• Title/Summary/Keyword: Strategic alliance

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Sensitivity analysis for freight rate change in liner shipping industry - Comparison between slot chartering model and non-collaborating model - (정기선 해운사의 해상운송 요율 변화에 대한 민감도 분석 - 단독 운송과 제휴 운송 비교 -)

  • Chung, Ki-Ho
    • Management & Information Systems Review
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    • v.34 no.4
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    • pp.1-13
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    • 2015
  • This paper presents a mathematical formulation for container slot chartering model through strategic alliance between liner shipping companies. This paper develops a solution procedure to apply the model to real world problems and its applicability is demonstrated by a numerical example. The model presented in this paper has some important features which have never been considered in the previous researches. The model is linear model and pursuits profit maximization. And also it considers slot chartering capacity selection. This paper attempts to perform sensitivity analysis and compares slot chartering model with basic non-collaborating model in which there is no alliance and collaboration. As a result of sensitivity analysis, some interesting findings are obtained; Even though freight rate is more and more decreasing, the profit by slot chartering model is always higher than the basic model but the profit gaps become smaller. But The ratio of the profit gap to the profit of basic model is more increasing.

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Empirical Assessment of International Entry Strategy for Large Construction Companies (주요 전략지수별로 살펴 본 국내 대형건설업체의 해외건설 진출전략 효과에 대한 실증적 연구)

  • Jung, Woo-Yong;Han, Seung-Heon;Jang, Woo-Sik;Koo, Bon-Sang
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.1
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    • pp.59-69
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    • 2010
  • Although international construction market gradually takes a important position among the export industries, the previous studies about international construction entry strategy have just focussed on trend investigation or suggestion for revitalization. Moreover, in order to prepare the market uncertainty such as world financial crisis and to plan the long term strategy, specific strategy studies based on corporate level are required. Therefore, this study estimates the nine strategic index and four financial index of 31 companies that performed 1920 international projects from 1993 to 2007 and evaluate the performance as three periods by multi-regression analysis. Also, this study analyze dynamic correlation between these index and the performance considering times. this study verifies that market diversification, product diversification, localization and decrease of debt to asset ratio make a good effect on the international order as long term strategy and shows that collaborated entry with domestic corporations, alliance entry with host country's company, alliance entry with third country's company, portion of labor cost and portion of management expense differently make a influence on the performance as times. these results will be helpful for the construction companies to plan the international entry strategy reasonably and specifically.

Studies on the Larger Ship Being Built in the Current Container Shipping Market (컨테이너 선대의 대형화추세에 대한 고찰)

  • 김진환
    • Journal of Korea Port Economic Association
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    • v.21 no.1
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    • pp.1-21
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    • 2005
  • It has been more recent trends in container trade to make bogger ship from shipowners that many more parties concerned are getting involved. Well, it is natural to swift these situations if we have looked into container trade market in present time, which a lot of trade volumes has increased in world economy. Thus, supply side of shipping service needs to employ more capacity in the shipping market, then newbuilding may be compulsory options, that is deployment of larger ships. To cope with market situations as able shipowner, some alternatives can be also adopted, such as newbuilding, chartering and securing the space by strategic alliance. But whatever he does, shipowner has to keep in mind to prepare for the future. This is much more important factor considered to make investment decision in case of newbuilding and then he can make more efficient decision as well. However, there has been a little problems arisen due to larger ship employed on the trade route, which is linked with seaport, shipping companies and freight rates as well. Although shipowner decides to build new larger vessel as one of corporate strategic decision, there are many questions to be considered in advance. Therefore, in order to take more efficient decision, shipowner has to take into an account various situations surrounded, and then it can lead truly thoughtful decision making process.

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A Study on Strategic Alliances between Terrestrial Broadcasters and Content Start-ups with a Focus on KBS LABS (지상파방송사와 콘텐츠 스타트업의 전략적 제휴에 관한 연구: 'KBS LABS'를 중심으로)

  • Park, Hee Bong
    • The Journal of the Korea Contents Association
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    • v.19 no.5
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    • pp.644-657
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    • 2019
  • This study examines the types of strategic alliances formed between terrestrial broadcasters and content start-ups, their resource inter-dependence and the dynamic evolution of their relationship through a case study of KBS Labs, a strategic alliance between KBS and content start-ups. Mergers, acquisitions and strategic alliances sought by large media companies or strategic alliances made only between disparate providers in broadcasting and telecommunications industries are now actively pursued by traditional media and start-ups. The alliances between traditional media and start-ups are beneficial to both parties: traditional media can quickly implement start-ups' innovative ideas and business models and start-ups can tap into not only vast amounts of content being created by or in the archives of traditional media but also their capital, office space and reputation. Therefore, the case study of KBS Labs will help draw out important implications for motivating strategic alliances between traditional media and start-ups. To this end, the resource-based view and the evolutionary theory of the firm are adopted to explore the characteristics and development process of the KBS Labs business.

