• Title/Summary/Keyword: Strategic Success Factors

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A Comparative Study on Over-The-Tops, Netflix & Amazon Prime Video: Based on the Success Factors of Innovation

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.10 no.1
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    • pp.62-74
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    • 2021
  • We compare Over-the-Tops (OTTs), Netflix and Amazon Prime Video (APV) with five success factors of innovation. Firstly, Netflix offers better personalized service than APV, because APV has collaborative filtering algorithms to recommend safe bets, not the customers really want. Secondly, APV' user interface is undercooked to lock the members in, even if it has more content and better price offer than Netflix retaining its loyal customers despite the price increase. Thirdly, Netflix has simple subscription model with three tiering, but APV has complicated pricing model having annual and monthly, APV and Prime Video (AV) app, Amazon subscription and extra payment of Amazon Prime Channels (APCs). Fourthly, Amazon has fewer partnership than Netflix especially when it comes to local TV series. Instead, Amazon has live TV channel collaboration including sports content. Lastly, both have strategic and operational agility in their organization well.

A Study on Strategic Direction of Port-Information Industry for Pusan Economic Development in Pan-Pacific Times (환태평양시대에 부산지역 항만활성화를 위한 항만관련 정보통신산업의 전략방향에 관한 연구)

  • An, K.M.
    • Journal of Korean Port Research
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    • v.9 no.1
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    • pp.1-17
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    • 1995
  • According to the analysis results, first, the purpose of information system is usually internal-oriented (decrease of employees and increase of productivity) in the port-logistics industry. Second, the success factor of information system for internal strategy group is different for its external strategy group. Third, the external enviornment factors affect on the information strategy and the success factor in the port-logistics industry. Therefore, I think that it is necessary for the port-logistics industry to consider the information strategy direction and its affecting factors in the port-MIS.

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Deduction for Key Uncertainty Factors for the Next-generation Convergence Service (차세대 컨버전스서비스 핵심불확실성요인 도출에 관한 분석)

  • Sawng, Yeong-Wha;Park, Sun-Young;Lee, Jung-Mann
    • Journal of Korea Technology Innovation Society
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    • v.12 no.1
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    • pp.212-236
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    • 2009
  • This study is an attempt to deduct environmental uncertainties facing next-generation convergence services, in four areas including customer, technology, service provider and regulation. We assess the level of residual uncertainty with regard to key environmental uncertainty factors, and conduct a scenario planning analysis. Based on the results of this analysis, we provide suggestions on market entry strategy for providers of this next-generation convergence service. The strategic assessment of six scenarios developed in this study, each with two levels of residual uncertainty (alternate futures and a range of futures) resulted in two key success factors (KSF), namely, customer demand trends and easing of advertising restrictions. Four types of strategic scenarios were then discerned, for each of which we present response capabilities that may be required of service providers, along with strategic suggestions. The results of this study are rich in implications for both policy-makers and regulators seeking ways to create and stimulate a convergence service market and prospective providers of next-generation convergence services, as they provide concrete tips related to market entry strategy, including efficient resource allocation, types of market entry and time-frames for entry.

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Strategic Use of Fashion: A View from Sociology of Culture (문화사회학적 시각에서 본 패션의 전략적 사용)

  • Choi, Set-Byol;Jin, Ki-Nam
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.9_10
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    • pp.1342-1351
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    • 2007
  • Using a data set drawn from 1419 college students, this study analyzes what implications clothing or fashion has on self-expression or image management in Korean society and who are more likely to use fashion as a image management tool in the process of interacting with others. Employing Pierre Bourdieu's concept of capital, we discuss three theories concerning correspondence between class and fashion: the theory focusing on economic capital in emphasizing the correspondence; the theory focusing on cultural capital in emphasizing the correspondence and the theory emphasizing relationships between fashion and other factors rather than class. Based on the theoretical examination, we select independent variables that can be grouped into status/class variables, or economic capital variables(such as subjective status, income, father's education, father's occupation) and socio-cultural variables, or cultural capital variables(such as possession of cultural capital, desire for upward mobility). Upon regressing strategic use of fashion on independent variables, we find that both status/class variables and socio-cultural variables are statistically significant in explaining the strategic mobilization of fashion for one's image production or social success. It shows that class as a form of economic capital has important effects on the strategic use of fashion, and cultural capital also has effects independent of economic capital.

Analysis of Success Factors for Innovation of Global Leading SMEs (세계선도 중소기업의 혁신 성공요인 분석)

  • Lee, Kee-Eun;Yoon, Byung-Un
    • Journal of Korea Technology Innovation Society
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    • v.15 no.1
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    • pp.76-104
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    • 2012
  • For many small and medium-sized enterprises (SMEs), innovation activities to lead a market with technology development and a globalization strategy tend to be a haphazard process due to a lack of capabilities. Thus, this paper aims to explore success factors of the global leading SMEs in Korea that are not only the first mover through technology innovation but also outstanding in export. The analysis utilizes data from Korean Innovation Survey (KIS) and statistical analyses such as t-test and chi-square are performed to compare global leading SMEs and normal SMEs, concentrating on various factors such as information sources, collaboration and non-technology innovation activities. The results indicate that critical success factors involve information from outside companies (information from conferences and government institutes) and government supports through logistic regression analysis. This research suggests a strategic direction for policy makers to promote innovation and growth in SMEs.

