerce because they can shop reasonably and are functionally convenient. Therefore, when introducing AI shopping assistants, it is essential to include content that can compare and analyze fundamental information, such as product prices, as well as search functions and payment system compatibility that facilitate shopping.

• 한국환경복원기술학회지
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• 제13권1호
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• pp.103-111
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• 2010

The study was conducted to examine the possible psychological difference in visual preference for natural landscape depending on the residence characteristic of the visitors, with the aim to use as the reference when creating space for natural landscape. Visitors were classified into three groups, namely, urban, suburban, and rural residents, and their preferred type of landscape was surveyed. The result showed that regardless of their residence the highest preference was to the place with superior natural landscape features, and among such features the common preference was toward the landscapes with horizons and those with animals. Urban and suburban residents showed similar preference pattern, and there was artistically significant difference with rural residents. In this respect, the difference in preference for natural landscapes could be induced between urban and rural residents. Rural residents had similar preference with urban residents in that they both preferred the place with superior natural landscape features, but differed in that the former had significantly higher preference toward the landscapes that have mixed artificial elements. From the above research, the following conclusions can be inferred:for regions that need to create natural landscapes, differentiated visual landscape plans and strategies need to be established taking into account, inter alia, the natural richness of the neighborhood natural environment; for regions that need to conserve and manage natural environment and landscapes, the measures to adjust the natural landscape management plans need to be established taking into account the neighborhood environment of the protected areas and the number of visitors to the region.

• 한국산림과학회지
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• 제101권4호
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• pp.606-612
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• 2012

기후변화협약 제16차 당사국총회에서 결정된 칸쿤 합의문의 REDD+ 결정문과 노르웨이의 인도네시아 REDD+ 국가 전략을 평가하기 위한 중요 요소를 바탕으로 인도네시아의 REDD+ 전략을 사전에 평가하기 위한 4가지 정성적인 기준을 개발하였다. '산림전용 및 산림황폐화의 원인 규명'(평가기준 1)과 '국가 MRV 체계 수립'(평가기준 2)은 REDD+가 성공할 수 있는 토대이다. '실질적인 온실가스 감축'(평가기준 3)은 REDD+의 궁극적인 목적이고 지역주민 및 원주민의 권리를 보장하고 생물다양성을 보장하는 '안전장치의 보장'(평가기준 4)은 REDD+의 보완적인 목적이자 REDD+ 성공의 토대라 할 수 있다. 본 연구에서 개발한 REDD+ 평가를 위한 기준 및 지표는 인도네시아뿐만 아니라 개도국의 REDD+ 국가 전략을 이해하기 위한 기본 틀을 제공한다.

• 디지털융복합연구
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• 제9권5호
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• pp.99-111
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• 2011

오늘날 SNS를 포함하여 다양한 스마트미디어들의 급속한 보급으로 새로운 스마트융합시대가 도래하고 있다. 그러나 이러한 스마트융합사회가 아직 효율적이지는 못하다. 특히 장시간의 로딩시간, 비싼 단말기와 이용료, 개인정보의 유출, 스팸메일과 음란폭력물, 잦은 끊김, 접속 장애, 정보격차 등 무수한 이용의 어려움 들이 아직 해결되지 못하고 있다. 이러한 문제점들은 당연히 방송통신 정책의 과제가 될 것이다. 이러한 관점에서 본 논문은 보다 효율적인 스마트융합사회를 만들기 위하여 역동적인 삶의 질에 기초한 방송통신 정책들을 제안하고 있다. 이러한 정책들은 새로운 방송통신 콘텐츠의 개발과 생산 그리고 안정적인 서비스의 제공과 프라이버시의 보호 등 지금까지 제기되는 정책적 과제들을 해결하는데 크게 기여할 수 있는 내용들이다.

• 복식문화연구
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• 제23권1호
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• pp.102-116
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• 2015

This study aimed to identify the effects of fashion brand extensions types, preannouncing and consumers' regulatory focus on preference towards extension products. To that end, the study used a 2 (fashion brand extension types: similar vs. non-similar) ${\times}2$ (preannouncing: near preannouncing vs. far preannouncing) ${\times}2$ (regulatory focus: promotion focus vs. prevention focus) three mixed elements. The subjects of the study were 280 men and women in their 20~40s living in Seoul and Chungnam province and total of 229 data were analyzed. Data were analysed with SPSS 19.0 program and three-way ANOVA, simple interaction effects and simple main effects analysis were conducted. The results of this study are as follows: First there were significant differences in preference based on fashion brand extension types and preannouncing. Second, there were significant interaction effects in preference between extension types of fashion brand and regulatory focus. But there was no difference in preference toward extension products according to types of preannouncing and regulatory focus. Lastly, fashion brand extension types, preannouncing and regulatory focus showed significant interaction effects on preference. Thus even in cases of non-similar brand extensions which carry more risk of failing, the appropriate marketing communication strategies such as preannouncing will result in brand preference. Also marketing activities should be comprehensive and strategical based on consumers' tendencies in order to derive positive evaluations.

• 한국문헌정보학회지
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• 제49권3호
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• pp.233-252
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• 2015

본 연구의 목적은 중학교 "사회" 교과서의 탐구 과제를 정보활용과정 측면에서 분석하고, 사서교사가 정보활용교육 차원에서 수행할 수 있는 교육적 역할을 알아보기 위한 것이다. 분석 결과 중학교 "사회" 교과서의 탐구 과제를 수행하는 학생은 개별적으로 필요한 자료를 선정하여 정보를 조사하고, 그 결과를 보고서로 쓰거나 발표하는 활동을 전개할 것으로 예상된다. 이러한 특징을 중학교 "도서관과 정보생활" 교육과정에서 지도하는 정보활용과정과 비교하면, 1단계인 '정보과제 정하기와 정보 요구 파악하기'와 3단계인 '정보표현하기'를 충족하고 있는 것이다. 따라서 사서교사는 탐구 과제 해결에 필요한 적절한 자료의 탐색 전략과 자료가 담고 있는 정보를 이해하고 종합하는 능력 그리고 탐구 과정과 결과를 평가하는 능력 등을 지도함으로써 사회교사의 수업 부담을 줄여주고 학생의 탐구 활동을 촉진할 수 있을 것으로 보인다. 이를 위해서는 사서교사와 교과교사가 정보활용능력을 기반으로 한 협동수업을 활성화할 필요가 있다.

• 한국식생활문화학회지
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• 제36권5호
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• pp.430-440
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• 2021

The purpose of this study was to provide basic data for future research and suggest product development and market segmentation strategies by identifying the perceptions and consumption behaviors of vegetarians in each segment of the vegetarian market. According to food consumption value, a total of three market segments were derived, and the markets were named based on their characteristics, including 'environment and animal protection', 'multiple consideration' and 'low interest'. As a result of analyzing the perception of vegetarian-based food, "environment and animal protection" and "multiple consideration" presented positive perceptions of a vegetarian food product. Conversely, the group stating low interest expressed negative perceptions of the vegetarian food product. An analysis of the requirements for development for vegetarian-based foods products (eg. aquafaba), indicated that the development requirements for all products, except cultured and processed meats, were high.?Considerable demand was observed for vegetarian menus and vegetarian restaurants. As a result of the analysis on the necessity of the elements of the vegetarian restaurant menu, the subjects that stated "multiple consideration" had significantly higher awareness of issues related to vegetarian foods than others.