A Study on the Influence Factors for Virtual Enterprise (가상기업의 성과요인에 관한 연구)

  • Park, Kyung-Hye;Choi, Se-Yeon
    • Journal of Information Technology Applications and Management
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    • v.14 no.1
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    • pp.117-135
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    • 2007
  • Globalization changes in market structures and consumer needs, as well as technology innovations force organizations to adopt new structures and collaborative networks to cope with rapidly changing environments. These Collaborative Networks are based on the Idea of virtual enterprise. A virtual enterprise(VE) is a temporary alliance of globally distributed independent enterprises that share core competencies and computer networks. This paper presents a proposal for a methodology to measure a key factor of success and risk First of all, we chose thirty experts' defines on virtual enterprise, fifteen are academic specialist and other fifteen are from industry. For this study we define twenty two factors determining VE's success and seventeen factors determining VE's risk using by Delphi method. And we built the influence model on virtual enterprise. A research model was established according to preceeding research and consensus on experts then the revised model of key factors on virtual enterprise. This survey was based on the Analytical Hierarchy Process (AHP). AHP is an approach to decision making that involves structuring multiple choice criteria into a hierarchy, the assessing the relative important of these criteria, comparing alternative for each criteria, and determining an overall ranking of the alternatives. A model was constructed as 3 level hierarchy. The hierarches are organizational, strategic, technical criteria. for success model on VE has 22 factors and 17 factors for risk model. They are selected by all 30 experts. 14 copies among 30 copies distributed to carry out on the Analytical Hierarchy Process (AHP). Consistency ratio confirm high validity and reliability of instrument and support theoretical model. The results of this study are summarized as follows. (1) This study presented success on VE influenced strategic criteria, and essential factor is Creating a value. Risk on VE influenced strategic criteria, and essential factor is Outcome/Distribution. (2) Its enable that ranking the criteria influence on VE. These are supported VE management and using guideline of VE.

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The Determinants of the Level of Control in Foreign Market Entry of the Korean Healthcare Industry (한국의료산업의 해외시장 진출 통제수준의 결정요인에 관한 연구)

  • Hyun, Jae Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.8
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    • pp.3691-3695
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    • 2013
  • This study focuses on the internalization process of service sector, especially on the foreign market entry modes of Korean healthcare industry. The paper examined the effects of country and firm specific factors, and strategic elements of the industry on the selection of foreign market entry modes by using multiple regression analysis. The findings indicate that firms' global experience and documented strategic assets have significant effects on the high control organizational types in the selection of entry mode while the other determinants including size of the firm were found to be less significance. This study provides the academic implications to the subject of the internationalization of Asian service industry and the practical reference to this highly specialized soft service sector.

An Exploratory Study on Strategic Alliances between Korean Small and Middle Fashion Companies and Korean-American Fashion Companies - Focused on Analysis of Marketing Strategies of Korean-American Fashion Companies in LA - (중소 의류 업체와 재미 한인 의류 업체의 전략적 제휴에 관한 탐색적 연구 - LA 한인 의류 업체의 마케팅 전략 분석을 중심으로 -)

  • Shin, Su-Yun;Kim, Min-Jung
    • The Research Journal of the Costume Culture
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    • v.16 no.4
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    • pp.646-660
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    • 2008
  • Korean export of fashion products to the U.S. has fallen off sharply after 2001. Now, Korean fashion companies have to develop higher value-added business. In the U.S., Korean-American fashion companies are taking a primary role in up-stream of the fashion industry. To cut the edge over the U.S. fashion companies, one of the solutions could be to build the business relationship with Korean fashion companies which reflect the recent trend rapidly and have high quality production. On this study, we investigated the marketing strategies of Korean-American fashion companies to seek to start business with Korean fashion companies and make suggestions for Korean fashion companies who want to enter into the U.S. market effectively. To analyze current situation of Korean export to the U.S. and the U.S. fashion industry, we considered various kinds of statistic data, publications and studies. And we performed in-depth interviews with 9 Korean-American fashion companies in LA from $9^{th}$ to $21^{st}$ of July. The results are as follows. first, Korean fashion companies should aim for high-end market with the products of high quality and design. Second, there should be professional agents who manage Korean small-medium fashion companies and connect them with Korean-American fashion companies. Third, Korean fashion companies who want to enter into the retail market of the U.S. have to decide the target market clearly and plan strategic and differentiated merchandising. Fourth, Korean fashion companies can specialize in product developing service like proposing a product or a merchandising line as a package including designs, fabric swatches, trims, production information, etc.