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Key Success Factors of Collaborative R&D Projects in the Small and Medium-Sized Companies in the Korean Electronic Parts Industry (우리나라 전자부품 중소기업에 있어서 공동기술개발의 성패요인)

  • 이광회;김영배
    • Proceedings of the Technology Innovation Conference
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    • 1997.12a
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    • pp.104-130
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    • 1997
  • This study empirically examined different patterns of collaborative R&D project with their key success factors(KSFs), using data from 80 projects in the Korean electronic parts industry The patterns in this study were categorized into 4 types by two criteria : product types(off-the-shelf/unique) and project initiator (focal/partner). The bivariate relationships revealed that project characteristics (technological complexity, demand certainty), partner characteristics(the number of partners, precious experience), process characteristics (participation in the project formulation, specificity of the collaboration process and outcomes) appear to be different among four types of collaboration. Furthermore, this study found that each type of collaborative R&D projects has different KSFs for their commercial success. The KSFs of type 1 (off-the-shelf product and focal organization initiation), for instance, include the strategic importance of the project, the problem solving performance of the focal organization while those of type 4(unique product and partner initiation) are technological complexity, demand certainty, reliability of partner relationship, specificity of the goals, specificity of the process and outcomes, information sharing. Finally, based on this empirical results, managerial, policy, and theoretical implications of the study were discussed.

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Research About the Success Factor which has an Influence on B2C Internet Shopping Mall Result (B2C 인터넷 쇼핑몰 성과에 영향을 미치는 성공요인에 관한 연구)

  • Kang, Hyun-Soon;Kim, Jung-Ja
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.32 no.3
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    • pp.85-92
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    • 2009
  • A lot of B2C Internet shopping mall companies are establishing various strategies in order to make a result to be further better than it. But They are experiencing trouble by restriction like manpower or financial issue. Therefore, frying to grasp how an assistance degree of a company In B2C Internet shopping mall success factors affects will be important information in resources distribution of management strategic which is established by B2C Internet shopping mall company to survives in unlimited competition. In this paper, It is purpose to find which is success factors affecting to a finance and the other part of results in B2C Internet shopping mall companies. In order to achieve a study purpose, we make a model by literature study and inquiries and analysis the result data. Consequently for successful B2C Internet shopping mall operation, it needs a assistance of a company fully. But the company which shall get a maximum effect with resources limited is difficult to assistance fully. This study will be used to establish strategies of distribution of resources appropriately for the company which is not fully assist B2C Internet shopping mall operation because of restrictions of manpower, material and finance.

Key Success Factors for Collaborative Technology Development Projects: The Case of Small & Medium Firms in the Korean Electronics Parts Industry (공동기술개발 프로젝트의 성패요인: 우리나라 전자부품 중소기업 분석)

  • 이광희;김영배
    • Journal of Technology Innovation
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    • v.6 no.2
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    • pp.122-158
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    • 1998
  • This study empirically examined different patterns of collaborative R&D project with their key success factors(KSFs), using data from 82 projects in the Korean electronic parts industry. The patterns of R&D collaboration were categorized into 4 types by two criteria development motive(technology Push/market pull) and Project initiator (focal firm/partner). The bivariate relationships revealed that project characteristics (technological complexity, market uncertainty), management characteristics (participation in project formulation), problem solving characteristics(problem solving performance of the focal firm, users active role in problem solving, active role of university or research institute in problem solving) and success rates appear to be different among four types of collaboration. Each type of collaborative R&D projects also had different KSFs. The KSFs of type 1 (technology Push and focal firm initiation), for instance, include the strategic importance of the project, focal firms share of cost, active role of university or research institute in problem solving, while those of type 4(market pull and customer initiation) cover reliability of partner relationship, a time at partners involvement, information sharing. The findings suggest that the different contingencies brought different patterns and KSFs of collaborative R&D project, since different information, resources, and partners roles were needed to successfully implement the projects according to development motive and project initiator Finally, managerial, policy, and theoretical implications for the collaborative R&D activities in the Korean electronics parts industry were discussed, based on empirical results of this study.

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An Empirical Assessment of Critical Success Factors for Strategic Information Systems Planning (전략적 정보시스템 계획의 주요성공요인에 대한 실증분석)

  • Suh, Chang-Kyo;Lee, Jong-Eun;Park, Jong-Chae
    • Information Systems Review
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    • v.4 no.2
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    • pp.273-291
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    • 2002
  • For many organization, a strategic information systems planning (SISP) continues to be a critical issue. This paper is an empirical study of what is being done in Korea with respect to SISP. A survey questionnaire was mailed to the major 1000 Korean companies. In this research, the experiences of 51 companies contribute the SISP practices including the success factor of SISP. Forty-three percent of the respondents indicated that their companies undertook some form of SISP. We also compared finding with the state of SISP practices in Singapore.

Preliminary Analysis on Strategic Planning to Enter Chinese health Care Market: Focusing on SWOT-AHP Analysis (중국 의료시장 진출 전략 기획을 위한 기초 분석 연구: SWOT과 AHP 분석기법을 중심으로)

  • Lee, Ye-Seol;Kim, Tae-Hyun
    • The Korean Journal of Health Service Management
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    • v.12 no.4
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    • pp.127-138
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    • 2018
  • Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: "Geographical proximity between Korea and China" was recognized as a key strength. "Absence of success case in medical service industry" was selected as a critical weakness. "Increase in demand for advanced medical services in China" was identified as an important opportunity. "Difficulty in establishing Korea-China partnership" was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.