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A Study on the Win-win Strategy on Northeast Asian Feeder Network (동북아 피더네트워크의 Win-win전략에 관한 연구)

  • Jang, Woo-Jun;Jeon, Chan-Yong;Kim, Tae-Won;Kwak, Kyu-Seok;Nam, Ki-Chan
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.1
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    • pp.243-248
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    • 2006
  • Recently, China opened Yangshan port and provides a variety of benefits for shipping companies. Japan plans to reduce logistics costs and improve efficiency through the established 'super major ports' project. According to the 'hub and spokes' system, the number of direct calls toward North-Chinese ports are increasing. This changing environment has negative effects on the amount of transshipment cargos in Korean ports. In order to make a hub port of a domestic port, it is necessary to develop northeast Asian Feeder networks. Therefore, this paper analyzes the structure of northeast Asian feeder networks through the case study of European feeder networks strategy. Finally, we suggests the plans to reinforce feeder networks, which are strategic terminal operation, strategic alliances between shipping companies and port co-operation, for win-win strategy in the competitive northeast Asian market.

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A Functionally Integrative Architecture between e-Marketplace and Corporate Systems Considering Buyer-Supplier Relationship under c-Commerce (c-Commerce 하의 기업간 협력관계를 고려한 전자시장과 기업 시스템간 기능통합적 체계)

  • Yoon, Han-Seong
    • Asia pacific journal of information systems
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    • v.15 no.4
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    • pp.135-152
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    • 2005
  • As the most widely used media of BtoB e-business, the e-Marketplace can be a way of BtoB e-buisness continuously in the age of c-Commerce with the functional collaborative integration between the e-Marketplace and corporate systems. Moreover, collaborative operations like QR, VMI and so on have shown a great efficiency in the area of BtoB supply chain management. However, some critical considerations are discussed in the selection of trade partners between the e-Marketplace and the SCM. In e-Marketplaces, the intermediation to select partnersusually focuses on the competitive process for lower price. However, in the SCM, the relationship with strategic alliance is more importantly addressed for efficiency. Considering the trend to c-Commerce in Internet commerce, the approach to the collaborative relationship in BtoB commerce has important meanings. In this paper, we proposed and appraised an architecture where the e-Marketplace can be an elelctronic functional method for the relationship based BtoB e-business from the viewpoint of SCM and c-Commerce.

A Study on Impact of Strategic Alliance on Firm Valuation (전략적 제휴가 기업가치에 미치는 영향에 관한 연구)

  • 노형봉;서윤주
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.04a
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    • pp.322-325
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    • 2000
  • 본 연구에서는 전략적 제휴의 궁극적 목적인 기업가치 향상에 전략적 제휴가 어떠한 영향을 미치는가를 실증적으로 분석함으로써 전략적 제휴를 도입하려는 기업과 기업의 이해관계자들에게 보다 객관적인 연구결과 및 시사점을 제시하고자 하였다. 이를 위해 사건연구방법(event study approach)을 이용하여 기업의 전략적 제휴 공시가 주가에 근거한 기업의 가치에 어떠한 영향을 미치는가를 파악하고자 하였으며, 기존 연구에서 분류하고 있는 여러 가지 전략적 제휴의 형태 및 특성에 따라 그 영향이 어떻게 달라지는지를 추가로 검토하였다. 연구 결과, 자본시장은 기존의 연구들과 달리 전략적 제휴의 공시에 대해서는 특별한 반응을 보이지 않지만, 기술제휴와 시장제휴로 구분한 경우에는 시장제휴가 좋지도 나쁘지도 않은 재료로 작용하는 반면 기술제휴는 좋은 재료로 작용하는 것으로 나타났으며, 전략적 제휴에 있어서 파트너 기업보다 규모가 작은 기업의 초과수익률이 파트너 기업보다 규모가 큰 기업의 초과수익률을 상회하는 것으로 나타났다. 그러나 전략적 제휴 파트너기업과의 관계에 있어서는 관련기업과의 제휴이든 비관련기업과의 제휴이든 자본시장의 반응에 있어서 뚜렷한 차이를 보이지 않는 것으로 나타났다.

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